viviana graphics
viviana graphics
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designing a brand from scratch | custom typography & packaging design
i'm back!!! i know it's been a few months but your girl has been busy.. moving into a new apartment!! welcome to the new setup ✨ (if you have any suggestions on how to yassify it pls let me know)
in this video i'm doing something that i've quite literally never done before and i'm so excited to share the result with you guys. let me know what you think!!
don't forget to SUBSCRIBE to the channel for awesome design content. new videos on thursdays!!!
let's connect! :)
website: www.vivianagraphics.com
designer shop: www.vivianagraphics.com/shop
instagram: viviana.graphics
tiktok: www.tiktok.com/@viviana.graphics
pinterest: www.pinterest.it/thevivianagraphics/_created/
CHAPTERS
00:00 intro
01:18 project inspo
03:39 custom type design
08:06 illustration design
10:47 tea box design
17:14 brand reveal
Переглядів: 763

Відео

Designing a Visual Identity from scratch: Type Manipulation & Packaging Design
Переглядів 79010 місяців тому
type manipulation can be intimidating, but it doesn't always have to be that complicated! join me as i edit some typography for wello, a vegan caramel chocolate bar!✨🍫 DOWNLOAD THE BRIEFS FOR FREE: www.vivianagraphics.com/shop don't forget to SUBSCRIBE to the channel for awesome design content. new videos on wednesdays!! - let's connect! :) website: www.vivianagraphics.com designer shop: www.vi...
Designing a Product based Brand
Переглядів 1,8 тис.Рік тому
guess who's baaaack!!👀 BRUSH PACK: creativemarket.com/MiksKS/4689391-Grain-Volume-II-Photoshop-Brushes don't forget to SUBSCRIBE to the channel for awesome design content. new videos on wednesdays!! let's connect! :) website: www.vivianagraphics.com designer shop: www.vivianagraphics.com/shop instagram: viviana.graphics tiktok: www.tiktok.com/@viviana.graphics pinterest: www.pint...
How I organize Design Files for Clients
Переглядів 1,3 тис.Рік тому
SIGN UP TO PLAYBOOK FOR FREE to get 4TB of storage and a new creative hub: www.playbook.com/sign-up/viviana ✨ If you've been wondering how I organize my files for client projects and how I share them, then this video is just what you were looking for! don't forget to SUBSCRIBE to the channel for awesome design content. new videos every wednesday!! let's connect! :) website: www.vivianagraphics....
Progettare una brand identity | Graphic Design
Переглядів 2,4 тис.Рік тому
ENG SUBTITLES AVAILABLE ☝️ COLLEZIONE CREATIVE MARKET: creativemarket.com/users/viviana.graphics/collections/2007216/the-rosian-vintage-hotel? COLLAB con creative market su instagram: reelCs3kEiPr3n6/ SHOP DELLE TEMPLATE: www.vivianagraphics.com/shop/italian ciao besties!✨ebbene sì, ho finalmente fatto un video in italiano ahah spero che questo video vi possa essere di aiuto e ch...
Rebranding Pepsi!
Переглядів 852Рік тому
Rebranding Pepsi!
How to get Graphic Design Clients (and get paid what you're worth!!)
Переглядів 1,3 тис.Рік тому
How to get Graphic Design Clients (and get paid what you're worth!!)
Building a Brand: Strategy & Design Process
Переглядів 4,1 тис.Рік тому
Building a Brand: Strategy & Design Process
Designing a Brand from scratch | Mystery Board Challenge
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Designing a Brand from scratch | Mystery Board Challenge
Designing Product Packaging | Full Tutorial
Переглядів 1,1 тис.Рік тому
Designing Product Packaging | Full Tutorial
fonts i really really like!!
Переглядів 523Рік тому
fonts i really really like!!
The Client Process in a Branding Project
Переглядів 2,5 тис.Рік тому
The Client Process in a Branding Project
Designing a Brand from scratch
Переглядів 2,9 тис.Рік тому
Designing a Brand from scratch
Stand out on Social Media as a Graphic Designer
Переглядів 9182 роки тому
Stand out on Social Media as a Graphic Designer
Designing a Service based Brand - Ep 2: Mockups, Assets & IG Carousel
Переглядів 1,5 тис.2 роки тому
Designing a Service based Brand - Ep 2: Mockups, Assets & IG Carousel
Designing a Service based Brand - Ep 1: Logo Design & Inspiration
Переглядів 2,8 тис.2 роки тому
Designing a Service based Brand - Ep 1: Logo Design & Inspiration
here's how i found my design style (and how you can too!!)
Переглядів 2,2 тис.2 роки тому
here's how i found my design style (and how you can too!!)
Redesigning an OLD LOGO | Branding Process from Start to Finish
Переглядів 1,4 тис.2 роки тому
Redesigning an OLD LOGO | Branding Process from Start to Finish
A Beginner's guide to Packaging Design
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A Beginner's guide to Packaging Design
Reviewing my OLD LOGOS | From 2014 to Today!
Переглядів 4442 роки тому
Reviewing my OLD LOGOS | From 2014 to Today!
FREE RESOURCES every Designer should know about
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FREE RESOURCES every Designer should know about
Designing using a WACOM TABLET | How to get started and improve
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Designing using a WACOM TABLET | How to get started and improve
Can I redesign these Famous Logos FROM MEMORY??
Переглядів 3722 роки тому
Can I redesign these Famous Logos FROM MEMORY??
Designing a Brand Identity: From Start to Finish
Переглядів 1,1 тис.2 роки тому
Designing a Brand Identity: From Start to Finish
Am I ACTUALLY a good Designer?
Переглядів 4512 роки тому
Am I ACTUALLY a good Designer?
A Logo ISN'T a Brand and here's WHY
Переглядів 5912 роки тому
A Logo ISN'T a Brand and here's WHY
Designing 10 Logos in 10 Minutes | Graphic Design
Переглядів 8242 роки тому
Designing 10 Logos in 10 Minutes | Graphic Design
How to make BRAND moodboards for CLIENTS
Переглядів 1,9 тис.2 роки тому
How to make BRAND moodboards for CLIENTS
The importance of BRAND STRATEGY in Design
Переглядів 8082 роки тому
The importance of BRAND STRATEGY in Design
How to make Editable Templates for Social Media | Full Tutorial
Переглядів 1,9 тис.2 роки тому
How to make Editable Templates for Social Media | Full Tutorial

