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Do Your Prospects Care About Cyber Security?
Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast.
This week, Michael L. Giuffrida, the President at Kyber Security teams up with Keith to discuss his journey from IT engineer to business development expert, offering insights into building a positive sales mindset and the importance of reducing risk through cybersecurity.
They discuss strategies for qualifying prospects, uncovering buyer needs, and overcoming obstacles in selling security solutions. Tune in for practical tips, engaging role-plays, and expert advice on protecting businesses from cyber threats.
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CONNECT WITH THE HOST
Keith Marchiano | Senior Executive Coach | Pax8
www.linkedin.com/in/keithmarchiano
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CONNECT WITH GUEST
Michael L. Giuffrida | President | Kyber Security
www.linkedin.com/in/michaelgiuffrida
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☁ Learn More About Pax8 ☁
Why Pax8? - pax8.io/9oBr50OYkpi
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Переглядів: 4

Відео

Cybersecurity Beyond the Workplace
Переглядів 154 години тому
In this episode of Level Up, we dive into the evolving landscape of cybersecurity and why it’s no longer just a workplace concern. With October marking Cybersecurity Awareness Month, Robin Harris, Manager of Compliance at Pax8, explores the theme of “Securing Our World” and explains how cyber threats have extended beyond the office to impact every aspect of our daily lives. From sophisticated s...
Avoid These Cybersecurity Sales Mistakes
In this episode of Sales Pitch, Keith Marchiano dives into the art of selling cybersecurity solutions without relying on fear tactics. Just like a batter who knows when to swing, Keith explains why it's crucial to approach your buyers with the right strategy-so your pitch doesn’t end up as just another strikeout. 🔑 Key Topics Covered: ✅ Understanding why buyers don't care about your security to...
Your Sales Prospecting Playbook
Переглядів 6414 годин тому
In the game of sales, attracting and landing new business is all about strategy and execution. Join Keith Marchiano, Senior Executive Coach at Pax8, as he takes you through the essential steps to develop a winning prospecting plan. In this episode, Keith will explore how to step up to the plate and effectively engage potential clients, ensuring your sales team is prepared to hit those big oppor...
Top Tips for Cybersecurity Awareness Month 2024
Переглядів 5121 годину тому
Top Tips for Cybersecurity Awareness Month 2024
Copilot Tip of the week #1
Переглядів 6021 годину тому
Copilot Tip of the week #1
Upskilling Sales People
Переглядів 41День тому
Upskilling Sales People
How the Pax8 Marketplace is Changing the Game for MSPs
Переглядів 44День тому
How the Pax8 Marketplace is Changing the Game for MSPs
Demo of Pax8's New Cloud Marketplace
Переглядів 68День тому
Demo of Pax8's New Cloud Marketplace
Demo of Pax8's Opportunity Explorer
Переглядів 30День тому
Demo of Pax8's Opportunity Explorer
Meet Pax8’s Chief Product Officer, Libby McIlhany
Переглядів 20День тому
Meet Pax8’s Chief Product Officer, Libby McIlhany
A New "High Powered Set of Binoculars" for MSPs
Переглядів 44День тому
A New "High Powered Set of Binoculars" for MSPs
Identify & Capitalize on Sales Opportunities with Pax8's Opportunity Explorer
Переглядів 11День тому
Identify & Capitalize on Sales Opportunities with Pax8's Opportunity Explorer
Pax8 + Microsoft Monthly Update (October 2024)
Переглядів 206День тому
Pax8 Microsoft Monthly Update (October 2024)
What’s Next for Pax8’s New Marketplace Experience?
Переглядів 40День тому
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Are You Using AI Safely?
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Are You Using AI Safely?
Sales Pitch Promo
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Sales Pitch Promo
How Pax8’s Opportunity Explorer Leverages AI
Переглядів 4714 днів тому
How Pax8’s Opportunity Explorer Leverages AI
How AI is Transforming Business - and Two Copilot Prompts to Try
Переглядів 7914 днів тому
How AI is Transforming Business - and Two Copilot Prompts to Try
Pick a Framework, Not a Tool: The Value of Being a Trusted Prescriber
Переглядів 12121 день тому
Pick a Framework, Not a Tool: The Value of Being a Trusted Prescriber
Level Up Promo
Переглядів 6821 день тому
Level Up Promo
Why Copilot?
Переглядів 66Місяць тому
Why Copilot?
How can adopting AI help your business
Переглядів 38Місяць тому
How can adopting AI help your business
Find Copilot opportunities to accelerate your business
Переглядів 27Місяць тому
Find Copilot opportunities to accelerate your business
Pax8 + Microsoft Monthly Update (September 2024)
Переглядів 273Місяць тому
Pax8 Microsoft Monthly Update (September 2024)
Prospecting for MSPs that ACTUALLY Work | Results Selling Framework Podcast Ep 9
Переглядів 102Місяць тому
Prospecting for MSPs that ACTUALLY Work | Results Selling Framework Podcast Ep 9
Beyond Berlin
Переглядів 280Місяць тому
Beyond Berlin
The Art of Attraction: Marketing vs. Prospecting | Results Selling Framework Podcast Ep 8
Переглядів 1032 місяці тому
The Art of Attraction: Marketing vs. Prospecting | Results Selling Framework Podcast Ep 8
Pax8 + Microsoft Monthly Update (August 2024)
Переглядів 2762 місяці тому
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Pax8 Marketplace Unraveled!
Переглядів 2512 місяці тому
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КОМЕНТАРІ

