Config 2024: How to build for, and with, Gen Z (Jiaona Zhang, CPO, Linktree) | Figma

Config 2024: How to build for, and with, Gen Z (Jiaona Zhang, CPO, Linktree)
Gen Z are the first truly digitally native generation. Having grown up in a world of hyper-connectivity, personalization and overstimulation, they have radically different expectations of products. On the one hand, there is less tolerance for friction than ever before, while on the other, there is an appreciation of a more ‘low-fi’ approach to building in public. From consumer and enterprise products to marketplaces and games, we’re seeing a transformational shift in the interfaces and stories that resonate. Join Linktree CPO Jiaona “JZ” Zhang to learn how product leaders at every stage are thinking about building with, not just for, Gen Z.
Featuring: Jiaona Zhang, CPO, Linktree
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