Guided PPC
Guided PPC
  • 244
  • 334 861
Top Google Ads Mistakes To Avoid In 2025
Are you running Google Ads campaigns in 2025?
🚀 Don't let common mistakes drain your budget and limit your results! In this video, we reveal the top Google Ads mistakes to avoid this year and provide expert tips to optimize your campaigns for maximum performance.
Whether you're a beginner or an experienced marketer, this guide will help you:
✅ Avoid costly errors
✅ Improve your ad performance
✅ Boost ROI and drive meaningful results
Stay ahead of the competition by mastering Google Ads the right way!
--------------------
💡 Need help setting up or optimizing your Google Ads campaigns? At Guided PPC, we specialize 100% in Google Ads and offer free audits for business owners spending over $3,000 per month. Let’s make your campaigns thrive!
👉 Get a Free Google Ads audit: guidedppc.com/free-audit
📢 Like, share, and comment if you found this helpful, and let me know your thoughts or questions about the Feeder Strategy below!
💡 Need personalized advice?
Book a 1-on-1 Consultation to discuss your specific goals and challenges with an expert.
👉: academy.guidedppc.com/p/google-ads-consultation
⚠️ Struggling with a Google Ads Suspension?
Let us help you resolve account suspensions and get your ads back online!
👉: academy.guidedppc.com/p/google-ads-misrepresentation-help
Want to Learn Google Ads?
Become a world-class Google Ads Specialist with our courses!
👉: academy.guidedppc.com/
#googleads #course #ppc #agency #sem #paidsearch #guidedppc
Переглядів: 278

