How the Air Max 90 Changed the Sneaker World | Sole Origins

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  • Опубліковано 15 чер 2024
  • Nike's Air Max line is one of the most important in sneaker history. Among the classics in the longstanding collection is the Air Max 90, a Tinker Hatfield-designed shoe that made its debut in 1990. On the 30th anniversary of this timeless model, Sole Origins takes a look back at its design innovation, global impact, and historic collabs that continue to make the 90 one of today's most exciting sneakers.
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    COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
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КОМЕНТАРІ • 404

  • @gsneakerson24g-sneak62
    @gsneakerson24g-sneak62 4 роки тому +37

    I’ve been a sneakerhead my whole life. Addiction made me lose my collections but I’m 4 years sober now and collecting again. I have had MAJOR air max phases and the AM90 has been a favorite of mine since high school. The AM1 is amazing but the 90 has always been my go to. I always have 90s no matter where I am in life

    • @desertheatkicksgee
      @desertheatkicksgee 3 роки тому

      Smoking them blue Ms 30s huh?

    • @gsneakerson24g-sneak62
      @gsneakerson24g-sneak62 3 роки тому +4

      PhoenixLogic nah, I’m 33. When I was first starting I was smoking and shooting the real 80s. We got started on those and they were so cheap, like $5-$15 a piece. Then they shot up to a dollar a mg and that is sustainable for only so long so heroin becomes much easier and cheaper to get. Started in a pain clinic in high school because I broke bones in my spine. Those blue 30s wouldn’t touch me, I would have had to do like 6-10 at a time at least three times a day and that’s so much money. I needed to get sober And I did and now I am and working as a counselor

    • @OscarStyles
      @OscarStyles 6 місяців тому

      Mine was air force in high school but air max changed the game love the sneaker !

    • @teeaymusik9811
      @teeaymusik9811 3 місяці тому

      The 90 looks better but the SC is cheaper and more comfortable.

  • @thefureprer6603
    @thefureprer6603 2 роки тому +21

    The 90 air max has the shape that can define as timeless and the shoe can’t go wrong with any type of outfit

  • @MG-ge5ii
    @MG-ge5ii 4 роки тому +327

    I’ll take a Max 90 over almost any hype sneaker any day.

    • @mak00ileven
      @mak00ileven 4 роки тому +7

      M G facts

    • @Hoosier81
      @Hoosier81 4 роки тому

      💯

    • @inferno72229
      @inferno72229 4 роки тому +37

      Any Air Maxes are 🔥 until Travis Scott touched it.
      These nigga ruins the sneaker culture so hard, everything he touch are become overhyped garbage.

    • @konr4d
      @konr4d 4 роки тому

      nah

    • @Yerinjibbang
      @Yerinjibbang 3 роки тому

      frfr

  • @SeanGo
    @SeanGo 4 роки тому +95

    1:55-1:59 Representtttt lol

    • @03ToyotaCamry
      @03ToyotaCamry 4 роки тому +6

      3:10 as well

    • @wahjackchin4843
      @wahjackchin4843 4 роки тому +1

      Sean Go and 4:00

    • @M4XD4B0ZZ
      @M4XD4B0ZZ 4 роки тому

      @@03ToyotaCamry really really want that kicks bro

    • @03ToyotaCamry
      @03ToyotaCamry 4 роки тому +1

      @@M4XD4B0ZZ if it helps they're called the air Max 90 "vinyl"

    • @M4XD4B0ZZ
      @M4XD4B0ZZ 4 роки тому +1

      @@03ToyotaCamry thx Bro appreciate it

  • @OGtalks
    @OGtalks 4 роки тому +81

    Max’s have been huge in Australia for as long as I can remember , not just the 90’s either .. our history definitely favours Max’s over Jordan’s . Jordans became big way later but the max was and still is that essential shoe that every sneaker-head has at least 1 pair of .. I couldn’t tell you how many 90’s I’ve had in my life . 😂 🇦🇺✌🏼

    • @max3eey
      @max3eey Рік тому

      What about the air max plus?

    • @h.r.hufnstuf4171
      @h.r.hufnstuf4171 8 місяців тому

      thats the essential hoodlum shoe in Aus@@max3eey

  • @MuadDab
    @MuadDab 2 роки тому +4

    My dad in rural Oklahoma rocked a pair of Air Max 90s and even as a kid in the sticks I knew they were dope af. Loved em ever since

  • @mikelabelle1145
    @mikelabelle1145 Рік тому +6

    My go to shoe since 1997... Never can go wrong with the 90.

