Phoebe Yu
Phoebe Yu
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How Google Maps fixed India's street name problem
When Google first expanded Maps to India in 2008, there was a problem. Many streets did not have names. This was before phones had accurate GPS, so unless you had a compass telling you how far you've travelled, directions on Google Maps were pretty much useless.
UX researchers and designers knew that people used landmarks around the world - but how did India do it? India was huge untapped market for Maps, so Google better fix the problem - quick. Here’s how they did it with scrappy, but effective user research.
Source
elizlaraki.substack.com/p/google-maps-ux-the-india-conundrum
You're busy, I gotchu
0:00 - A big problem
1:08 - Meanwhile, at the Google office
1:38 - Figuring out a plan: landmarks
2:05 - Quest begins
2:36 - 4 key findings
3:05 - The solution
3:58 - An important lesson
Переглядів: 1 115 991

Відео

Japanese game design: addictive since 1889. How?
Переглядів 12 тис.21 день тому
Remember the Game Boy? This Japanese-made gaming console once took over the world. Now, companies like Nintendo, Sega, and Sony continue to pump out masterpieces, keeping us addicted to gaming. Turns out, there's undeniable history and strategies in Japanese game design. In this video, we shall discuss Monozukuri (a design strategy), look into how games impact human psychology, and analyze the ...
Eastern vs Western app design. Why so different?
Переглядів 38 тис.Місяць тому
Around the world, we use different apps to do similar things: text, send money, take photos, and so on. But, why is there an undeniable difference between Eastern vs Western app design? We'll look at how eastern vs western culture influences design in 3 types of application: messaging, maps, and money ("payments"). In this video, we'll look at how Eastern vs Western culture influences design in...
Indian web design: cheap, but it works. Here's why
Переглядів 391 тис.2 місяці тому
Indian web design is cheap - low cost, yet high reward. With 1.44 billion people in India, website designs gotta work for people of different backgrounds, cultures, and abilities, yet stay financially affordable. When certain "cheap" designs prove to be effective and usable, does it matter if they still "look good"? In this video, I cover the history, psychology, and culture of Indian web desig...
Swiss web design: simple, but it works. Here's why
Переглядів 281 тис.2 місяці тому
Swiss web design is simple, even abstract. But, it works. Many successful websites and companies use this style. Why? Turns out, there are 3 principles that underlie the seamless user experience of websites that employ Swiss design, aka the International Typographic Style. In this video, I cover the history and psychology of Swiss web design, highlighting 3 principles related to layout, navigat...
UI color choice depends on culture. Here's why
Переглядів 14 тис.2 місяці тому
Behind every good UI/UX design lies great color choices. But, the impact of color is different between cultures. My red is not the same as your red. Why? Whether it's designing for websites, apps, or any type of user interface, here's how you can choose the best colors for your design - based on science and culture. In this video, I cover how UI color choice depends on culture. Culture impacts ...
How Japanese Minimalism Changed Software Design
Переглядів 18 тис.3 місяці тому
Japanese minimalism. It's an art form that has impacted our physical and digital lives. We see software companies, such as Apple, religiously adopt this simplistic design. Why is that? What’s the psychology behind it? If I was a developer or designer, why should I care? In this video, I cover the origins of Japanese minimalism, how it has impacted today's technology, and how we can all implemen...
Chinese app design: weird, but it works. Here's why
Переглядів 453 тис.3 місяці тому
Chinese app design looks weird. But, they work just as well as other apps and websites around the world. Why is that? I mean, it's cluttered, overwhelming for the eyes, and kinda just throws a bunch of things at you. Turns out, beneath the incredibly cluttered user interface lies undeniable psychology. In this video, I cover why this "cluttered and weird" design is necessary, how physical space...
The design psychology behind lofi music
Переглядів 9 тис.3 місяці тому
Lofi girl. The person who carried us through all of our exams, cram study sessions, and moments where we just needed to focus or chill. Lofi and chill-hop music work, but why is that? What is the psychology behind it? There is undeniable science behind music on our emotions, cognitive abilities, and behavior. But what is it about Lofi that makes it the token study music? In this video, I delve ...
Why the NYC portal failed
Переглядів 5 тис.4 місяці тому
New York City just tried to FaceTime Dublin, and it failed. The Portal, a 24-hour live stream, was shut down almost immediately after it opened - why did that happen? The hope was to strengthen human connection. Instead, we see people flashing each other, getting arrested, and other inappropriate behavior. If this isn't the plot of a Black Mirror episode, I don't know what is. In this video, I ...
Japanese web design: weird, but it works. Here's why
Переглядів 644 тис.4 місяці тому
Japanese website design looks weird. But, they work just as well as other websites around the world. Why is that? I mean, they're information dense, cluttered, and some would even think they were teleported to the 1900s. Turns out, beneath the overwhelming user interface lies undeniable psychology. In this video, I cover why this "weird" design is necessary, why Japan can't just keep things sim...
How Spotify Just Knows You | Design Psychology
Переглядів 9 тис.4 місяці тому
Have you wondered if Spotify shuffle actually shuffles? It seems like this music app knows exactly what you want to hear next, even though you're just checking out a random Daily Mix playlist. Turns out, there's a reason to why Spotify just "knows you". After scouring through Spotify's employee interviews and design philosophy, psychology research articles, and even their coding document, I exp...
0 Notes in School, 1 Amazon SWE Offer (Recruitment Tips)
Переглядів 2,3 тис.4 місяці тому
Steven, an Amazon software engineer, shares his story. A recent grad of Carnegie Mellon University, Steven shares how he studied computer science at the world's hardest CS school - without taking notes. As he gives us a tour of CMU campus and an Amazon office, he discusses the entire interview process of a software engineering role at Amazon, sharing insider tips and tricks. Steven later discus...
This UX Portfolio Presentation Got Me Hired at Visa and GoDaddy
Переглядів 52 тис.5 місяців тому
Hi, how are you? In this video, I show you the exact UX portfolio presentation that got me hired at Visa and GoDaddy. It took 6 months and 10 interviews to figure out how to really present a case study. Spoiler alert: recruiters don't care as much as you'd think about your actual project. Besides showing my script, I share tips on storytelling, clarifying design processes, and showing cross-fun...
0 Experience. 3 Months. 5 Projects. (Full Guide to Becoming a UX Designer)
Переглядів 16 тис.5 місяців тому
Hi, how are you? In this video, I bring you 5 UX design projects to do in the next 3 months to become a UX designer. No experience, no degree, no bootcamp is required to complete these projects. From reaching out to local businesses, to entering hackathons, to joining open source projects, these ideas will help you build your UX portfolio and get ready for the next cycle of tech recruitment. Ha...
2 Years After Google UX Design Certificate - Review & Job Hunt Tips
Переглядів 6 тис.5 місяців тому
2 Years After Google UX Design Certificate - Review & Job Hunt Tips
How to Start UX Design in 2024 (Tips from FAANG)
Переглядів 8 тис.5 місяців тому
How to Start UX Design in 2024 (Tips from FAANG)

