The Ultimate Go To Market Strategy | Step-by-Step SaaS Marketing
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- Опубліковано 18 вер 2024
- The Ultimate Go To Market Strategy | Step-by-Step SaaS Marketing
In this episode, we have Apoorva Sudarshan, Manager, Strategic Accounts - Mixpanel. Watch this episode until the end.
Check out Mixpanel's website - www.mixpanel.com/
Connect to Apoorva on Linkedin - / apoorva42
Subscribe to SaaS School - bit.ly/3ENZD3T
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#GoToMarket #GTMStrategy #SaaSSchool
About SaaS School: SaaS School explores how growth, product and customer success work across SaaS companies. We bring you conversations from the best industry stalwarts who are working in this space.
How would you explain GTM to someone in 10 words or less? 👇
great video
such an informative content. She covered a lot with simpler explanations.
Takeaways and Summary
- GTM is something that you sometimes have to keep re-figuring and understanding.
- GTM is a core part of company strategy. Effects everything.
- First step of building GTM is Strategic Narrative.
---- What are pain points of my TG that I want to address?
---- How do I fit in? How do I answer it?
- One good way to look at GTM is to Understand Marcro-Trends Within The Industry
- Imp. to look at Competitor Landscape
---- Draw a map. Where are your competitors well placed between SMB, Mid Mkt and Enterprise segments of a particular market?
---- At what pricing? And what kind of reviews are they getting on G2, Capterra from which segment of companies?
---- It's tough for customers to be winning in every segment.
---- Find where your competitors are losing. And you can GTM from there.
- Execution
---- Some playbooks exist - Inbound, Outbound and ABM.
---- You adopt mix of these on basis of where you are
---- If
Other notable things:
- Abhinav finds ICPs boring but Belong team somehow did it in a fun way. XD
- Great articulation of Mixpanel's Strategic Narrative
- There are tools to use short videos in outbound sales - will check
- Good egs. including Mixpanel change in strategy by studying competitor landscape, Rocketlane, Rise in Customer Success as marcrotrend.
Excellent conversation! 👌
Great Video!
Value = 💯
Very interesting content... Unfortunately with the heavy accent it was hard to understand..
But, great stuff
great content man!!
Great content man! This video was very resourceful!!
I'm not English native and these terms sometimes confuse me. If possible please put a CC as well. Thank you so much.
We will keep that in mind next time. Thanks for the feedback.
Can Chat GPT replace my job?
These sales acronyms are very confusing.
Good Insights