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Rolex Marketing Part 2
We thought it would be interesting to talk about Rolex marketing and what it looks like in reality; what Rolex gets right and what it gets wrong. Marketing is so much more than advertising! Here in part 2 we finish our analysis and add a few personal thoughts at the end.
00:00 Introduction
00:20 People
01:52 Process
02:27 Physical Evidence
04:20 Overall Summary
Переглядів: 1 409

Відео

Rolex Marketing Part 1
Переглядів 1,2 тис.4 місяці тому
We thought it would be interesting to talk about Rolex marketing and what it looks like in reality; what Rolex gets right and what it gets wrong. Marketing is so much more than advertising! 00:00 Introduction 00:44 Price 02:31 Product 04:16 Place 04:55 Promotion
Miroku MK60 English Field Review
Переглядів 8106 місяців тому
Here we give a quick review of the Miroku MK60 English Field. It's a superbly well made gun with great fit and finish. The extensive engraving is excellent and the balance is spot on. Miroku has even taken the unusual step if throwing in a case. We look forward to trying the MK60 in the field!
The state of the UK watch market in summer 2024
Переглядів 2,1 тис.7 місяців тому
There's been a lot of doom and gloom around the state of the watch market but really, the bubble needed to burst and it's a good thing it did. And let's face it, it was seriously inflated by speculative non-enthusiasts who were ruining it for everyone else. For now at least, the market is a little more sensible and definitely not dead!
Is Tudor Rolex's Pup?
Переглядів 3499 місяців тому
Tudor has released some cracking watches over the last few years but recently they seem to reduced to being Rolex's testing ground and a design homogeneity is setting in.
Watch Market Very Much Alive - Rolex, Omega and the rest
Переглядів 2 тис.10 місяців тому
Dead or alive - that is the question. For some time now the watch market has been on a downward trajectory leading many to conclude that it's near death. Well, it may fall a little further still but it will survive and if recent profit statements are anything to go by, it's thriving. If you watch the market closely, you can see which brands have got a grip.
The Watch Buying Process
Переглядів 340Рік тому
When you're dipping your toe in the luxury watch market for the first time, the watch buying process can be a little daunting. But if you stick to a few simple rules you can remove the stress and enjoy the ride.
Beretta 486 Parallelo Review
Переглядів 5 тис.Рік тому
I recently had the opportunity to take a look at the Beretta 486 Parallelo and it's a really nice shotgun at a price point which won't break the bank. It feels great in the hands and mounts so easily. Once again it's a solid offering from Beretta and the Parallelo offers a great route from over and under.
Watch Market Consolidation and the largest certified pre-owned Rolex dealer
Переглядів 1,2 тис.Рік тому
We've recently talked about the watch market correction but running alongside that is watch market consolidation. The latest example of this is the 1916 Company which claims it will likely become the largest certified pre-owned Rolex dealer in the world.
Bowman Tempest Trap
Переглядів 561Рік тому
Clay shooting is a great hobby and I was recently invited to try out a super fast Bowman Tempest trap. It was fast! The Tempest really blasts them out and it was very challenging to say the least. But what great fun!
Shortlist Jaeger LeCoultre
Переглядів 362Рік тому
Just a quickie regarding an enjoyable visit I had at the new Jaeger-LeCoultre boutique in Leeds. It was a quality experience from start to finish and it really made us think, if you're the sort persons who's in the market for perhaps Vacheron, Patek, AP or Langer, you should also definitely shortlist Jaeger.
Where is the Rolex brand going?
Переглядів 1,7 тис.Рік тому
We recently discussed Rolex' purchase of Bucherer and why it was necessary to try and regain some control over the insane secondary market. Continuing that theme, we ask where the Rolex brand is going whether it might be heading for disaster? Rolex surely know they have problems but can they right the ship?
Rolex Buys Bucherer
Переглядів 4,7 тис.Рік тому
Rolex, iconic thought they are, certainly have distribution problems. In answer to this they have bought Bucherer. A smart move given the current state of affairs.
Miroku MK38 Review
Переглядів 13 тис.Рік тому
In this video we consider the Miroku MK38 shotgun. What Miroku gets right and what they get wrong. We also discuss where it sits amongst it rivals in terms of price and quality. There's a lot to consider here!
The Watch Market is Correcting
Переглядів 400Рік тому
Is the watch market dead is is the watch market correcting? Out of control brands, social media hype and people with more money than sense prepared to pay through the nose for something they think they should have. Yes it's been turbulent and a let's face it, a bit silly. What's happening? Should we be concerned? Well, Bassington's says it's a correction - a necessary one. www.hiboublanc.co.uk/
Take Care Of Your Shotgun
Переглядів 596Рік тому
Take Care Of Your Shotgun
Tudor & The Point of Rolex
Переглядів 573Рік тому
Tudor & The Point of Rolex
Browning B525 Game 1
Переглядів 10 тис.Рік тому
Browning B525 Game 1
Rolex - Modern or Vintage?
Переглядів 555Рік тому
Rolex - Modern or Vintage?
The Problem With Panerai (Think Rolex)
Переглядів 4,8 тис.Рік тому
The Problem With Panerai (Think Rolex)
Beretta DT11 Review: Everything you need to know
Переглядів 21 тис.Рік тому
Beretta DT11 Review: Everything you need to know
Tag Heuer Aquaracer Professional 300 Ladies
Переглядів 3,8 тис.Рік тому
Tag Heuer Aquaracer Professional 300 Ladies
El Chimbo 410 Quick Review - A Great Little Shotgun
Переглядів 3,3 тис.Рік тому
El Chimbo 410 Quick Review - A Great Little Shotgun
The Luxury Watch Market Is Very Much Alive
Переглядів 5042 роки тому
The Luxury Watch Market Is Very Much Alive
Beretta DT11 Unboxing
Переглядів 7 тис.2 роки тому
Beretta DT11 Unboxing
Luxury Watch Repairs
Переглядів 4782 роки тому
Luxury Watch Repairs
Don't Lust After Rolex
Переглядів 1,2 тис.2 роки тому
Don't Lust After Rolex
Rolex enters the second hand market
Переглядів 1,6 тис.2 роки тому
Rolex enters the second hand market
Omega Seamaster James Bond 60th Anniversary
Переглядів 1,1 тис.2 роки тому
Omega Seamaster James Bond 60th Anniversary
Bottom of The Rolex Market
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Bottom of The Rolex Market

