Love how chris thinks of typography like real life scenarios like furniture arrangements, a bag of mixed dishes, etc. Really opens up your imagination like how you feel after watching interstellar.
I love how you push your team to think more and more. Even though we cannot answer right away,however at least we know where to question things next time we work.
It's like I am back in design school to understand my amateur design mind. Whooo, I was so resistant of white space. From this video, I can clearly see the breath of fresh air it brings to a layout. Your raw videos are greatly appreciated.
I'm at the question, "Do you like the slower more discussed breakdown of the design or quick fast corrections?" and I slower or detailed breakdown forsure. Love how you ask them why they like or not like a layout and what makes a pro vs. amateur !! It's more educational. CHRIS IS A GENIUS!!!
I loved the explanation of changing the font of the collapse poster. It was really good to see a designer truly understand the user experience behind creating posters that speak out what the content is. Been binging on your videos and I'm absolutely loving it.
love the content but I get bothered by Chris and his consistent belittlement of his workers in this video. I understand between getting straight to the point and being PC. It would be nice to see that everyone is comfortable and at ease in this video rather than seeing his workers struggling to speak in fear of upsetting Chris. Other than that this is a great channel with great content
I completely disagree. Aaron was being quite annoying, unprofessional, and disagreeable throughout this video. Chris did a great job in dealing with him - He maintained his cool, was straightforward, and was only a 2/10 dick when he had every right to be a 10/10 dick
I kinda get your point. However Chris is trying to get something across in a relatively short amount of time, so I could understand why he is more direct than usual.
I hope you guys never stop making content for us. Your videos have been so helpful and such a useful guide to get me through school as an Advertising major. I have been so confident in my projects and designs lately. Thank you!
Box poster "Box v retru" simply means "box in retro"wich is a hall in Prague. Personally I preferred the black background wich refers to the Hall and show atmosphere. Boxing as a theater scene. Thanks for your show. always fresh and raw!
Thank you for letting us see how to develop different versions from the original poster . It gives me a better idea on how to not get stuck on a single idea by using the "S" pattern , resizing the same type and grouping or repeating certain graphic elements! Would love to see more critiques in the poster design series, especially on how to make posters minimal yet memorable .
i´m happy that i find this video and your channel. here ist the story. I must design a poster for my class and my typo/layout skills are not this good. So i started to search for tutorials online and i found your channel and after this I started run the videos separate while i design the posters. And my prof know the posters befor and he don´t like it. At the end of my exam he was vere impressed. I´m happy that i improve my skills and want to thank you for posting that kind of videos.
14:55 nice way of getting percentages of heights/widths. > S scale > Enter > Non-uniform I've never used scale before so finally I can! What else would you use it for?
I create auto/art deco posters and stumbled across this post. I loved it and learned so much. I found myself shouting ideas at the screen ( LOL ) and soaking it up. I totally understand what Chris is trying to do and disagree with the negative comments that I've seen below. I have subscribed and will be checking it out. May need to go back and make some changes to posters I've done, which are more of a composite genre than text based. Text has been my major weakness and am looking forward to learning more from this site. Thank you.
i don t know how i got yo your channel, yet i m happy :). Did some design work...self taught, but still new in theoretical design concepts and applicability. I think it s exactly what i need at the proper time, found myself a brand new designer mentor :) i ll keep watching (i paused when you asked what do ppl say....and ...few months later....here it is....thank you! )
I got a degree in graphic design and ended up becoming a "production artist" where i basically worked in photoshop all day editing product and photoshoot images for a soccer company. I liked it but the job didn't have any future path so i eventually left. My portfolio wasn't that good and i felt like a fish out of water. No web design skills,or UX or anything. Basic Indesign, Illustrator and PS like millions of others. Now i do small business marketing with my own little company. Found a marketing course advertised on youtube and went for it. But i still miss the creativity of g design and hope to offer those services as well. Absolutely love this youtube channel and can't wait to dive in! You are saving a lot of creatives out there who have no direction. There are tons of opportunities out there. Design t shirts and advertise on tik tok for free. Do some side hustles along with your main gig!