Відео

What Vishnu Says about Google Ads Courses by Guided PPC
Переглядів 7114 днів тому
Discover how Guided PPC’s Google Ads courses transformed Vishnu’s skills and confidence in digital advertising. 🚀 Whether you're a beginner or looking to level up, hear Vishnu’s story and see why this course might be your next step toward Google Ads success! 👉 Watch the full video now and take your Google Ads game to the next level! #GoogleAds #DigitalMarketing #GuidedPPC #OnlineCourses #LearnG...
Google Ads Misrepresentation Expert Help. Get your Shopping Ads Back on track!
Переглядів 2,1 тис.Місяць тому
⚠️ Let's fix Misrepresentation with $399 plan 👉 guidedppc.com/free-audit 💡 Need personalized advice? Book a 1-on-1 Consultation to discuss your specific goals and challenges with an expert. 👉: academy.guidedppc.com/p/google-ads-consultation #googleads #misrepresentation #suspension Struggling with Google Ads Misrepresentation? Expert Help is Here! Tired of the frustration of fixing Google Merch...
Does John Moran's Feeder Strategy work for Ecommerce Google Ads? Live Case Study
Переглядів 1,4 тис.Місяць тому
🎁 Google Ads campaigns not scaling? Get a Google Ads Audit worth $1500 (FREE) 👉 guidedppc.com/free-audit 💡 Need personalized advice on Google Ads? Book a 1-on-1 call here 👉: academy.guidedppc.com/p/google-ads-consultation ⚠️ Suspended on Google Ads for Misrepresentation? Let's fix it now 👉 academy.guidedppc.com/p/google-ads-misrepresentation-help 🚀 Live Case Study: John Moran’s Feeder Strategy ...
ROAS Sucks? MER Rocks? Watch This Before You Say So!
Переглядів 87Місяць тому
🎁 Google Ads campaigns not scaling? Get a Google Ads Audit worth $1500 (FREE) 👉 guidedppc.com/free-audit 💡 Need personalized advice on Google Ads? Book a 1-on-1 call here 👉: academy.guidedppc.com/p/google-ads-consultation ⚠️ Suspended on Google Ads for Misrepresentation? Let's fix it now 👉 academy.guidedppc.com/p/google-ads-misrepresentation-help In this video, I explore the key differences bet...
Do Small Businesses Really Need Expensive Attribution Tools? [Google & Meta Ads Analysis]
Переглядів 702 місяці тому
🎁 Google Ads campaigns not scaling? Get a Google Ads Audit worth $1500 (FREE) 👉 guidedppc.com/free-audit 💡 Need personalized advice on Google Ads? Book a 1-on-1 call here 👉: academy.guidedppc.com/p/google-ads-consultation ⚠️ Suspended on Google Ads for Misrepresentation? Let's fix it now 👉 academy.guidedppc.com/p/google-ads-misrepresentation-help Are pricey third-party attribution tools like Wi...
Pep Talk for Google Ads Specialists
Переглядів 1352 місяці тому
Welcome to our motivational session designed specifically for Google Ads specialists! Whether you're just starting out or you're a seasoned pro, we all face challenges in the fast-paced world of digital marketing. This pep talk will inspire you to embrace creativity, overcome obstacles, and optimize your campaigns like a champ! In this video, we’ll cover: ✅ The power of a positive mindset ✅ Tip...
Google Ads Feeder Strategy by John Moran Explained with Variants Strategy by Guided PPC
Переглядів 6452 місяці тому
🎁 Google Ads campaigns not scaling? Get a Google Ads Audit worth $1500 (FREE) 👉 guidedppc.com/free-audit 💡 Need personalized advice on Google Ads? Book a 1-on-1 call here 👉: academy.guidedppc.com/p/google-ads-consultation ⚠️ Suspended on Google Ads for Misrepresentation? Let's fix it now 👉 academy.guidedppc.com/p/google-ads-misrepresentation-help Unlock the power of Google Ads with this in-dept...
Google Ads for Dentists - Step-by-Step Guide + Critical Mistakes to Avoid
Переглядів 3572 місяці тому
🎁 Google Ads campaigns not scaling? Get a Google Ads Audit worth $1500 (FREE) 👉 guidedppc.com/free-audit 💡 Need personalized advice on Google Ads? Book a 1-on-1 call here 👉: academy.guidedppc.com/p/google-ads-consultation ⚠️ Suspended on Google Ads for Misrepresentation? Let's fix it now 👉 academy.guidedppc.com/p/google-ads-misrepresentation-help Are you a dentist looking to attract more patien...
Health In Personalized Advertising in Google Ads - The Basics and How To Run Your Ads With It
Переглядів 7962 місяці тому
🎁 Google Ads campaigns not scaling? Get a Google Ads Audit worth $1500 (FREE) 👉 guidedppc.com/free-audit 💡 Need personalized advice on Google Ads? Book a 1-on-1 call here 👉: academy.guidedppc.com/p/google-ads-consultation ⚠️ Suspended on Google Ads for Misrepresentation? Let's fix it now 👉 academy.guidedppc.com/p/google-ads-misrepresentation-help 🚀 Want to learn about Google Ads from the best? ...
The Future of Performance Marketing: AI, Google Ads, and Meta Ads
Переглядів 2842 місяці тому
🎁 Google Ads campaigns not scaling? Get a Google Ads Audit worth $1500 (FREE) 👉 guidedppc.com/free-audit 💡 Need personalized advice on Google Ads? Book a 1-on-1 call here 👉: academy.guidedppc.com/p/google-ads-consultation ⚠️ Suspended on Google Ads for Misrepresentation? Let's fix it now 👉 academy.guidedppc.com/p/google-ads-misrepresentation-help In this video, I dive into the future of perform...
Scaling Google Ads For Ecommerce With Product Variants
Переглядів 2894 місяці тому
Scaling Google Ads For Ecommerce With Product Variants
Google Ads Basics for Beginners - Online Google Ads Workshop with Online Entrepreneurs
Переглядів 3935 місяців тому
Google Ads Basics for Beginners - Online Google Ads Workshop with Online Entrepreneurs
How To Download PMax Search Terms Report In A Google Sheet
Переглядів 3725 місяців тому
How To Download PMax Search Terms Report In A Google Sheet
Google Ads Black Friday Checklist for DTC Ecommerce Stores - Plan Ahead for Q4
Переглядів 4565 місяців тому
Google Ads Black Friday Checklist for DTC Ecommerce Stores - Plan Ahead for Q4
DTC Google Ads Case Study That Will Make You Stop Listening to Google Reps
Переглядів 3985 місяців тому
DTC Google Ads Case Study That Will Make You Stop Listening to Google Reps
How Did We Go from $259 CPA to $22 in Google Ads for a Moving Company
Переглядів 2,1 тис.5 місяців тому
How Did We Go from $259 CPA to $22 in Google Ads for a Moving Company
Google Ads Management without Experience? Stop.
Переглядів 2016 місяців тому
Google Ads Management without Experience? Stop.
How To Become A Google Ads Specialist And Never Fail Any Interview
Переглядів 3756 місяців тому
How To Become A Google Ads Specialist And Never Fail Any Interview
Google Performance Max Campaign Run It In 3 Different Ways - Did You Know?
Переглядів 3236 місяців тому
Google Performance Max Campaign Run It In 3 Different Ways - Did You Know?
Google Ads Certification - Watch This Before Hiring A Certified Google Ads Expert
Переглядів 1456 місяців тому
Google Ads Certification - Watch This Before Hiring A Certified Google Ads Expert
Advertising On Google Ads - A Checklist by A Google Ads Expert with 15+ Yrs Experience
Переглядів 3616 місяців тому
Advertising On Google Ads - A Checklist by A Google Ads Expert with 15 Yrs Experience
How To Optimize Product Performance to Scale Shopping Ads and Performance Max Campaigns
Переглядів 4126 місяців тому
How To Optimize Product Performance to Scale Shopping Ads and Performance Max Campaigns
Google Ads Ad Copy Writing for A B2B Wholesale Ecommerce Store by GuidedPPC
Переглядів 1486 місяців тому
Google Ads Ad Copy Writing for A B2B Wholesale Ecommerce Store by GuidedPPC
Google Ads Ad Copy Best Practices for Ecommerce In 2024
Переглядів 1647 місяців тому
Google Ads Ad Copy Best Practices for Ecommerce In 2024
Google Ads PPC Agency Pricing Models - How Much Should You Pay?
Переглядів 3007 місяців тому
Google Ads PPC Agency Pricing Models - How Much Should You Pay?
Whitelabel Google Ads Management Services by Guided PPC
Переглядів 1547 місяців тому
Whitelabel Google Ads Management Services by Guided PPC
How To Do Google Ads Keyword Research In 2024
Переглядів 6847 місяців тому
How To Do Google Ads Keyword Research In 2024
Watch This Before You Create Multiple Google Ads Accounts
Переглядів 1 тис.7 місяців тому
Watch This Before You Create Multiple Google Ads Accounts
Google Ads Live Coaching, Audits, Strategy Calls Are Back!
Переглядів 6537 місяців тому
Google Ads Live Coaching, Audits, Strategy Calls Are Back!

