IKEA creates interactive maze at Milan design week to explore "mixed emotions" of leaving home

Swedish retailer IKEA is focussing on the experience of leaving home for the first time in its Milan design week exhibition called 1st, which was designed by architect Midori Hasuike and spatial designer Emerzon.
Milan's Padiglione Visconti venue has been "transformed into an IKEA playground" showcasing products and experiences that address leaving home for the first time.
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[@More_Row]

Yeah "mixed emotions" doesn't cover the half of it.

[@pickledtink4917]

“…a limited edition hotdog extravaganza” sounds like an SNL lampoon hahaha in that accent too!
“the world of first homes in something that is important to them in what we call - The Catalogue.”
Haha Did you just discover words? I’ve watched cool Ikea events in the past this one is kinda lame, sorry.