КОМЕНТАРІ

  • @Loudgcoupe
    @Loudgcoupe 7 днів тому

    I got a 16013 with box and papers 1985 with diamond factory dial is that a good price I live in Los Angeles California?

    • @Bassingtons
      @Bassingtons 6 днів тому

      Great watch! I will havce to pop over to L.A. and VLOG it!

  • @user-tx5dy1fz4g
    @user-tx5dy1fz4g 13 днів тому

    You have a high taste ❤

    • @Bassingtons
      @Bassingtons 12 днів тому

      @@user-tx5dy1fz4g Thank you.

  • @gower23
    @gower23 19 днів тому

    For most, there are only two teams - Le Chameau and Aigle. Hunter does not play in this derby.

  • @parrishvinson3689
    @parrishvinson3689 21 день тому

    I have this same gun, im 44 and my parents got it before i was born. Id love to know more about it. Mine has carving of quail on it andnhas random #'s under barrels but it still shoots fine. Mine also has 1 lever to break once then another button to break it down in half

    • @Bassingtons
      @Bassingtons 20 днів тому

      Not much more to add, I ahve never seen another one since this VLOG.

  • @windym709
    @windym709 23 дні тому

    Idiotic comparison 😂

  • @REEE_Larson
    @REEE_Larson Місяць тому

    I bought this watch because of this review. Happy to say my 2024 model had an updated milled clasp. Separate from the watch, what brand of shirt are you wearing in this video? It’s superb.

    • @Bassingtons
      @Bassingtons Місяць тому

      Glad to hear you are pleased with the watch and yes they have re-designed the clasp and it is better. The shirt is my own design, good to hear you like it.

  • @Zmajcro1
    @Zmajcro1 Місяць тому

    My box from my new 3861 almost won‘t stay open, I have to force it to stay open, I know it is not a big deal, but should I take it to Omega and see if it is normal?