КОМЕНТАРІ

  • @neuzoneadsprints
    @neuzoneadsprints 13 днів тому

    Best option available, contract us for printing production😅

  • @FACTSBYNIHAL1
    @FACTSBYNIHAL1 Місяць тому

    hy can help me

  • @sajawalali.1278
    @sajawalali.1278 Місяць тому

    Thanks great 👍

  • @Lasercraft552
    @Lasercraft552 Місяць тому

    Im die maker and i making any types of box die line

  • @jasonmarhal4158
    @jasonmarhal4158 Місяць тому

    The color pallets you are using for the font and background are perfect 😍

  • @Potato-cs7uh
    @Potato-cs7uh Місяць тому

    I'm lost in your eyes 👀❤

  • @S-Lomar
    @S-Lomar Місяць тому

    ❤❤❤❤😂😂❤❤❤❤❤❤❤❤❤❤❤❤❤❤😢❤😮😮❤😮❤😢❤😢❤😮😂😅😅❤😅❤😅❤😮❤😮❤😮😮❤😢❤😢❤😢well done

  • @vickyrinkoo612
    @vickyrinkoo612 Місяць тому

    How to reach you?

  • @yeskaranbot
    @yeskaranbot Місяць тому

    I think the main logo is fabulous! i also really like the chips over the texts! But What i don’t like is The Yellowish chips blends with the Beige background, You should’ve used some shadows or something to separate those things , and also the highlights on the chips are too bright especially on the top chip. overall 7/10 design for me! really liked the “K”

    • @viviana.graphics
      @viviana.graphics Місяць тому

      @@yeskaranbot thanks so much for the feedback!

  • @yeskaranbot
    @yeskaranbot Місяць тому

    Useful video! Chatgpt suggested me this video XD

    • @viviana.graphics
      @viviana.graphics Місяць тому

      @@yeskaranbot oh really? thanks for watching then 😌

  • @ジャーソン1432
    @ジャーソン1432 2 місяці тому

    what tool should I use for making a line?