КОМЕНТАРІ

  • @BobJohnson-xg9ng
    @BobJohnson-xg9ng 15 годин тому

    How do they deliver mail? Same problem in Philippines, every address has 4 or 5 lines. Including the evil cat🤣🤣🤣

  • @DeftPol
    @DeftPol 16 годин тому

    Quick point on google maps: I used it extensively living in Tokyo, where it reliably tells you which train car to enter for transfers and other information. Not sure about Korea, but it google maps offers more detail and information on public transport than it does say in a city like San Francisco.

  • @PikaChu_O.o
    @PikaChu_O.o 18 годин тому

    As a Chinese, I don't really like this design actually

  • @bhagwatkumar6393
    @bhagwatkumar6393 19 годин тому

    I once name the road in front of my house by my name and it is still named Bhagwat road.

  • @MatrixMoney-uo6pk
    @MatrixMoney-uo6pk 20 годин тому

    The reason is also that developpers are not well paid in japan, so i'm not surprised that outdated design from the 90s are still everywhere in Japan. With a low number of young professionals developpers it's logical that the old designers still make old design.

  • @LikhitK
    @LikhitK 20 годин тому

    I never used the written directions, its always looking at the map and matching my current position wrt the map. They have already done a good job with that.

  • @vishalkangralkar5289
    @vishalkangralkar5289 21 годину тому

    Never visited any bank website. India has moved to Apps. And we dont not visit website anymore unless it is specific. For Banking/Transactions we use UPI apps like Phonepe and Google Pay which gives us functions like current balance and ability to transfer money to anyone using phone number. Government websites are also designed for 1 time use so nobody really care about how it should look.

