Classic story. Have a great brand making great products, start making a lot of money, get the interest of massive groups, get bought, destroy your existing products and release mediocre new products for insane prices, slowly disapear.
Now it all makes sense. Discontinue (creative and unique) fragrances that don't sell, replace them with new, more mainstream and designer-like perfumes that sell much better... to increase the value of the company... before you sell shares in the company. Just like Creed is not a family business anymore, Tom Ford is not owned nor inspired by Tom Ford anymore, Amouage may soon not have any real links to Oman anymore... Away with tradition, only dollars count going forward.
What a horrible news! L’Oréal ruins everything they touch perfume wise. They’ve destroyed my beloved Angel and released a total different fragrance as Angel elixir ( just horrible) if this goes through let us know. I love amouage, guidance, blossom Love, epic woman, dia woman, jubilation 25. But my favorite is Guidance. I’ll buy a backup bottle. My heart is sunk. 😥
It's already hands off amouage. Ever since Christopher Chong left and new CEO+creative director appointed. Brand is just going for sales now and not putting anything of worth out anymore since 2019.
The fragrance game seems to be coming to an end. I'm glad i have my collection to last me till I die and won't be needing any of this watered down crap that will be the new norm.
Lilac Love is a big love thanks to you Sebastian from your initial review from many years ago. I hope the formula is still the same and I won't notice any differences.
"Love Delight" is tricky. If you spray it on skin, you'll feel how it develops into a rich gourmand fragrance, as the skin warms up the perfume. Gradually, the cocoa will manifest itself. It's as if you are swimming in a milk shake with chocolate. I like "Love Blossom" too. I have a full bottle and hair mist. Stunning. And the biggest compliment getter for me thus far.
As a middle eastern man (Egypt), our approach to perfume is different from the western approach especially the French one. Brands here are expected to deliver descent longevity and sillage for both winter and summer fragrances, whether it is a middle or high end brand. I tried the blue beast interlude and it was amazing especially the dry down of it and I received tons of compliments. I got intrigued by the brand and I was actually going to buy Beach hut man for this summer. I'm afraid if L'Oréal bought Amouage, the quality of the fragrances would be impacted. That would be a disappointment.
Sad News indeed, they just care about profit all of the talk about the heritage and the brand when these things happen, you can see clearly that is just marketing, kudos to those brands that stay behind their principles and their original vision and not just to make money. Thanks for the video Sebastian!!!
Now that these corporations are buying niche houses, we're truly screwed. You won't be able to get world-class perfumery anymore. Having said that, a minority stake is not a full sale, and it is important to understand how much they would own - this would determine their amount of influence.
If this will come to any fruition for L’Oréal, it will certainly put an end to something so special and unique, as Amouage is. I’ve been wearing many different scents from this amazing house for nearly a decade.
L’Oréal is starting to be the EA of the fragrance industry, like what EA is to video game studios. They might as well start doing microtransactions and lootboxes on partial fragrances and sample kits based on the company. 😂😂😂😂😂
Guess I won’t be buying Amouage again. Will hold on to my epic woman, Honor woman, and Material as souvenirs since the quality of this house will go downhill. The formulas aren’t going to be the same. Will be reformulated and made available in very store, including the corner shop.
Not happy at all about the talks with L'oreal! I was only recently starting to explore this house in depth, and I guess I should accelerate the process. So far my favorite is Interlude woman!
I’ve deliberately been collecting the discontinued Woman’s fragrances and some of the Library collection …. It’s my favourite house. Furious at the thought of L’Oreal being anywhere near Amouage. I would be shocked at an outright sale as they would no longer be the Pride of Kings….lets see.
This acquisition will be devastating if it happens. I'm going to hope that if they do sell the brand, they will go with another firm. I'd rather LVMH (or hell, even Estee Lauder) get them, rather than L'Oreal. I'm not going to jump the gun yet, but if they do end up selling even a minority stake, I'll definitely be buying backups of a few frags before they are destroyed.