    • @Bassingtons
      @Bassingtons Місяць тому

      @@Zmajcro1 Why not? I presume the watch is still under warranty?

  • @TurdFregusonK80
    @TurdFregusonK80 Місяць тому

    Hmmm. I seem to recall a video you did comparing a 694 to a Krieghoff K-80. You sure did your best to convince us that the 694 was in the same league as a K-80. Seems like you have no trouble seeing the difference between a DT11 and a 694 when it comes to your money. Maybe you’re coming to appreciate high end competition clays guns…then again, what do I know? I shoot one of those 694 wannabes, the Krieghoff K-80.

    • @Bassingtons
      @Bassingtons Місяць тому

      Now that has made me giggle!

  • @basshnter1997
    @basshnter1997 Місяць тому

    Myself going from a Citori cx to a Yildiz sporting hps (USA version of the steel sporter). 100 rounds is not enough to get comfortable with a new gun.

    • @Bassingtons
      @Bassingtons Місяць тому

      I agree, but I just could not get away with the Yildiz!

  • @ripperx444
    @ripperx444 2 місяці тому

    Panerai sucks. It’s a cheap brand now. The P6000 and P900 are the cheapest low grade movements in any brand. Complete crap

  • @kingofdeath5600
    @kingofdeath5600 2 місяці тому

    Do you know if the 690 field III is balanced the same? Thanks

  • @TheDarlowiak
    @TheDarlowiak 2 місяці тому

    Dream on Hull ammo in U.S.A.

  • @whereRbearsTeeth
    @whereRbearsTeeth 2 місяці тому

    Boring, dated design.

    • @Bassingtons
      @Bassingtons 2 місяці тому

      Well, you could say that about the entire product range.

    • @whereRbearsTeeth
      @whereRbearsTeeth 2 місяці тому

      The professional models are still cool though. A datejust just looks like lame.

  • @1valg
    @1valg 2 місяці тому

    That foreend is a crime.

  • @David-wc7lx
    @David-wc7lx 3 місяці тому

    Had to stop at 5:25. I have only 2 questions. 1. How many world championships does Krieghoff have compared to how many Beretta has? That will tell us what the best shooters in the world prefer. 2. How much did Beretta pay for this review? A more believable comparison would be the DT11 and a Kolar, Blaser, or Zoli.

  • @jcmoye1
    @jcmoye1 3 місяці тому

    Le Cham is made from real tree rubber, the Hunter is synthetic rubber

  • @jcmoye1
    @jcmoye1 3 місяці тому

    La Shamo is made of 99.9% tree sap rubber that’s why it’s more supple. It will last longer less tear resistant and cracking. Hunter looks cheap. Les Shamo looks classier and better on your foot.

  • @jcmoye1
    @jcmoye1 3 місяці тому

    La Shamo is made of 99.9% tree sap rubber that’s why it’s more supple. It will last longer less tear resistant and cracking.

  • @P8REN
    @P8REN 3 місяці тому

    I've always had good service from a few ADs I visit (all part of the same group). Always had champagne when picking up a new watch and they also always offer me drinks when I am just having a browse with no intention to buy (and I have been offered drinks from associates that have not met me before and do not therefore know my spend history). I have encountered 1 'pushy' associate who texted me out of the blue (didn't even say who the text was from) saying I can pick up a Submariner bluesie if I come within 1 hour - I ignored it and went to my usual sales associate to get one last year. But other than that, they've all been brilliant. When a piece comes in, they usually allow me a week to pick it up and spend time with me to have a chat (I.e. it's not just take payment and leave).

  • @reh604
    @reh604 3 місяці тому

    I’d like to share my experience as a long-time watch collector. Over the years, I've acquired some of the more sought-after Rolex models. As my tastes have evolved, I've found myself drawn to top-tier brands like Patek Philippe, Vacheron Constantin, and A. Lange & Söhne. My experiences in their boutiques have been consistently exceptional, with professionalism, politeness, and courtesy on full display. For younger collectors, my advice is to start building relationships with these luxury brands early. Focus on acquiring timeless pieces that will bring lasting joy. Buy the watches you love without consideration to investment value. And remember-never pay a premium for mass-produced watches like Rolex.

