How Raye Made ‘Escapism’ a Smash Hit | The Breakdown

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  • Опубліковано 25 гру 2024
  • It's ironic how Raye’s hardest song to sing is also the one she has to perform the most. “People are like, ‘She sounds so out of breath.’ I’m like shut the fuck up! Where do I breathe?” she tells Rolling Stone with a laugh about her smash hit “Escapism.” “Tell me where to breathe!”
    Since the song’s release late last year, the track has garnered 507 million streams and counting on Spotify. With its key changes and rapid raps, it’s one of the most interesting hits in the last several years and one of the singer’s proudest moments.
    “I wanted the effect of information and lyrics just pouring out,” she says. “But I didn’t think about the live repercussions of those decisions.”
    “Escapism” carried the promotion of her album My 21st Century Blues, her first LP since freeing her of her record label and dropping as an independent artist. The LP features songs such as “Flip a Switch,” “Ice Cream Man,” and “Hard Out Here.”

КОМЕНТАРІ • 258

  • @jessicafoulger2177
    @jessicafoulger2177 Рік тому +1440

    I love how passionate Raye is about her art. So much thought to every intrinsic detail.

    • @bartpickford1836
      @bartpickford1836 Рік тому +13

      Definitely agree. So versatile and she has great presence. She shapes the lyrics in such a meaningful way, all of which makes the music so three dimensional

    • @Scortch-bonnitli7yg
      @Scortch-bonnitli7yg 10 місяців тому

      She’s a Christian after all wonder how the Muslims feel

  • @therookiezpresents
    @therookiezpresents Рік тому +776

    i actually always preferred "done decision" to dumb decision lmaooo so interesting to hear the story with that

  • @normalizenatalie
    @normalizenatalie 9 місяців тому +273

    pushing your earrings back like they're your hair is so slay

    • @urbanzs
      @urbanzs 8 місяців тому +1

      White people stop using aave wrong challenge: Impossible

    • @rizzzzzyyyyyyyyrizzzzz
      @rizzzzzyyyyyyyyrizzzzz 4 місяці тому

      The slayest. 💅🏾

  • @charlottestannoo
    @charlottestannoo Рік тому +633

    Will surely go down as one of the best songs of the decade, just doesn’t get old 🔥

  • @caolanmurray5640
    @caolanmurray5640 Рік тому +684

    RAYE is a real artist she is passionate about her music, these days there isn’t good music but RAYE’s new music is so good. RAYE made a no skip album most of her songs on the album are underrated like five star hotel

    • @adamdevereaux2713
      @adamdevereaux2713 Рік тому +22

      There’s tons of good music. Tons of passionate and intentional artists who make good music.

    • @caolanmurray5640
      @caolanmurray5640 Рік тому +12

      ​@@adamdevereaux2713the most popular artist don't have good music like raye anymore that's why underrated artist should be heard because most underrated artist have good music

    • @charlotteerika2455
      @charlotteerika2455 Рік тому +3

      this comment has made me save it

    • @Kendricklamarslawyer
      @Kendricklamarslawyer 11 місяців тому +4

      @@adamdevereaux2713but the real artists who produce and write their own music aren’t as famous as mainstream artists that don’t write and produce their own music.

    • @jazzy4cool
      @jazzy4cool 7 місяців тому +1

      Maybe try to delve into something out the mainstream ?

  • @ulazolla635
    @ulazolla635 Рік тому +153

    I wish she gets recognized. Her album deserves a Grammy!

  • @osmanhyusmen
    @osmanhyusmen Рік тому +232

    I just love how passionate this girl is. She is such an artist, the lyrics the vocals… this girl CAN sing. The song is amazing, she feels it. I want her to be great pop star!

  • @PeachyKeeners
    @PeachyKeeners Рік тому +179

    I love how in love she is with creation. And her voice is SO beautiful wow. I would love to hear a live jazz/blues performance from her

  • @emmasmith3823
    @emmasmith3823 9 місяців тому +41

    I love the dumb/decision line because you can see who hears what and can decide yourself what word you like better because they both fit.