Let's get 10 soon to be discontinued Amouage fragrances during this eclipse 😂 Or try to get some Thierry Mugler, Atelier Cologne, Armani Privé BEFORE L'OREAL 😢😢😢😢😢
Oh no this is sad news if it happens. I have Portrayal Woman, Lilac Love and Guidance as well as multiple decants of others. Amouage has been my favorite niche house to date.
😂😂 your look on the thumbnail says it all!! 😢😢 I HATE them literally hate them! Which is funny I love their nighttime moisturizers sure but when they touch a perfume? They ruin it and or discontinue it! I can’t afford Amouge but they took away my alien fusion and ruined other perfumes I loved…so they’ll ruin amouage and the prices will stay the same whilst being weaker?? Ehh
Hi Sebastian. I'm interested in getting an older bottle of Lilac Love. Do you think that the newer presentation/reformulated bottles are at the discounters yet?
When a huge corporation like L'Oreal takes a minority stake, eventually they buy the whole shebang if the fragrance line remains profitable. Amouage is owned by the Sabco Group. I can't find out what the total worth of the Sabco Group is but as of this writing L'Oreal is valued at close to $219 billion.
Lilac Love is also my favorite from the Secret Garden collection. I own and love them all except the newest one; Love Mimosa is really nice too, it's beachy! I don't want L'Oreal anywhere near Amouage :( I hate what they've done to Mugler!
If they just want shares, that's fine by me, the business part I understand. But everyone knows they'll start getting greedy hands into they artistic direction, releasing useless flankers of flankers and discontinuing Amouage's best fragrances.
I think There’s only so many combos a company can make or hold out peoples expectations. Before they kill them off and rinse and repeat in some fashion. Hmmmmmmm that sucks my favorite house next to Xerjoff. Have to start entertaining these really small niche houses I suppose.
I don’t believe anyone who loves Amouage fragrances will be happy about this news. Still don’t understand why L’Oréal haven’t brought back Pure Havane and Pure Malt…makes absolutely no sense.
That is really sad news, unfortunately the westernization of Amouage started a couple of years ago with the change of the director and its downhill since then. It will be painful to watch another star falling 😔
I adore blossom love by Amouage, it's my favourite from the ones I smelled but there is no trace of smoke like note/ sensation to be found, just sweet, boozy creaminess, I do hope they haven't reformulated this scent, I'd be gutted. As to Love Delight it was supposed to be inspired by middle eastern dessert and so funny you get hotel lobby from it😀. I'm yet to smell that one. As to Loreal rumours only time will tell but it's silly someone would want to sell a brand that tripled the profits within a year and with such heritage and traditions...
Yes we are in New Jersey! Amouage first US boutique in the American Dream Mall and the rumors not true sebastian. Just Speculations ! No one is buying Amouage !
If the deal sealed, then we are loosing another good niche house, so sad. Look at what happened to Frederic Malle for example. Any niche house bought be a conglomerate firm is no longer a niche house, period.
There goes Amouage! So that’s why they charged 2,000.00 each for the Gold re-releases. Placed themselves squarely in the luxury market banking on their history, to sell! 500.00 for Le Lion sounds like a steal! 🤣 They are all doing that. Tired of it
Love delight drydown is better than the opening and the heart. It sits close on the skin. I like the Lilac better as well. Guidance has something off-putting, maybe it's a hint of leather that I cannot stand these days. Need to try blossom love. Tuberose can be a little too punchy but I am willing to give it a chance.
Where did you see Mugler Cologne in Europe, Sebastian? And did you see the green one, or do you mean Fly Away (yellow) and/or some of the other colors, but not the green? I am in Germany, and also check in Spain every few months. And I have not seen the green Mugler Cologne (aka. Come Together) anywhere online or at stores for about a year now.
I used the word mouillette at Nordstroms as I was checking out Diptyqye and the sales person said, “huh?” So I said fragrance strip. lol. I try to be as eclectic as possible.