    • @viviana.graphics
      @viviana.graphics 2 місяці тому

      @@ジャーソン1432 the rectangle tool should be the easiest!

  • @fatimameemi
    @fatimameemi 2 місяці тому

    You can use packtora and get the ready made measurements for your product.

    • @viviana.graphics
      @viviana.graphics 2 місяці тому

      @@fatimameemi if you have a subscription, sure!

  • @jessyglam2238
    @jessyglam2238 2 місяці тому

    Wow thanks 🙏🏽

  • @MariaAbdelmonim
    @MariaAbdelmonim 2 місяці тому

    please can you tell me if it is possible to delete all the files from my laptop after uploading them in playbook? will they still appear to the client?? and thank you so much

    • @viviana.graphics
      @viviana.graphics 2 місяці тому

      @@MariaAbdelmonim yes i think once you upload them, they’re in playbook’s database so it doesn’t matter if you still have them on your laptop or not!

  • @MariaAbdelmonim
    @MariaAbdelmonim 2 місяці тому

    thank you

  • @party-possum54
    @party-possum54 2 місяці тому

    Wayfinder is so nice! The f and the g 😍

  • @Ittsyourgirlkash
    @Ittsyourgirlkash 3 місяці тому

    You did good !!

  • @austricos3423
    @austricos3423 3 місяці тому

    Hi Viviana, I'm a fellow italian like you! First: THANK YOU SO MUCH. You inspired me to try to get in business as designer, you gave me courage tbh! Because I always underestimated myself and my work, even if I had lots of jobs as designer for different agencies in the last years. But I was never recognized as my true value (low pay, bad contracts... you know how Italy is working about it). I have social anxiety too, especially with the phone .-. and even if I spoke a lot english when I worked as weitress and cook with many tourists, I feel I don't have the necessary confidence and skills to speak with clients in english about work! So, how do you handle this? Do you keep your contacts with clients via email or you learned to have calls just to finalize and redefine what came out with the questionnaire and the moodboard before actually starting to work on the project? Btw you're very good designer and I love truly your style 😍

    • @viviana.graphics
      @viviana.graphics 3 місяці тому

      @@austricos3423 ciao!!!! grazie mille per il commento prima di tutto ✨ i think the more you speak english the more you will feel comfortable doing it! i was so bad at the beginning, but now i feel so much better even having longer convos on the phone with clients. i still have phone anxiety though, but i would have it even if i was speaking italian so that’s just how it is for me ahah when it comes to your process, you can literally do whatever works for you. if you wanna start with shorter calls do that, or don’t do calls at all. i would avoid them too, but sometimes clients need that reassurance of just chatting with you for a few minutes before starting your project (which makes sense, you know?). so take it one step at a time and trust me, it will get better 😌 i hope that was helpful (i replied in english because i know there’s other people from other countries who struggle with this!)

  • @lorenzocarbutti2810
    @lorenzocarbutti2810 4 місяці тому

    Ciao Viviana, sono un nuovo iscritto al canale, una domanda, che percorso hai effettuato per arrivare a questo livello e svolgere questo lavoro? molto brava e complimenti per tutto.

    • @viviana.graphics
      @viviana.graphics 4 місяці тому

      @@lorenzocarbutti2810 ciao lorenzo! benvenuto sul canale ☀️ io ho iniziato per conto mio quando avevo 14/15 anni e poi ho frequentato l’accademia di belle arti della mia città e mi sono laureata in design della comunicazione visiva. se devo essere al 100% onesta, nonostante la preparazione accademica sia stata fondamentale per me, questo lavoro si può benissimo fare anche senza. ci sono tanti modi per imparare! dipende molto da te e dall’impegno e dalla costanza che hai. poi ovviamente varia dal tipo di lavoro che vuoi fare. se vuoi fare branding sui social come me non è necessaria una laurea, ma se vuoi entrare in un’agenzia prestigiosa penso che (almeno in italia) sia richiesto. non saprei, non ho mai fatto un colloquio del genere ahah comunque sia, ci sono tanti corsi e persone preparate che ti possono aiutare se non vuoi intraprendere un vero e proprio percorso universitario di almeno tre anni. per fortuna ci sono tante opzioni oggi! spero di essere stata d’aiuto e grazie per il supporto ✨

  • @hugomouradsg8742
    @hugomouradsg8742 4 місяці тому

    I just love everything, specially the purple, never stop please!!

