Yokohama territory manager describes how K&M partnership strengthens tire dealer ties

Every year, K&M's Dealer Show and Conference includes a bustling trade show floor featuring countless manufacturers showing off their latest products, listening to the needs of dealers and giving away various prizes. At this year's show, Cole Funkhouser was one of the representatives manning the Yokohama booth, bringing his rich expertise to dealers as one of the company's territory managers.
We caught up with Cole at the show to delve into the nuances of Yokohama's latest tire offerings, the challenges facing tire dealers today, and the benefits of partnerships.