  • @sdot5389
    @sdot5389 Рік тому +5

    I bought my first Air Max in 1990 and it’s my everyday sneaker. I buy a pair when the other gets worn out. I have perpetually owned a pair of Air Max for 33 years consecutively.

  • @amsf1
    @amsf1 4 роки тому +9

    My first pair was the 93's, the air bubble going completely around the back was so futuristic... That style definitely doesn't get the acclaim that I feel they should

  • @blablabla13344
    @blablabla13344 2 роки тому +4

    The most beautiful model in the market.

  • @aguwokie6421
    @aguwokie6421 4 роки тому +18

    Im getting a pair this week.They look really nice

  • @darianagalvan1078
    @darianagalvan1078 2 роки тому +4

    I'm just loving sneakers more and more everyday!! The Air Max 90’s was my first pair in my shoe collection and is my most worn one. 🔥❤️

  • @Welcome_to_O-Block
    @Welcome_to_O-Block 8 місяців тому +2

    Best shoe ever. Hands down

  • @leebocappo848
    @leebocappo848 4 роки тому +78

    The Air Max 95s are considered the “Dope Boy Nike’s “ in my neighborhood

    • @SaveNobody
      @SaveNobody 4 роки тому

      Gucci mane made the '95 dope runners' a worldwide thing in my opinion.

    • @SNAKEAT3R
      @SNAKEAT3R 4 роки тому +1

      97

    • @tyson6331
      @tyson6331 4 роки тому

      Leebo Cappo 95s are ass

    • @SNAKEAT3R
      @SNAKEAT3R 4 роки тому +1

      @Andrew Lee true

    • @VainAttempts
      @VainAttempts 4 роки тому

      Andrew Lee it’s a acquired taste, I used to be a 90s guy but lately the 95s been catching my eye

  • @travisbuter2358
    @travisbuter2358 4 роки тому

    Complex keep doing ya thing for the vlogs an keep them coming 💯💯💯👍👍👍

  • @mrsamt1996
    @mrsamt1996 4 роки тому +19

    I’m 23 and I just bought my first pair of air max 90 this year and I think they are one of the most comfortable sneaker I’ve ever had.

    • @powong1231
      @powong1231 4 роки тому

      Me too. Most comfortable I've ever had

  • @toneriggz
    @toneriggz 4 роки тому +11

    Wearing Air Max's in spirit while Quarantined. Shoutout to DQM, copped some Peanut Butter SB's there back in the day.

  • @Daywalker78
    @Daywalker78 4 роки тому +8

    I go to Atmos every time I go to Japan, the vibe in those shops is unreal. ❤️

  • @Ash-wu9yx
    @Ash-wu9yx 2 роки тому +2

    They designed it ahead of time man... thosed shoes still are the best in 2022

  • @masterg7895
    @masterg7895 3 роки тому +2

    i just got my first pair today in grey/black/white. I think that these are the most beautiful shoes i have ever owned, and i am a shoe freak that had em' all, i can't believe i finally got them, i mean, the moment i tried them on at the store i was in awe!!

  • @waszeldahing3375
    @waszeldahing3375 4 роки тому +2

    Air max 90s got me into tha game

  • @jaytray5446
    @jaytray5446 4 роки тому +1

    these need to be a regular thing. so many shoes, so many stories

  • @TheGshocka
    @TheGshocka 4 роки тому +4

    The first shoe I got with my first pay check from my first job, was a pair of air max 90’s funny enough I don’t currently own any pairs because I’ve just been on boost but the 90’s still hold a special place for me

  • @Nymex4lf3
    @Nymex4lf3 4 роки тому +3

    Got my first pair of Airmax 90's I fell in love

  • @samgledhill
    @samgledhill 4 роки тому +2

    amazing silhouette. one of the greatest IMO

  • @kevinGvue
    @kevinGvue 4 роки тому +1

    Sean Go's photos are all over this video! Best sneaker photography in the game!

  • @JC-jb9ug
    @JC-jb9ug 4 роки тому +2

    AM90 will always be my favorite shoe.

