Nope. Smart homes solved no problem except removing consequences of being a dumbass. Not to mention the money is backed by a liars word and is just crappy paper.
He starts to yawn after 3 min 30 and you raise his attention several times by touching his arms but your son gets the story perfectly - Smart and Cute. Thanks for your videos Henry ;)
@@semperbauhaus me, too, because, while the back story about it being sold to the government is cool, the rest is bs. Never saw ONE person EVER say "wow I love this candy I eat all of the time but it melts in my hands, so I am going to switch to M&Ms!"
"Melts in your mouth and not in your hands." Brilliant. As soon as you mentioned the candy shell I knew you were discussing M&M's. Great story, I've never heard this origin story before. Great discussion about USP - thank you! (New viewer & subscriber)
The idea of a shell was originally in England as Smarties. They had been around for 10 years before the owner of M&Ms saw them on a trip to London and copied the idea. The reason that M&Ms have a printed m on them was to ensure he couldn't get sued.
Man i wish the courses were this simplified, i understood everything and it's easy to remember, no headache for lot of informations everything went so smooth Keep up 🙏
The book 'Arab Money Secrets' really challenges conventional thinking about money. It’s amazing how a fresh perspective can open up so many new opportunities!
You just earned a new Subscriber. Your son is adorable, btw... mine is almost 23, hasn't been 'adorable' for many years, LOL (Nor myself! Cherish these years dad to dad.). You're a good teacher, you have to "sell" as a teacher, meet the individual or group where they are. You taught the lesson in a clear, memorable way... stopping to receive feedback (proof of understanding, engaging the 'audience'... your son in this lesson). You didn't move forward until confirming that he understood by him explaining, not nodding his head. I used to be a Middle School Teacher, Trainer (in several restaurant brands), and of course in my own past businesses. This is a GREAT video! Also, teaching him using words that you would use to train an adult, more parents need to learn to do that. "Baby talk" sets a bar of standard low for children in their development & expectations as they develop. You could use the same exact script/transcript in teaching an adult one on one just with a different tone of voice... 'Know Your Audience'. Perfectly executed and a video I NEEDED to view at this time, honestly. We each have forgotten more than we currently "remember". :D
I love M&Ms because they do not melt in my hands! Well, what other candy do you eat that does melt in your hands? Ummm, well, uhhhh, well, it could happen! It was a non issue. A solution without a problem. We love M&Ms because they are fun to eat, just like other candies we like.
@@itoibo4208M&Ms are literally full of shit, palm oil, refined sugar, artificial colours, they wreak havoc on your gut. While this anecdote is a good case study, Business practices has drastically changed since then. I suggest whatever venture you’re starting, come from an ethical angle.
I was waiting for the additional lesson on being adaptive. There were no more wars and your target customers were gone, the very reason you started the business. But instead of giving up, you adapted to the situation and found another market to sell your product. You came up with a unique selling proposition (USP) and a one-sentence copy that made a fortune.
@@joshfernandez6662 A 54 yr old guy who married 6 yr old and consummated marriage when she was 9. A cult leader who called for murder those who don't believed in his faith. Rest just check out on internet. Specifically from ex-muslims. These are those guys who understood the core of that cult and left.
Dan Henry, is this from Rosser Reeves book "reality in advertising"? Such a fantastic book. Thought old, Reeves restores the real meaning behind a U.S.P. or better known as an Offer. Great video, fantastic. Loved it!
I think you overvalue the slogan and this is all corporate hype. The fact is, people like M&Ms because they are colorful, tasty, and have nice crunch and a chocolate center. The slogan helps you remember the name, as to do the cartoon characters, but like all great candies, the one thing they have in common is that they just plain appeal to the senses. I doubt hardly anyone cared about whether their favorite candy melts in their hands or not, because it is mostly a non issue.