  • @apple44326
    @apple44326 Рік тому +74

    I love how Rolling Stone values and shares the stories of artists and puts them in the spotlight not just as singers but as well rounded multifaceted creatives showcasing ALL their talents.

  • @mrlately
    @mrlately Рік тому +86

    It feels so good seeing talent wins ♥ Leaving a major label and then getting the biggest hit of your career must be exciting af.

  • @melsyoutube
    @melsyoutube Рік тому +58

    escapism deserves a grammy nomination for song of the year.

    • @SexyJess_190
      @SexyJess_190 2 місяці тому

      And she deserves Best new artist!

    • @Happy-your1
      @Happy-your1 2 місяці тому +1

      Absolutely 💯

  • @jessicay8207
    @jessicay8207 9 місяців тому +18

    i just cant believe i used to know her and went to the same school and now shes a legendary pop star - it is SO COOL

    • @freehand6127
      @freehand6127 7 місяців тому

      How was she in school? Was she just as cool?

  • @SophiaFerro
    @SophiaFerro Рік тому +95

    I still want her to perform in American awards and Grammys. She’s all over Europe but America only knows Escapism and she has so many other amazing songs as well: Black Mascara, Flip A Switch, Hard Out Here, that can still blow up at any moment. On top of the unreleased hit songs she has for example: Fantastique(MY JAM) and Born Again which I hope make it to a deluxe version or her sophomore album ❤ I discovered her when “Secrets” came out and that’s the only song I had from her until Escapism and one day I got High and fell in love with her and haven’t looked back ❤

    • @Open_Space0718
      @Open_Space0718 9 місяців тому +2

      When you're an independent artist you don't need America, the Corps insist on that for money. But when you're doing it yourself that stateside thing isn't the most important thing. That idea is changing now.

    • @melizmatea
      @melizmatea 8 місяців тому +2

      omg you are so right! She's beyond almost any other performer out there right now, she should be heard! But I bet she will be! Surely SNL gave her some good exposure and I hope that kickstarts things because that was one of the best performances I've seen on there in years!

  • @LilyRatcliffe
    @LilyRatcliffe Рік тому +46

    She is truly incredible I could listen to her talk for years and years

  • @thatandreamusic
    @thatandreamusic 9 місяців тому +9

    So glad she mentioned how hard it is to do live. Been trying to cover this the past week and the amount of control you need to get all those words oit

  • @onkabetsempye9192
    @onkabetsempye9192 4 місяці тому +1

    I thought Escapism was the best thing ever, I thought you can't top that, and then she delivered GENESIS.

  • @conacc
    @conacc 9 місяців тому +6

    I discovered Raye 4 years ago and I just knew she would explode the pop scene. The passion, the talent, the voice, the flow, the production …. She’s an amazing artist

  • @DADDYCHAD875
    @DADDYCHAD875 Рік тому +35

    Listening to her debut album was THE BEST decision i've ever made honestly. I remember not that long ago hearing about it on Twitter and then i was blown away by the music. It was so refreshing to hear something brand new with in-depth lyrics and it's not just something shallow and empty like most music nowadays. She gave me hope for music cuz i gave up on listening to brand new music cuz i thought that music was dead but WOW Raye has reinstated my hope that new music can be good and they cam have depth and be highly introspective and can be GREAT. 👍 😊❤️

  • @JTytshorts
    @JTytshorts Рік тому +21

    She is an incredible artist and performer. So happy she’s gotten the attention her music deserves.

  • @jas_bataille
    @jas_bataille Рік тому +38

    It's great to finally see an artist of this caliber acknowledging the genius of her collaborators. She doesn't have any issues with her ego... many times there are so many genius people involved in the production of a single song but they never ever get credited. Bravo!

