Whisky Pricing Explained

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  • Опубліковано 29 жов 2024

КОМЕНТАРІ • 29

  • @MarkLittler
    @MarkLittler  10 місяців тому +6

    IMPORTANT 💫 This video was filmed a few months ago and clearly the market prices have softened for both the Springbank and Macallan referenced. As such some of the price calculations need to be revised.

  • @WhiskyMystery
    @WhiskyMystery 10 місяців тому +12

    Interesting points that (I think) mostly come from a perspective where the future is golden eg the markets keep going up. But of course that is very unlikely, as we are seeing. I believe Springbank has an eye on the long view and know that not so long back things were very different. With that in mind it fits their values that short term profits should not undermine long term integrity/loyalty...more or less.
    Normal packaging like Springbank is equivalent to gift wrapping something nice = Mostly Honest to the Whisky. Macallan decanter packaging is over dressing the product to make it seem more than it really is = Mostly Honest to the shopping experience over the whisky experience.
    Bunnahabhain 18 was around $180 in CA 2019 at the big store Total Wine. Last week I saw it for $360. So doubling every four years going forward? I dont think so. I say it already jumped the shark.

    • @Oooooo-xi2mx
      @Oooooo-xi2mx 10 місяців тому +1

      Good perspective, Phil!

  • @evelucky5539
    @evelucky5539 4 місяці тому +1

    great analysis. It makes a lot of sense..brilliant, strategic, and prestige maintenance . Thank you

  • @scottishcampbell9235
    @scottishcampbell9235 10 місяців тому +2

    Great video. The whiskey market has definitely changed and probably peaked. “ if you see a bandwagon.. it’s already too late “

  • @kurjan1
    @kurjan1 9 місяців тому +1

    As a whisky drinker of some 35 odd years I have seen some incredible changes. The high end packaging is a fairly new phenomenon. Taken I suppose from the high end watch and luxury goods market, and driven by the rise and rise of Asia, particularly China, Hong Kong and Singapore, and also the UAE. Asians and Arabs are very big on presentation. I think this has shifted the high end whisky production to become recognised as more works of art and status symbols in those markets.

  • @markfiddy395
    @markfiddy395 10 місяців тому +2

    Its is an intriguing question. As a collector at the lower end, I recently bought 2 bottles of Aberfeldy 19 year exceptional cask. For £150 each. Half the price of a core range Macallan 18 y o Sherry Oak. I drank one bottle really enjoyed it and am keeping the other just to see what the market does. For now Aberfeldy is not a whisky that is sought after at all, if it stays that way for the next 10 years, I will drink and enjoy the second bottle!

    • @MarkLittler
      @MarkLittler  10 місяців тому

      Amazing - how is the whisky? £150 for an 18YO is a bargain for any 18YO.

    • @markfiddy395
      @markfiddy395 10 місяців тому +1

      I assume Aberfeldy is priced so reasonably is because they have not been caught up in the investment market. So the limited edition 19 y o has not sold out, is still available at retail price, indicating little demand. I think it is a really nice whisky, and possibly undervalued by the market.

  • @brendanholden6914
    @brendanholden6914 10 місяців тому

    Another great video. Always a pleasure to watch. Have bought and sold at auction myself but mainly to find/fund new bottles to open. Although drinking a wee dram that has effectively doubled in price now does come with a little added satisfaction 😂

  • @hakanozdemir6113
    @hakanozdemir6113 2 місяці тому

    If you have low production and high demand then this naturally pushes prices up. So the only way to combat this is to ramp up production and still focus on quality. You can devalue a brand by making it too available. Remember levis jeans were sold in Azda once. Then levi made the smart move to stop azda sales in order to protect the brand. If springbank bank sold the 30 year old bottles for £3000 then you naturally kill the whisky market as the collectors keep the market growing.

  • @canahmet8214
    @canahmet8214 10 місяців тому +1

    Spot on as usual 👍

    • @MarkLittler
      @MarkLittler  10 місяців тому

      Thank you! Glad you liked the video!

  • @WhiskyLoversSociety
    @WhiskyLoversSociety 10 місяців тому +1

    It’s all about PR, hype created. Making sure that the market is not flooded n Springbank case. You see it in Yamazaki as well. And of course suckers like us that keeps on paying stupid prices. Great video

    • @MarkLittler
      @MarkLittler  10 місяців тому

      Thank you - glad you liked the video! Agreed too - there is so much control over what is released to the market and when.

  • @phillister76
    @phillister76 10 місяців тому +1

    Good video. If whisky was just for drinking there should be nothing above 25yo at the absolute highest.

    • @MarkLittler
      @MarkLittler  10 місяців тому

      Thank you - glad you liked the video!
      Exactly - if whisky was for drinking I think there would be no age statements - just declarations of quality :)
      But who would do that!!

  • @ToGoPhilippines-uz1qe
    @ToGoPhilippines-uz1qe 10 місяців тому

    Perfect video, who’s right,…

  • @jujtan5412
    @jujtan5412 10 місяців тому +1

    At the end of the day. The auction houses win no matter what market condition

  • @chaim72
    @chaim72 10 місяців тому

    People should treat it like Wine if you buy the right stuff and hold it over years it’s collectible and drives prices up there’s no difference with whiskey and accept it’s an investment if wanted it to be.

  • @jackstoltz1379
    @jackstoltz1379 10 місяців тому

    Is rip van wrinkles 25 years aged worth its price 50,000

  • @YoJimBo851610
    @YoJimBo851610 10 місяців тому +1

    20👍

  • @richardanderson9346
    @richardanderson9346 6 місяців тому

    How sleazy can you be? Without your drinker, you have no collector market because there is more whisky than the collector market can handle. Fine for some limited expressions but there standard releases are being offered at collectors pricing.

  • @robtudor3785
    @robtudor3785 10 місяців тому +1

    Rolex! Daytona retail £12000, secondary market £30000!

    • @MarkLittler
      @MarkLittler  10 місяців тому

      Utter madness with Rolex isn't it. Same with diamonds too mind you...

  • @mendipfox1650
    @mendipfox1650 10 місяців тому

    Glenturret are doing some super premium sh*te…….😂

  • @whiskylovingpianist3127
    @whiskylovingpianist3127 6 місяців тому

    Language like “Springbank have handed over”,… so many millions is indicative of business acumen that disregards and is blind to what J. & A. Mitchell have given to around 90 employees [local human beings] which has immeasurable benefits to the ‘toon’ at large. Sure, rip into Macallan all you like, but Springbank is a totally different proposition. It is unfortunate and befuddling that people in business are blind to such activity.

  • @kpc5
    @kpc5 Місяць тому

    Never Ever Invest in Whisky, it is a SCAM.