@@DanHenry I am just saying I feel the problem was a bit of an illusion. For people in the civilian world, chocolate is made to melt at higher temperatures and is wrapped in a nice wrapper to keep your hands clean. I think the slogan was brilliant but perhaps the problem was like the ones you see on "as seen on TV videos", like where you are trying to make a sandwich and it sets the house on fire and so you need this handy sandwich cutter, which will end up in a drawer after a couple of uses. I am saying the marketing slogan is absolutely good, but the reason people eat M&Ms, and keep eating them all their lives, is because they are colorful, have a neat, dual texture of crunchy and soft, dual flavor of candy shell and chocolate, and they are fun to hold, for sure, as you eat a few at a time. (and ironically, sometimes get candy coating dye on your hands.) I liked your video. I love good marketing. I am just saying yes, it got people to buy it, and remember the slogan, but no one eats M&Ms because of the melting in the hand thing. Literally every other candy is either treated or wrapped or boxed in a way that makes them convenient to eat.
@@constitution1550 skittles are good, but are a bit harsh for me after a while. They are nice when you want to taste the rainbow and, while regular M&Ms are good, I could eat peanut M&Ms all day.
Because the kid distracts you - he is an attention grabber, similarly if you put a juicy girl. Those are needed to attention videos. Dan, your video is informative - that was a confusing setup...
@@HyperUpscaleI think he was more there for the marketing aspect of the video. He’s using his son to show us that he’s so good at teaching business that even children can understand.
He’s radicalized because he wears religious attire, is respectful, and modest. But taking your child to an American restaurant named after women’s breast, that’s not radicalization? Or teaching them there are 5000 genders? Perspective bro.
Really got me thinking about the slogans for my peak performance coaching. I should probably throw them all out there and see which one gets the clicks.
I was like that kid,while listening to your explanations. I hope it will be beneficial,and if yes, I hope we two are going to meet one day,InsheAllah.!
You could consider using simple and positive stories for kids. A fun tale about a monkey finding a tasty fruit could show how new ideas spread, like the "100th monkey." You know that one? Whether its true or not I dont know...
Yo dan, as a Muslim seeing your son in that attire makes me so happy ? Can I ask why is he wearing that ? Is your wife a muslim ? or do you just like the clothing ?
I'm so disappointed that you didn't put a USP phrase into the call to action to subscribe at the end there. You spent the whole video talking about how to get people to go with your product instead of someone else's and then you didn't apply it to yourself!
👉 👉 👉This pitch made me $32,000,000 (steal it)
ua-cam.com/video/wnet3Heur4c/v-deo.html
Business is solving a problem. Marketing is letting people know you solved it.
On point!
👍 and sales is convincing people that your solution is valuable
Pretty much sums it up.
However business includes marketing
Thank you
Nope. Smart homes solved no problem except removing consequences of being a dumbass. Not to mention the money is backed by a liars word and is just crappy paper.
You know you've mastered a concept when you can explain it to a child and the child comprehends the message.
This is a great blueprint to learning something/testing how well you know it.
"Now explain it back like you would to a child."
@@Swashbuckler9x Absolutely
@@Mv3Trader Use it well brother, I hope you make it.
Yes know it enough to teach it and have a kid understand it
Exactly - full marks 🎉
He starts to yawn after 3 min 30 and you raise his attention several times by touching his arms but your son gets the story perfectly - Smart and Cute. Thanks for your videos Henry ;)
I started to yawn after about 30 seconds
there's no way he actually gets everything he's saying. He understand "M&M's" and the idea of chocolate melting in your hands, that's it.
@@semperbauhaus me, too, because, while the back story about it being sold to the government is cool, the rest is bs. Never saw ONE person EVER say "wow I love this candy I eat all of the time but it melts in my hands, so I am going to switch to M&Ms!"
Bruce is such a smart kid. Congrats for raising him well. ❤
Knowing how to create a statement that is both beneficial and emotionally resonant can be a game-changer for any business.
Your name sounds like: 🧐 ☕️🇬🇧. God bless!