  • @CBoxAlmighty
    @CBoxAlmighty Рік тому +13

    It’s beautiful how she talks about music

  • @IamSHAR_
    @IamSHAR_ Рік тому +3

    she's my absolute favourite for sooo may reason. Raye please keep on Raye-ing

  • @Joy-hs8zc
    @Joy-hs8zc Рік тому +27

    Raye is awesome!! And her debut album is too. Definitely an artist I'll be following.

  • @michalshababoofficial4347
    @michalshababoofficial4347 8 місяців тому +1

    Amazing, exceedingly talented, honest, real artist. So glad you are out there and getting more and more recognition

  • @damiendalgaard5524
    @damiendalgaard5524 Рік тому +8

    Ever since i was i little boy i cant remember an artist that i was so passionate about and so in love with, like i am with Raye. She is everything.

  • @syncl_rity
    @syncl_rity Рік тому +17

    RAYE is a gamechanger. Songs like this
    aren’t “supposed to” go to Number 1.
    Loved hearing the very much D.I.Y.
    process behind some parts of the
    music video. Also glad she told us
    about the cover, clarifying that
    it is the inside of her mouth
    - she really aimed for the
    stars and shot for that.

  • @lunisali4814
    @lunisali4814 Рік тому +16

    I really feel that passion in the music video! It's a masterpiece. And 070 is so good on this track, that voice from the darkness... I've been really hit by this song, it was so fresh in the musical landscape then. A huge "risk" I guess : the "codes" haven't been respected, even the length of the track. But it's soooo good! Thank you Raye and your team for this!

  • @GundL0213
    @GundL0213 Рік тому +8

    Amazing breakdown, the context around shooting the video and the artwork is mad. Love her energy;

  • @jojociara5201
    @jojociara5201 Рік тому +5

    What a beautiful human being with incredible voice and talent, genuine and humble to the max. Give her a Grammy ASAP

  • @XiePepper
    @XiePepper Рік тому +6

    You deserve the world! ♥

  • @AnaDaSilveira
    @AnaDaSilveira Рік тому +21

    this is one of my favourite songs of all time. seeing her in Toronto opening for Kali was amazing. she's absolutely incredible live and such a great performer. very excited to see what the future looks like for her, I'm sure it's pure greatness.

  • @d.j.w.wordsandsounds8429
    @d.j.w.wordsandsounds8429 Рік тому +4

    0:08 😮 The scating gets me every time. GO RAYE!🦂

  • @samnewman4314
    @samnewman4314 Рік тому +21

    How did they not play RAYE’s hard out here!!!

  • @ksamband
    @ksamband Рік тому +5

    Really shows her in a great light when you only know that hit. A great moment with her.

  • @mollywg
    @mollywg Рік тому +7

    people NEED to stop sleeping on Raye like ???? the work ethic the passion the talent like come on

  • @fkaangel
    @fkaangel Рік тому +16

    she is such a true artist. if you’ve had the pleasure to see her live (i saw her open for kali uchis this year) and she is INCREDIBLE live. the only song i knew going in was Escapism and i left a full fan. she had me in chills her entire set and made me cry during Ice Cream Man. i hope she keeps getting all the flowers she’s been getting with this album

  • @abdullahjaved0330
    @abdullahjaved0330 9 місяців тому +1

    Came here after her Brits night and wow, so glad she got her big moment. What a talent!

  • @inanotherworld3270
    @inanotherworld3270 Рік тому +5

    Raye you are just a superstar. Felt so lucky to hear Escapism first in Amsterdam. What a song it feels how you intended. Its a fucking hit! Love you

  • @desireme3019
    @desireme3019 Рік тому +6

    Raye is a genius so intentional in her art!

  • @Airbubblepodcast
    @Airbubblepodcast Рік тому +2

    You created a masterpiece! The song is like nothing I've heard, it has heart and soul.

  • @Empressofthoughts
    @Empressofthoughts Рік тому +14

    I always knew she's gonna be a super star

  • @zanti551
    @zanti551 Рік тому +5

    her hairrrr >>>>>

  • @LAVISHING
    @LAVISHING Рік тому +2

    Thanks for everything my friend!

