Lee Broom's virtual launch of Maestro chair features movie with 30 classical musicians

London designer Lee Broom has unveiled a chair that pays homage to musical instruments, commissioning an orchestra to perform music by Debussy while seated on the chairs for the virtual launch.
The Maestro chair is currently on view as part of a pared-back, pandemic-friendly version of the London Design Festival, in a window installation at his shop in Shoreditch.
But Broom is also showcasing the chair via a cinematic short film (top), in lieu of being able to stage the kind of extravagant, immersive showroom presentations, through which he usually debuts his products.
The film features London's Parallax Orchestra reuniting for the first time since lockdown to perform a selection of classical compositions including Claude Debussy's Clair de Lune.
Read more on Dezeen: www.dezeen.com/?p=1566634
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[@estebananayadesign2365]

Huge respect to Lee! What an incredible launching, is not just the design is the adaptation to current times. Well done!

[@tiffianytate7618]

Very creative I am impressed

[@jeremyvolk1636]

Always amazing art direction from Lee Broom and team!