  • @arnoldfreeman2885
    @arnoldfreeman2885 6 днів тому

    Battle scars?!

  • @Olfan
    @Olfan 11 днів тому

    Oh wow. Compared to pretty much any other content on youtube this video is extremely silent. Normally, I have to reduce playback volume, but here even with 100% volume I have to strain myself to follow along.

    • @Pax8
      @Pax8 11 днів тому

      Thank you for this feedback! We will look into it for future streams.

  • @walter.bellini
    @walter.bellini 23 дні тому

    What a great segment, thank you so much for sharing it out

  • @thewilliamsfamily2023
    @thewilliamsfamily2023 Місяць тому

    Love these points!

  • @wearetheedmonds
    @wearetheedmonds Місяць тому

    Thank you for this episode! It really drew a clear illustration for me to understand more about the partner programs. I now am going to dive in deeper to learn more about designations.

    • @Pax8
      @Pax8 Місяць тому

      Thrilled to hear that! Pax8 Academy offers a course on designations: academy.pax8.com/learn/learning-plans/328/introduction-to-microsoft-cloud-partner-program-mcpp While this information is from 2022, it is still relevant. That being said, we will keep designations in mind for a future show topic. Appreciate you commenting and letting us know this is of interest!

  • @makdaddy8888
    @makdaddy8888 Місяць тому

    No I don’t I need to know this

  • @williamchen-eu2rd
    @williamchen-eu2rd Місяць тому

    Oli is my mentor also !!

  • @victoriavillegasromero7551
    @victoriavillegasromero7551 Місяць тому

    🇩🇪👏🏽☁️

  • @RobLaster-pw8fz
    @RobLaster-pw8fz 2 місяці тому

    this is James Anthony Scott from rockfood Illinois this is what he

  • @ThePgrizard
    @ThePgrizard 2 місяці тому

    This email security course looks well laid out and is covering all aspects starting with internal policy!

  • @bdsohelrm
    @bdsohelrm 2 місяці тому

    Can I share some info how to grow your channel

  • @ThePgrizard
    @ThePgrizard 2 місяці тому

    David Powell is a Pax8 treasure

    • @Pax8
      @Pax8 2 місяці тому

      Couldn't agree more!

  • @ageldenb
    @ageldenb 2 місяці тому

    Great episode. Thank you, gentlemen!

  • @bessienolan6719
    @bessienolan6719 3 місяці тому

    It's a pretty good show, but can it really be the best show ever without me?!

  • @firmaitss
    @firmaitss 3 місяці тому

    Thank you for having me on the show today! I had a great time with you guys.

  • @SuryaK-yh8hv
    @SuryaK-yh8hv 3 місяці тому

    Extremely great discussion.totall worth it

  • @bigcountry5675
    @bigcountry5675 4 місяці тому

    Women in tech panel was great. Needs a larger room next year and more time for Q&A.

  • @jeremynelson3018
    @jeremynelson3018 4 місяці тому

    Amazing Job

  • @georgiasanderson
    @georgiasanderson 4 місяці тому

    Great work TEAM! Love the global representation

  • @Moonlight_UwU1
    @Moonlight_UwU1 4 місяці тому

    Hii

  • @AndySmith-ho5zf
    @AndySmith-ho5zf 4 місяці тому

    Teams not being packaged in most SKUs now - "The reason for this is was, um, Microsoft, you know they they're always keeping customers and the business top of mind.." ah yes, keeping my wallet top of they're mind. should have just kept that explanation out and kept it moving :)

  • @jasonrobbins21
    @jasonrobbins21 5 місяців тому

    Great conversation about practical application of AI

  • @alex75hgft
    @alex75hgft 5 місяців тому

    I wish you guys had a proper halopsa integration in place

  • @chrishollis3745
    @chrishollis3745 5 місяців тому

    Merill does so much for the Entra community - Great session guys. Thank you!

    • @merillx
      @merillx 5 місяців тому

      Glad you like it!!

  • @c016smith52
    @c016smith52 5 місяців тому

    Great discussion and Maester is awesome, so is Merill's newsletter and community outreach/support - he's fantastic!

    • @brandonhough4623
      @brandonhough4623 5 місяців тому

      I just ran Maester against my own lab environment and it yielded incorrect results. For example, the API returns EnableAdminConsentRequests as true but I failed the test.