  • @slpurdy1159
    @slpurdy1159 Рік тому +7

    Explain me this…it’s August 5 - why have I not tired of My 21st Century Blues after playing it almost every day since the 1st week of March. Maybe each song hits different but mostly I think the vocals are magical and when I pay attention…I find it hard to believe. Vocals, speech, rap…all on point and the engineering is Stevie Wonder-like. Clearly my album of the year. Thank You RAYE. She calls Mike Sabath a genius & that’s exactly how I feel about her.

  • @ShredderTainment
    @ShredderTainment Рік тому +4

    She had me hooked when I watched her tiny desk… such a beautiful human!

  • @zanti551
    @zanti551 Рік тому +1

    4:18 ughhh this is my FAVOURITE part

  • @oulasuliman7135
    @oulasuliman7135 Рік тому +4

    For adopting the piano version of escapism in live shows

  • @marisoul9285
    @marisoul9285 9 місяців тому

    Love, love, love this record! When I first heard it last year I was going through it!!!! This song got me through a lot of dark times ❤
    Congratulations Raye on all your success ❤💪🏼🥳

  • @JTytshorts
    @JTytshorts Рік тому +2

    She is so cute how she gets excited about her art💙💙💙

  • @AndriMeliti
    @AndriMeliti 9 місяців тому +1

    oh shes just the realest I can't. She's such an amazing artist and so incredibly funny

  • @norbylive
    @norbylive Рік тому +30

    That piano version was brazy, real artist

  • @Happy-your1
    @Happy-your1 2 місяці тому

    She is so talented.. pure perfection

  • @charlotte4219
    @charlotte4219 8 місяців тому

    The way she explained it so professional. 🎉❤

  • @kailaredwine
    @kailaredwine Рік тому +5

    I love the song & her! 🫶🏽✨

  • @fabianraad
    @fabianraad 9 місяців тому

    Loved this behind the scenes 💘

  • @amritokhan1694
    @amritokhan1694 Рік тому +1

    Escapism is my anthem of the last decade yo. What a beast.

  • @mrlately
    @mrlately Рік тому +13

    GRAMMYS YOUR BETTER PAY HER RESPECT

    • @KeciasTourLife
      @KeciasTourLife 10 місяців тому +3

      And they totally slept on her! 😡

  • @bartpickford1836
    @bartpickford1836 Рік тому

    I've never been bored of or disappointed by rayes music or performances.

  • @caramelbaba
    @caramelbaba Рік тому +3

    we dont see real passion these days, love love love Raye

  • @sophiae165
    @sophiae165 Рік тому +2

    Great Lyrics. A reminder of how I felt in moments back then.

  • @tommih597
    @tommih597 Рік тому +1

    Absolutely fell in love with her voice the first time I heard the album

  • @BeingTiffany
    @BeingTiffany Рік тому +2

    shes such an amazing artist, even more so hearing her live!

  • @mirfangu
    @mirfangu Рік тому +2

    my top 5
    1. The Thrill is Gone
    2. Oscar Winning Tears
    3. Escapism
    4. Hard Outhere
    5. Marry Jane

  • @itsyellama3595
    @itsyellama3595 Рік тому +1

    Raye deserves everything 🤍🤍

  • @oc5939
    @oc5939 Рік тому +1

    Raye is an incredible artist. Once in a lifetime talent. 🔥🔥🔥🔥

  • @stansmith3239
    @stansmith3239 Рік тому +1

    She is so wonderful ❤

  • @perryjones7771
    @perryjones7771 Рік тому +33

    She’s a mixture of Adele and Amy but retro.

  • @chasingjohn
    @chasingjohn Рік тому +3

    Such a talent. Such an artist.

  • @itsmyremoteviewingjourney6656
    @itsmyremoteviewingjourney6656 11 місяців тому

    love the lyrics of the song, they connect...super talent!