КОМЕНТАРІ

  • @charit.sorted
    @charit.sorted 2 дні тому

    Please fix the audio it's too low

    • @GuidedPPC
      @GuidedPPC 2 дні тому

      Apologies, will have to record it again!

  • @Mike-fx7lq
    @Mike-fx7lq 2 дні тому

    Awesome video Thanks. I have a few questions. What tROAS do you recommend to try on pMax? 200%? 300%? On Shopping do you have a cap for CPC? Did you add conversion goals like purchase to shopping campaign? Does this strategy work on high ticket products like medical products?

    • @GuidedPPC
      @GuidedPPC 2 дні тому

      Thanks for the shoutout. -The ROAS goal really depends on your profit margins. -Yes, I would usually start with $2 cap and adjust based on average CPC. - Yes, same conversion goal to shopping campaign -Haven’t tested it on high-ticket yet but it should work. I wouldn’t throw in too many products though, probably start testing with 1 or two.

  • @farmanahmed9208
    @farmanahmed9208 3 дні тому

    How can i run pmax campaign on mobile devices

    • @GuidedPPC
      @GuidedPPC 2 дні тому

      PMax already serves on mobile, more than 70% is mobile traffic.

  • @vaijayantikolhe2688
    @vaijayantikolhe2688 3 дні тому

    what budget allocation you would suggest between Std shopping & PMax ?

    • @GuidedPPC
      @GuidedPPC 2 дні тому

      I would start with 59:59, and reallocate based on ad serving, average CPC, and ROAS.