  • @OhSoGhost
    @OhSoGhost 3 роки тому +1

    I fell back in love with the AirMax90s

  • @Yes-Yes1
    @Yes-Yes1 7 місяців тому +1

    Favorite shoe to this day

  • @fespinales
    @fespinales 4 роки тому

    I have like 20 plus glad too see videos like this. Been wearing them since they came out

  • @SneakerTalk
    @SneakerTalk 4 роки тому +23

    This was awesome 👌🏻👌🏻

    • @julianreese6021
      @julianreese6021 2 роки тому

      you all probably dont give a damn but does someone know a method to get back into an Instagram account..?
      I stupidly lost my account password. I would love any tips you can offer me

    • @tobymiller8508
      @tobymiller8508 2 роки тому

      @Julian Reese instablaster :)

    • @julianreese6021
      @julianreese6021 2 роки тому

      @Toby Miller Thanks so much for your reply. I found the site thru google and Im in the hacking process now.
      Looks like it's gonna take a while so I will get back to you later when my account password hopefully is recovered.

    • @julianreese6021
      @julianreese6021 2 роки тому

      @Toby Miller It worked and I now got access to my account again. I'm so happy:D
      Thank you so much, you really help me out!

    • @tobymiller8508
      @tobymiller8508 2 роки тому

      @Julian Reese no problem :D

  • @Nick-zc2yu
    @Nick-zc2yu 3 роки тому

    As a kid I remember seeing the volt colorway and always wanting them.

  • @jeremiahtalkssports1832
    @jeremiahtalkssports1832 4 роки тому +4

    I just happen to be a guy that loves the Air Max 1 and 90. As a matter of fact they are the only 2 Air maxes that I am a fan of

  • @Kiiieeechiii
    @Kiiieeechiii 4 роки тому +12

    95s are my favorites but definitely getting the infrared 90s this year

  • @HaviaOchowa
    @HaviaOchowa 4 роки тому +2

    definitely one of the best Nike sneakers ever. I have a pair of Viotechs and love them.

    • @rainman415
      @rainman415 4 роки тому +1

      I agree, I have 44 pair so far!

  • @noahhartz2361
    @noahhartz2361 4 роки тому

    Awesome video!

  • @ilyybabygirl
    @ilyybabygirl 4 роки тому +8

    Air max 90 and 95 are the best Nike shoe ever invented idc

    • @BeardedVato
      @BeardedVato 3 роки тому

      AM 90's and AM 1's are the best in my opinion

  • @Cdn911
    @Cdn911 4 роки тому +2

    I remember stacking infrareds.. still have a few Ds.

  • @blackmagic1371
    @blackmagic1371 Рік тому

    I’m definitely feeling some of these AIR MAX’s (me personally got love for 95’s/97’s/98’s/21’s/22’s).......& Jordan 4’s & the RED ALERTS

  • @gauravpun6376
    @gauravpun6376 4 роки тому +2

    Game changer 🔥

  • @robinmarples5198
    @robinmarples5198 3 роки тому

    Where I live, the best way to express yourself is through what you drive.

  • @VinayPundir-fh7fn
    @VinayPundir-fh7fn 2 роки тому

    My all time favourite silhouette for a reason!

  • @marklester1450
    @marklester1450 4 роки тому

    Sean Go pics always clean

  • @broskimedula5300
    @broskimedula5300 Рік тому

    It's big in Cape Town too. I currently have the 90 triple white (non LTR) and Terrascape 90.

  • @leonard187
    @leonard187 Місяць тому

    Yo these are my joint Air Max 90’S is all I wear now. Beautifully designed sneaker.

  • @Silenced_by_nazi_youtube
    @Silenced_by_nazi_youtube Рік тому +1

    The UK sneaker scene intrigues me. Here in America, Jordans are the main hype. I’m a Jordan guy for sure but I do love me a nice pair of AM90’s.

