Musk’s X Sues Group Over Ad Boycott That Cost Billions

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  • Опубліковано 16 вер 2024
  • Elon Musk’s social platform X filed a lawsuit accusing an industry group of violating antitrust laws for an advertising boycott that cost the social media company billions of dollars. Bloomberg's Kurt Wagner joins Ed Ludlow on "Bloomberg Technology."
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КОМЕНТАРІ • 248

  • @MonsterTurner1
    @MonsterTurner1 Місяць тому +93

    Musk: Free Market + Free Speech
    Also Musk: WAIT! Not like that!!!

    • @guoliangzhong6376
      @guoliangzhong6376 Місяць тому

      Qqqqqqqqqqqqqqqqqqqqq❤q❤❤❤ Qqqq❤qqq❤❤qq❤q❤qq❤qqq❤ qqq Qqqq Q we qqqqqqqq❤q we qqqqqqqqqqqqqqqqq❤qqqqqq❤❤w

    • @Bladen1000
      @Bladen1000 Місяць тому +2

      You clearly know nothing about freedom of speech

    • @pluntchgunster6156
      @pluntchgunster6156 Місяць тому +9

      @@Bladen1000I know now that apparently free speech is highly limited and conservatives no longer like capitalism and the free market.

    • @giganigga9624
      @giganigga9624 Місяць тому

      I finally understand free speech now. Free speech means Right wing get to make the rules

    • @Patrick1985McMahon
      @Patrick1985McMahon Місяць тому

      A bunch of elitists plotting to destroy a person's company is not a Free Market or free Speech.

  • @kersplatte
    @kersplatte Місяць тому +54

    “Fuck off advertisers!” -musk

    • @davidanalyst671
      @davidanalyst671 Місяць тому

      that is not what elon was saying. go back and look at the context of what elon said.

    • @GaganSingh-nx2yv
      @GaganSingh-nx2yv Місяць тому

      ​@@davidanalyst671I did . That's exactly what he said.

    • @cdes68
      @cdes68 Місяць тому

      @@davidanalyst671 he said they can f**k off if not happy

    • @maxmensch8910
      @maxmensch8910 Місяць тому

      ​@@davidanalyst671
      "Don't advertise!
      (...)
      "If someone tries to blackmail me with advertising, blackmail me with money, go f*** yourself. Go! F***! Yourself!
      Is that clear? I hope it is. (...) That is how I feel. Don't advertise."
      The context was, that advertisers hurt Elon's fee-fees.

    • @brankobelfranin8815
      @brankobelfranin8815 Місяць тому +1

      @@davidanalyst671 Lol pucker up why don't you?

  • @PaulLembo
    @PaulLembo Місяць тому +40

    Illegal? 😂

    • @Patrick1985McMahon
      @Patrick1985McMahon Місяць тому +2

      breach of contract is illegal. They had existing ad contracts and they pulled them illegally.

    • @maxmensch8910
      @maxmensch8910 Місяць тому +2

      @@Patrick1985McMahon
      Musk isn't even suing for a breach of contract. At no point are Musk's lawyers making the argument that the advertisers violated a contract.
      The word "contract" doesn't even appear once in the entire complaint.

    • @Patrick1985McMahon
      @Patrick1985McMahon Місяць тому

      @@maxmensch8910 the main point in the lawsuit is that it's an antitrust lawsuit. They will bring up the breach of contract in the lawsuit. They pointed out that it is an "illegal boycott spearheaded by a WFA initiative called the Global Alliance for Responsible Media (GARM)" The terms in the contracts will be put into question.

    • @maxmensch8910
      @maxmensch8910 Місяць тому +3

      @@Patrick1985McMahon "They will bring up the breach of contract in the lawsuit."
      But they didn't in their - really long complaint - which makes me wonder, where did you get the idea from that there was an "illegal breach of contract" in the first place?

    • @Je-suis-pauvre
      @Je-suis-pauvre Місяць тому

      He told the advertising companies to f off 😅

  • @skyak4493
    @skyak4493 Місяць тому +48

    My recollection of the “boycott” was that Musk turned off all the content controls, and the resulting explosion of vulgar and violent tweets repulsed all of the big brand advertisers. The advertisers had a legitimate right to NOT pay to have their brand on a tweet that was insulting. These same companies fire employees if they say such things.
    I don’t know what the target of this lawsuit did but the billion dollars of adds pulled were the result of Elon’s actions and nothing else.

