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Marketplace Growth by Accoil Analytics
Australia
Приєднався 5 чер 2023
Welcome to Marketplace Growth. We talk about leveraging customer and product engagement data to drive actionable growth strategies. We also build Accoil Analytics, the only product analytics tool for B2B Saas GTM teams.
What you’ll get:
Product-Led Growth Strategies: Ways to scale your business efficiently, based on experiments and expert input
Marketing Tactics That Work: We believe that you’re never going to get the perfect data, so we’ll share what’s working and what’s not based on the getting better every day
Sales Reflections: Again, we’re pretty methodical in how coming up with experiments and tests. We’ll share the good, the bad, and the ugly ways we’re closing deals and growing revenue
Case Studies from the Trenches: Real-world examples and lessons from successful B2B companies
Tools and Resources: When we write about third-party tools and services, it’s because we find them valuable. There won’t be affiliate links or rev share here.
What you’ll get:
Product-Led Growth Strategies: Ways to scale your business efficiently, based on experiments and expert input
Marketing Tactics That Work: We believe that you’re never going to get the perfect data, so we’ll share what’s working and what’s not based on the getting better every day
Sales Reflections: Again, we’re pretty methodical in how coming up with experiments and tests. We’ll share the good, the bad, and the ugly ways we’re closing deals and growing revenue
Case Studies from the Trenches: Real-world examples and lessons from successful B2B companies
Tools and Resources: When we write about third-party tools and services, it’s because we find them valuable. There won’t be affiliate links or rev share here.
Why Product Analytics Matters: 5 Plays to Drive Growth and Revenue
In this episode of Marketplace Growth by Accoil Analytics, Peter Preston and Simon Herd break down why product analytics is essential for B2B SaaS teams and how to leverage it for growth. If you’re in sales, marketing, customer success, or support, these 5 actionable plays (or "recipes") will help you turn product data into revenue-driving actions.
🎥 Timestamps:
00:00 - Intro & Why Product Analytics Matters for B2B SaaS
03:33 - When's the Best Time to Use Product Analytics
04:21 - The So What of Product Analytics
08:49 - 5 Product Analytics Plays
14:48 - Wrap-up 🎁
📝 Related Resources:
📚 The Definitive Guide to Product Analytics - Driving Product Growth with Analytics
📊 Try Accoil Analytics for feature-rich, un-complicated insights: accoil.com
--------------------------------------------------------------------------------------------------------------------------
💬 What’s your favorite recipe from this video? Let us know in the comments!
👉 Like, subscribe, and hit the bell for more insights on unlocking product analytics for growth.
We hope you enjoyed and learned from today’s episode. As always, more sales to you, people! 🚀
🎥 Timestamps:
00:00 - Intro & Why Product Analytics Matters for B2B SaaS
03:33 - When's the Best Time to Use Product Analytics
04:21 - The So What of Product Analytics
08:49 - 5 Product Analytics Plays
14:48 - Wrap-up 🎁
📝 Related Resources:
📚 The Definitive Guide to Product Analytics - Driving Product Growth with Analytics
📊 Try Accoil Analytics for feature-rich, un-complicated insights: accoil.com
--------------------------------------------------------------------------------------------------------------------------
💬 What’s your favorite recipe from this video? Let us know in the comments!
👉 Like, subscribe, and hit the bell for more insights on unlocking product analytics for growth.
We hope you enjoyed and learned from today’s episode. As always, more sales to you, people! 🚀
Переглядів: 16
Відео
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Struggling to make sense of your product data without the steep learning curve or hefty price tag? Say hello to Accoil Analytics, the un-complicated product analytics tool designed specifically for B2B SaaS teams. In this episode of Marketplace Growth, we explore how SMBs can unlock growth with smarter insights, seamless integrations (think Slack, HubSpot, Intercom), and metrics that actually d...
6 Red Flags You Can Spot with Accoil Analytics 🚩
Переглядів 2421 день тому
In this episode of Marketplace Growth by Accoil Analytics, Pete Preston and Kate Caldecott are diving into the subtle (and sometimes screamingly obvious) red flags in your product data that can signal a customer might be getting ready to leave. Let’s unpack the churn clues you don’t want to miss! 00:55 Red Flag #1: Feature Adoption Rate 01:33 Red Flag #2: Engagement Scores 03:15 Red Flag #3: Ac...
4 Ways to Segment Customers with Product Data
Переглядів 50Місяць тому
In this episode of MarketplaceGrowth by Accoil, co-founders Pete Preston and Kate Caldecott break down 4 key ways to segment customers using product data to drive revenue, reduce churn, and improve customer engagement! 🥳 00:56- Segment #1: Trial vs. Paid Users 02:14 - Segment #2: High Value vs. Low Value Customers 04:51 - Segment #3: Admins vs. End Users 06:19 - Segment #4: New vs. Old Users 11...
Accoil Unlocked: Demo of Product Analytics Made Easy
Переглядів 95Місяць тому
We're kicking off this new UA-cam series with a product demo that shows you how Accoil makes product analytics feature-rich yet un-complicated. In this video, Peter Preston, co-founder of Accoil Analytics, walks you through our product analytics tool and how it helps GTM teams work smarter and faster for revenue growth! Learn how Accoil’s engagement scoring works-track user actions, monitor acc...
3 Signs Your SaaS Business is Leaving Money on the Table
Переглядів 21Місяць тому
In this episode of Marketplace Growth by Accoil, our co-founders Peter and Kate dive into three telltale signs that your SaaS company might be missing out on crucial revenue opportunities. They break down: 00:48 - Being caught off guard by your numbers 02:47 - Not knowing what your customers are really doing 03:49 - Failing to focus on the activities that truly drive growth (yes, even the not-s...