  • @ilikedabeans9971
    @ilikedabeans9971 Рік тому +10

    Important tip: Sort comments by newest to see comments that youtube hides.

  • @czaffy
    @czaffy Рік тому +1

    Omg, I love this girl so much..🧠❤️

  • @Moyopheus
    @Moyopheus Рік тому +1

    What an amazing track, what a machine of a song!

  • @aal3yiah
    @aal3yiah Рік тому +1

    This woman has my whole heart

  • @johanwerther
    @johanwerther Рік тому +2

    God, that song is so incredible.... Historic

  • @leak.9786
    @leak.9786 11 днів тому

    I’m still mad that this song didn’t win a Grammy…. should’ve won Best Pop Duo/Group Performance

  • @voyageusesuisse7541
    @voyageusesuisse7541 8 місяців тому

    She is so incredible!!!!

  • @kadenisrice
    @kadenisrice Рік тому +1

    i got to see her live in detroit and it was one of the best moments of my life. she is SO good

  • @vintagecherries
    @vintagecherries Рік тому +13

    Her voice is GOLD. She is the second greatest vocalist after Adele but the industry doesn't give her good songs to showcase her vocal range.
    I love escapism but I want to see more soul & jazz songs from her. She's the new Amy Winehouse.

    • @schminktisch
      @schminktisch Рік тому +10

      There’s no industry who gives her songs. She’s indie and decides which songs to release!

  • @roybrolsbeak
    @roybrolsbeak 9 місяців тому +1

    I really hope you will do more of this kind of music, more acoustic, less poppy. It suits your beautiful voice. you have a gift, use it wisely.

  • @AlexPGSV
    @AlexPGSV Рік тому +1

    amazing

  • @ButterflyFan74
    @ButterflyFan74 Місяць тому

    Genius period! Super star ❤

  • @EDM024
    @EDM024 6 місяців тому

    Incredible.... This woman is incredible

  • @thishawkins
    @thishawkins Рік тому +1

    Amazing🐐

  • @elisachacon9246
    @elisachacon9246 Рік тому

    Beautiful!!! 🥺

  • @CaioEvertonTB
    @CaioEvertonTB Рік тому +5

    I swear to God if this song doesn't get a Grammy for SOTY

  • @NogaAsherGoshen
    @NogaAsherGoshen 9 місяців тому

    you can really hear her passion un her songs, that's very special

  • @trutheretic
    @trutheretic Рік тому

    One of the best beats of the last 10 years

  • @ngafiofficial
    @ngafiofficial 5 місяців тому

    Bruh her voice always heals this part of me

  • @priscillafigueiredocorrea5661
    @priscillafigueiredocorrea5661 8 місяців тому

    Love it!!!

  • @Whyamiherel0l
    @Whyamiherel0l Рік тому

    Don’t think it’s the best song ever this decade but good enough to know it’s in top 20 and a well
    Crafted song.
    10/10 for execution

  • @coadyt.benett2678
    @coadyt.benett2678 Рік тому +1

    😢❤I love you Raye

  • @kylemathew6503
    @kylemathew6503 Рік тому +27

    Raye deserves all the success after what she’s been through. She never gave up and people recognise and appreciate the hustle. So proud of you gurl ❤

  • @cristyang
    @cristyang Рік тому +2

    what a GREAT record this song is.

    • @cristyang
      @cristyang Рік тому

      also, the video it's amazing...

  • @02ZD
    @02ZD Рік тому

    Beauty in the struggle 💯💯💯

  • @tugceo3
    @tugceo3 Рік тому +1

    i absolutely love this woman

  • @samnewman4314
    @samnewman4314 Рік тому +5

    RAYE is amazing

  • @Love.better
    @Love.better 8 місяців тому

    Masterpiece!!!!

  • @kyliejenner312
    @kyliejenner312 11 місяців тому +1

    Raye my love♥♥♥

  • @anxiouscozybara
    @anxiouscozybara 9 місяців тому +1

    It is so emotional watching this after her Brit win.