That was great. Like the part when you made boxes as placeholders instead of using the letters in Helvetica, to highlight the composition and not get stuck on detail. Great tool. Also like how you explained how to tie elements together, with lines and with grids. It is good to be reminded of this. And that part at the end where u said it needed something lyrical or hand drawn.
I was so tense watching this I felt like crying a couple of times. It's like the dude's cutting into my soul with his directness. It's excellent, and I'm learning, and it's not his fault, it's me who's weak.
Its crazy more people arnt subscribed. This videos r very informative. I'm going back to school for my advertising design degree and this is helping me, maybe even more than my classes
wow! you are a guru no doubt.... the little time i have followed your channel has given me also broaden my orientation in general Graphics... you are just sophisticated... impactful... not keeping the knowledge... whish i could just support in my own little way.. thanks... i also desire to meet you someday.... good work...
I remember the day halfway through typography class where I could look at a billboard, poster, ad...etc... and no longer read it. I would see, appreciate and analyze the form first or only. Aaron Pierson makes a on-camera comment in your Typography Class 01 video "Cut it Out" about isn't all this stuff being intuitive. I'd agree but also having not focused on type for a long time everything Chris dissects in detail is confirming vague ideas, digging up forgotten ideas or new aha moments. : )
As always- really enjoyed Chris observations and advices. But I didn't realize how valuable it was until today, when I had to make a poster at work. Thank you!
The reason the poster design at 21:20 looks off balance is cause the original had the kerning reduced or/and is using the condensed version of Helvetica.
I clicked this to simply reference the video length as a whole on weather my video should be short or just leave it raw and long like this one. A few minutes in I got lost and actually interested in finishing this whole video later haha, definitely insightful stuff here!
Chris Love what you're doing; makes so much sense. You make sense, the way you think, the way you use your tools make sense. However, I have seen you wrestle w a few designs that you had no solution. But I have learned so much....
Wao! this session is kind of treasure to me. Chris I wanted to knoe more about the Typography thing that you spoke in between. You were saying how to practise it... one point size and one weight. I wanted to know more about that.
Dont really like what you did with the BOX one, but others improved a lot. The box one had its own dynamic with these strings and the poster just died and became one of these "design is my passion" posters that you see everywhere. I dont know how I`d solve it, but simplifying it to that point was too much I think. Otherwise - this vid is great, I really love this channel and adore both students and teachers!
Hi Chris, thank you for this amazing design critique. The Bento associaton with boxing the elements was amazing. According to the poster: Box v Retru - The name means " Boxing match in the building called Retro Music Hall" in English it would be: Box in Retro. It's a poster in the Czech language.
These videos are giving me so much new knowledge and are helping me to develop a much better sense for quality design that I can know apply to my own interests and personal projects. Thank you
Chris, question about composing (time around 30:00 +-). I don't get the strictly S flow tendency. I saw for example nice gradual flow tendency with one out of order element, which gave it a dynamic touch in my opinion. Can you tell a bit more about what is behind your flow tendency thinking process. Why do you find it attractive and efficient?
if you study composition (film, painting, photography) you'll notice that subjects are placed on an "S" pattern vs. a line. it's the most dynamic way to compose elements.
I believe Chris is talking about having high and lows in the composition, just like in a story. There is no point in telling a story that follows a straight line. The highs and lows creates interest and action. However, just as you say, I am familiar with the Z pattern from the newspapers or the F pattern from websites. But if you think about it, the S pattern is very similar to the Z one. Same reasoning applies.
Very informative discussion. I didn't care for the solution of the Box Retru poster. I liked the original much better, I can see where it could us some refinement. Retru means retro in English.
Very inspiring video. What command was used at 1:18:44? He split the back into a grid, than the magic command and after that he was able to use it as a guide to snap his objects to.