Nope not happy L’Oréal is good at makeup and skincare and haircare and I say good loosely. Perfume no I would of preferred eater Lauder to of got it. I don’t like how L’Oréal test or source ingredients, or campaign or love chemicals! Good perfume houses to me are a made by select ingredients, rare ingredients, love and time. And L’Oréal is a conveyor belt
💥💥💥Please watch my 5000+ Bottles and These Are The 20 Fragrances I Wear Most video here: ua-cam.com/video/1b9LEqjJg5I/v-deo.html 💥💥💥
I preferred the previous bottle ❤
@@moniquelefebvre3873 Yes
Where niche parfume houses go to die.
L'Oréal collecting fragrance houses like Thanos to snap their fingers and destroy the perfume industry! 😣
Worse than Thanos. He only destroyed half. L'Oréal wants to destroy the whole perfume universe.
Ok but LITERALLY though
L'Oreal. The Death Star of niche fragrances.
Classic story. Have a great brand making great products, start making a lot of money, get the interest of massive groups, get bought, destroy your existing products and release mediocre new products for insane prices, slowly disapear.
Tom Ford fragrances all over again lol.
Everything L’Oréal touches goes downhill… Best example is Mugler 😣😭
Yes totally re Mugler!!
I went NOOOOOO! When I heard that haha. Poor Mugler 😢
Mugler, YSL, Azzaro...
Estee Lauder and L'Oréal are great house destroyers.
Now it all makes sense. Discontinue (creative and unique) fragrances that don't sell, replace them with new, more mainstream and designer-like perfumes that sell much better... to increase the value of the company... before you sell shares in the company.
Just like Creed is not a family business anymore, Tom Ford is not owned nor inspired by Tom Ford anymore, Amouage may soon not have any real links to Oman anymore... Away with tradition, only dollars count going forward.
what was discontinued
@@isobel64Sunshine Man, Bracken Man, Fate Man, Beloved Man, Myths Man, Opus VI just to name some examples.
If this news is going to happen then please everyone one buy your favourite amouage fragrances before reformulation destruction arrives 😢
Reformulation destruction already happened with several Amouage fragrances. Especially Epic and Jubilation XXV
A ha ha, that's what I thought when I heard the news.
I like the old bottle of Lilac Love much more than the new one!
I think it matches the color more for sure!!
I know this is life, but if Amouage goes completely to the bigger brands, I'll be extremely sad...
What a great time to buy amouage before they get turned to piss water! People might even be able to make some money on eBay sadly....
Some of them already watered down significantly
What a horrible news! L’Oréal ruins everything they touch perfume wise. They’ve destroyed my beloved Angel and released a total different fragrance as Angel elixir ( just horrible) if this goes through let us know. I love amouage, guidance, blossom Love, epic woman, dia woman, jubilation 25. But my favorite is Guidance. I’ll buy a backup bottle. My heart is sunk. 😥
I wont buy another amouage again if that happens hands off Amouage 🚫
😢
Everyone should boycot any houses loreal takesover 😢
@@Mia-es1rp Amen!
It's already hands off amouage. Ever since Christopher Chong left and new CEO+creative director appointed. Brand is just going for sales now and not putting anything of worth out anymore since 2019.
My favourites from the brand are Guidance, Overture Woman and Sunshine Woman.
The fragrance game seems to be coming to an end. I'm glad i have my collection to last me till I die and won't be needing any of this watered down crap that will be the new norm.
Stock up before they water everything down.
It’s already begun!
That's like Dollar General buying Whole Foods.
Lilac Love is a big love thanks to you Sebastian from your initial review from many years ago. I hope the formula is still the same and I won't notice any differences.
"Love Delight" is tricky. If you spray it on skin, you'll feel how it develops into a rich gourmand fragrance, as the skin warms up the perfume. Gradually, the cocoa will manifest itself. It's as if you are swimming in a milk shake with chocolate. I like "Love Blossom" too. I have a full bottle and hair mist. Stunning. And the biggest compliment getter for me thus far.
