Mallory Erickson
Mallory Erickson
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Empathy in Fundraising with Maarten Bout
In this episode of What the Fundraising Podcast,
Explore the interplay between empathy and success in nonprofit fundraising!
Meet Maarten Bout, Vice President for Major and Transformational Giving at United Way of Central Indiana, overseeing a team of 10 fundraisers. With over 12 years of experience, including major gift roles at Indiana University, he brings extensive expertise in donor engagement, team leadership, and advancing impactful philanthropic strategies.
Throughout today's conversation, Maarten shares insights into how empathetic behaviors influence donor relationships and giving outcomes. The discussion touches on the challenges of measuring empathy, the psychological and physiological benefits for fundraisers, and systemic issues in traditional nonprofit metrics. It emphasizes redefining success, fostering meaningful donor relationships, and the potential to transform fundraising practices through science and empathy-driven approaches.
The conversation also highlights the critical need for fundraisers to focus on meaningful donor engagement rather than short-term transactional gains. It underscores how high turnover, lack of meaningful relationships, and an over-reliance on major gifts hinder sustainable donor development.
EPISODE HIGHLIGHTS
00:59 Meet Maarten
02:39 The Power of Empathy
14:06 Connection Between Empathy and Donor Relationships
19:47 The Hidden Costs of Fundraising Pressure
25:23 Rethinking Fundraising Practices to Build Long-Term Donor Relationships and Combat Turnover
31:28 Learn about Maarten's Work
And for more support with your GivingTuesday and End-of-Year Fundraising, check out my Power Partners Formula and register for a FREE masterclass here → malloryerickson.com/free/
Subscribe for more FREE tips on how to raise more money for your nonprofit. / @malloryerickson7946
✨ ABOUT MALLORY✨
Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership.
WORK WITH MALLORY
⚡️ FREE Webinar on how to Raise More From the Right Funders WITHOUT Hounding them - malloryerickson.com/workshop/
1️⃣ Learn about the Power Partners Formula™️ - malloryerickson.com/power-partners-formula/
2️⃣ Work with Mallory 1:1 as an Executive Coach, Fundraising Consultant, and Facilitator - malloryerickson.com/executive_coaching_vipday/
🙋🏻‍♀️ Find me on:
Instagram: / _malloryerickson
LinkedIn: / mallory-erickson-bressler
Facebook: / malloryericksoncoach
My website: malloryerickson.com/
🎙 Follow my podcast: What the Fundraising at:
Instagram: / _malloryerickson
Facebook: / whatthefundraising
Website: malloryerickson.com/podcast
Apple Podcasts: podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
Переглядів: 36