    • @SomeDumbSpider
      @SomeDumbSpider Місяць тому

      Except that wasn't what happened? First of all, the claims here have no real basis and it's very obvious that it's outright fake given that, you know, people was and still do get banned for posting content that break rules and laws. The problem and why the lawsuit is happening is that there was allegedly an organized boycott and there are in fact laws that very well may have been broken.
      Why? Because imagine if you are a small store and then ALL providers of goods suddenly organize and decide to boycott you collectively. Now imagine the ways this can be abused, how it can be a way to control the market and maintain monopolies by simply choking out potential competitors.
      To be frank, as someone that works with Google ads and advertising, the boycott makes no sense, because if it was over "Ethics" as the group claims, they would have boycotted Faceook for example ages ago, given the repeated and famous problems that platform have that can actually be proven, unlike the ones against x/twitter that mainly came from journalists and extremely flawed "studies"

    • @maxmensch8910
      @maxmensch8910 Місяць тому +1

      ​@@SomeDumbSpider
      "Because imagine if you are a small store and then ALL providers of goods suddenly organize and decide to boycott you collectively."
      So let's work with your example. You are the owner of a small store (Twitter) and offer a product, ads that you hang out at your billboards. Local companies , customers of yours, aren't happy that you got careless, and placed ads for a choclate bar next to large swastika graffiti. They cancel their ads after which you tell them that you don't want their money anyway and that they should go f*** themselves.
      You are telling me, that the government should force those local companies, former customers of yours to buy your product?

    • @SomeDumbSpider
      @SomeDumbSpider Місяць тому +1

      ​@@maxmensch8910 Except that wasn't what happened nor why Elon (and now rumble) was suing. Reread what I said, it is one thing for individual companies to choose to not advertise, another when an organization of companies go together to collectively boycott since that may go against the Sherman act.
      if you have paid attention, the organization of companies that organized the boycott now has disbanded, so obviously they themselves were *well aware* of what they were doing was not legal.

    • @maxmensch8910
      @maxmensch8910 Місяць тому +1

      ​@@SomeDumbSpider "if you have paid attention, the organization of companies that organized the boycott now has disbanded"
      False. No organization or company that is named as defendant in the lawsuit has disbanded.
      "another when an organization of companies go together to collectively boycott since that may go against the Sherman act."
      Yeah, but the companies didn't boycott collectively. As the complaint itselfs says, some companies followed the *recommendation* by the World Federation of Advertisers but some didn't. Some even continued buying ads.

    • @SomeDumbSpider
      @SomeDumbSpider Місяць тому

      @@maxmensch8910 From CNBC, "Advertising group suspends brand safety unit", this is what Elon and Rumble tried to sue.

  • @DaretoExplore
    @DaretoExplore Місяць тому +33

    Elon is bold to put himself on trial. That’s sure to blow up in his face. Why would he think companies are legally required to advertise with him?

    • @SpaceTravel1776
      @SpaceTravel1776 Місяць тому +1

      He doesn’t and he’s not trying to get them to advertise. He’s suing this trade group for anti-competitive behavior, think big oil conspiring to raise oil prices by sabotaging a competitor who was selling cheap oil.

    • @Naedlus
      @Naedlus Місяць тому

      @@SpaceTravel1776 Yeah, really going to look good in court when they start showing Elon's shouting "go eff yourselves" and happily commenting on white supremacist posters about his support for their actions.
      This is just going to wind up showing how the current "conservative" movement is just a bunch of whiners crying about how they aren't haven't their butts kissed.

    • @bh2o
      @bh2o Місяць тому +15

      @@SpaceTravel1776: He told them to “f*ck off.” End of story.

    • @StevenWhyte-c4l
      @StevenWhyte-c4l Місяць тому

      He is desperate, he over payed massively and his lurch to the right makes it all the more likely that banks will get their hand on those tesla shares he used for security. It also makes it likely that he will get sued by tesla shareholders for damaging the company with his words and actions. He is so closely associated with tesla, that being so overtly political could be cause for the board to make a move.

    • @StevenWhyte-c4l
      @StevenWhyte-c4l Місяць тому

      @@SpaceTravel1776 Except he is selling hate speech and disinformation, not cheap oil.

  • @mikev324
    @mikev324 Місяць тому +11

    Since when are advertiser obligated to advertise on X? It's their free choice where they put there ad money or not.

    • @Bladen1000
      @Bladen1000 Місяць тому +1

      No but if they control 90% of advertisements that’s where the problem is

    • @cliptomaniac2562
      @cliptomaniac2562 Місяць тому +3

      @@Bladen1000what problem? Why would advertisers not have the right to boycott?

    • @giganigga9624
      @giganigga9624 Місяць тому

      @@Bladen1000ok and what about X pushing racist post on my feed all the time ? I’m tired of seeing racist lonely edgelords on my feed

    • @Bladen1000
      @Bladen1000 Місяць тому

      @@cliptomaniac2562 the advertisement company owns 90% of the industry. It’s a attack on free speech because they get to deem what speech is. Plus it’s a monopoly I thought people were against that.