As a middle eastern man (Egypt), our approach to perfume is different from the western approach especially the French one. Brands here are expected to deliver descent longevity and sillage for both winter and summer fragrances, whether it is a middle or high end brand. I tried the blue beast interlude and it was amazing especially the dry down of it and I received tons of compliments. I got intrigued by the brand and I was actually going to buy Beach hut man for this summer. I'm afraid if L'Oréal bought Amouage, the quality of the fragrances would be impacted. That would be a disappointment.
Sad News indeed, they just care about profit all of the talk about the heritage and the brand when these things happen, you can see clearly that is just marketing, kudos to those brands that stay behind their principles and their original vision and not just to make money. Thanks for the video Sebastian!!!
Yes, unfortunately I heard this sad story! I protest from the bottom of my heart! Hands down from my one of the favorite brand L'Oreal!!!!!
Sunshine women is my favourite, back-up worthy.
I like the old bottles, they looked very iconic…
Amouage should stay Omani and Khaleeji forever.
Need to buy a back up of Jub 40. It's been the best release of the brand in many years.
Looove Blossom Love! So does my 7- year old daughter🥰
Ooh yes.
Kids always know the best perfumes, at least the ones with good taste!
Hope not that they will ‘’sell their Soul’’ to L’Oreal!!🙏🥺😓 Amouage is my favourite perfume house.❤️
@@heatherhart3108 🥰
Now that these corporations are buying niche houses, we're truly screwed. You won't be able to get world-class perfumery anymore. Having said that, a minority stake is not a full sale, and it is important to understand how much they would own - this would determine their amount of influence.
God help us… anyone but L’Oreal. Thanks for the info as always Sebastian.
Stock up now !!😢
If this will come to any fruition for L’Oréal, it will certainly put an end to something so special and unique, as Amouage is.
I’ve been wearing many different scents from this amazing house for nearly a decade.
My favourite from the Secret Garden Collection is Lilac Love and Love Delight 🤍
I have blossom love and I love it! It's creamy, floral and powdery... It smells like baby milk with florals
NOOOOOOOOOO! L'OREAL mess all good fragrances.
Guidance is my favorite from Amouge. Now i feel i should get a backup bottle of it.
Or five
L’Oréal is starting to be the EA of the fragrance industry, like what EA is to video game studios. They might as well start doing microtransactions and lootboxes on partial fragrances and sample kits based on the company. 😂😂😂😂😂
You are always spot on! Definitely you are 100% right
Name me one buyout that’s ever improved a product. Stock up on your favourites now.
Thank you Sebastian ! Great narrative and always best content.
Guess I won’t be buying Amouage again. Will hold on to my epic woman, Honor woman, and Material as souvenirs since the quality of this house will go downhill. The formulas aren’t going to be the same. Will be reformulated and made available in very store, including the corner shop.
I heard this anddddddddd i was a bit concerned 😮 been bought 2 since I heard the news😂😂😂 love delight and material..
This is the worst news ever from Amouage!! Ugh, Loreal kills everything it touches!!
Please , a stock up video before Amouage sells out!
The old bottle looks more like a lilac:)
Amouge is an Arabic word means waves.
I’m an Arabic langauge student from Bulgaria 🙂
I love Blossom Love the most from the Secret Garden collection, while Love Delight is one I like the least.
Not happy at all about the talks with L'oreal! I was only recently starting to explore this house in depth, and I guess I should accelerate the process. So far my favorite is Interlude woman!
I think you explain everything so well. At times like this, we can only ask ourselves... WWCD? What Would Chong Do?
Quit!
This is really devastating news! I just acquired a bottle Interlude Man 53....I guess I'd better use it sparingly.
I’ve deliberately been collecting the discontinued Woman’s fragrances and some of the Library collection …. It’s my favourite house. Furious at the thought of L’Oreal being anywhere near Amouage.