  • @Aditya763Raj
    @Aditya763Raj 21 годину тому

    Amazing content!!!

  • @AlexanderVFX
    @AlexanderVFX 22 години тому

    They should have just named all the streets. It would get backlash initially but just annotate them as unofficial names and encourage them to name the streets so they can be updated. Politicians love naming things. Putting up street signs with official names will help people navigate. Google could offer to pay for putting up street signs to smooth things over and at the end of the day its just the cost of advertising

  • @thefuture12
    @thefuture12 22 години тому

    Outside china, web apps that adapt phone and PC gain weight whereas in China super apps gain weight. It's interesting

  • @thefuture12
    @thefuture12 22 години тому

    I lived in china for 4 years and barely used cash, only wechat connected to the bank.

  • @MiamiBacon
    @MiamiBacon 22 години тому

    Mid

  • @PalSingh-pss
    @PalSingh-pss 23 години тому

    India is very much backward from technology, always beg for technology.

  • @happyhawe2783
    @happyhawe2783 23 години тому

    to hard to move when they are no street names xD imagine u have MAP

  • @woolala3953
    @woolala3953 День тому

    Why can China achive this? Cuz its all real name - based. Just phone number itself and they got all your info.

  • @TheNatDoa
    @TheNatDoa День тому

    glocalisation!

  • @Finn959
    @Finn959 День тому

    Yeah works great it makes me uninstall asap

  • @surjithctly
    @surjithctly День тому

    I'm an Indian Web Designer. Here's the truth: Only govt agencies or large corps get to design such websites. And the people who do this is actually a Govt Employee who is in his 40s or 50s still living in the 90s when they learned how to create a website. They never update their skills with new trends or technologies. Same goes to large corps. Even an intern designs a better design, the manager won't approve it because his mind is still stuck in 90s. The people are not the problem here, we don't want messy info loaded websites, but we don't have any other options.

  • @legalbrainspark428
    @legalbrainspark428 День тому

    My thoughts as a white British person who recently visited the Chinese mainland for about a week. I was traveling solo, don't speak Chinese, and I'd seen screenshots, so I was expecting a painful user experience. WeChat lived up to my expectations on the sign up part, but aside from that absolutely seamless. Making payments, ordering a taxi, using the metro, scanning QR, and searching for miniapps to acomplish tasks became second nature almost immediately. I loved the way this one app (I never actually used WeChat, stuck to Alipay) was the portal to everything. It made navigating this utterly different culture just so much easier. I didn’t find the cluttered app design a problem at all tbh, and barely even noticed.I've actually really missed it since. I guess this is mostly personal preference, and the fact that I'm quite techincal and appreciate the scale and complexity of the underpinning tech helps a lot. I also read some setup horror stories that make me think I've been quite lucky on that front.

  • @BearSitesAndy
    @BearSitesAndy День тому

    I’m a web designer and I had no idea I was already doing Swiss design. Not all in, but heavily influenced. I’m now adding more of this into my technique. I’m a huge fan on simple, to the point and easy to view websites.

  • @VinayakBirajdar
    @VinayakBirajdar День тому

    You just wasted 10 minutes to prove a point which is not existed.. it's laziness of Indian banking systems to adapt the technology and build something these mfs are just don't care because they are tooo Big and PPL have to use them and they don't take online presence seriously.... Not here every where you go service are poor because they think spending in services is just another expenses and they emphasis on the product/taste more than service and sadly Indians are okey with it. Basically they just don't want to spend money.

  • @mahxylim7983
    @mahxylim7983 День тому

    very interesting discussion. New Year just doesnt feel same without the busy decorations. i wonder if some chinese people in comments are expose to more western culture, so there might be more bias, maybe a lot chinese people really love these design idk

  • @InfinityMind1
    @InfinityMind1 День тому

    If you can afford skiddoodading to India for a week, sure. It would cost like my monthly salary, nobody would authorise this kinda money.

  • @grey.7828
    @grey.7828 День тому

    china shill.

  • @kmokashi
    @kmokashi День тому

    The example you showed is of State Bank of India. It's a govt owned bank. It doesn't look cool probably on that account. It's same with any govt websites ( yes some of them don't work also). Check websites of any private firms. They are on par with global standards.

