Best practices for a great sign-in experience - Google I/O 2016

Are you losing users at sign-up or sign-in for your app? Google research has found that half of people get stuck on the sign-in screen. Building a secure and usable auth experience is difficult and time-consuming.
Google’s Identity Platform provides solutions to these problems drawing on principles derived from years of experience with one of the world’s largest account systems. Whether you are a new developer or already have an existing sign-in system, we can help you maximize conversion. We’ve revamped Google Sign-In, expanded Smart Lock functionality, and overhauled our identity-as-a-service solution.
Make use of these products today to keep your most engaged and valuable users signed-in across web, iOS, and Android.
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