I would be shocked at an outright sale as they would no longer be the Pride of Kings….lets see.
This acquisition will be devastating if it happens. I'm going to hope that if they do sell the brand, they will go with another firm. I'd rather LVMH (or hell, even Estee Lauder) get them, rather than L'Oreal. I'm not going to jump the gun yet, but if they do end up selling even a minority stake, I'll definitely be buying backups of a few frags before they are destroyed.
Let's get a top 10 fragrances to wear during a totally eclipse🌘🌒 thank you😅
LOL sadly I'm out of town and can't get to a video on wearing fragracnes during a total eclipse!!
Let's get 10 soon to be discontinued Amouage fragrances during this eclipse 😂
Or try to get some Thierry Mugler, Atelier Cologne, Armani Privé BEFORE L'OREAL 😢😢😢😢😢
@@ThePerfumeGuyno worries I'm sure 2041 is right around the corner Sébastien 😂🐐
Probably time to grab a bottle before they reformulate...?
Oh no this is sad news if it happens. I have Portrayal Woman, Lilac Love and Guidance as well as multiple decants of others. Amouage has been my favorite niche house to date.
So glad I picked up lilac love in the purple bottle.. purchased it due to your review Sebastian❤
I much much prefer the lilac color bottle!
Oh no :(. I own Lilac Love and Love Tuberose and adore them both. Very tempted to pick up Honour Woman and Reflection Woman after hearing this news.
I think Honour Woman is a masterpiece!
I have a couple of amouage's left to collect. if L'oreal gets their hands on it I will have to say goodbye to my favorite house. They kill brands.
They've done a pretty good job with Armani, Viktor & Rolf, Ralph Lauren, YSL, and Azzaro, though.
Love Delight is a real great perfume for me! So good!
I’ll test again. 😀
😂😂 your look on the thumbnail says it all!! 😢😢 I HATE them literally hate them! Which is funny I love their nighttime moisturizers sure but when they touch a perfume? They ruin it and or discontinue it! I can’t afford Amouge but they took away my alien fusion and ruined other perfumes I loved…so they’ll ruin amouage and the prices will stay the same whilst being weaker?? Ehh
Hi Sebastian. I'm interested in getting an older bottle of Lilac Love. Do you think that the newer presentation/reformulated bottles are at the discounters yet?
When a huge corporation like L'Oreal takes a minority stake, eventually they buy the whole shebang if the fragrance line remains profitable. Amouage is owned by the Sabco Group. I can't find out what the total worth of the Sabco Group is but as of this writing L'Oreal is valued at close to $219 billion.
I would never buy anything distributed by L 'Oreal, not only perfume.
Lilac Love is also my favorite from the Secret Garden collection. I own and love them all except the newest one; Love Mimosa is really nice too, it's beachy! I don't want L'Oreal anywhere near Amouage :( I hate what they've done to Mugler!
If they just want shares, that's fine by me, the business part I understand. But everyone knows they'll start getting greedy hands into they artistic direction, releasing useless flankers of flankers and discontinuing Amouage's best fragrances.
Gotta get my back up bottle of Royal Tobacco and get Interlude 53 and maybe Epic/Overture Man. This can easily go into major stake deal
Epic Man is already not worth it anymore
Ooof if this goes through say bye bye to amouge👀
I think
There’s only so many combos a company can make or hold out peoples expectations. Before they kill them off and rinse and repeat in some fashion. Hmmmmmmm that sucks my favorite house next to Xerjoff. Have to start entertaining these really small niche houses I suppose.
Worrying times. Will you be reviewing MFK Reflets d'Ambre? There's talk of a re-worked Ciel De Gum, but I'm not holding my breath.
hopefully if I can get my hands on it.
Hopefully I will! If I can get my hands on it! :)
I don’t believe anyone who loves Amouage fragrances will be happy about this news. Still don’t understand why L’Oréal haven’t brought back Pure Havane and Pure Malt…makes absolutely no sense.
