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brandhijack
Приєднався 27 жов 2010
Ralph Lauren 4D advert New Bond Street 10 November 2010 8.30pm
Ralph Lauren's 50ft models to stop New Bond Street traffic in 4D fashion spectacular on 10 November 2010, 8.30pm
"One of New Bond Street's most impressive buildings will be transformed into a giant 4D experience tonight when Ralph Lauren unveils groundbreaking technology.
The firm has closed streets and is expecting thousands to witness the event at 8.30pm, which it claims is the first of its kind. The storefront will "vanish" as all the lights are turned off, and will then appear to explode as a giant polo pony - from Prince Charles's team - runs out of it. The firm's logo is a polo player.
The pony will be followed by 50ft models and a fountain of perfume during the eight-minute film. Sound and the mist of scent - the fourth dimension - will enhance the experience.
Ralph Lauren himself appears, apparently waving from a window of the six-storey building before his name is flashed up in huge red letters. His son David said the experience would be "game-changing". He added: "It blows my mind - it changes the way we look at architecture; it will change retail, movies, advertising, everything."
As engineers added the finishing touches in the early hours today, Evening Standard reporter Rob Parsons was there to watch the rehearsal. He said the cascade of petals was so realistic he expected a pile to accumulate on the ground. Passers-by were initially confused and then stood and stared at the spectacle." wrote Evening Standard today.
But it was quite disappointing experience - no 3D, no scent. Nothing spectacular. The scene with horses was too long. The size of the images and colours were quite impressive though - that's all.
"One of New Bond Street's most impressive buildings will be transformed into a giant 4D experience tonight when Ralph Lauren unveils groundbreaking technology.
The firm has closed streets and is expecting thousands to witness the event at 8.30pm, which it claims is the first of its kind. The storefront will "vanish" as all the lights are turned off, and will then appear to explode as a giant polo pony - from Prince Charles's team - runs out of it. The firm's logo is a polo player.
The pony will be followed by 50ft models and a fountain of perfume during the eight-minute film. Sound and the mist of scent - the fourth dimension - will enhance the experience.
Ralph Lauren himself appears, apparently waving from a window of the six-storey building before his name is flashed up in huge red letters. His son David said the experience would be "game-changing". He added: "It blows my mind - it changes the way we look at architecture; it will change retail, movies, advertising, everything."
As engineers added the finishing touches in the early hours today, Evening Standard reporter Rob Parsons was there to watch the rehearsal. He said the cascade of petals was so realistic he expected a pile to accumulate on the ground. Passers-by were initially confused and then stood and stared at the spectacle." wrote Evening Standard today.
But it was quite disappointing experience - no 3D, no scent. Nothing spectacular. The scene with horses was too long. The size of the images and colours were quite impressive though - that's all.
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The NEW T-Mobile Welcome Back Ad, Brand New T-Mobile Heathrow Terminal 5 Flash Mob Advert
Переглядів 202 тис.14 років тому
The NEW T-Mobile Welcome Back Ad. Filming of the new T-Mobile Welcome Back Ad. T-Mobile flash mob adverts at Heathrow Airport Terminal 5, 27 October 2010 10am. How to hijack a brand? With a flashmob. This is a longer version of this flashmob advert which will be shown on 80 TV channels on Friday 29 October. Songs that were used on the official T-Mobile Welcome Back Heathrow Terminal 5 advert (i...
The NEW T-Mobile Welcome Back Ad (A Capella Version) T-Mobile Heathrow Flash Mob Advert
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The NEW T-Mobile Welcome Back Ad (A Capella Version) T-Mobile Heathrow flash mob advert. T-Mobile Heathrow flash mob advert, A Capella version, 27 October 2010, 10am - Terminal 5 Heathrow London. The New T-Mobile Welcome Back Advert. Songs that were used on the official T-Mobile Welcome Back Heathrow Terminal 5 advert (in sequence): 1. Etta James - At Last 2. Mel Tormé - Comin' Home Baby 3. Mar...
The NEW T-Mobile Welcome Back Ad, Making of T-Mobile flash mob adverts at Heathrow Terminal 5
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The NEW T-Mobile Welcome Back Ad. Making of the new T-Mobile Welcome Back Ad. T-Mobile flash mob adverts at Heathrow Airport Terminal 5, 27 October 2010 10am. 500 actors were there to do the third flashmob advert by T-Mobile. Songs that were used on the official T-Mobile Welcome Back Heathrow Terminal 5 advert (in sequence): 1. Etta James - At Last 2. Mel Tormé - Comin' Home Baby 3. Mark Morris...
