How Raye Made ‘Escapism’ a Smash Hit | The Breakdown

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  • Опубліковано 4 лип 2023
  • It's ironic how Raye’s hardest song to sing is also the one she has to perform the most. “People are like, ‘She sounds so out of breath.’ I’m like shut the fuck up! Where do I breathe?” she tells Rolling Stone with a laugh about her smash hit “Escapism.” “Tell me where to breathe!”
    Since the song’s release late last year, the track has garnered 507 million streams and counting on Spotify. With its key changes and rapid raps, it’s one of the most interesting hits in the last several years and one of the singer’s proudest moments.
    “I wanted the effect of information and lyrics just pouring out,” she says. “But I didn’t think about the live repercussions of those decisions.”
    “Escapism” carried the promotion of her album My 21st Century Blues, her first LP since freeing her of her record label and dropping as an independent artist. The LP features songs such as “Flip a Switch,” “Ice Cream Man,” and “Hard Out Here.”
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КОМЕНТАРІ • 246

  • @jessicafoulger2177
    @jessicafoulger2177 11 місяців тому +1288

    I love how passionate Raye is about her art. So much thought to every intrinsic detail.

    • @bartpickford1836
      @bartpickford1836 6 місяців тому +10

      Definitely agree. So versatile and she has great presence. She shapes the lyrics in such a meaningful way, all of which makes the music so three dimensional

    • @Scortch-bonnitli7yg
      @Scortch-bonnitli7yg 3 місяці тому

      She’s a Christian after all wonder how the Muslims feel

  • @therookiezpresents
    @therookiezpresents 10 місяців тому +627

    i actually always preferred "done decision" to dumb decision lmaooo so interesting to hear the story with that

  • @normalizenatalie
    @normalizenatalie 2 місяці тому +168

    pushing your earrings back like they're your hair is so slay

    • @urbanzs
      @urbanzs 2 місяці тому

      White people stop using aave wrong challenge: Impossible

  • @charlottestannoo
    @charlottestannoo 11 місяців тому +578

    Will surely go down as one of the best songs of the decade, just doesn’t get old 🔥

    • @JackCarrollNumber1
      @JackCarrollNumber1 10 місяців тому +16

      you best believe i will dancing to it in 2030

  • @caolanmurray5640
    @caolanmurray5640 11 місяців тому +626

    RAYE is a real artist she is passionate about her music, these days there isn’t good music but RAYE’s new music is so good. RAYE made a no skip album most of her songs on the album are underrated like five star hotel

    • @adamdevereaux2713
      @adamdevereaux2713 10 місяців тому +22

      There’s tons of good music. Tons of passionate and intentional artists who make good music.

    • @caolanmurray5640
      @caolanmurray5640 10 місяців тому +8

      ​@@adamdevereaux2713the most popular artist don't have good music like raye anymore that's why underrated artist should be heard because most underrated artist have good music

    • @charlotteerika2455
      @charlotteerika2455 9 місяців тому +3

      this comment has made me save it

    • @DreamcoreNenci
      @DreamcoreNenci 4 місяці тому +2

      @@adamdevereaux2713but the real artists who produce and write their own music aren’t as famous as mainstream artists that don’t write and produce their own music.

    • @jazzy4cool
      @jazzy4cool 16 днів тому

      Maybe try to delve into something out the mainstream ?

  • @ulazolla635
    @ulazolla635 10 місяців тому +110

    I wish she gets recognized. Her album deserves a Grammy!

  • @osmanhyusmen
    @osmanhyusmen 10 місяців тому +197

    I just love how passionate this girl is. She is such an artist, the lyrics the vocals… this girl CAN sing. The song is amazing, she feels it. I want her to be great pop star!

  • @PeachyKeeners
    @PeachyKeeners 10 місяців тому +157

    I love how in love she is with creation. And her voice is SO beautiful wow. I would love to hear a live jazz/blues performance from her

  • @melsyoutube
    @melsyoutube 9 місяців тому +30

    escapism deserves a grammy nomination for song of the year.