Відео

Reshaping Systemic Change with Dr. Kevin Sansberry
Переглядів 57День тому
And for more support with your GivingTuesday and End-of-Year Fundraising, check out my Power Partners Formula and register for a FREE masterclass here → malloryerickson.com/free/ Meet Dr. Kevin Sansberry, founder of KEVRA Consulting LLC, who empowers organizations worldwide through evidence-based strategies rooted in behavioral science. Specializing in fostering inclusive workplace cultures, Ke...
AI-Powered Storytelling: Elevating Nonprofit Narratives with Visual Media
Переглядів 15821 день тому
In this episode, get a look into the recent webinar hosted by Fundraising AI, titled “AI-Powered Storytelling: Elevating Nonprofit Narratives with Visual Media” with Mallory Erickson, Dmitry Koltunov, Danny Wu and Toren Reaves! Listen in for a captivating conversation on leveraging AI's capabilities while safeguarding ethical standards and emotional engagement. Our guests share actionable insig...
Fostering Hope and Joy in Fundraising and DEIB: A Conversation with Tesha McCord Poe
Переглядів 143Місяць тому
In this episode of What the Fundraising Podcast, This episode features Tesha McCord, founder of Joy Raising, in a compelling conversation about incorporating joy, hope, and dignity into fundraising and DEIB (Diversity, Equity, Inclusion, and Belonging) efforts! Tesha McCord Poe, an accomplished educator and fundraiser, leverages her legal, business, and nonprofit expertise to drive impactful ch...
Embracing Compassion and Generative Power with Aayaan Singh Jamwal
Переглядів 24Місяць тому
Learn practical strategies for cultivating compassion, creativity, and healing, both personally and collectively! This episode features Aayaan Singh Jamwal, Founder and Lead Coach at Unearth Freedom. Aayaan integrates ancestral wisdom, research, and curiosity to drive personal healing and social change. Recognized as a 2021 Coaching for Everyone Fellow, Aayaan is known for being compassionate, ...
Navigating AI Fears: Strengthening Nonprofits Through Technology and Human Touch
Переглядів 111Місяць тому
This week’s episode shares a sensational live conversation Mallory had with Seth Godin and Floyd Jones, focusing on exploring the impact of AI on productivity and community building. Seth Godin is an author, entrepreneur, and teacher. He is the founder of the Carbon Almanac, a guide to understanding climate change. Seth has inspired and motivated many people all around the world by focusing on ...
Overcoming Self-Sabotage and Aligning Actions with Intentions with Brian Ford
Переглядів 75Місяць тому
Brian Ford tackles an all-too-common struggle in the nonprofit sector: translating intentions into impactful action. With over six years in personal development, coaching, and behavior change, Brian offers a fresh perspective on overcoming the internal roadblocks that hold us back. As the founder of the For Purpose Foundation and the voice behind the Self Improvement Daily podcast, Brian is ded...
Systemic Change in Nonprofits with Michelle Flores Vryn
Переглядів 139Місяць тому
In this episode of What the Fundraising Podcast, By setting achievable goals, embracing fresh ideas, and nurturing inner growth, fundraisers can tackle systemic challenges and drive meaningful change, transforming the nonprofit landscape into one that thrives on support and shared purpose! Michelle Flores Vryn, a seasoned nonprofit leader with 15 years of experience, shares insights on key issu...
eraging Behavioral Science to Overcome Fundraising Challenges with Piyush Tantia and Sarah Welch
Переглядів 3932 місяці тому
Piyush Tantia, Chief Innovation Officer at ideas42, and Sarah Welch, Associate Managing Director at ideas42, join today's conversation to discuss how behavioral science principles can enhance fundraising efforts. Piyush explains ideas42's mission to tackle social challenges using behavioral science, while Sarah shares her experience managing fundraising tasks. Together, they explore strategies ...
The Culture of Fundraising: Storytelling, Trust, and Identity with Marcus Collins
Переглядів 3862 місяці тому
In this episode, Mallory and her guest, Dr. Marcus Collins, explores the profound influence of culture on human behavior in fundraising. They discuss how cultural norms shape our perceptions and actions, the distinction between fast and slow culture, and the importance of storytelling in redefining the nonprofit sector. The dialogue emphasizes the need for small, incremental changes to foster a...
Enablement vs Empowering: Finding Alignment in Fundraising with Jess Spino
Переглядів 2512 місяці тому
In this episode, Mallory is joined by her COO Jess Spino. Jess and Mallory switch things up with a podcast takeover where Jess interviews Mallory. Listen to hear about the journey they’ve been on together over the past year of working together, and the dynamic of their partnership. Mallory also shares many sneak peeks into her book What The Fundraising, out now! Explore Mallory’s expertise on t...