That's an easy question to answer: "f*ck L'Oréal"
I’m gonna hold on to my vintage Amouage collection 😾
Wise!
Oh noooooooo. That is not good news. I don’t like what L’Oreal did to Mugler. I don’t trust them.
That is really sad news, unfortunately the westernization of Amouage started a couple of years ago with the change of the director and its downhill since then.
It will be painful to watch another star falling 😔
I adore blossom love by Amouage, it's my favourite from the ones I smelled but there is no trace of smoke like note/ sensation to be found, just sweet, boozy creaminess, I do hope they haven't reformulated this scent, I'd be gutted. As to Love Delight it was supposed to be inspired by middle eastern dessert and so funny you get hotel lobby from it😀. I'm yet to smell that one. As to Loreal rumours only time will tell but it's silly someone would want to sell a brand that tripled the profits within a year and with such heritage and traditions...
This breaks my heart 💔
Well that’s extremely disappointing.
Yes we are in New Jersey! Amouage first US boutique in the American Dream Mall and the rumors not true sebastian. Just Speculations ! No one is buying Amouage !
I hope not! Everything they touch turns to rust
RIP Amouge
If the deal sealed, then we are loosing another good niche house, so sad. Look at what happened to Frederic Malle for example. Any niche house bought be a conglomerate firm is no longer a niche house, period.
There goes Amouage! So that’s why they charged 2,000.00 each for the Gold re-releases. Placed themselves squarely in the luxury market banking on their history, to sell! 500.00 for Le Lion sounds like a steal! 🤣 They are all doing that. Tired of it
DIA MAN is my favorite 🎉
L'Oreal decimated Mugler OMG ,
I'm definitely gonna scratch Amouage from my wishlist. Sad :(
Love delight drydown is better than the opening and the heart. It sits close on the skin. I like the Lilac better as well. Guidance has something off-putting, maybe it's a hint of leather that I cannot stand these days. Need to try blossom love. Tuberose can be a little too punchy but I am willing to give it a chance.
I’ll test again. 😀
Where did you see Mugler Cologne in Europe, Sebastian? And did you see the green one, or do you mean Fly Away (yellow) and/or some of the other colors, but not the green? I am in Germany, and also check in Spain every few months. And I have not seen the green Mugler Cologne (aka. Come Together) anywhere online or at stores for about a year now.
I saw at a few duty frees during my travels.
And yes speaking about Mugler Cologne which later became Fly Away. 😀
@@ThePerfumeGuy Ah that´s the yellow/amber one ok, I have also seen that in some online stores too. But not the green OG.
Oooo….. hopefully whoever buys them don’t destroy them!😅❤
they will!
I went in a buying craze the moment I read the rumour. I'm tired of arriving when everything Is already being washed out or rendered basic.
and they increased the prices recently, was USD360 just before Love Delight came out
If they go with L'Oreal we will have a goodbye party, because the original, challenging, and interesting fragrances of that brand would be over.
If they do, I’m going to have to buy their fragrances quick before they change the formulation & deny it
Kiss of death for Amouage
I used the word mouillette at Nordstroms as I was checking out Diptyqye and the sales person said, “huh?” So I said fragrance strip. lol. I try to be as eclectic as possible.
L'Oreal is the graveyard , we all will attend the funeral of Amouage.
Nope not happy L’Oréal is good at makeup and skincare and haircare and I say good loosely. Perfume no I would of preferred eater Lauder to of got it. I don’t like how L’Oréal test or source ingredients, or campaign or love chemicals! Good perfume houses to me are a made by select ingredients, rare ingredients, love and time. And L’Oréal is a conveyor belt
Is it true that L'oreal is messing perfumes up?
I hate L’Oréal it’s like Nestle to me
i heard on rich mich's video yesterday. insane
My favorite fragrances from Aouage are Overture,Dia man, and Gold man. This is horrible news. I'm really not a fan of big conglomerates.