1966 AMC Rambler Classic station wagon TV commercial
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- Опубліковано 2 жов 2024
- During Mitt Romney's campaign to win the Michigan primary in February 2012, the Romney campaign bought one of my vintage AMC clips for use in their primary TV commercial. (Mitt's spot is called "Growing Up." You can find it here on UA-cam.)
If you watch the spot, the second shot shows a Rambler wagon pulling into a driveway. That's the clip his people bought from me.
At this time, AMC was in big trouble. When Roy Abernethy took over after Mitt's dad, George Romney, left American Motors, he tried to compete directly with The Big Three in size and horsepower. He lost big time. This no-nonsense spot acknowledges that AMC knew the American public had dismissed it as a boring, economy car company. The goal was to get them to reconsider American Motors.
I thought I'd take the opportunity to show you the whole TV commercial. It's been digitized and color-corrected with amore.
I'd love to have this wagon today. It's appropriately named: a Classic!
I had a 1966 Rambler Classic. Great car. American Motors never should have abandoned Rambler as their make. Big mistake.
For how long?
Station wagon the first SUV
It's my car, only mine is sky blue, and this one has fancy spinner wheel covers.
I'm surprised they didn't show a three seat wagon with the side opening rear door with all those kids. Most wagons still had drop down tailgated with the rear facing third seat.
Dr. Ed is right. No use in romanticizing the past. (My only regret is that I was one year old during Beatlemania. I'd have loved to be old enough to experience it for myself.) Cars back then needed so much more attention and maintenance than today. On the other hand, classic car fans would tell you that they were much easier to fix and modify. But Moose, there's nothing in today's car market quite like those classic station wagons.
Speaking of Beatlemania, it's this car driving the Beatles to the stage at Candlestick Park for their last concert. Made me feel better about mine, lol.
I think most people at the time of this ad felt about AMC as my dad did, they were a small car company building basic, cheap cars. They weren't flashy, had very simple lines and, I guess, were reliable transportation. I never owned or drove one.
Ramblers weren't cheap. They were every bit as good or better than Chevy and Ford. I've owned three of them. AMC had to compete with the big three, not an easy task.
My dad has to 1966 Rambler classics a brown 4 door 770 and a black two door 550 the brown for door has a to barrel carp for more power but it's a yard car so it's covered on rust and falling apart live that car though..... The black one is nice to but I don't have the same attachment to it, the brown rambler was the first car I ever drove
We had a 1966 Rambler Station wagon...until an 18 wheeler jack-knifed into the car while my Dad was parked on the side of the road. I think it had seat belts because I remember my Dad saying that was what saved him. As it was, he ended up in the hospital with a severely bruised chest where he hit the steering wheel...THAT was the end of our Rambler...we bought a Pontiac station wagon that year.
Some guy recently emailed me saying that he was a child actor in the 1960s and claimed to be one of the boys in this spot. I followed up with an email to him but never heard from him again. I wish he would have shared a memory or two about making this spot.----Todd Ruel
as far as I know seat belts came out in 67, and it was just a lap belt,maybe amc was diffferent
*****
thanks for the confirmation, though I remember the belts...again, thanks...
@Jane Cartwright my mom bought a 67 mustang with shitty lapbelts noone dared use
Don't forget that nobody was wearing seat belts back then.
You might not have survived the sixties.
And there was no UA-cam.
I have a '66 wagon, and it has four seat belts, standard equipment.