  • @winkeyjoe7996
    @winkeyjoe7996 День тому

    但是真的没见过哪里完全不收现金的😮

  • @Lets_MakeItSimple
    @Lets_MakeItSimple День тому

    Should I take the flyover or not !! is the biggest problem Maps still has

  • @shubhammahar6566
    @shubhammahar6566 День тому

    those two needs are genius as an indian i know how india is not for beginners

  • @gauravpandey4193
    @gauravpandey4193 День тому

    first rule of coding , if it work , then dont touch it]

  • @aahnajain7543
    @aahnajain7543 День тому

    Great

  • @LimitedWard
    @LimitedWard День тому

    I wish Google Maps took more advantage of landmarks in countries that have street names.

  • @Vision06
    @Vision06 День тому

    In china wechat works because people dont care anymore. Privacy? No! Even if youd like to keep it - no chance. I dont want to give it up. Not using any social but youtube if youd call it as such.

  • @music4life2363
    @music4life2363 День тому

    How do they get things delivered to houses with no street names?

  • @21972012145525
    @21972012145525 День тому

    How is this considered as "scrappy"? To me it sounds like they did their job? Also how was that then scaled to the entire country? I know two women weren't Louis and clarking India 😅

  • @21972012145525
    @21972012145525 День тому

    Interesting, esp as an Indian American. Wondering if they utilized the postal system which India used, though not frequently in my experience....

  • @bibekbasak9188
    @bibekbasak9188 День тому

    Let's get some view out of that 1.44 billion , 😂

  • @viveknandan5502
    @viveknandan5502 День тому

    What about the problem that sometimes in the monsoon season navigating in India using google maps is dangerous?

  • @mrinmoynath667
    @mrinmoynath667 День тому

    Its an equation of pay my folks. And most of the websites didn’t even hire designers. But as a culture we were never minimal. Just look at the ancient and medieval architecture.

  • @gok46
    @gok46 День тому

    That still doesn't explain how they used the scrappy method for the entire country? Did they literally research scrappy ways for the entire nation or maybe asked local users and businesses for their input?

  • @Jsmith1611
    @Jsmith1611 День тому

    I don't buy it. I want to see A/B test that east asians have higher conversion on more cluttered apps

  • @humtumds
    @humtumds День тому

    Totally shit content 😅

  • @robertortiz-wilson1588
    @robertortiz-wilson1588 День тому

    Interesting. I liked the video. Thank you.

  • @itsmeollietan
    @itsmeollietan День тому

    You failed to mention one app is also easier to control and monitor. This is monopoly and it hurts business and innovation.

    • @grey.7828
      @grey.7828 День тому

      this lady is a china shill. she will never say anything negative about china

  • @SeverusBlue
    @SeverusBlue День тому

    Never disagreed more

  • @rexxbailey2764
    @rexxbailey2764 День тому

    WHEN NOBODY IN THERE EVEN NEEDED ANY STREET NAMES TO CARRY ON THEIR DAILY LIVE'S NORMALLY FOR ALL THESE YEARS THEN WHAT EXACTLY WAS GOOGLE MAPS EVEN NEEDED FOR , INFILTRATING IN THOSE PLACES, IN THE FIRST PLACE !!??? 😑😒 NO ONE WHO WOULD BE GOING THERE TO EAT THEIR " ALLU PARRRATA " ON THE STREET, NEEDS ANY KIND OF GOOGLE MAPS FOR ' THEIR ' USE IN THE FIRST PLACE! 😑😒.

  • @Fanaindel3
    @Fanaindel3 День тому

    UPI!!!! read up on this- INSANE INDIAN TECH that the world is now licensing from India. no idea why no one has caught on to it yet.

  • @Fanaindel3
    @Fanaindel3 День тому

    you should make a youtube video about "upi" in india. your audience will be shocked, and i'm hoping you too- delightfully. Give us the right clout, foreigners, not the pretentious "this is a dirty place". we're done. recognise our scientific/technological prowess.

  • @ZOOMED45
    @ZOOMED45 День тому

    India = Views

  • @alphazero0
    @alphazero0 День тому

    CHEAP AND DOESNT WORK, I remeber one time like 3 years ago i had to login to pf website to transfer my pfs when i changed my company and the login text boxes were literally behind a solid red colored div which was acting as a divider of content, As a backend software developer with knowledge on dev stuff i was able to use dev tools to login by writing some jquery but its horrendous experience for everyone. even tax filing wesbite that was developed by infosys had issues.

  • @turtlesingh6284
    @turtlesingh6284 День тому

    So beautiful. Thank you.