  • @Craig-yb1ln
    @Craig-yb1ln 3 місяці тому

    There was a whip in the tail there, Excellent point!

  • @Craig-yb1ln
    @Craig-yb1ln 3 місяці тому

    Excellent comments A++++++

  • @Craig-yb1ln
    @Craig-yb1ln 3 місяці тому

    I agree, I think Tudor is Rolex's test and release avenue plus there ability to express themselves..

  • @Craig-yb1ln
    @Craig-yb1ln 3 місяці тому

    I agree completely, I feel this is a very well balanced view, especially 6 months after these comments were made.

  • @Craig-yb1ln
    @Craig-yb1ln 3 місяці тому

    A Lot of excellent advice here, Cheers

  • @MrNickMulgrave
    @MrNickMulgrave 3 місяці тому

    I have been offered exceptional service at my local Rolex AD. Whenever I drop in they offer me a drink or a coffee. And I have been offered champagne every time I have purchased a Rolex.

    • @Bassingtons
      @Bassingtons 3 місяці тому

      That is how it should be.

    • @patsmith3894
      @patsmith3894 3 місяці тому

      You cannot buy any watch from an authorized dealer where I live. But any Rolex can be bought, unworn and in the box, from a gray market dealers here. The grey market dealers charge far over retail. The formula promotes tax fraud. The ADs sell their watches to the grey market in exchange for kickbacks that are not reported as business income. The Rolex business model is a series of frauds. It is fraud on the consumer and fraud on other businesses that lawfully pay tax. Rolex is a sickening, disgusting company.

  • @adamgelfs1923
    @adamgelfs1923 3 місяці тому

    Prefer grand seiko find products great value for my pounds and shillings , love picture in background looks fantastic, thanks

    • @Bassingtons
      @Bassingtons 3 місяці тому

      Fantastic watches!

    • @geoffwyness2645
      @geoffwyness2645 3 місяці тому

      If you ever try to sell a GS you will lose 50%,happened to me .

    • @Bassingtons
      @Bassingtons 3 місяці тому

      @@geoffwyness2645 I keep saying watches are not an investment!

    • @derekbrettell8121
      @derekbrettell8121 Місяць тому

      ​@Bassingtons correct but who wants to lose their shirt on a watch? Stick with Rolex at retail or buy everything else pre owned. Most of these brands like Omega, Tudor etc are massively overpriced

    • @Bassingtons
      @Bassingtons Місяць тому

      @@derekbrettell8121 I keep saying watches are not an investment!

  • @Mark..P
    @Mark..P 3 місяці тому

    Having bough 4 Rolex watches directly from the AD I have never been offered a glass of champagne. The experience, although pleasant, has been very transactional. However, buying from the grey market can be fun. The knowledge the staff have, the no rush, no push approach. A great opportunity to try on various brands, watches that I couldn't possibly purchase, but just the fun of experiencing the watches, chatting about the brands and the market in general. The exception to this was an experience at JLC which was amazing, however, you pay for that experience because as soon as you walk out of the store and you have just lost thousands in depreciation. My first port of call now will always be a trusted secondary market dealer.

  • @danielval3378
    @danielval3378 4 місяці тому

    Buenas noches, qué hay de cierto de los defectos dela DT 11 black respecto al desprendimiento de la banda,la caida del grupo de disparo y problemas con los eyectores??, muchas gracias

    • @Bassingtons
      @Bassingtons 3 місяці тому

      Never heard of those issues until now!

  • @P8REN
    @P8REN 4 місяці тому

    4:10 If a product sells, then consistency is key, I.e. if it's not broke then don't fix it. But in Rolex's defence, they do throw the odd curve ball, E.g. Day-Date with puzzle dial, the Oyster Perpetuals with the vibrant coloured dials a couple of years ago, the Oyster perpetual with Celebration dial etc. And recently we've seen some more 'modest' combinations such as the Sky-Dweller on Everose gold with the blue dial (and now on Jubilee bracelet).