This camera person is terrible.
This was obviously a dress rehearsal of the real thing.
I was there and in this
The cameraman RUINED IT by singing along and focusing the attention to him occasionally. We wanted to see the event, not a non-talented singer desperately trying to be part of something... it's eerie. Great footage, but please... next time, just focus on the raw footage without feeling the need to include yourself.
The cameraman who started singing at 3:30 ruined the video.
oh ok !!
i mean with this choir arrangement.
There is a full version The song was recorded in the 70's by Peters and Lee
okay they really have to make the full version of Welcome Home. I just cant get enough of it
Thanks for the different perspectives!
Like I said on the other video, I really hope AT&T doesn't buy T-Mobile.
i know they didnt just do one video i mean why flash cuz on the advert they show the same singers but the passengers are different so i wonder how many times did they have to do that over and over to get the right views that is presented in the advert
@MezzieB21 im from LA los angeles area my self and im asking tmobile the same question cuz this is really different to see and would be great at lax finding talent wont be hard to find since we live in the city of the stars haha
why cant us humans be this cool all the time!
they ned to do this for our troops when they come back
I Thought they did all the songs for diffrent adverts at diffrent times but all at the same time :D
4:20 what a legend haha
cash mob
@brandhijack Thank you for posting the song list, I was wondering what the songs were that they were singing. Also, thank you for posting this "bystander perspective" video since it gives a, to my mind, much more accurate view of what the session actually looked like to an ordinary person. I'm seeing fewer smiles on the faces of the passengers and the performance aspect of the entire shoot is much more evident. Thanks! :)
4:32 "Come on- sway with me, brother!" Great line. Yep it was done more than once to get it right- don't know if the official ad was one take that turned out perfect, or clips from different takes. Whatever, it's great.
@PunkntheGodfather The singers in the ad are miked up. That's why the advert sounds better. They have better quality sound recording equipment. The rest of us just have our mobile phone to recored sound and image. Of course it won't sound as good.
They obviously did this more than once: the people coming out to the airport are different from those in the "official" ad. The guy who gets targeted for "Return of the Mack" here looks like he's pretty much trying to run away!
Looks like they did this more than once.. The guy the indian sings to in the T-mobile ad isn't wearing a red hat or holding a walkietalkie like in this one...
Man this is awesome. Thanks for uploading this. It's neat to see the advert when it isn't the professional filming. You get more of a sense of how absolutely amazing it must have been to be there.
can anyone name these songs?
@scenequeenwannabe990 totally agree. Genius advert. I was balling like a child
I am crying. I want to be "welcomed home" in song.
@SoftRazor12 @SoftRazor12 You need to keep an eye on these events. I got a sense that this would happen when T-Mobile announced that they'll show it on Friday. I did a Google alert on it and on Tuesday evening there was already a buzz about it and on Wednesday morning I knew it would happen on that day so I went to Terminal 5 and I spend 1 hour filming it on my new iPhone 4. I edited it on iPhone and posted from it to UA-cam. I was one of the first people to do it so it got most views. Neat fun
@mikey0118 During 15 hour shooting this scene was probably shot over 80 times.
How many times was this shot? I ask because the older Asian man, who sings to a BAA security employee in the video released by T-Mobile, sings to somebody completely different in this version.
4:20 freak!
not many smiles.. most of them passengers look jet-lagged! lol
Where next.?
It obviously took more than one take and would have achieved different responses, hence there being slightly different versions :) none the less...great feel good video. I think it is great!
@tallguy932k8 yeah and when she sing return of the man with that guy its a different man, before it was a young man with a guitar on his back and black glasses this time it was an old man :L
Im properly confused, in this version the "oh my god" guy sings to a guard with a hat on, but in the t-mobile version the guard doesn't have a hat on
Because they did this many times and chose the right one with the best reactions as the advert
haha the actor at the end, c'mon swey with me brother! great to different ones other then official
@SenorFusion100 So true
This new ad was boring. Previous one in Liverpool Street was good.
class adds shit network
@Spartan1KingLeonidas its the same person but i think they edited of his hat
Why in the actual advert they follow different people or like the Indian man sings to a different person? Just wondering. :P
@annemcx lol get a fucking life!!!!
@justawonderland what time?
If you have to ask......
Yup great is the full version on here anywhere, does any one have a link to it?
wankers
i was there :D