  • @MrxxSelfxxDestruct
    @MrxxSelfxxDestruct 4 роки тому +2

    7:04 Well Trinidad, the air max 2 light atmos (the multi color one) from last year was flooding the outlets

  • @moneykid6247
    @moneykid6247 4 роки тому +22

    U know what's crazy I got on one now 😂

  • @fatehahmad5197
    @fatehahmad5197 4 роки тому

    Sean Go's pictures being used👏

  • @floridamike8433
    @floridamike8433 4 роки тому +1

    Air max 90s are my favorite nikes ever

  • @alejandroramirez4470
    @alejandroramirez4470 4 роки тому

    Finally back 👌

  • @benvincent6473
    @benvincent6473 4 роки тому

    love these

  • @carterrussell5888
    @carterrussell5888 4 роки тому +2

    Happy Air Max Day!!! 🥳

  • @ItzYoGyalCuTiE
    @ItzYoGyalCuTiE 4 роки тому

    Oh my God, that thumbnail look so good!💖💎😱

  • @geemonster9179
    @geemonster9179 4 роки тому +2

    I think Air Max 95's are the best sneaker ever, both in their look and in their comfort and durability

  • @bennettcain635
    @bennettcain635 Рік тому +1

    I dunno what rock I have been under but I only just discovered the 90 recently... already have 2 pairs and look everyday at new colourways.

  • @estevaobarbosavicente8836
    @estevaobarbosavicente8836 6 місяців тому

    This go as far as my home Country Portugal I'm from 85. And now I collect them 💯

  • @Yung_Costanza
    @Yung_Costanza 4 роки тому +1

    Been looking for Dizzee Rascals for so many years man

  • @harryhead23
    @harryhead23 4 роки тому

    Great story!! Air max ❤️

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c 4 роки тому +4

    nobody:
    Complex: let's cut 10 min only of video

  • @gogetta8131
    @gogetta8131 4 роки тому +19

    Best shoes ever in all black, real trap boy shoe 🇬🇧

  • @shady2493
    @shady2493 10 місяців тому

    The Bacon is amazing love that shoe, Off White Killed it with their colab. I hope to see corteiz and other UK brands do something awesome

  • @peppemanueleasroma
    @peppemanueleasroma 4 роки тому +1

    Air max 90 air max 95, Air Force 1 and Jordan 1 are always 🔥🔥🔥 for me

  • @mak00ileven
    @mak00ileven 4 роки тому

    My Favorite silhouette. I have like 5 pairs in my rotations atm

  • @danielmurray5490
    @danielmurray5490 4 роки тому

    Desert Ore off white Air Max 90, quality pair of Air Max.....💥

  • @reluctantgamer3879
    @reluctantgamer3879 3 роки тому +2

    Best shoe of all times.

  • @Blassie.P
    @Blassie.P 4 роки тому +1

    Inferred 90's are my fav max ever

  • @droppinbass1882
    @droppinbass1882 4 роки тому +34

    9:59 coming soon
    10:00 sold out
    No "you're in line"
    Just instant L

    • @tylermills8419
      @tylermills8419 4 роки тому +3

      I'm so pissed that I didn't get these reverse ducks, that happened to me too

    • @droppinbass1882
      @droppinbass1882 4 роки тому +2

      Tyler Mills Same thing happened to me with the Kentucky Dunks. These bots are getting out of hand

    • @tylermills8419
      @tylermills8419 4 роки тому +1

      Droppin Bass isn’t that what the phone number verification is suppose to prevent?

    • @droppinbass1882
      @droppinbass1882 4 роки тому +2

      Tyler Mills They can generate dozens of phone numbers, user accounts, credit cards etc and work around the system. Nike doesn't do much to stop it unfortuntaly cause it looks good to investors and stock holders when your product sells out instantly.

    • @AidanWonderland
      @AidanWonderland 4 роки тому +3

      Bro I feel you, Nike.com fucked me so hard, literally had it in my cart in 10 seconds and still took an L..

  • @marcelloventilii617
    @marcelloventilii617 4 роки тому

    Air Max 1, Air Max Light and Air Max 90 are my favorite Air Max

  • @durianriders
    @durianriders 14 днів тому

    AM90 made in Vietnam are the best ones. IYKYK.

  • @chriscornell5095
    @chriscornell5095 Рік тому

    Got my new Batman Max 90! I might be late but i love it..

  • @astral_plane_crash
    @astral_plane_crash 4 роки тому +2

    Greatest sneaker ever made in my opinion.