"Melts in your mouth and not in your hands." Brilliant. As soon as you mentioned the candy shell I knew you were discussing M&M's. Great story, I've never heard this origin story before. Great discussion about USP - thank you! (New viewer & subscriber)
The idea of a shell was originally in England as Smarties. They had been around for 10 years before the owner of M&Ms saw them on a trip to London and copied the idea. The reason that M&Ms have a printed m on them was to ensure he couldn't get sued.
Up until the catch phrase I thought it was sixlets 😅
Man i wish the courses were this simplified, i understood everything and it's easy to remember, no headache for lot of informations everything went so smooth
Keep up 🙏
Your son is super smart. He captured all the information.
Thanks for this video Dan.
Listerine, after World War 2, skyrocketed with: Always a bridesmaid, never the bride. Maybe it’s your breath.
The book 'Arab Money Secrets' really challenges conventional thinking about money. It’s amazing how a fresh perspective can open up so many new opportunities!
Can't find it
@@meowmeowillustrator because its a scam! They want you to go search & click a dubious link that will infect your computer
How can I get this book pls
But they are only rich because they found oil, it's not like they got rich through anything smart.
You just earned a new Subscriber. Your son is adorable, btw... mine is almost 23, hasn't been 'adorable' for many years, LOL (Nor myself! Cherish these years dad to dad.). You're a good teacher, you have to "sell" as a teacher, meet the individual or group where they are. You taught the lesson in a clear, memorable way... stopping to receive feedback (proof of understanding, engaging the 'audience'... your son in this lesson). You didn't move forward until confirming that he understood by him explaining, not nodding his head. I used to be a Middle School Teacher, Trainer (in several restaurant brands), and of course in my own past businesses. This is a GREAT video!
Also, teaching him using words that you would use to train an adult, more parents need to learn to do that. "Baby talk" sets a bar of standard low for children in their development & expectations as they develop. You could use the same exact script/transcript in teaching an adult one on one just with a different tone of voice... 'Know Your Audience'. Perfectly executed and a video I NEEDED to view at this time, honestly. We each have forgotten more than we currently "remember". :D
M&Ms were made for the military? 😂 That's awesome!
Seriously, if a candy company can become a giant with just one sentence, imagine what we could do with our own businesses! 😱💪
imagine you actually had a business
STOP IMAGINING! START YOUR BUSINESS! NOWWW!! IT'S AN ORDER!!
I love M&Ms because they do not melt in my hands!
Well, what other candy do you eat that does melt in your hands?
Ummm, well, uhhhh, well, it could happen!
It was a non issue. A solution without a problem. We love M&Ms because they are fun to eat, just like other candies we like.
@@itoibo4208M&Ms are literally full of shit, palm oil, refined sugar, artificial colours, they wreak havoc on your gut. While this anecdote is a good case study, Business practices has drastically changed since then. I suggest whatever venture you’re starting, come from an ethical angle.
son: 'Dad, i am not a little kid anymore, I am a Dubai Banker Prince'
I love this! I didn't even know the M&M story. Great job being able to explain it to a child.
Bless the child. Superb teacher Dad.
Two birds one nest, educational for us (and for him) and quality father-son bonding time. Genius!
Best slogan for any product "Not designed to break"
I was waiting for the additional lesson on being adaptive. There were no more wars and your target customers were gone, the very reason you started the business.
But instead of giving up, you adapted to the situation and found another market to sell your product. You came up with a unique selling proposition (USP) and a one-sentence copy that made a fortune.
Bruce sold me. Make sure he gets his commission.
This is great. I mean he is kind to his child and teaching him the right thing. And the kid is so mature for his age to be a good listener ❤ wow
Bruce is absolutely adorable
Appreciate the message! You know you have something when you can break it down and kids can understand it.
1:49 when the war ended there were no more customers -- look on face "What? Everyone is dead?"
Masha'Allah this was so wholesome! Love MOHAMMED! May Allah swt bless you both and protect you all! AMEEN!