Chris, I admire what you and your team do. Thank you from the bottom of my heart. I am teaching myself to be a designer but I am new to it and am so confused. Can you help me out? My question is what kind of jobs I can do if I am good at drawing and painting, took many art classes and know calligraphy. In what area of design those skills would be most useful? I want to concentrate on one thing and become really good at it, as you suggest in your videos.
Great episode as always! Thank you for your work. It is very helpfull and inspiring! :) Btw the boxing posters text "Box v Retru" means Boxing in Retro (club). This is how declension in Czech lenguage works. It is like - The Retro, but In Retru. I know.. it is madness :)
Anakin and Obi Wan vibes lol Great content. The information and strategies are excellent and the tension and conflict through dialogue kept me laughing.
Love how chris thinks of typography like real life scenarios like furniture arrangements, a bag of mixed dishes, etc. Really opens up your imagination like how you feel after watching interstellar.
Yeah! The creators... they're both "Chris". HAHAHAHA
I love how you push your team to think more and more. Even though we cannot answer right away,however at least we know where to question things next time we work.
Lolirado Topper that’s a great start.
It's like I am back in design school to understand my amateur design mind. Whooo, I was so resistant of white space. From this video, I can clearly see the breath of fresh air it brings to a layout. Your raw videos are greatly appreciated.
Thank you Sarah
honestly ? i learned more from watching you talking, then actually going to my Typo lessons in Art college
Go to a good art school then.
@@hamadmuhammad2888 don't we all want to? ;)
I'm at the question, "Do you like the slower more discussed breakdown of the design or quick fast corrections?" and I slower or detailed breakdown forsure. Love how you ask them why they like or not like a layout and what makes a pro vs. amateur !! It's more educational. CHRIS IS A GENIUS!!!
thanks Jenn. we mix it up between fast/slow.
I loved the explanation of changing the font of the collapse poster. It was really good to see a designer truly understand the user experience behind creating posters that speak out what the content is. Been binging on your videos and I'm absolutely loving it.
Thank you 🙏
love the content but I get bothered by Chris and his consistent belittlement of his workers in this video. I understand between getting straight to the point and being PC. It would be nice to see that everyone is comfortable and at ease in this video rather than seeing his workers struggling to speak in fear of upsetting Chris. Other than that this is a great channel with great content
you are right Liam. I will do better.
The Futur thank you! In more recent videos I watch your are very funny and I enjoy it. Your are an inspiration
I completely disagree. Aaron was being quite annoying, unprofessional, and disagreeable throughout this video. Chris did a great job in dealing with him - He maintained his cool, was straightforward, and was only a 2/10 dick when he had every right to be a 10/10 dick
I kinda get your point. However Chris is trying to get something across in a relatively short amount of time, so I could understand why he is more direct than usual.
Yeah I felt sorry for the other guy designer LOL
I hope you guys never stop making content for us. Your videos have been so helpful and such a useful guide to get me through school as an Advertising major. I have been so confident in my projects and designs lately. Thank you!
have you become a sustaining member yet?
I love these tutorials and the way Chris makes himself vulnerable doing it live.
Thank you
Box poster "Box v retru" simply means "box in retro"wich is a hall in Prague. Personally I preferred the black background wich refers to the Hall and show atmosphere. Boxing as a theater scene. Thanks for your show. always fresh and raw!
What type exercise are you talking about at 1h 24min, with the one point size and one weight to make type dance?
Thank you for letting us see how to develop different versions from the original poster . It gives me a better idea on how to not get stuck on a single idea by using the "S" pattern , resizing the same type and grouping or repeating certain graphic elements! Would love to see more critiques in the poster design series, especially on how to make posters minimal yet memorable .
I have never left a negative comment before but I'm just stunned that this passes for content....
really? ok..
i´m happy that i find this video and your channel. here ist the story. I must design a poster for my class and my typo/layout skills are not this good. So i started to search for tutorials online and i found your channel and after this I started run the videos separate while i design the posters. And my prof know the posters befor and he don´t like it. At the end of my exam he was vere impressed.