  • @JesusGarcia-pq3uo
    @JesusGarcia-pq3uo 4 роки тому

    I got two pairs, so dope 🔥

  • @fardinahemed8577
    @fardinahemed8577 4 роки тому

    my favorite airmax of all time

  • @arr24
    @arr24 4 роки тому

    I really liked this video

  • @jahqari8286
    @jahqari8286 4 роки тому +2

    I always wanted the corks still haven’t got around to copping them 😭😭

    • @mak00ileven
      @mak00ileven 4 роки тому

      Dj Jazz them shits look lava , on god

  • @DallasTechie
    @DallasTechie 4 роки тому

    I rocked these in the late 80's when not many other cats did. Now I see them as played out. Now sport Adidas NMD and old school Puma

  • @tagone05
    @tagone05 4 роки тому

    Camo joints dropped today. I need those.

  • @modmav5594
    @modmav5594 4 роки тому +3

    "trainers by the truckload, trainers by the ton...." -Dizzie Rascal (Fix up, Look sharp)

  • @Akushasmith
    @Akushasmith 4 роки тому

    Air Max 90 classics yo.

  • @alessandrosilva7043
    @alessandrosilva7043 4 роки тому

    Quality.

  • @colind.8803
    @colind.8803 4 роки тому

    Give @seango a shout out for those shots of the airmaxes you used!

  • @Lior__
    @Lior__ 4 роки тому

    Best nike sneakers of all time for me

  • @thebestpentapper23
    @thebestpentapper23 4 роки тому

    Recently copped the volts 🔥🔥🔥

    • @markbennett4202
      @markbennett4202 4 роки тому

      SupremeRAGE i just got the og royal blues and the volts airmax 90,s all the way 30 years later and the shoe is as popular as the day it came out if not more popular now that's saying how good they really are such a nice looking shoe and comfortable what more can you ask for

  • @edgarjakes5055
    @edgarjakes5055 4 роки тому

    Do a documentary on cortez LA shoes

  • @rjari8578
    @rjari8578 Рік тому

    All my friends rock with j1 j4 or dunks, but i always with with my 3 air max 90

  • @terryjackson4633
    @terryjackson4633 4 роки тому +1

    I got 3 pair of air maxes in my shoe collection i need somemore

  • @Bajwaaa24
    @Bajwaaa24 4 роки тому

    8.34 Listen to that voice break

  • @Hoosier81
    @Hoosier81 4 роки тому

    max90 is my shoe PERIOD

  • @dorianowens7631
    @dorianowens7631 4 роки тому

    My favorite shoe own 2 pairs of air max 90

  • @jonathancramer4176
    @jonathancramer4176 4 роки тому

    The ones are classic but I love the 90s to ...just copped a pair simple black and white with a charcoal grey mesh . The 90s are comfortable as fuck for real

  • @mixedpleasure4324
    @mixedpleasure4324 4 роки тому +1

    Air max 90 is my favorite shoe of all time

    • @sheedo1999
      @sheedo1999 4 роки тому

      Word. It's the goat of sneakers

  • @personperson3793
    @personperson3793 3 роки тому

    I’m new and getting into air maxes I just got the denhams and there 😳

  • @gmoney3116
    @gmoney3116 4 роки тому

    Dope 💯

  • @brooklynshogun1421
    @brooklynshogun1421 4 роки тому +4

    Landed the REVERSE DUCK CAMO!!!

  • @bruchess1324
    @bruchess1324 4 роки тому +1

    Happy Air Max Day guys!

  • @Junzstylemadapaka
    @Junzstylemadapaka 4 роки тому +1

    Air max 90 is iconic as Air Jordan 1 just my opinion

  • @kimsimmons2757
    @kimsimmons2757 3 роки тому +4

    Even though I am an “adidas gurl” I have a pair of Air Max 90 in my college alma mata colors

  • @eddiefok604
    @eddiefok604 4 роки тому

    Classic Air Max is OG

  • @aboutthemetal8783
    @aboutthemetal8783 Рік тому

    If you were a teenage lad and up and wore max 90s when they first came out , and you lived on a council estate in England , you were either selling drugs , your dad was selling drugs , or you were from a middle class background and your parents were buying them , all I will say is, I lived on an estate and my mother wouldn't pay the kind of money the air max 90 cost , I loved them , still do , my favourite of all time is the 90 in winter wheat ,the triple pack with sage green accents , I've got the max 1s , 90s and 95 all in that colour way , I have two pairs of each and they all look box fresh , I wear them all in rotation once or twice a month , and I clean them after each use , then store them in Sealy bags ,in their box's and in a cool room , put silicone PACs in the box of each pair to help keep them fresh .