    • @viviana.graphics
      @viviana.graphics 4 місяці тому

      @@hugomouradsg8742 thank you!! i’m gonna try my best to upload more 😌

  • @marinabeck3590
    @marinabeck3590 4 місяці тому

    I'm loving it, love the colors and the illustrations and the logo!!! everything 😍 well done!

  • @delaneybianco
    @delaneybianco 4 місяці тому

    yesss i love your videos !!

  • @blkpanthercreative
    @blkpanthercreative 4 місяці тому

    Love love love the final design✨🤩 the paper texture reminds me of Yoshi games

    • @viviana.graphics
      @viviana.graphics 4 місяці тому

      @@blkpanthercreative thank you so much!!!✨

  • @luciamrqz
    @luciamrqz 4 місяці тому

    I LOVE IT!!!!!!!!!

  • @blkpanthercreative
    @blkpanthercreative 4 місяці тому

    Hey stranger 😄💜🙌🏽✨

  • @hitakshiyadav
    @hitakshiyadav 4 місяці тому

    Love this✨🤙🏻

  • @RevelynMaeOnrejas
    @RevelynMaeOnrejas 5 місяців тому

    love it! could you create a tutorial on Photoshop? I would really appreciate it!

    • @viviana.graphics
      @viviana.graphics 5 місяців тому

      @@RevelynMaeOnrejas thank you! a tutorial on what specifically? on how i added the texture to the illustration or on the mockups? 😌

    • @RevelynMaeOnrejas
      @RevelynMaeOnrejas 5 місяців тому

      @@viviana.graphics thanks 🙏 a tutorial on creating mockups and other processes you use for your designs in Photoshop? 🥹✨ thanks a lot! I really love your designs!

  • @stoleymo79
    @stoleymo79 5 місяців тому

    How do you join the letters? My pen just makes a new shape on top of the object?

    • @viviana.graphics
      @viviana.graphics 5 місяців тому

      @@stoleymo79 there’s two ways to join them! how you select both and go on pathfinder, or you can use the shape builder tool 😌

  • @oliviakiss02
    @oliviakiss02 6 місяців тому

    how do you get into graphic design? do you need a degree?

    • @viviana.graphics
      @viviana.graphics 6 місяців тому

      @@oliviakiss02 not necessarily! i have one but i know lots of great designers who are self taught 😌

  • @dcol3671
    @dcol3671 6 місяців тому

    As someone who is trying to understand, you missed some crucial steps..

    • @viviana.graphics
      @viviana.graphics 6 місяців тому

      @@dcol3671 what steps did i miss? maybe i can try to help in the comments 😌

  • @artbymmitt
    @artbymmitt 8 місяців тому

    Hi dear! Loved this video, you are stunning! I wanted to ask you a couple of things: 1. After you have agreed on the moodboards, how many revisions do you do with your client? 2. You present your designs on mockups and it is quite a time consuming part (at least for me:)). So, if the client wants fixes, does it mean you have to redo everything over and over again? 3. Does the whole project take 4 weeks? Are you working on something else during the month or you do only one project? If so, how do you manage? :) Would be beyond thankful if you answered! Xx

    • @viviana.graphics
      @viviana.graphics 8 місяців тому

      hey!! thank you first of all ✨ so, you can do as many revisions as you want honestly! i do 2/3 at this stage but usually it doesn’t take that long to figure out the moodboard. for the mockups i only present the first concept on mockups (because as you said it can be quite time consuming) and then again at the end when the design has been approved. projects can go from 4 to 6 weeks, depending on the scope and - since i also run my social media - i only take 2 clients per month so usually i’m working on multiple projects. hope that was helpful! and thanks again for watching 🤗

  • @Time-vv2tr
    @Time-vv2tr 8 місяців тому

    Hello, I don't understand something: when you do a brand identity design for someone, those kinds of prints ideas are just...ideas for mockups, not for real printing? I mean if I'll do this for mock-ups and my client say "oh so I can print it right how it is, right?" what should I do? I don't understand exactly if the assets are just things that will help our clients view what they can do for their brand or we have to use those assets making them a real print poster for example. Idk if I'm clear:)) i mean how clients will know how to use those assets? Cuz even if you are giving them examples its still hard. Maybe they will say that you can do it dor them, that it's your job. So...those things that you have made in this video it supposed to serve as mockups only or its a real print? Gosh, I think sound so dumb, cu I'm not coherent:)) im sorry!!

