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06:18 Portfolio Bidding Strategy Tutorial - timestamp
Portfolio bidding strategies on Google Ads allow you to have better control over your CPCs while still taking advantage of smart bidding.
In today's video we go over what this strategy is, how it works and a tutorial on how to implement it.
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[@GarageOrganization]

One thing Darren - you can definitely set a Max CPC in Target ROAS. In search campaigns you can set a portfolio bid strategy and still adjust each ad group's ROAD or tCPA - unfortunately you CANNOT do that in Shopping campaigns which is a total bummer...

[@luizclaudiocorrea7120]

Very well explained! Thanks, Darren

[@darrentaylordigital]

You're welcome! Thanks for watching

[@neelsdelange5828]

Thank you for the video my question is how do you determine your targeted CPA amount. Do I Take the average CPA from let say June last year until today? Do I do the same for Max Bid?

[@Tushaar_Daswani]

Informative video 👍

[@darrentaylordigital]

Appreciate you man. Thanks for watching

[@filippolovadina728]

Hi Darren, congratulations for your video, are always well done and full of golden nuggets.
One question, once i set up an portfolio strategy, should i set up also the same for the normal strategy or what?
Let me do an example, i would set up a max click into portfolio bidding strategy, what should I do in normal strategy?

[@darrentaylordigital]

The portfolio strategy will always take over from the strategy set at campaign level. Hope that helps!

[@filippolovadina728]

@@darrentaylordigital Got it thank you. I tried to apply one smart bidding strategy to mu shopping campaign but doesn't works. It seems that the update failed and I have tried several times....
Are there any particular condition or similar thing that could block and failed my shopping campaign to change into smart bidding?
Thank you in advance i would really fix this problem.