Who is Mohammed
Bruce @@joshfernandez6662
@@joshfernandez6662 A 54 yr old guy who married 6 yr old and consummated marriage when she was 9.
A cult leader who called for murder those who don't believed in his faith.
Rest just check out on internet. Specifically from ex-muslims. These are those guys who understood the core of that cult and left.
Interesting, informative and compact lesson. Your son summarisd it so well! Hats off to the little champ!
Bruce is a smart boy. He knows how to treat people...🙂✅
Cute kid with cute manners... smart
Lol what an amazing video. Bruce will grow up to be a legend just like his dad, no doubt.
He is adorable AND SMART ❤❤
Sooo cute in kendorah 💕
Dan's Usp is teaching his son on youtube. so cool
Dan Henry, is this from Rosser Reeves book "reality in advertising"?
Such a fantastic book. Thought old, Reeves restores the real meaning behind a U.S.P. or better known as an Offer.
Great video, fantastic. Loved it!
Dan Henry, the legend. So important to understand this approach. btw your son is so smart, just like his dad!
I think you overvalue the slogan and this is all corporate hype. The fact is, people like M&Ms because they are colorful, tasty, and have nice crunch and a chocolate center. The slogan helps you remember the name, as to do the cartoon characters, but like all great candies, the one thing they have in common is that they just plain appeal to the senses. I doubt hardly anyone cared about whether their favorite candy melts in their hands or not, because it is mostly a non issue.
Skittles are colorful, tasty, and crunchy as well, yet M&Ms outsell Skittles. Hmmm 🤔 where’s your million dollar slogan?
That may be true today, decades later, but at the time, how do you think they became popular or even known?
@@DanHenry I am just saying I feel the problem was a bit of an illusion. For people in the civilian world, chocolate is made to melt at higher temperatures and is wrapped in a nice wrapper to keep your hands clean. I think the slogan was brilliant but perhaps the problem was like the ones you see on "as seen on TV videos", like where you are trying to make a sandwich and it sets the house on fire and so you need this handy sandwich cutter, which will end up in a drawer after a couple of uses.
I am saying the marketing slogan is absolutely good, but the reason people eat M&Ms, and keep eating them all their lives, is because they are colorful, have a neat, dual texture of crunchy and soft, dual flavor of candy shell and chocolate, and they are fun to hold, for sure, as you eat a few at a time. (and ironically, sometimes get candy coating dye on your hands.)
I liked your video. I love good marketing. I am just saying yes, it got people to buy it, and remember the slogan, but no one eats M&Ms because of the melting in the hand thing. Literally every other candy is either treated or wrapped or boxed in a way that makes them convenient to eat.
@@constitution1550 skittles are good, but are a bit harsh for me after a while. They are nice when you want to taste the rainbow and, while regular M&Ms are good, I could eat peanut M&Ms all day.
This was awesome Dan. Great explanation 🙏🏾
This is quite inspiring. You have earned a new subscriber :)
Welcome aboard!
Come on, Henry! This is an absolute AWESOME video idea! Congrats on that one!!!!! Greets from Germany!
business training starts when you're young
VERY INSIGHTFUL!
Thank You
Subscribed cuz the kid said so! Great lesson. Thanks
I clicked it for the kid. Love ya
He'll become a pilot 😁
Dan, can you let the boy run the show in the next video? obnoxiously cute. (great stuff)
That kid is adorable.
Thanks! No it’s a Kandura. Hijab is for women. We live in Dubai. That’s all he wears I can’t get him to wear anything else. 😂
@@DanHenry Thanks for the correction. Your kid so cool.
Why do I feel like Bruce learnt more than me here… 😭😭😭
Because the kid distracts you - he is an attention grabber, similarly if you put a juicy girl.
Those are needed to attention videos. Dan, your video is informative - that was a confusing setup...
Age difference i guess 😅
@@HyperUpscaleI think he was more there for the marketing aspect of the video. He’s using his son to show us that he’s so good at teaching business that even children can understand.