    • @Patrick1985McMahon
      @Patrick1985McMahon Місяць тому

      They had existing ad contracts prior to Elon's acquisition. This was put into the evaluation of the acquisition of twitter. These companies are in breach of contract and will be sued. They will be sued for more than what the contract was due to the evidence that these contracts where not intended for real clients and thus the evaluation of Twitter was falsified to increase it's value for the acquisition. Making Elon have to pay a much higher price for a company that had fake returns. He has a lot of people he can sue over this and justly.

  • @standingoffthecorner
    @standingoffthecorner Місяць тому +6

    didn't he tell his advertiser's to "fuck off" if they didn't like how he moderated the platform? lol.

  • @pebre79
    @pebre79 Місяць тому +57

    Since when have boycotts become illegal?

    • @dimi3446
      @dimi3446 Місяць тому +11

      When they become monopolized.
      It is under the collective boycott competition law.

    • @bh2o
      @bh2o Місяць тому +16

      @@dimi3446: he told advertisers to “f*ck off, I don’t need you…” enough said.

    • @Delilah-zd3em
      @Delilah-zd3em Місяць тому +6

      ⁠@@dimi3446genuine question. What do you mean by a monopolized boycott?

    • @StevenWhyte-c4l
      @StevenWhyte-c4l Місяць тому +1

      @@dimi3446 These guys represent some advertisers, not all advertisers.

    • @benu_bird
      @benu_bird Місяць тому +6

      @@dimi3446 Collective boycotts aren't monopolies. It's free speech-that same thing she is also bragging about in the same video. The Montgomery bus boycott in 1955 brought down segregation of public buses-the city of Montgomery tried to penalize people for doing it, but it failed. Boycott is a right to protest. Religious groups are known to do it to businesses who they disagree with. Goya was boycotted by many because of their CEOs politics. No one is owed anyone's money under capitalism-isn't that a system Musk swears by (until it stops going in his favor)? Maybe if X hadn't become such a dumpster fire, companies would be more willing to associate their brands with it. What major company wants to take a chance on their brand being advertised in the same space as neo-Nazi propaganda or conspiracy theories?

  • @Will-p5j
    @Will-p5j Місяць тому +3

    If you advertise on X - I will shop elsewhere

  • @pghurd3340
    @pghurd3340 Місяць тому +13

    Elon "Give me your money, or I'll sue you." Musk 😆😆😆🤡

    • @Bladen1000
      @Bladen1000 Місяць тому

      Your the clown feller

    • @Patrick1985McMahon
      @Patrick1985McMahon Місяць тому

      They have an existing ad contract and they pulled out of the contract thus breach of contract. These contracts existed prior to him buying the company and is part of the evaluation of the buy. With all these contracts being breached he can sue all of them for a lot. He will win as you can't just pull out of these ad contracts.

    • @Je-suis-pauvre
      @Je-suis-pauvre Місяць тому

      ​@@Patrick1985McMahonhe told them to f off

    • @brucesmith6007
      @brucesmith6007 Місяць тому

      @@pghurd3340the advertising cartel "we dont care about free speech, we like fbi telling twitter what to ban. So lets destroy x and let all the employees lose their jobs" that is extortion and antitrust violations.

  • @VentoRacing1
    @VentoRacing1 Місяць тому +9

    Elon Musk in suffering from the same mental illness that has afflicted his father for years. It is sad to see him destroying everything he has helped to build. He needs to seek professional treatment before he completely destroys it all taking billion of investor money down with him.

    • @StevenWhyte-c4l
      @StevenWhyte-c4l Місяць тому +5

      yip, tesla will not want to be associated with this guy if he carries on like this.

    • @geelangfordo3272
      @geelangfordo3272 Місяць тому +7

      There is no treatment for narcissistic personality disorder.

  • @PatrickWDunne
    @PatrickWDunne Місяць тому +8

    Go away, advertisers! You can't blackmail me with money!
    Wait no, come back! I'm going to sue you if you leave!

    • @Bladen1000
      @Bladen1000 Місяць тому

      That’s not why he’s sueing them, maybe stop with the hatred for the guy and actually try to understand what is happening

    • @cliptomaniac2562
      @cliptomaniac2562 Місяць тому +2

      @@Bladen1000explain please

    • @giganigga9624
      @giganigga9624 Місяць тому

      @@Bladen1000 this whole thing makes Elon look like a giant idiot holy shit

  • @cellinacell
    @cellinacell Місяць тому +3

    There's a good reason for boycotting twitter

  • @felipenachmanowicz9393
    @felipenachmanowicz9393 Місяць тому +21

    lol, I don't think they can scare them with nonsensical lawsuits. They're corporations with lawyers.....
    "mama free speech"

    • @Patrick1985McMahon
      @Patrick1985McMahon Місяць тому

      He is suing them for breach of contract. He will win. You can't just pull out of a contract.