Empowering Fundraisers through AI Innovation and Inner Alignment
Переглядів 1 тис.2 місяці тому
This episode shares a conversation from Mallory's recent appearance on Fundraising.AI LIVE with host Tim Lockie. Today's discussion centers on Mallory's reflections on integrating AI into the nonprofit sector, particularly in fundraising, and the challenges nonprofit leaders face. Mallory emphasizes that while AI adoption is gaining momentum, many fundraisers feel left behind or overwhelmed by ...
A Deep Dive into Monthly Giving with Dana Snyder
Переглядів 2473 місяці тому
Elevate your fundraising game by turning monthly donations into a powerhouse of support! In this episode, we dive deep into monthly giving with Dana Snyder, the CEO & Founder of Positive Equation. As a speaker, teacher, and podcast host of "Missions to Movements," Dana empowers nonprofits with strategies for leveraging social media ads and building sustainable monthly giving programs, aiming to...
The Importance of Finding Alignment in your Funder Partners with Andrea Bouch
Переглядів 993 місяці тому
We are looking at leadership strengths through a feminine lens on this episode of What the Fundraising with my guest, Natalie Rekstad. As Founder and CEO at Black Fox Philanthropy, Natalie is mobilizing resources in all kinds of innovative ways and - as importantly - makes them open source and welcoming to even the smallest organizations to tap a wealth of wisdom. In the process of helping dome...
Leadership Transitions and Personal Mission with Amber Melanie Smith
Переглядів 683 місяці тому
This episode features Amber Melanie Smith. She is a speaker, award-winning nonprofit founder, social entrepreneur, and social impact UA-camr. Moreover, Amber empowers individuals to craft a life and career dedicated to creating positive social change through her growing online community, speaking engagements, and educational content. Tune in to explore Amber's journey, learn from her experience...
Financial Transparency and Building Impactful Relationships in Fundraising with Lisa Maynard-Atem
Переглядів 593 місяці тому
Financial Transparency and Building Impactful Relationships in Fundraising with Lisa Maynard-Atem
Breaking the Cycle: Empowerment, Stress Management, and Sustainable Leadership with Amanda Gulino
Переглядів 794 місяці тому
Breaking the Cycle: Empowerment, Stress Management, and Sustainable Leadership with Amanda Gulino
Injecting Curiosity and Creativity into Fundraising with John Lepp
Переглядів 1134 місяці тому
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Creating a Culture of Emotional Authenticity and Support in Fundraising with Rickesh Lakhani
Переглядів 784 місяці тому
Creating a Culture of Emotional Authenticity and Support in Fundraising with Rickesh Lakhani
PPF vs. AFC - What's The Right Program for You?
Переглядів 1514 місяці тому
PPF vs. AFC - What's The Right Program for You?
Addressing Burnout and Systemic Change in Nonprofits with Radha Friedman
Переглядів 984 місяці тому
Addressing Burnout and Systemic Change in Nonprofits with Radha Friedman
Embracing Discomfort and Fostering Collaboration with Kelley Hecht
Переглядів 725 місяців тому
Embracing Discomfort and Fostering Collaboration with Kelley Hecht
Unpacking Charity Evaluation: Key Metrics & Transparency for Nonprofits with Michael Thatcher
Переглядів 975 місяців тому
Unpacking Charity Evaluation: Key Metrics & Transparency for Nonprofits with Michael Thatcher
The People Behind the Products: The Power of Handwritten Notes with David Wachs
Переглядів 555 місяців тому
The People Behind the Products: The Power of Handwritten Notes with David Wachs
The People Behind the Products: Embracing Digital Transformation in Fundraising w/ Michelle Boggs
Переглядів 685 місяців тому
The People Behind the Products: Embracing Digital Transformation in Fundraising w/ Michelle Boggs
The People Behind the Products: Empowering Nonprofits with Technology for Good with Steve Johns
Переглядів 335 місяців тому
The People Behind the Products: Empowering Nonprofits with Technology for Good with Steve Johns
The People Behind the Products: Reimagining Fundraiser Enablement with Nick Fitz
Переглядів 1325 місяців тому
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From Coercion to Consent: Transforming Email Marketing with Tarzan Kay
Переглядів 635 місяців тому
From Coercion to Consent: Transforming Email Marketing with Tarzan Kay
Honest Conversations on Business & Motherhood with Dana Snyder, Kishshana Palmer, & Becky Endicott
Переглядів 475 місяців тому
Honest Conversations on Business & Motherhood with Dana Snyder, Kishshana Palmer, & Becky Endicott
The Power of Multi-Channel Fundraising with Dan Sonners
Переглядів 366 місяців тому
The Power of Multi-Channel Fundraising with Dan Sonners