  • @emmasmith3823
    @emmasmith3823 2 місяці тому +20

    I love the dumb/decision line because you can see who hears what and can decide yourself what word you like better because they both fit.

  • @SophiaFerro
    @SophiaFerro 10 місяців тому +81

    I still want her to perform in American awards and Grammys. She’s all over Europe but America only knows Escapism and she has so many other amazing songs as well: Black Mascara, Flip A Switch, Hard Out Here, that can still blow up at any moment. On top of the unreleased hit songs she has for example: Fantastique(MY JAM) and Born Again which I hope make it to a deluxe version or her sophomore album ❤ I discovered her when “Secrets” came out and that’s the only song I had from her until Escapism and one day I got High and fell in love with her and haven’t looked back ❤

    • @AngTi-ji3bx
      @AngTi-ji3bx 5 місяців тому +1

      Trust me, we here in the Americas know more tha Escapism. She'll be at those places soon. At the end of the day, the music industry is just polictics, including here in the USA. I personally know her entire discography, but most of my favorite artists aren't performing at the Grammys. Except maybe Victoria Monet this up coming year.

    • @Open_Space0718
      @Open_Space0718 2 місяці тому

      When you're an independent artist you don't need America, the Corps insist on that for money. But when you're doing it yourself that stateside thing isn't the most important thing. That idea is changing now.

    • @melizmatea
      @melizmatea Місяць тому

      omg you are so right! She's beyond almost any other performer out there right now, she should be heard! But I bet she will be! Surely SNL gave her some good exposure and I hope that kickstarts things because that was one of the best performances I've seen on there in years!

  • @apple44326
    @apple44326 10 місяців тому +57

    I love how Rolling Stone values and shares the stories of artists and puts them in the spotlight not just as singers but as well rounded multifaceted creatives showcasing ALL their talents.

  • @mrlately
    @mrlately 10 місяців тому +75

    It feels so good seeing talent wins ♥ Leaving a major label and then getting the biggest hit of your career must be exciting af.

  • @jessicay8207
    @jessicay8207 2 місяці тому +9

    i just cant believe i used to know her and went to the same school and now shes a legendary pop star - it is SO COOL

    • @freehand6127
      @freehand6127 7 днів тому

      How was she in school? Was she just as cool?

  • @user-lh6co3jt8z
    @user-lh6co3jt8z 11 місяців тому +39

    She is truly incredible I could listen to her talk for years and years

  • @jas_bataille
    @jas_bataille 9 місяців тому +39

    It's great to finally see an artist of this caliber acknowledging the genius of her collaborators. She doesn't have any issues with her ego... many times there are so many genius people involved in the production of a single song but they never ever get credited. Bravo!

  • @thatandreamusic
    @thatandreamusic 2 місяці тому +6

    So glad she mentioned how hard it is to do live. Been trying to cover this the past week and the amount of control you need to get all those words oit

  • @kylemathew6503
    @kylemathew6503 10 місяців тому +27

    Raye deserves all the success after what she’s been through. She never gave up and people recognise and appreciate the hustle. So proud of you gurl ❤

  • @DADDYCHAD875
    @DADDYCHAD875 10 місяців тому +30

    Listening to her debut album was THE BEST decision i've ever made honestly. I remember not that long ago hearing about it on Twitter and then i was blown away by the music. It was so refreshing to hear something brand new with in-depth lyrics and it's not just something shallow and empty like most music nowadays. She gave me hope for music cuz i gave up on listening to brand new music cuz i thought that music was dead but WOW Raye has reinstated my hope that new music can be good and they cam have depth and be highly introspective and can be GREAT. 👍 😊❤️

  • @JTytshorts
    @JTytshorts 9 місяців тому +19

    She is an incredible artist and performer. So happy she’s gotten the attention her music deserves.