    • @ThatBugBehindYou
      @ThatBugBehindYou Місяць тому

      They just disbanded, womp womp

    • @maxmensch8910
      @maxmensch8910 Місяць тому

      @@Patrick1985McMahon Actually you can. People pull out of contracts every day.

    • @maxmensch8910
      @maxmensch8910 Місяць тому

      @@ThatBugBehindYou None of the defendants named in Musk's lawsuit disbanded.

    • @Patrick1985McMahon
      @Patrick1985McMahon Місяць тому

      ​@@maxmensch8910 thats only if there's a component of the contract that permits it under very limited situations. You can't pull out of any contract you want at any time.

  • @sheikhakbar2067
    @sheikhakbar2067 Місяць тому +5

    We're all here to make fun of Elon Musk and his fanboys in the comments! Elon Musk is the incarnation of Elizabeth Holmes, except, as the feminists say, we live in a patriarchy, where Holmes went to prison for grifting, and Musk stayed to make billions out of his grifting!

  • @MonsterTurner1
    @MonsterTurner1 Місяць тому +12

    Hilarious

  • @felipenachmanowicz9393
    @felipenachmanowicz9393 Місяць тому +10

    Anti competitive behavior..... but I mean...........
    who exactly is competing with X?

    • @Bladen1000
      @Bladen1000 Місяць тому

      Any other social media company

    • @GaganSingh-nx2yv
      @GaganSingh-nx2yv Місяць тому +1

      ​@@Bladen1000 which one?! I checked the names of advertisers mentioned and they don't have any social media company.

    • @felipenachmanowicz9393
      @felipenachmanowicz9393 Місяць тому

      @@Bladen1000 brother, you're smoking expired shit. They're not suing other social media companies.

    • @Bladen1000
      @Bladen1000 Місяць тому

      @@GaganSingh-nx2yv coke I believe is one captain Morgan too I believe. Look up GARM I thnk that’s one of them

  • @MinetteSwart-u7y
    @MinetteSwart-u7y 7 днів тому

    Elon is right. Hope he wins!

  • @gorkembaydar
    @gorkembaydar Місяць тому +4

    It’s the WFA, World Federation of Advertisers. Since Bloomberg doesn’t appear to be interested to disclose who’s being sued 💁‍♂️

  • @TheresaEssid
    @TheresaEssid Місяць тому +1

    Just like his buddy, Trump, looking for loopholes to Garner wealth 🤑 poor boy.

  • @santostv.
    @santostv. Місяць тому +3

    😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

  • @majabacic7470
    @majabacic7470 Місяць тому

    Bravo Linda, bravo X, mito i korupciju treba izbrisati s lica zemlje u začetku

  • @Ixcotv715
    @Ixcotv715 Місяць тому +1

    Maybe the nazis and comunists shouldn't have free speech Elon 🤗

  • @kbram7363
    @kbram7363 Місяць тому +1

    hahaha.

  • @godblessusa2724
    @godblessusa2724 Місяць тому +1

    I hope Elon Musk win this lawsuit and let justice serve

  • @mauraece
    @mauraece Місяць тому

    The Global Alliance for Responsible Media is 'discontinuing' after Elon Musk's X filed an antitrust lawsuit against it. Y’all folded in one day. 😂😂😂

    • @maxmensch8910
      @maxmensch8910 Місяць тому

      Why waste money on that frivolous lawsuit?

  • @RodCope-vk5sd
    @RodCope-vk5sd Місяць тому

    Non-profit cgroup cannot get into trade boycotts illegal

  • @betudidnt
    @betudidnt Місяць тому

    Oh well they shouldn't spread fase information

    • @Bladen1000
      @Bladen1000 Місяць тому

      What they deem false info, but who checks the fact checkers.

    • @GaganSingh-nx2yv
      @GaganSingh-nx2yv Місяць тому

      ​@@Bladen1000advertisers have their fact checker they rely on.

    • @Bladen1000
      @Bladen1000 Місяць тому

      @@GaganSingh-nx2yv but how do you know if there not lying?

  • @lotli83
    @lotli83 Місяць тому +2

    This gonna be entertaining...a lawsuit determining whether boycotts are legal or illegal🫣🫣

    • @brucesmith6007
      @brucesmith6007 Місяць тому

      No. It is about an monopoly organization using slander to alter the marketplace