КОМЕНТАРІ

  • @TheAllstonGroupLLC
    @TheAllstonGroupLLC День тому

    Don’t forget about prospect research!! 🎉🎉

  • @AmberMelanieSmith
    @AmberMelanieSmith 3 місяці тому

    Enjoyed this conversation!

  • @AnikHassanHimel-m9l
    @AnikHassanHimel-m9l 4 місяці тому

    Hi Mallory Erickson, I’m a regular viewer of your UA-cam channel and truly love your videos! It’s high quality and very informative.

  • @AnikHassanHimel-m9l
    @AnikHassanHimel-m9l 4 місяці тому

    Rickesh's insights on emotional authenticity in fundraising are truly eye-opening. Embracing vulnerability can transform not only our work but also our connections.

  • @Anik_Hassan_Himel
    @Anik_Hassan_Himel 5 місяців тому

    Fantastic insights, Michael. The shift towards holistic evaluation in nonprofits is crucial for building trust and showcasing true impact. Thanks for sharing your expertise.

  • @LaraTruly
    @LaraTruly 6 місяців тому

    LOL... craigslist is exactly why I have created my platform. Thank you for the interview Dan and Mallory.

  • @LaraTruly
    @LaraTruly 6 місяців тому

    Oh my word... Thank you, thank you, thank you Mallory and Estelle. I am a start-up founder and I literally came to youtube with the search term "Building resilience in yourself as a start-up founder being rejected" and your interview came up. I spoke to two men about my business and mentioned that I wanted to build a good company. One lost it and started literally ranting and screaming and the other one scoffed at me. I felt so bad about that but then I thought, something about this is very confronting to the current paradigm. The journey is so incredibly hard. Rejection makes one question everything. You have to have an unshakeable faith in yourself and what you are building to shrug it off and keep going. What gets me through is the vision of what my business can be but only time will tell if I was crazy and delusional or if I had grit and vision. I like how connecting with my own power allows me to approach people without fear. I just decided to conserve energy by making myself soup while listening to this episode. LOL I also love how you emphasize looking for alignment and how it's easier to let things go if there's not fit. I don't have to win everyone. I have to find the right people.

  • @sharonpapo91
    @sharonpapo91 6 місяців тому

    This was a fabulous interview. Excellent information. I had a lot of "aha" moments. Thank you so much!

  • @J0PHIEL
    @J0PHIEL 6 місяців тому

    Hello, I am part of a medium sized charity and I reaching out to businesses manually to ask for support for an initiative. I am sending them to a webpage displaying all the info about the cause as well as the goal we want to achieve which is $500,000 However I have 2 questions. I do not want to scare away businesses with the large ask so 1. Should I split it and make the goal $250k. 2. Since I am specifically targeting businesses, I am uncertain on what method of donation I should have on the web page. For example. some businesses may want to donate a larger amount, but may not want to/cannot do so through a regular donation form. Large donations usually use bank wire transfer, so should I have this info set up directly on the webpage or is that too much? would love some help on how I should be approaching the method of donation for companies.

  • @Anik_Hassan_Himel
    @Anik_Hassan_Himel 7 місяців тому

    Haley's insights on emotional intelligence and relationship management are truly enlightening. Thank you for sharing these valuable strategies for personal and professional growth.

  • @Anik_Hassan_Himel
    @Anik_Hassan_Himel 7 місяців тому

    This sounds amazing! Self-care AND leadership? Can't wait to hear Kishshana's perspective on finding joy in the fast lane!

  • @florencepatang749
    @florencepatang749 8 місяців тому

    Hi Ms. I sent u a message regarding Ngo winwin partnership. I am a volunteer Humanitarian project Manager. However I got an error response.

  • @rodolfomontenegroduartegra2662
    @rodolfomontenegroduartegra2662 8 місяців тому

    Priscilla Will be Professor

  • @emmadaniel5356
    @emmadaniel5356 8 місяців тому

    "PromoSM" 😑

  • @georgeokeyo8319
    @georgeokeyo8319 10 місяців тому

    Hello Mallory. I follow your discussion with Mr John brothers which is very educative and healthy..My coach my humble request to you is that kindly assist my organisation to connect to the funders because what my organisation is after is make impact and become a game changer for the community. We are trying at the local level but our impact cannot be seen due to inadequate funds.The little resources we have as an organisation is very limited which cannot sustain the entire programme. Allow me to notify you that I'm humble and very much impressed with your efforts because according to me I can say you never forget me. Thank you for your heartfelt attention to my organisation.I always pray for you may the almighty God bless you abundantly. Best regards. George okeyo kodipo. Cymbidium investment. Program director.

  • @mshmltn
    @mshmltn 10 місяців тому

    April is soooo awesome and genuine!!

  • @mikaelalevons535
    @mikaelalevons535 11 місяців тому

    Ahhh, gems galore! Around 16:00 April gives the perfect script that every fundraiser should use for serious reflection. So good🎉

    • @mikaelalevons535
      @mikaelalevons535 11 місяців тому

      'No fundraiser wants to sell a lie'... whew!