    • @Bassingtons
      @Bassingtons 4 місяці тому

      @@P8REN Yes but all they are doing is changing the dial to an exiting product! There is little to choose between the product range. Please watch part two and I think I will look at other brands and show the difference. Thank you for posting the comment.

  • @Dr.Sheffield
    @Dr.Sheffield 4 місяці тому

    Thanks

    • @Bassingtons
      @Bassingtons 4 місяці тому

      @@Dr.Sheffield Anytime.

  • @dominickcolasanto6582
    @dominickcolasanto6582 4 місяці тому

    Respect your opinions, however every Rolex made gets sold at it's MSRP and some resold at above it. Proves pricing is acceptable. Movement quality +- 2 seconds a day and guarantees it. As well as for 5 years un matched also. Spending on promotion mabe seems like a lot I disagree because of my first point and additionally Rolex holds the number one position in sales in the luxury watch market. The styles may seem similar from model to model and that may be so the difference is enough that they appeal to individual taste and some collectors want them all. Behind closed doors most competitive watch manufacturers envy Rolex's success.

    • @Bassingtons
      @Bassingtons 4 місяці тому

      @@dominickcolasanto6582 Wait for part two!

  • @vevey75
    @vevey75 4 місяці тому

    I think Zenith, Omega, JLC and IWC offer better value than than the steel sport professional range of Submasters, GMTs, date just, and yacht masters up to 15k.

    • @Bassingtons
      @Bassingtons 4 місяці тому

      There are plenty of other luxury watch brands to choose from, which offer better value.

  • @jamessmith-on3jf
    @jamessmith-on3jf 4 місяці тому

    I bought my 1rst rolex of my 50th in 2014 34mm airking I agree with you on the quality. I wore this watch 7 day week for 8 years I swam with it used a chainsaw/grinders/chopped logs it did need a service in 2022. I don't think they are overpriced. I think Rolex is the best luxury brand, when I google other luxury brands excluding cars all the brands with recognition have an affordable way in example Hermes perfume. The only thing those with little wealth can get from Rolex is a brochure, all other rolex products are for customers. I understand there is classier brands but only knowledgeable people recognise. I recently bought a 63g Tiffany bracelet with ebay authenticity for £3550 it retails at £11300 I think that is an overpriced product.

    • @Bassingtons
      @Bassingtons 4 місяці тому

      There is no doubt about it, Rolex make a robust watch.

  • @Mark..P
    @Mark..P 4 місяці тому

    Great points. Looking forward to Pt 2

  • @martinsowerby7922
    @martinsowerby7922 4 місяці тому

    FANTASTIC VIDEO PRESENTATION, OF A WONDERFUL CLAY BUSTING GUN.

  • @brilouplabrax8040
    @brilouplabrax8040 4 місяці тому

    Fusil Beretta ultraleggero acheté neuf en 20/76 et canons de 66cm.... Fusil changé 3 fois suite à des problèmes d'éjections de la cartouche du canon du haut soit le 2eme coup et ce en ayant tiré la cartouche du bas ou non tiré. Pour le dernier queue de fermeture qui ne se verrouille pas (j'ai la magnifique vidéo à ce sujet), je passe les détails sur les fois ou l'arme et partie en SAV pour revenir encore plus défectueuse qu'avant son départ c'est de l'amateurisme (en tout 10 aller retour chez l'armurier) !!! Demande de remboursement faite car c'est inadmissible qu'un fusil Beretta soit aussi peu fiable ! Dommage car l'arme reste exceptionnelle dans son équilibre sa légèreté et mérite une véritable attention à la fabrication pour la rendre fiable car pour l'instant c'est un massacre commercial ou une arnaque de vendre "ça"...

    • @Bassingtons
      @Bassingtons 4 місяці тому

      It is sad to hear of your experience with this gun. It will be interesting to see, if there are other people who have encountered similar problems.

  • @ronaldjohnson1474
    @ronaldjohnson1474 4 місяці тому

    Oddly enough, the Parallelo, although designed by Beretta, is NOT made by them. Do a little research and be prepared for a surprise.