I´m happy that i improve my skills and want to thank you for posting that kind of videos.
well done! way to level up.
Loved the fact that you're teaching compositional movement by use of the arabesque!
I love how Chris stops everything for his mom!
you have to right? it's my mom.
wow, around 41mins, 'be able to slow down your thinking process' so valuable tips!!!
#slowyourroll
Thank you so much. In the past I felt my designs were insipid, but you channel has brought flavor and energy to my design. Thanks again. You rock!
You are so welcome!
Chris has a very dangerous "I am never wrong attitude" when he gets challenged, he uses his influence as the boss to intimidate people.
are you saying I'm wrong?
yea
That's what you got from watching his videos? lol
Totally agree. He has an inflated ego that made me unsuscribed.
@@simontrem080 You'll be missed 🙋
6 years later and still gold.
This channel will get me a life
Transformation of the boxing poster was awesome
I learn so much from your crits, especially how to design in terms of trying different layouts and artboards, Thankyou.
"doesn't look like 26 letters to me...."
"k...."
So glad I found this golden ingot on youtube
14:55 nice way of getting percentages of heights/widths. > S scale > Enter > Non-uniform
I've never used scale before so finally I can! What else would you use it for?
to be very precise.
Chris, you have the patience of a saint.
i like how he ask questions to the students ? as he goes, it is dynamics and makes the learning process more interesting
it's called the socratic approach. if you want to learn more about it, search that term.
I create auto/art deco posters and stumbled across this post. I loved it and learned so much. I found myself shouting ideas at the screen ( LOL ) and soaking it up. I totally understand what Chris is trying to do and disagree with the negative comments that I've seen below.
I have subscribed and will be checking it out. May need to go back and make some changes to posters I've done, which are more of a composite genre than text based. Text has been my major weakness and am looking forward to learning more from this site. Thank you.
Thank you Dale and Welcome to the Futur
i don t know how i got yo your channel, yet i m happy :). Did some design work...self taught, but still new in theoretical design concepts and applicability. I think it s exactly what i need at the proper time, found myself a brand new designer mentor :) i ll keep watching (i paused when you asked what do ppl say....and ...few months later....here it is....thank you! )
welcome
Love watching these videos on break
I got a degree in graphic design and ended up becoming a "production artist" where i basically worked in photoshop all day editing product and photoshoot images for a soccer company. I liked it but the job didn't have any future path so i eventually left. My portfolio wasn't that good and i felt like a fish out of water. No web design skills,or UX or anything. Basic Indesign, Illustrator and PS like millions of others.
Now i do small business marketing with my own little company. Found a marketing course advertised on youtube and went for it. But i still miss the creativity of g design and hope to offer those services as well. Absolutely love this youtube channel and can't wait to dive in!
You are saving a lot of creatives out there who have no direction. There are tons of opportunities out there. Design t shirts and advertise on tik tok for free. Do some side hustles along with your main gig!
how's marketing? what do you usually do?
That was great. Like the part when you made boxes as placeholders instead of using the letters in Helvetica, to highlight the composition and not get stuck on detail. Great tool. Also like how you explained how to tie elements together, with lines and with grids. It is good to be reminded of this. And that part at the end where u said it needed something lyrical or hand drawn.
Thank you.
I was so tense watching this I felt like crying a couple of times. It's like the dude's cutting into my soul with his directness. It's excellent, and I'm learning, and it's not his fault, it's me who's weak.
you are not weak. it's just time to hear some honest criticism and grow.
The Futur Precisely. Gotta get rid of some of that nasty ego that's blocking my learning. Great content people. Definitely worth watching all the way.
really love what you've done with a BOX Poster.
Its crazy more people arnt subscribed. This videos r very informative. I'm going back to school for my advertising design degree and this is helping me, maybe even more than my classes
This channel is gold.
