This video takes a practical approach as I go through the interface of Adobe Media Encoder, which both Premiere Pro and After Effects use, explaining what each of the sliders and checkboxes means and giving some guidelines about how and when to use them. You don't have to have seen my first tutorial first, but it will definitely help!
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This tutorial follows on from my last tutorial, How Codecs Work. In that video, I explain the principles that codecs use to compress data efficiently - at least, I gave a good summary, since giving all the details would take weeks! They really are quite complex. vimeo.com/104554788