    • @mzapril012
      @mzapril012 10 місяців тому

      My good sis!@@mikaelalevons535

  • @raginald7mars408
    @raginald7mars408 Рік тому

    if Go Din could Do Any thing of his go Spell he would not do this here ever THIS is the ONLY thing...

  • @Imageoneonone
    @Imageoneonone Рік тому

    Hi your presentation style is great

  • @georgeokeyo8319
    @georgeokeyo8319 Рік тому

    Thanks a lot to Mallory Erickson for the good research on funds raising. Madam I hope and have strong belief that you will turn the world around economically because of your effort. Your gifted and keep it up madam the almighty God will bless you abundantly.

  • @georgeokeyo8319
    @georgeokeyo8319 Рік тому

    A good research work and presentation which is very educative and beneficial to us. May the entire team be blessed abundantly.

  • @georgeokeyo8319
    @georgeokeyo8319 Рік тому

    My humble question is how can I get a collaborators for my startup organisation to achieve its development goals?

  • @traciedaugherty1435
    @traciedaugherty1435 Рік тому

    😠 "Promo SM"

  • @bbrangman9325
    @bbrangman9325 Рік тому

    This is an informative video, I learned a lot, this reminded me that World Ego Awareness Day on May 11th is just around the corner.

  • @DevynBrugge
    @DevynBrugge Рік тому

    Thank you for asking that final question! It truly took the interview to another level. I'm grateful you shared this convo.

  • @Financial1stAid_Shahin
    @Financial1stAid_Shahin Рік тому

    Thanks for sharing your informative information

  • @Financial1stAid_Shahin
    @Financial1stAid_Shahin Рік тому

    Excellent conversations

  • @Financial1stAid_Shahin
    @Financial1stAid_Shahin Рік тому

    Good conversations

  • @Financial1stAid_Shahin
    @Financial1stAid_Shahin Рік тому

    Your content is very Nice. But your video is not SEO perfect and needs to update like On Page SEO and Off Page SEO. I will do your channel Optimization and SEO for all videos. Don't worry about it. I will promote your UA-cam channel and Increase UA-cam video views by millions of people worldwide 100% Organically. I'll research attractive keywords and Create Excellent Video thumbnails. I will do your channel Optimizations off page SEO and On page SEO and Video SEO, through vidIq and Tube-buddy extension suggested UA-cam algorithm. If you have any questions, feel free to contact me. I’m waiting for your valuable reply.

  • @Financial1stAid_Shahin
    @Financial1stAid_Shahin Рік тому

    Excellent video

  • @Financial1stAid_Shahin
    @Financial1stAid_Shahin Рік тому

    Excellent video

  • @andrewl3461
    @andrewl3461 2 роки тому

    Cool! Love it 😍!!! Boost your stats = promo sm!

  • @Financial1stAid_Shahin
    @Financial1stAid_Shahin 2 роки тому

    Your content is very good and helpful. But your video content is not SEO perfect. I will do your channel Optimization and SEO for all videos. Don't worry about it. I will promote your UA-cam channel and Increase UA-cam video views by millions of people worldwide 100% Organically. I'll research attractive keywords and Create Excellent Video thumbile. I will do your channel Optimizations off page SEO and On page SEO and Video SEO, through vidIq and Tube-buddy extension suggested UA-cam algorithm . If you have any questions, feel free to contact me. I’m waiting for your valuable reply.

  • @javierv6278
    @javierv6278 2 роки тому

    Thank you for this Mallory!

  • @huntbarkworth7949
    @huntbarkworth7949 2 роки тому

    👇 𝓟Ř𝔬𝓂𝔬𝐒ϻ

  • @marccornelius6989
    @marccornelius6989 2 роки тому

    ? p͎r͎o͎m͎o͎s͎m͎

  • @mercy406
    @mercy406 3 роки тому

    Hi Mallory, Thanks for this video. Majed here, I plan on being a fundraising coach/consultant in the near future. I really appreciated your video. Can you share your email perhaps we can connect in the near future and discuss best tips and strategies? All the best, Majed

  • @lyclaudian2860
    @lyclaudian2860 3 роки тому

    q32oa vur.fyi

  • @AnnKleinOnline
    @AnnKleinOnline 3 роки тому

    Fantastic conversation!!