Thank you for sharing your expertise with such humility.
wow! you are a guru no doubt.... the little time i have followed your channel has given me also broaden my orientation in general Graphics... you are just sophisticated... impactful... not keeping the knowledge... whish i could just support in my own little way.. thanks... i also desire to meet you someday.... good work...
where are you at Enoch?
I remember the day halfway through typography class where I could look at a billboard, poster, ad...etc... and no longer read it. I would see, appreciate and analyze the form first or only. Aaron Pierson makes a on-camera comment in your Typography Class 01 video "Cut it Out" about isn't all this stuff being intuitive. I'd agree but also having not focused on type for a long time everything Chris dissects in detail is confirming vague ideas, digging up forgotten ideas or new aha moments. : )
I really love the critiqu eps so much. I'm learning a lot
As always- really enjoyed Chris observations and advices. But I didn't realize how valuable it was until today, when I had to make a poster at work. Thank you!
Eidvile Bagdonaite it's tougher than it looks.
The reason the poster design at 21:20 looks off balance is cause the original had the kerning reduced or/and is using the condensed version of Helvetica.
This was an amazing event. I hope to catch one of these live soon. I've learned so much already.
we do them every week.
I like the poster of "Help Nigeria Exit" the most. It's smart and the flag color of Nigeria is green and white!
just what i needed.... thanks as always( i mean really im fed up typing "thanks")
You're very welcome. we don't get tired of reading it though.
I clicked this to simply reference the video length as a whole on weather my video should be short or just leave it raw and long like this one. A few minutes in I got lost and actually interested in finishing this whole video later haha, definitely insightful stuff here!
thanks.
Chris Love what you're doing; makes so much sense. You make sense, the way you think, the way you use your tools make sense. However, I have seen you wrestle w a few designs that you had no solution. But I have learned so much....
omg i love that a design genius goes "ahg what's wrong with my...." in AI. thank you so much. mom calls during live video. thank you so much,
it's real. it's raw.
I enjoy and learn from watching your critiques and art direction videos; thanks so much! ; )
Wao! this session is kind of treasure to me. Chris I wanted to knoe more about the Typography thing that you spoke in between. You were saying how to practise it... one point size and one weight. I wanted to know more about that.
Go to the www.theFutur.com for more. We have a typography course.
Another awesome video! Love seeing Chris work things out on the fly.
am flymagic from lagos nigeria. i just want to thank you for this lecture
hahaha Chris Do's a genius. I love the bickering b/w Aaron and Chris. It's like Grasshopper vs Master, from that old tv show Kung Fu.
why does he even bother? he loses every time.
Dont really like what you did with the BOX one, but others improved a lot. The box one had its own dynamic with these strings and the poster just died and became one of these "design is my passion" posters that you see everywhere.
I dont know how I`d solve it, but simplifying it to that point was too much I think.
Otherwise - this vid is great, I really love this channel and adore both students and teachers!
Become a sustaining member today for just $5/mo.
www.thefutur.com/product/donate-every-month/
the final graphic at 11:48 should be called chandelier method. super dope!
I just learn a bunch of new keyboard shortcuts 🔥 thanks Chris 🙏🏻
Thank you Chris and your team. You guys are best!
liked it so much just wanted to see the poster design like this .
Hi Chris, thank you for this amazing design critique. The Bento associaton with boxing the elements was amazing. According to the poster: Box v Retru - The name means " Boxing match in the building called Retro Music Hall" in English it would be: Box in Retro. It's a poster in the Czech language.
thanks for the clarification. we need an international team on air w/ us for situations just like this.
that's a good idea hehe, count me in :) Czech & Slovak is kinda easy for me to recognize and translate it into English :)
These videos are giving me so much new knowledge and are helping me to develop a much better sense for quality design that I can know apply to my own interests and personal projects. Thank you
Glad to hear.
I just found this channel and love this.