  • @rezafarshbaf746
    @rezafarshbaf746 7 днів тому

    Although we are not using any remarketing list but still get flagged by Health in Personalized Advertising policy in our standard search campaigns. Could you please explain about why we get this alert?

    • @GuidedPPC
      @GuidedPPC 7 днів тому

      Try to appeal for a manual review. That should solve the issue.

  • @Adsxprateek
    @Adsxprateek 12 днів тому

    6:03 even I was thinking Google Shopping could have been a game changer in the course. Hopefully by watching quality videos on UA-cam I will learn. would love to learn in depth about shopping!

  • @lyrics_editor_boy124
    @lyrics_editor_boy124 16 днів тому

    Sir

  • @sksahibkumar09
    @sksahibkumar09 17 днів тому

    Mind you, Sahib is the Ex-Google Rep 😂😂😂

  • @kickboxerr
    @kickboxerr 18 днів тому

    Your courses are very good. But it has to be in organized way.

    • @GuidedPPC
      @GuidedPPC 17 днів тому

      Thanks. Have you taken the course? What's your name?

    • @kickboxerr
      @kickboxerr 17 днів тому

      ​@@GuidedPPC Yea I have taken ur course.

  • @addisuggyhhh
    @addisuggyhhh 23 дні тому

    I got terminated because of this, but I didn’t know this was in violation because when reading the community guidelines this violation is never stated.

    • @GuidedPPC
      @GuidedPPC 23 дні тому

      Yup, you’re right. Not everything is explicitly mentioned.

  • @franckdubois8923
    @franckdubois8923 23 дні тому

    Hello Thank you for the value you share. After connecting the merchant and the Ads account and launching the campaign, I see my merchant suspended at 4am for misleading declaration, right from the first impressions. I've had the same problem with 3 stores. What could explain this? Thank you

    • @GuidedPPC
      @GuidedPPC 23 дні тому

      Thanks for the shoutout, try this: Misrepresentation on Google Ads - How To Fix Misrepresentation Suspension in Google Merchant Center ua-cam.com/video/tkxOm9tLvr0/v-deo.html

  • @Adsxprateek
    @Adsxprateek 24 дні тому

    But what is data layer code 4:26? To pass purchase we need to add data layer code? I dont understand the process and the consequence of it. (why we are doing what we are doing) Also the code in the description has guided ppc written , will it work in other shopify stores as well? If this process can be explained in simplified manner, please?

  • @matheusgomes5857
    @matheusgomes5857 25 днів тому

    Hi! Quick question regarding your secondary MAXCLICK search feeder strategy. Do you use manual CPC, or do you let Google optimize automatically?

    • @GuidedPPC
      @GuidedPPC 25 днів тому

      I use max clicks with a bid cap and let Google do its thing, no manual CPC.

  • @thesupunc
    @thesupunc Місяць тому

    Portfolio bid strategies are not available for pMax campaigns right?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      This was just a google search away: support.google.com/sa360/answer/13296453?hl=en#:~:text=Add%20a%20Performance%20Max%20campaign,Click%20Apply.

  • @SayyadRizvi-j2n
    @SayyadRizvi-j2n Місяць тому

    Sar mein 2 mahine se bahut pareshan hun sar Mera account suspend bada hai sar

  • @SayyadRizvi-j2n
    @SayyadRizvi-j2n Місяць тому

    Sar Mera business policy ka account suspend ho gaya hai please apna number send kar dijiye

  • @BurakAras-m9z
    @BurakAras-m9z Місяць тому

    I have an insulation company and I don't sell online. I just want to receive calls. Does it make sense to use the p-max campaign for this?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      I would not start with PMax until I have like 50+ conversions in the account and I have a customer list to train Google’s algorithm.

  • @markpommett5712
    @markpommett5712 Місяць тому

    I am seeing amazing results with feeder strategy for search. Standard shopping is way harder because the relevance goes out the window and I have to add hundreds of negative keywords. I prefer low tROAS.

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Low tROAS on a shopping campaign is not a bad idea at all, agreed.

  • @advanride2914
    @advanride2914 Місяць тому

    Help a lot, thanks!!