  • @syncl_rity7508
    @syncl_rity7508 9 місяців тому +15

    RAYE is a gamechanger. Songs like this
    aren’t “supposed to” go to Number 1.
    Loved hearing the very much D.I.Y.
    process behind some parts of the
    music video. Also glad she told us
    about the cover, clarifying that
    it is the inside of her mouth
    - she really aimed for the
    stars and shot for that.

  • @conacc
    @conacc 2 місяці тому +4

    I discovered Raye 4 years ago and I just knew she would explode the pop scene. The passion, the talent, the voice, the flow, the production …. She’s an amazing artist

  • @SD-vz3zx
    @SD-vz3zx 3 місяці тому +10

    This woman is off the charts🎉! Interview for Raye, and Raye singing the praises of others? … What a sweetheart

  • @CBoxAlmighty
    @CBoxAlmighty 10 місяців тому +11

    It’s beautiful how she talks about music

  • @fkaangel
    @fkaangel 5 місяців тому +16

    she is such a true artist. if you’ve had the pleasure to see her live (i saw her open for kali uchis this year) and she is INCREDIBLE live. the only song i knew going in was Escapism and i left a full fan. she had me in chills her entire set and made me cry during Ice Cream Man. i hope she keeps getting all the flowers she’s been getting with this album

  • @samnewman4314
    @samnewman4314 11 місяців тому +20

    How did they not play RAYE’s hard out here!!!

  • @AnaDaSilveira
    @AnaDaSilveira 10 місяців тому +21

    this is one of my favourite songs of all time. seeing her in Toronto opening for Kali was amazing. she's absolutely incredible live and such a great performer. very excited to see what the future looks like for her, I'm sure it's pure greatness.

  • @GundL0213
    @GundL0213 11 місяців тому +7

    Amazing breakdown, the context around shooting the video and the artwork is mad. Love her energy;

  • @norbylive
    @norbylive 11 місяців тому +27

    That piano version was brazy, real artist

  • @AImaniaX
    @AImaniaX 5 місяців тому +2

    You created a masterpiece! The song is like nothing I've heard, it has heart and soul.

  • @michalshababoofficial4347
    @michalshababoofficial4347 Місяць тому

    Amazing, exceedingly talented, honest, real artist. So glad you are out there and getting more and more recognition

  • @damiendalgaard5524
    @damiendalgaard5524 10 місяців тому +7

    Ever since i was i little boy i cant remember an artist that i was so passionate about and so in love with, like i am with Raye. She is everything.

  • @perryjones7771
    @perryjones7771 10 місяців тому +30

    She’s a mixture of Adele and Amy but retro.

  • @fabianraad
    @fabianraad 2 місяці тому

    Loved this behind the scenes 💘

  • @XiePepper
    @XiePepper 11 місяців тому +6

    You deserve the world! ♥

  • @Joy-hs8zc
    @Joy-hs8zc 11 місяців тому +25

    Raye is awesome!! And her debut album is too. Definitely an artist I'll be following.

  • @IamSHAR_
    @IamSHAR_ 10 місяців тому +3

    she's my absolute favourite for sooo may reason. Raye please keep on Raye-ing

  • @BeingTiffany
    @BeingTiffany 9 місяців тому +2

    shes such an amazing artist, even more so hearing her live!

  • @jojociara5201
    @jojociara5201 10 місяців тому +4

    What a beautiful human being with incredible voice and talent, genuine and humble to the max. Give her a Grammy ASAP

  • @lunisali4814
    @lunisali4814 10 місяців тому +15

    I really feel that passion in the music video! It's a masterpiece. And 070 is so good on this track, that voice from the darkness... I've been really hit by this song, it was so fresh in the musical landscape then. A huge "risk" I guess : the "codes" haven't been respected, even the length of the track. But it's soooo good! Thank you Raye and your team for this!

  • @kailaredwine
    @kailaredwine 11 місяців тому +5

    I love the song & her! 🫶🏽✨

  • @ksamband
    @ksamband 9 місяців тому +4

    Really shows her in a great light when you only know that hit. A great moment with her.