@@onewill8905 That's a very shallow POV...
This is so wholesome and informative
In MREs they were not called M&Ms -- they are called Pan Coated Chocolate Discs, but they taste just like M&Ms.
Great video. Great value < 7 Min.
That kid is clever! He is ready to teach at universities.
I’ll be in Dubai next week.
Good story by the way
This poor young man appears to have radicalized in the ways of shelled candy.
He’s radicalized because he wears religious attire, is respectful, and modest. But taking your child to an American restaurant named after women’s breast, that’s not radicalization? Or teaching them there are 5000 genders? Perspective bro.
Shear brilliance. Thanx for sharing
This kid will go a long way.
Love this concept and video
May allah bless both of you ❤keep the content up man
😂😂😂The covert snot eating! 😂😂😂❤
Really got me thinking about the slogans for my peak performance coaching. I should probably throw them all out there and see which one gets the clicks.
I have been enlightened from your wisdom❤
Great explanation how MARS candy company started.😊
Glad you liked it!
I was like that kid,while listening to your explanations.
I hope it will be beneficial,and if yes, I hope we two are going to meet one day,InsheAllah.!
Would you like a kid or a prop?
Yes.
I absolutely loved it!
Such an insightful video!, thankyou!
Such a sweet, smart kid❤
This is an awesome video. U just earned a new sub
Amazing video! Son will get MBA -level education before the first grade 😀
Btw. Stylish t-shirt, where did you buy it?
It’s an Armani shirt. I bought it at the Dubai Mall. It’s like $300 but my God it’s worth it. It just feels like you’re wearing a cloud. 😂
@@DanHenry that's called premium price justification, right there 😁😁
Child is looking good
Really helped me, thanks.
Chocolates for energy :-)
Thanks for sharing 🙏🏿
You’re a good dad
God bless both of you
M@M's are not made the same for those wondering why they not only melt but leave the dye in your hand.
Earned a subscriber ❤
He is very cute mashaAllah!
What a sweet kid!
You could consider using simple and positive stories for kids. A fun tale about a monkey finding a tasty fruit could show how new ideas spread, like the "100th monkey." You know that one? Whether its true or not I dont know...
so cute ! i wanna do the same. teach my kid to be a millionnaire
حبيت اللبس الإماراتي علي الطفل ❤❤
Called a tagline
I got the point. ❤BUT❤ I just died at least 3 times of cuteness overload 😍❤️😍❤️ Please hug that kid 4 times 💖🫠🥹
so, a good slogan ?
You know you are cooked when I child understands marketing better than you.
Subbed to the channel, would like to know more about marketing.
Wearing beepers...two weeks ago...lol
I am wondering if there is a connection between M&M and Smarties.
Can you do a video about Smarties? 😂
I can definitely look up their story and marketing and see if I can create a lesson out of it
@ Thank you Dan. Be interesting to see the similarities and differences with M&M’s. 😀
Start Making it commercially
That was gold. Thank you very much :)
Subbed!
yeah, and also M&M is sooo delicious
Love it!
Yo dan, as a Muslim seeing your son in that attire makes me so happy ?
Can I ask why is he wearing that ? Is your wife a muslim ? or do you just like the clothing ?
Dan & his family are Muslims.
The wife is a Muslim.
They live in Dubai and his son loves to wear that. He said in another comment it's all his son wants to wear right now.
@@samueldraws love it.
And that's how you used uniqueness in your video by telling - child also got this. - Genius.
I thought it was called Unique Emotional Benefit, but you made it a bit more complicated... :)
Nice guns
He looks beautiful MashaAllah
Kid hasn't a clue of most of what he is saying
I'm so disappointed that you didn't put a USP phrase into the call to action to subscribe at the end there. You spent the whole video talking about how to get people to go with your product instead of someone else's and then you didn't apply it to yourself!
I wonder if I could make this work for a devlog I'm going to make. (short for development log ie game development log or gamedev vlog)