    • @merillx
      @merillx 5 місяців тому

      Thank you for the kind words! Maester is definitely awesome 😍

  • @LMae-rj9qi
    @LMae-rj9qi 6 місяців тому

    Great points. Thank you!

  • @mortgagesmarter
    @mortgagesmarter 6 місяців тому

    This is so helpful, thank you!!. How can I integrate my Zillow leads with this?

  • @CaptainCrewhu
    @CaptainCrewhu 6 місяців тому

    Yeah! Thanks for the shoutout!

  • @jordanhost5400
    @jordanhost5400 6 місяців тому

    Wow! so helpful. Never thought I would be smiling during a tax conversation.

  • @DanScheuerman
    @DanScheuerman 6 місяців тому

    So glad i'm not the only one to use "y'all" in common usage (but I guess Alberta is the Texas of Canada so I shouldn't be surprised)

  • @makdaddy8888
    @makdaddy8888 7 місяців тому

    100% agreed!

  • @aleclefeber2596
    @aleclefeber2596 8 місяців тому

    Woo, go Olivia!!!

  • @Olurii
    @Olurii 8 місяців тому

    Feeling incredibly fortunate to have stumbled on this video

    • @Pax8
      @Pax8 8 місяців тому

      We love to hear that! We are glad you stumbled onto this video as well! Is there any other content you would like to see?

  • @benoau
    @benoau 8 місяців тому

    This is fantastic content thanks for sharing

    • @Pax8
      @Pax8 8 місяців тому

      Thank you for watching! We love bringing these updates to you every month!

  • @raymondbenitez4563
    @raymondbenitez4563 8 місяців тому

    Can someone tell me what MSP stands for? I noticed Jay said it few times but I'm not entirely sure what it means

    • @Pax8
      @Pax8 8 місяців тому

      Thank you for tuning in! MSP is "Managed Service Provider"

  • @tonyd6853
    @tonyd6853 10 місяців тому

    omg this info is great but the 😅audio is death.

    • @Pax8
      @Pax8 10 місяців тому

      So glad to hear you enjoyed the content! We're really excited to introduce some new gear this year to elevate the shows all around! Stay tuned for the updates!

  • @JetSoftProHQ
    @JetSoftProHQ 10 місяців тому

    Rex, Bess and Chris, thank you! It was interesting to hear about cyber insurance, considering that we at JetSoftPro, a software development service, work a lot with startups and their cyber security.

  • @sebastianspiegel5533
    @sebastianspiegel5533 10 місяців тому

    I love this video! So helpful! Go Crewhu!!

    • @Pax8
      @Pax8 8 місяців тому

      Crewhu is such a great resource! Thank you for tuning in!

  • @chandrasekhar6360
    @chandrasekhar6360 10 місяців тому

    Kudos to pax8.

  • @B1GL0NGJ0HN
    @B1GL0NGJ0HN 11 місяців тому

    Love your work and energy. It’s never ending out here.

    • @Pax8
      @Pax8 10 місяців тому

      We love the energy Robin brings! We're glad you enjoy it, too!

  • @MSPMadman
    @MSPMadman 11 місяців тому

    😎

  • @drjam101
    @drjam101 11 місяців тому

    Our New Zulund friends!!! Keep up the good work too Pax8 :D

  • @kbeatty33
    @kbeatty33 11 місяців тому

    Loving the idea of podcast collabs with our vendors! #goteam

  • @sammargolis1520
    @sammargolis1520 11 місяців тому

    The new Blog is great!

    • @Pax8
      @Pax8 11 місяців тому

      Glad you enjoyed it! Thank you for taking time to read it!

  • @sarahajani1
    @sarahajani1 11 місяців тому

    Really powerful and fresh advice, clearly from experience, Caroline. I love the concept of 360-degree experience around a role or skillset. Thanks for sharing this!

  • @benoau
    @benoau Рік тому

    Pumpkin Spice Coldbrew? Is there a recipe?

  • @shelphilipPMP
    @shelphilipPMP Рік тому

    My sincere apology for blanking on Seth Kilander's name when introducing the four guys in the photo from the MSP Community Minds conference. With me were Ken Patterson, Roddy Bergeron, and Seth Kilander. We discussed "The Human Side of Cybersecurity". Three very good friends and very knowledgeable in cybersecurity. Also, so I don't run afoul of the Acronym Patrol. Here are the correct names of the security frameworks I tried to remember on the fly: HIPAA - Health Information Portability & Accountability Act CIS 18 - Center for Internet Security 18 PCI DSS - Pay Card Industry - Data Security Standard Oh, so many acronyms and so little time...

  • @makdaddy8888
    @makdaddy8888 Рік тому

    Agreed 100%

  • @MSPMadman
    @MSPMadman Рік тому

    Pumpkin Twinkies? We are all going to hell