  • @ETHANALLEN-fx8rm
    @ETHANALLEN-fx8rm 4 місяці тому

    I’m working on my weight loss to need to lose 8st

  • @thomascook5788
    @thomascook5788 5 місяців тому

    Also the white dial is not common. For instance the 114300 had a white dial option but the 124300 does not. That made the white dial 114300 more desirable. There are not many white dial rolex watches available.

  • @cedarcanoe
    @cedarcanoe 5 місяців тому

    My educated guess is that this DJ has 14K gold instead of 18K. Which is not a bad thing.

    • @Bassingtons
      @Bassingtons 5 місяців тому

      I think it will be a lot lower.

    • @cedarcanoe
      @cedarcanoe 5 місяців тому

      @@Bassingtons no

  • @spankingb4bedtime350
    @spankingb4bedtime350 6 місяців тому

    Looks awesome on a shark mesh bracelet. Tudor should of offered a bracelet with this.

  • @johnmorales9584
    @johnmorales9584 6 місяців тому

    Ive tried serenegeti, they are good. However, maui jims are actually better. Compare lens to lens and maui wins. Ive compared so many brands ive lost count. I have not found a better lens than mj. Vuarnet is close though. You will not find a better lense if you buy 1000 dollar sunglasses as they just put simple cr39 plastic lenses in them. Maui jim glass lenses are the best lenses you can get. Yes, there are better frames, but it will cost you. Not just in money, but the sacrifice of the maui lenses. Everything else is a downgrade.

    • @Bassingtons
      @Bassingtons 6 місяців тому

      Yes I think they good lenses.

  • @destrozar
    @destrozar 6 місяців тому

    I have a pair of Serengeti Carrara and I absolutely love them.

  • @Beck-Stein
    @Beck-Stein 6 місяців тому

    Panerai has fallen so far. Every model looks the same. They need to try something different like a dress watch or something to add to their arsenal. It would be like rolex just making variations on their sub as their whole line of watches. Boring.

  • @rossforbes8403
    @rossforbes8403 6 місяців тому

    You can't beat a miroku I have 2 ,I've had more expensive berettas etc over the years but nothing compares to the fit and level of finish ,and how they shoot for the money

    • @Bassingtons
      @Bassingtons 6 місяців тому

      You get a lot of gun with a Miroku, they are incredible value for money.

  • @januszkumala
    @januszkumala 6 місяців тому

    We saw each other at the Perazzi factory in May! Greetings!

    • @Bassingtons
      @Bassingtons 6 місяців тому

      Wow! greetings too! How has the order for the new gun gone?

    • @januszkumala
      @januszkumala 6 місяців тому

      @@Bassingtons I am from Poland. I did not plan to buy a Perazzi. My friend went to pick up his HT3 and informed me that it was an unclaimed HighTech. The parameters of the gun were perfect for me. I had doubts, but my friend told me that it was beautiful and ordered it for me ;). A month later I went to Italy. I was at the factory for the first time on Monday at 8:00 in the morning. Quick action! Dimensions, test shots, choice of wood and I left at 8:30-8:40. On Tuesday at 8:00 the gun with a raw stock was already waiting for me. Test shots, final adjustments and choice of case. On Wednesday afternoon I picked up my Perazzi at the shooting range in Lonato. I am very pleased with the professionalism in the factory. Service at the highest level. It can be compared to having a suit made by the best tailor!

    • @Bassingtons
      @Bassingtons 6 місяців тому

      @@januszkumala Yes, I totally agree! I found everyone thoroughly professional, efficient and very polite. Overall it was a great experience and something that happens once in a lifetime. When you have a bespoke suit made for you, you never go back!

  • @richard74200
    @richard74200 6 місяців тому

    Never owned a Miroku, but have always fancied one. Great review and makes me want a Miroku even more.

    • @Bassingtons
      @Bassingtons 6 місяців тому

      The owner of this gun rates it very highly.

  • @danjamison3727
    @danjamison3727 6 місяців тому

    Bought one of these, Lovely case but soo heavy use it for my 20 bore as it`s my lightest gun

    • @Bassingtons
      @Bassingtons 6 місяців тому

      It was a shame it was too heavy because they are cracking case's.

  • @Robert-vw3od
    @Robert-vw3od 7 місяців тому

    Largely agree with what you’ve said correction is the correct word