  • @inanotherworld3270
    @inanotherworld3270 10 місяців тому +5

    Raye you are just a superstar. Felt so lucky to hear Escapism first in Amsterdam. What a song it feels how you intended. Its a fucking hit! Love you

  • @chasingjohn
    @chasingjohn 10 місяців тому +3

    Such a talent. Such an artist.

  • @sarak3593
    @sarak3593 11 місяців тому +14

    I always knew she's gonna be a super star

  • @ilikedabeans9971
    @ilikedabeans9971 10 місяців тому +10

    Important tip: Sort comments by newest to see comments that youtube hides.

  • @bartpickford1836
    @bartpickford1836 6 місяців тому

    I've never been bored of or disappointed by rayes music or performances.

  • @elisachacon9246
    @elisachacon9246 10 місяців тому

    Beautiful!!! 🥺

  • @LAVISHING
    @LAVISHING 10 місяців тому +2

    Thanks for everything my friend!

  • @itsmyremoteviewingjourney6656
    @itsmyremoteviewingjourney6656 5 місяців тому

    love the lyrics of the song, they connect...super talent!

  • @stansmith3239
    @stansmith3239 7 місяців тому +1

    She is so wonderful ❤

  • @marisoul9285
    @marisoul9285 2 місяці тому

    Love, love, love this record! When I first heard it last year I was going through it!!!! This song got me through a lot of dark times ❤
    Congratulations Raye on all your success ❤💪🏼🥳

  • @ShredderTainment
    @ShredderTainment 10 місяців тому +4

    She had me hooked when I watched her tiny desk… such a beautiful human!

  • @sophiae165
    @sophiae165 10 місяців тому +2

    Great Lyrics. A reminder of how I felt in moments back then.

  • @tommih597
    @tommih597 10 місяців тому +1

    Absolutely fell in love with her voice the first time I heard the album

  • @Moyopheus
    @Moyopheus 10 місяців тому +1

    What an amazing track, what a machine of a song!

  • @charlotte4219
    @charlotte4219 Місяць тому

    The way she explained it so professional. 🎉❤

  • @desireme3019
    @desireme3019 10 місяців тому +5

    Raye is a genius so intentional in her art!

  • @abdullahjaved0330
    @abdullahjaved0330 2 місяці тому +1

    Came here after her Brits night and wow, so glad she got her big moment. What a talent!

  • @JTytshorts
    @JTytshorts 9 місяців тому +2

    She is so cute how she gets excited about her art💙💙💙

  • @crryyinggg
    @crryyinggg 9 місяців тому +1

    Amazing🐐

  • @voyageusesuisse7541
    @voyageusesuisse7541 2 місяці тому

    She is so incredible!!!!

  • @oulasuliman7135
    @oulasuliman7135 10 місяців тому +3

    For adopting the piano version of escapism in live shows

  • @slpurdy1159
    @slpurdy1159 10 місяців тому +7

    Explain me this…it’s August 5 - why have I not tired of My 21st Century Blues after playing it almost every day since the 1st week of March. Maybe each song hits different but mostly I think the vocals are magical and when I pay attention…I find it hard to believe. Vocals, speech, rap…all on point and the engineering is Stevie Wonder-like. Clearly my album of the year. Thank You RAYE. She calls Mike Sabath a genius & that’s exactly how I feel about her.

  • @kadenisrice
    @kadenisrice 10 місяців тому +1

    i got to see her live in detroit and it was one of the best moments of my life. she is SO good

  • @EDM024
    @EDM024 2 дні тому

    Incredible.... This woman is incredible

  • @tugceo3
    @tugceo3 10 місяців тому +1

    i absolutely love this woman

  • @zanti551
    @zanti551 5 місяців тому +5

    her hairrrr >>>>>

  • @mrlately
    @mrlately 10 місяців тому +13

    GRAMMYS YOUR BETTER PAY HER RESPECT

    • @KeciasTourLife
      @KeciasTourLife 3 місяці тому +3

      And they totally slept on her! 😡

  • @amayaraymond4486
    @amayaraymond4486 10 місяців тому +1

    Masterpiece ❤ this song

  • @oc5939
    @oc5939 10 місяців тому +1

    Raye is an incredible artist. Once in a lifetime talent. 🔥🔥🔥🔥

  • @priscillafigueiredocorrea5661
    @priscillafigueiredocorrea5661 2 місяці тому

    Love it!!!

