Student Work: Make It Peanut Better (Teddie)

Art Director: Maria Arizabaleta
Merit, Young Ones 2024
Teddie Peanut Butter, a beloved staple in New England kitchens, is celebrated for its exceptional quality, natural ingredients, and engaging personality. The challenge? Updating Teddie's image to match the modern era without losing the essence that has made it a family favorite for generations.
This rebranding is a bold step into the future, honoring Teddie's history while introducing a contemporary look. The overhaul includes a new logo, creative packaging, appealing merchandise, and the "Peanut Better" campaign, all crafted to strengthen Teddie's presence in the market. The rebranding effort combines digital, print, video, and interactive elements to weave a story of renewal, positioning Teddie to continue its legacy of quality and community.