    • @viviana.graphics
      @viviana.graphics 8 місяців тому

      hi!! it’s not a dumb question at all, don’t worry 😌 when it comes to real clients, it can go both ways. first of all, usually you discuss the project scope beforehand, so you know already what’s actually gonna be printed or not. for example, if the client commissioned me a flyer, then i’d design it and put it on a mockup like i did in this case. other times the client doesn’t commission a specific asset, but you can use mockups to show how the visual identity could potentially be used in real life (and give them ideas)! for this video specifically, the flyer is a completely custom design so i wouldn’t have designed it like that if the “client” hadn’t requested it already (it’s not ideal to spend that much time and effort on something that wasn’t requested). but when it comes to other assets like boxes or tote bags, you can use them as vessels to showcase the brand identity! it’s really up to you and how much time you want to spend on the presentation. best case scenario, the client sees a mockup and likes it so much that they actually commission it to you (it happened to me a couple of times) i hope i answered your question, and thank you for watching ✨

    • @Time-vv2tr
      @Time-vv2tr 8 місяців тому

      ​@@viviana.graphicsI understand now, thank you so much for your explanation 🫶🫶

  • @MonaLisa625
    @MonaLisa625 8 місяців тому

    Wa, I totally understand you when it comes to phone anxiety in general! I'm like this too, and no one understands me but I know myself and I know that I get stuck, not like other people get stuck, but worse:)) especially in English. I had interviews in which I had to speak a little in English and it was a disaster, although I understand English very well and I manage to speak it, but speaking it alone in the room :))) I'm not used to speaking with someone in English face to face. it's very stressful when I have to talk to someone, face to face or on the phone (especially on the phone!!!). and now that I am a beginner brand designer, I am afraid of what it will be like. and related to living in your city/country, I understand. I'm not from Italy, but where I live is very nice as a city/country, but the people... make me feel uncomfortable and I want to move in the future. I find myself in your personality, I think you are the only designer who creates a brand strategy that matches me almost 100%. And I follow a lot of people, but in you I found myself the most. I know I thanked you before for the videos, but seeing someone doing brand design with my type of personality means a lot to me. It encourages me. so thank you!

    • @viviana.graphics
      @viviana.graphics 8 місяців тому

      i completely understand what you mean! working in another language can be very hard, especially at the beginning, so if you don’t feel comfortable talking on the phone then you should ease into it and do what you feel like doing. for a long time i tried to do what everyone else was doing just because i thought it was the “right way”, but actually the only right way is what makes you feel good about yourself. the more you do this job, the more you’ll understand how to play your strengths and tailor your process around that. so don’t feel pressured, just enjoy your job ✨ i’m so glad you’re finding these videos helpful! i’m always happy to hear about people with similar experiences so thank you for this lovely comment!

  • @MonaLisa625
    @MonaLisa625 8 місяців тому

    Your videos are soooo interesting and you give us so many informations about the process! I rarely see such an informative and logical video. I really understood every step that you made and it's very important to understand, especially when you are a beginner. There are so many videos on yt and tiktok, Instagram, but yours are really informative and I felt that I find new important infos, even though I've seen a lot of tutorials and thought I couldn't really learn new information from UA-cam. Thank you, your ideas and how you explain your process are precious. I found you today so randomly and I'm so grateful 💜🫡

    • @viviana.graphics
      @viviana.graphics 8 місяців тому

      oh wow, thank you so much for your kind words! i try my best to let you guys as much as i can into my process so i’m very glad you’re finding the videos helpful and informative! i really appreciate it ✨😌

  • @MonaLisa625
    @MonaLisa625 8 місяців тому

    you are a life savior, thank you, Viviana!

