An elegant, surprising and dynamic gala to celebrate the 28F, Day of Andalusia.
As every year, 28 February marks Andalusia Day and with it, the awarding of the Andalusian Medals. Medals of the community, the honorary distinction awarded by the Andalusian Government to individuals or entities in recognition of their merits in benefit of their land. And this year 2023, Grupo Absolute has been the agency in charge of the conceptualization, design and execution of this ceremony in the majestic Teatro de la Maestranza in Seville.
The goal was ambitious : transforming an institutional and solemn event such as this into an "elegant, surprising and dynamic" gala, based on a graphic image, inspired by the different paths of work and excellence achieved by the extraordinary people who would receive the Andalusian medals.
On the spatial design and production side, we had a specific goal : this event should go beyond,: it should become a SHOW.
To this end, we presented an original and innovative staging with a striking visual performance where technology, three-dimensional effects, transparencies and theatrical style endowed this event with distinction.
There was room for the youngest and most active ones in Social Media, with a pre-event digital campaign "What is for you Andalusia?”
More than 1,700 people who attended the event and the Canal Sur TV channel audience were able to enjoy a performance by the rapper and freestyle expert Jesús LC.
More performances : from the flamenco harp player to a very special closing song : the long-awaited anthem of Andalusia performed by this year's Honorary Son of Andalusia, David Bisbal.