Why Every B2B SaaS Needs a Customer Data Platform
Переглядів 53Місяць тому
Welcome to Marketplace Growth by Accoil Analytics, where we make product analytics un-complicated! Today, our cofounders, Peter and Simon, dive into the world of Customer Data Platforms (CDPs) like Segment and Rudderstack, exploring why they’re essential for any B2B SaaS tech stack. Discover how CDPs streamline data flows, power product-led growth, and add flexibility to your integrations. Read...
B2B Sales Talk with Jason Gonce
Переглядів 43Місяць тому
B2B Sales Talk with Jason Gonce | How to Build Rapport and Close More Deals in B2B Sales In this episode of Marketplace Growth by Accoil Analytics, Peter Preston sits down with APAC sales leader Jason Gonce to discuss the art of B2B sales. Jason, who transitioned from B2C to enterprise sales, shares valuable insights on building rapport, conducting effective discovery, and guiding customers thr...
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Переглядів 382 місяці тому
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Activation & Engagement | Finding the Spark & Keeping the Fire Burning 🔥
Переглядів 132 місяці тому
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Product Analytics for Marketplace Partners
Переглядів 522 місяці тому
Product Analytics for Atlassian Marketplace Partners | Convert Trials & Keep Customers Engaged In this episode of Marketplace Growth by Accoil Analytics, we’re going all in on product analytics for Atlassian Marketplace partners. If you’re not using product analytics yet, you’re leaving a ton of opportunity on the table. Simon and Peter break down how to get more trial conversions, spot which c...
Saastr Annual 2024 Recap: Boost Revenue & Surprising Ways to Win in SaaS!
Переглядів 322 місяці тому
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Such a fantastic podcast! Every episode brings something new and exciting.
Such a fantastic podcast! Every episode brings something new and exciting.
Such a fantastic podcast! Every episode brings something new and exciting.
Interesting to see the uptick in outbound now that folks don’t have the luxury of sitting on a pile of funding. There’s a lot to learn from the bootstrapped crowd - you have to do outbound until inbound support your desired growth.
Yup. Do what drives revenue now and plan for what will drive it in the future. Outbound gets a bad name, but if you can make it work and you build a business on the back of it, nobody is going say you're doing it wrong. The uptick seems driven by the ease of reach with so many tools making it easy for one person to do almost all the outreach.
Want about that good ol' Pre-Dawn Alpha Early Early Access ???? 😉😜🎉
That's BlackOps stuff. Who told you about that?
What does SaaStock give you for Jira apps?
Not sure yet, but we are taking Accoil Analytics to the open market, so SaaStock is a great place for us to see what's happening out in the broader space.
👍 nice.
Thanks Leo 👍
Insightful video. thank you!
Glad it was helpful 👋
When you talked about give aways for feedback and reviews were you giving merch to everyone who gave feedback or reviews? Were socks the best option?
Hi Paul 👋 most of the time yes, we sent swag to everyone who left a review during a stated period of time. Socks were a winner, but so too were tote bags, water bottles, mugs... Have a bit of fun with the design and test it out. /Peter
Thanks for that Peter, time to look for some Merch
We used Printful.com recently. Easy to use. Quick turnaround. Can recommend if you want to do print-on-demand.
Thank you guys ❤ You could share things in your next videos: - onboarding and activation for the customers - the above for solution partners - eventually you need to plugin your service(s) - user expansion strategies - mistakes you and your teams made Keeep going!
Awesome! Thanks for the ❤️, Leo. And thanks for the topic ideas. Adding those to the production board right... now! /Peter
Awesome insights! Thanks for sharing
Glad it was helpful, Eduardo. /Peter
Great insights from High Velocity, Peter. Thanks for sharing them!
Thanks, Max! /Peter
That's a fantastic shirt you are wearing there! 🚀
Indeed it is! Got it from a pretty cool company a little while back ;)
Great content! I really liked the part about value based pricing and communicating value.
Glad you liked it!
As much as we try to keep it 'fast and dirty,' last year, we unleashed some creativity and worked on our Apptoberfest 22 submission. Only to realize the voting system allows partners to vote on their own videos and we were smashed by the competitors with bigger teams behind :(
Yeah, we heard about the big teams voting for their own apps. Hoping it doesn't happen again this year. Still, it's a good opp to get a few eyeballs on your app and show them what you do. Submitting anything this year? /Peter
❤
😍
This video is pure gold. These tips are crucial to the app's success in the Marketplace. I've been in all explained situations and went through all the mistakes, but sometimes it is so hard to name your app so "lame" right?!
Haha. The urge to come up with a fun name - it’s real. Anything too cute will just be hard to find though. /Peter
Nice tips, thanks! ❤
Thanks, Leo! Checked out your channel. Those super cars 🤩
“Customers are willing to pay for problems youre solving”. Simple and really on point for business.
Great stuff Pete and thanks for letting me know what you do and what to expect from the channel. I know its basic, but would love a 'what is a marketplace partner' or the other role you mentioned (business partner?). I have a cyber education and consulting business and am not sure if it even makes sense for me to explore this marketplace as a business enabler. Look forward to the upcoming content and with all your knowledge and experience I cant wait to learn more.
Thanks Gerry! Good call out -- we should address those things in some coming videos. As always, appreciate your feedback on this stuff.