Really good episode on poster design layout (one of why weak areas). Gonna have to watch this episode many times as I practice.
I liked the Nigeria exit already as original, but when you made the guy go into the I, I loved it. :)
Great episode.Great job guys.
You're a genius, I aspire to be at least half as skilled as you one day.
thanks Christian.
2020 checking all ur content!
It was really helpful. Thank you.
Excellent
Chris, question about composing (time around 30:00 +-). I don't get the strictly S flow tendency. I saw for example nice gradual flow tendency with one out of order element, which gave it a dynamic touch in my opinion. Can you tell a bit more about what is behind your flow tendency thinking process. Why do you find it attractive and efficient?
if you study composition (film, painting, photography) you'll notice that subjects are placed on an "S" pattern vs. a line. it's the most dynamic way to compose elements.
The Futur thats the thing actually that i have never encountered this pattern. On contrary - z pattern.
I believe Chris is talking about having high and lows in the composition, just like in a story. There is no point in telling a story that follows a straight line. The highs and lows creates interest and action.
However, just as you say, I am familiar with the Z pattern from the newspapers or the F pattern from websites. But if you think about it, the S pattern is very similar to the Z one. Same reasoning applies.
Very informative discussion. I didn't care for the solution of the Box Retru poster. I liked the original much better, I can see where it could us some refinement. Retru means retro in English.
Wow! Beautiful! I want else more!
Thank you so much for this , i don't know why they don't teach me this in my college! The video was very educational.
thanks Maria.
Great episode, leaning loads!
Very inspiring video. What command was used at 1:18:44? He split the back into a grid, than the magic command and after that he was able to use it as a guide to snap his objects to.
command 5 to make into grids.
Its Retro Music Hall, so --> 'BOX in Retro'. And you can convert text boxes into point text in the type menu.
Great job on the design. Really enjoyed the boxing poster re-make. You guys should add poll cards for surveys on youtube
so thankful that I found this channel. it is helping me a lot to focus on the things I don't use to haha
Wow, thanks. You guys are very generous with your knowledge .
Chris, I admire what you and your team do. Thank you from the bottom of my heart. I am teaching myself to be a designer but I am new to it and am so confused. Can you help me out? My question is what kind of jobs I can do if I am good at drawing and painting, took many art classes and know calligraphy. In what area of design those skills would be most useful? I want to concentrate on one thing and become really good at it, as you suggest in your videos.
Thank you so much for this video. I need so much help with typography
we have a bunch more in our archives.
Box in Retro- in Slavic languages nouns change according to grammatical case
that is the mode of inflection of a word.
love the fragments extending!!!!
btw, thanks for this video :) really good to see how simple is to do things better :)
Thank you very much for this informative video
This was very informative! Thanks for making!. Lots of teachable moments. I could watch many more of these.
great. we have many more.
I learn a lot! Get inspires ready to work, greetings from Taiwan!
Thanks for more great critiques
amazing class, there is so much to learn here. Loved the session. looking forward to more such critique sessions.
i love these videos, they really make you learn a lot!! all Chris says just makes so much... sense
Learn a lots from your videos.Thanks so much!
Very meaningful and insightful lessons. Thank you.
Great episode as always! Thank you for your work. It is very helpfull and inspiring! :)
Btw the boxing posters text "Box v Retru" means Boxing in Retro (club). This is how declension in Czech lenguage works. It is like - The Retro, but In Retru.
I know.. it is madness :)
thanks for clarifying.
Anakin and Obi Wan vibes lol Great content. The information and strategies are excellent and the tension and conflict through dialogue kept me laughing.
I need to apply all this knowledge!!!
Very Helpful. Thank you!
The final poster 👌 Damn sweet
At 15:17 how about using "split into grid" instead of scaling? Its much faster and more precise.
did you watch the rest of the video?
Oh sorry, my bad, now I see it. Next time I wait with my comment until the end of the video.
5 Years ago, still viable today man
thanks for this Chris! super informative!