  • @abbashaider5801
    @abbashaider5801 Місяць тому

    Love you Santosh for sharing this! Please share the SOP with me as well. Thanks

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Thanks for watching. Here is the Guided PPC Audience targeting SOP: docs.google.com/spreadsheets/d/1OrH2x1g9sHhGi5a83KL2hYuSin0O23hOPP3Ppoxrt2E/edit?usp=sharing

  • @georgestithos3663
    @georgestithos3663 Місяць тому

    how do you target leads with the right insurances or who will pay out of pocket? my campaigns have been targeting low quality leads

    • @GuidedPPC
      @GuidedPPC Місяць тому

      That’s a great question. While there is no direct way to target leads with right insurances, there are definite ways to improve the quality of leads with targeting and building learning on the campaigns with offline conversions. We actually specialize in this area. Why not request a free audit of your campaigns here: guidedppc.com/free-audit

  • @rinaseptani8876
    @rinaseptani8876 Місяць тому

    Hello.. i tried to request link from merchant center to google ads manager. But when I open the data manager there’s no connected product, and when i search it, it did not show up. Do you know why?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      You should have received an email, probably in updates or spam. You need to accept the invite.

  • @HamzaKhan-f5k3e
    @HamzaKhan-f5k3e Місяць тому

    is the tCPA Campaign a Retargeting Campaign? or the algorithm will automatically know who to target from Max Clicks traffic?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      No need for Retargeting, tCPA/tROAS bid strategy will take care of it. You’re right.

  • @Avinash.i1Brand
    @Avinash.i1Brand Місяць тому

    Very Good Bhaina 🎉

  • @paidadvertiser
    @paidadvertiser Місяць тому

    how we should calculate the budget for the campaign?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      My general rule for the minimum is 50 x average CPC for the feeder campaign and 1/3rd of that for the converter campaign. The upper limit really depends on your go to market strategy.

  • @mindulachulitha210
    @mindulachulitha210 Місяць тому

    Feed only PMax vs Standard shopping, which is the best? I am slightly biased to Feed only PMax due to the larger inventory (though knowing standard shopping can acquire cold users). What do you think?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      With some decent conversion history, I will go for feed only Pmax as it can dynamic remarketing provide the tags are setup properly. For absolutely new accounts, I will probably test waters with shopping and the bring in feed only pmax for feeder strategy.

  • @robertzintera3221
    @robertzintera3221 Місяць тому

    As you said, I've used this 1 "preview minute" to like the video and leave you a comment - thank you! :)

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Thank you Robert, appreciate it very much ❤️🙏

  • @faizanmalik8216
    @faizanmalik8216 Місяць тому

    If we not have vareint products and we place high roas off p max and if we have multiple p max campaigns

    • @GuidedPPC
      @GuidedPPC Місяць тому

      I would advise testing with one PMax campaign first with an identical Shopping campaign. Variants were needed earlier to run both shopping and pmax on the same products but now Google allows both campaigns to run together. Though you can still use variants to open gateways of traffic from other keywords embedded in title and description of the variants.

  • @TahirHussain-vz4im
    @TahirHussain-vz4im Місяць тому

    can we use this for lead gen?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Yes 100%. John actually shared this strategy for lead gen and I tested it for ecommerce. Just use Broad + Target CPA on the converter campaign and exact same structure with Exact + Max clicks on feeder campaign.

  • @helalchowdhury
    @helalchowdhury Місяць тому

    You need to have some level of knowledge to understand JM.

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Haha, right? Not some level, but some really good level or you'll get his strategy horribly wrong!

    • @helalchowdhury
      @helalchowdhury Місяць тому

      @@GuidedPPC So true

  • @SarahArmitage-e2u
    @SarahArmitage-e2u Місяць тому

    first focus on clicks then change to conversion - interesting is there any "golden rule" as to how long should I keep clicks vs conversions running? I mean when I set clicks - should I leave it for 1-2 days, weeks? months?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      As soon as you get like 30-40 conversions, you can switch.

  • @amityair
    @amityair Місяць тому

    Thanks

    • @GuidedPPC
      @GuidedPPC Місяць тому

      You're welcome. Thanks for watching!