  • @itsryanlovell
    @itsryanlovell 6 місяців тому

    beautiful

  • @mollywg
    @mollywg 8 місяців тому +6

    people NEED to stop sleeping on Raye like ???? the work ethic the passion the talent like come on

  • @Love.better
    @Love.better Місяць тому

    Masterpiece!!!!

  • @dontrunk
    @dontrunk 9 місяців тому +1

    I love this woman omg i can imagine a session with her ❤

  • @coadyt.benett2678
    @coadyt.benett2678 10 місяців тому +1

    😢❤I love you Raye

  • @AlexPGSV
    @AlexPGSV 6 місяців тому +1

    amazing

  • @aal3yiah
    @aal3yiah 7 місяців тому +1

    This woman has my whole heart

  • @MasterpieceTheatreDM
    @MasterpieceTheatreDM 4 місяці тому

    simply, chills.

  • @d.j.w.wordsandsounds8429
    @d.j.w.wordsandsounds8429 10 місяців тому +2

    0:08 😮 The scating gets me every time. GO RAYE!🦂

  • @AndriMeliti
    @AndriMeliti 2 місяці тому

    oh shes just the realest I can't. She's such an amazing artist and so incredibly funny

  • @czaffy
    @czaffy 10 місяців тому +1

    Omg, I love this girl so much..🧠❤️

  • @michaelastrange6857
    @michaelastrange6857 9 місяців тому

    Love this

  • @02zdae36
    @02zdae36 6 місяців тому

    Beauty in the struggle 💯💯💯

  • @NogaAsherGoshen
    @NogaAsherGoshen 3 місяці тому

    you can really hear her passion un her songs, that's very special

  • @teina123
    @teina123 2 місяці тому

    Shes amazing.

  • @kyliejenner312
    @kyliejenner312 4 місяці тому +1

    Raye my love♥♥♥

  • @zanti551
    @zanti551 5 місяців тому +1

    4:18 ughhh this is my FAVOURITE part

  • @johanwerther
    @johanwerther 10 місяців тому +2

    God, that song is so incredible.... Historic

  • @mariobrandsma9830
    @mariobrandsma9830 10 місяців тому

    YOUR AMAZING LOVE ❤❤❤

  • @vintagecherries
    @vintagecherries 10 місяців тому +13

    Her voice is GOLD. She is the second greatest vocalist after Adele but the industry doesn't give her good songs to showcase her vocal range.
    I love escapism but I want to see more soul & jazz songs from her. She's the new Amy Winehouse.

    • @schminktisch
      @schminktisch 9 місяців тому +9

      There’s no industry who gives her songs. She’s indie and decides which songs to release!

  • @itsyellama3595
    @itsyellama3595 7 місяців тому +1

    Raye deserves everything 🤍🤍

  • @anyadudley
    @anyadudley 10 місяців тому

    love raye!!

  • @thaexception3406
    @thaexception3406 11 місяців тому

    I’m ready to experience those ending words!

  • @llll4445
    @llll4445 10 місяців тому

    This woman is everything to me

  • @roybrolsbeak
    @roybrolsbeak 2 місяці тому

    I really hope you will do more of this kind of music, more acoustic, less poppy. It suits your beautiful voice. you have a gift, use it wisely.

  • @yurielcundangan9090
    @yurielcundangan9090 11 місяців тому +7

    She always entertain 🎉🎉

  • @caramelbaba
    @caramelbaba 9 місяців тому +3

    we dont see real passion these days, love love love Raye

  • @rockcandysweet
    @rockcandysweet 5 місяців тому

    i love her, i just do, she is so passionate about her music