  • @anjalipal6608
    @anjalipal6608 9 місяців тому

    wow love your creativity ❤❤

  • @AdyDezins
    @AdyDezins 10 місяців тому

    Oo!! Wow this is very important video for us...🤩😍😍:)

  • @AdyDezins
    @AdyDezins 10 місяців тому

    This is very helpful for me and also other, i love how you creat a packaging for children and also a adults, this is very tough part of this packaging...🤩🤩😁😁

    • @viviana.graphics
      @viviana.graphics 10 місяців тому

      yay thank you! glad you liked it 🤗✨

  • @AdyDezins
    @AdyDezins 10 місяців тому

    Hello Viviana! Happy birthday...🥳🎉🎊🎈🎂🎂 By the way I am your Instagram follower...🥰🥰

  • @viviana.graphics
    @viviana.graphics 10 місяців тому

    drop in the comments your favourite tool for manipulating typography! ✨ i'll start! mine is the pencil tool ✏

  • @cristobalschneider3263
    @cristobalschneider3263 10 місяців тому

    love the resultss!!! im a graphic designer student and your content inspires me a lot 👍🏼👍🏼👍🏼

  • @lexdesigner_
    @lexdesigner_ 10 місяців тому

    GURL, YOU ARE THE QUEEN of typography manipulation, I always come to your videos looking for that as references, thanx u so much.

  • @dezinsha
    @dezinsha 10 місяців тому

    The way your videos haven't been suggested to me by internet till now should be CRIME! Discovered you from Instagram 💕

    • @viviana.graphics
      @viviana.graphics 10 місяців тому

      ahh hii! nice to see you here too then ✨

  • @StraightOuttaLijiangTower
    @StraightOuttaLijiangTower 10 місяців тому

    Mr Williams homework

  • @perladmz2218
    @perladmz2218 11 місяців тому

    I'm in LOVE with this brand!! 😍 I do have a question though...in these cases, which are the brand colors? For example, let's say Aristae has 20 different spices and you use a different color for each spice. Does that mean that the brand will have 20 different brand colors + the olive green and beige base colors? Or only the olive green and the beige are the brand colors? I ask this because I've worked on passion projects, food related, and I always struggle when defining the brand's color palette because of all these flavors😅

    • @viviana.graphics
      @viviana.graphics 11 місяців тому

      hi!!! thank you first of all 🥹 when you have all these colours for the flavours, i think the actual brand colours should be very simple so in this case i think it would be the deep green, the beige and the olive green. but for example when it comes to posters or social media you can have fun with the rest too!!

    • @perladmz2218
      @perladmz2218 11 місяців тому

      @@viviana.graphics that does make sense, thank you!! 🤗

  • @krissyk354
    @krissyk354 11 місяців тому

    aww Viviana! I felt so bad when the time ended. you were so on a roll 😢 also, the logo for ballo would have been so cute if you had more time. i saw the vision. the two "l's" were more up and linked to the a and o. but it's okay. 🤗 as for my favourite logo, its a tie between "the scoop" and "sweet cheesuz". you did a really great job on them 😊

    • @viviana.graphics
      @viviana.graphics 11 місяців тому

      ahah thanks! that’s the beauty of the challenge 🤗

  • @hadiabdullatheef4087
    @hadiabdullatheef4087 Рік тому

    so u have to make ur own website even if u r just starting ??

    • @viviana.graphics
      @viviana.graphics Рік тому

      i would suggest that, yeah! if you have the means of course. it will automatically make you more professional and trustworthy. but if you’re just starting and you prefer waiting then a behance profile could work too!🤗

  • @hadiabdullatheef4087
    @hadiabdullatheef4087 Рік тому

    lets say im ready with everything tjing and i just wanna design and sell..... i start with portfolio or opeing a fivver account or how do i start ....

    • @viviana.graphics
      @viviana.graphics Рік тому

      i strongly advise against fiverr.. it’s not a professional platform and most people want results fast and they want to pay the least amount of money possible. in my opinion i think you should put together a portfolio first and then put yourself out there as much as possible: locally, first of all (if you can) and then on social media. that’s the only way to post your work on your own terms and share not only the finished product but also the process behind it (showing your skills, which is mostly what will attract clients and will make them trust you) 🤗