  • @ceoteknolojiceoteknoloji1481
    @ceoteknolojiceoteknoloji1481 Місяць тому

    thank you bro ı sub your channel. I researched about 3 day and ı couldnt find visibility tracking anywhere. you helped me alot . thank you..

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Thanks for the sub! Glad my video was helpful.

  • @sachinprakash4628
    @sachinprakash4628 Місяць тому

    is it not marketing efficiency ratio?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Same thing Sachin. Its an old metric, back in the analog world people called it Marketing efficiency ratio for all marketing spend attributed to all revenue, in the digital age its now evolved as all media spend to all revenue.

    • @sachinprakash4628
      @sachinprakash4628 Місяць тому

      @@GuidedPPC Thanks, I have also implemented this strategy into my account, keeping my fingers crossed !!

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Great job! Wishing you luck with that!

  • @xperiencejourney7882
    @xperiencejourney7882 Місяць тому

    Hi my Google ads account was suspended due to unacceptable business practices policy violation, but seriously I'm not able to find it, and I have made multiple appeals, later on I checked my website and due to theme changes there was 174 demo contents pages which I removed it still it is not unsuspend now I started to check my all the campaign and found that there was some mistake but Google ads do not let us fix or delete the campaign till it will be reactivate so please tell me what to do to fix it. Thank you

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Hi, here is our service for this: academy.guidedppc.com/p/google-ads-misrepresentation-help

  • @Adsxprateek
    @Adsxprateek Місяць тому

    This means that for Ads relating to Health Google doesn't allow personalization which also includes remarketing? in that case would Video ads be a good option to convert by telling a story through video ads? as the reach may be limited why not use whatever we can in those cases where the reach gets limited by Google ads policies?

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Yes, that's right. Video ads are a great option for health-related businesses as long as they comply with Google Ads' policies.

  • @Adsxprateek
    @Adsxprateek Місяць тому

    Can you share the SOP please? 11:00 I need do some Googling and rewatch the video to understand.

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Here is the Guided PPC Audience targeting SOP: docs.google.com/spreadsheets/d/1OrH2x1g9sHhGi5a83KL2hYuSin0O23hOPP3Ppoxrt2E/edit?usp=sharing

  • @Adsxprateek
    @Adsxprateek Місяць тому

    Thanks for this

  • @Hustlemarketers
    @Hustlemarketers Місяць тому

    Is there any way we can remove the error if products don't have GTIN

    • @GuidedPPC
      @GuidedPPC Місяць тому

      Yes, set identifier_exists to false. Here: support.google.com/merchants/answer/6324478?hl=en

  • @rajasekhar1059
    @rajasekhar1059 2 місяці тому

    Please share the sop

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Here is the Guided PPC Audience targeting SOP: docs.google.com/spreadsheets/d/1OrH2x1g9sHhGi5a83KL2hYuSin0O23hOPP3Ppoxrt2E/edit?usp=sharing

  • @zubairhamza4733
    @zubairhamza4733 2 місяці тому

    Thank you for the amazing video! I do have a question replated to it😅 question, Is the Impression Share metric in the auction insights the same as the Search Impression Share we see at the campaign level? And, if our auction insights show a 20% impression share, does the 80% of impressions we missed include those lost due to budget constraints, or are they solely due to failing to win the auction because of low ad rank? And the Search Impression Share colum we see at the campaign (not talking about the one in auction insights) include impression share lost due to budget? I know it's maybe a weird and somewhat lengthy question, but I genuinely need your guidance on this.. please answer 🙏

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      2) Loss of impression share can be largely because of bid and budget. In case of budget its straightforward. In case of bid, quality score, ad rank, CTR, account history and more play a role.

    • @zubairhamza4733
      @zubairhamza4733 2 місяці тому

      ​​@@GuidedPPC thank you very much. Can you please also answer the first part of question related to impression share in auction insights and search impression share column we add from competitive metrics.. are these both are same or are there any differences in these two? Please answer 🙏

  • @Mike-fx7lq
    @Mike-fx7lq 2 місяці тому

    Awesome video man! I would like to start testing this strategy for plumbing business in Phoenix but I have two principal questions: 1) Can I use phrase match keywords instead of broad match keywords in tcpa campaign? The reason why I am asking is because the clicks are super expensive in plumbing niche and only phrase match would work best but since my budget is limited, I would like to drive more traffic which I will with maximize clicks right? And since the clicks is expensive, I don't wanna waste money on broad match keywords. 2) If I have a tcpa campaign currently up and running, do I need to to pause the exact match keywords in it since I want to add them to maximize clicks campaigns? My own strategy is different. I was using a branded campaign + a search tcpa campaign but with exact match and phrase match keywords. I would like to use that campaign for feeder strategy but I was wondering if I have to resume the exact match keywords in it.

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Hi Mike, thanks for the shoutout. 1) No phrase match for tCPA 2) yes pause the exact match keywords. However, in your limited budget case, I would test feeder strategy only when you have like solid 20-30 conversions in the account but when I would definitely go with broad match for this.

    • @Mike-fx7lq
      @Mike-fx7lq 2 місяці тому

      @@GuidedPPC Is there anyway I can try phrase match? broad match kws waste my budget regardless of having a huge negative kw list. Is it ok if I use direction conversion for the maximize clicks?

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      You can try there is nothing wrong in trying.

  • @TheSantu1234
    @TheSantu1234 2 місяці тому

    Hi can you share audience targeting SOP?

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Sure, here you go: docs.google.com/spreadsheets/d/1OrH2x1g9sHhGi5a83KL2hYuSin0O23hOPP3Ppoxrt2E/edit?usp=sharing

  • @jfuzul
    @jfuzul 2 місяці тому

    Great talk, very well said every part👏

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Thanks @jfuzul - you got it! 🙏

    • @jfuzul
      @jfuzul 2 місяці тому

      @@GuidedPPC I would add only regarding this that "Media buyers has to maintain 24hours on account" to exclude/distinct things like overoptimization. To avoid to much changes in short timeframe to push back algorithm into learning mode. We need to give the system time to adapt to changes we've implemented.

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Absolutely, you're spot on. I never implied that 24x7 changes need to be made but the campaigns needs to be monitored or managed preemptively. You got it!

    • @jfuzul
      @jfuzul 2 місяці тому

      @@GuidedPPC Yes I agree, thanks for clearifying it. 👍😃

  • @mindulachulitha210
    @mindulachulitha210 2 місяці тому

    What's the purpose of using a fake conversion goal?

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Great question: Fake conv goal is to ensure the feeder campaign can’t optimize for conversions, remains focused on getting clicks.

    • @mindulachulitha210
      @mindulachulitha210 2 місяці тому

      @@GuidedPPC i see. May I ask for an example?

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Setup a conversion goal that doesn't have any trigger. Simple.

    • @danielloehr2402
      @danielloehr2402 Місяць тому

      @@GuidedPPC I know he mentioned that somewhere but I can't find out where for the life of me. Was it in the 2-step video?

  • @rajdeepdey2111
    @rajdeepdey2111 2 місяці тому

    Are creating landing pages in unbounce or high-level ?

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Both are good tools for landing pages but we use a whitelabel tool.

  • @rajdeepdey2111
    @rajdeepdey2111 2 місяці тому

    Valuable content 🎉 I have 2+ years experience in Dental Marketing ❤️

  • @harshshastri9038
    @harshshastri9038 2 місяці тому

    Thanks Santosh for the explanation. But sometimes we also see this issue reflected on product level too. Do you have any soltution for that too?

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Run Standard Shopping campaign without any audience in observation.

  • @umairmaqbool1680
    @umairmaqbool1680 2 місяці тому

    Hi @santosh as you said you create product variant of your best performing products, and change the title of varients and target them in different campaign to get more visibility. Why you have not target your product along with variants in the same campaign with seperate ad group? Is this create any issue? Or i am missing something. Thanks

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      You can do that too, no issues.

  • @DheerajKumar-kh1sl
    @DheerajKumar-kh1sl 2 місяці тому

    Pls create more adv. videos on google ads or playlist

    • @GuidedPPC
      @GuidedPPC 2 місяці тому

      Thanks for the request, will definitely make more videos on Advanced Google Ads strategies. You might want to check our other videos, over 200 on this channel.