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IAB South Africa
South Africa
Приєднався 31 бер 2015
We are an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. Our aim is to provide our members with a platform where they can engage and interact with each other and address digital issues of common interest, thereby stimulating learning and growth within the South African digital space.
The IAB SA represents the South African digital industry to all sectors, including the marketing community, the media, the South African government and the public.
The IAB SA represents the South African digital industry to all sectors, including the marketing community, the media, the South African government and the public.
Insight Series EP 56: A Year in Review and the Road Ahead
This is your opportunity to hear directly from the IAB’s committees about key projects, industry insights, and future-focused initiatives aimed at advancing the local digital marketing and media industry. Whether you’re looking to stay informed or contribute to the conversation, this webinar is a must-watch!
The Actionable Insights series remains a core initiative of the organisation’s mandate to drive digital transformation within the South African media and marketing industry and provides a platform for publishers, agencies, brands and their employees to take part in tackling important discussions around the changing landscape of digital.
The final episode for 2024 will feature:
The Agency Council’s Oresti Patricios will discuss the organisation’s 2024 aims of enhancing inclusion, education and participation within SA’s digital industry
Rene Fowler of the Future Measurement Committee will provide an update on the progress of the Measurement Dashboard and insights on what future evolutions of the Dashboard could entail
Education Council Head Su Little will highlight the Council’s strides in addressing skills gaps through innovative initiatives and what the Council has planned for 2025
IAB SA Executive Director Chris Borain will provide the organisation’s 2025 outlook, including IAB SA’s goals, initiatives and opportunities for member involvement.
The Actionable Insights series remains a core initiative of the organisation’s mandate to drive digital transformation within the South African media and marketing industry and provides a platform for publishers, agencies, brands and their employees to take part in tackling important discussions around the changing landscape of digital.
The final episode for 2024 will feature:
The Agency Council’s Oresti Patricios will discuss the organisation’s 2024 aims of enhancing inclusion, education and participation within SA’s digital industry
Rene Fowler of the Future Measurement Committee will provide an update on the progress of the Measurement Dashboard and insights on what future evolutions of the Dashboard could entail
Education Council Head Su Little will highlight the Council’s strides in addressing skills gaps through innovative initiatives and what the Council has planned for 2025
IAB SA Executive Director Chris Borain will provide the organisation’s 2025 outlook, including IAB SA’s goals, initiatives and opportunities for member involvement.
Переглядів: 44
Відео
Insight Series EP 55: Immersive Brand Experiences, Ethical AI, and Enhanced Customer Mapping
Переглядів 233 місяці тому
Immersive Brand Experiences, Ethical AI, and Enhanced Customer Mapping We unveil the future of media and marketing. Join us for an event dedicated to unpacking this dynamic topic, where we will explore actionable insights to empower the industry in creating meaningful connections with consumers. Key Themes: Immersive Brand Experiences: Delve into the world of immersive storytelling, experientia...
Insight Series EP 54: Harnessing the Power of Connected TV (CTV)
Переглядів 233 місяці тому
Embark on a transformative exploration into the realm of Connected TV (CTV) as we uncover its immense potential to reshape the media and marketing landscape. Join us for an event dedicated to unpacking this dynamic topic, where we will uncover actionable insights to empower the media and marketing industry in harnessing the new power of CTV. Key Themes: The CTV Revolution: Explore how Connected...
Actionable Insights Episode 49: Unlocking the Future - New Era of Smart Automation and Bots
Переглядів 673 місяці тому
What is the future of automation in Marketing? While automation has improved the ability of businesses to function more efficiently, marketing has often been left behind due to its complex, project-driven nature. However, as with generative AI, new technologies and improvements mean that significant savings in both time and money can be achieved by marketers by selecting tools and updating thei...
IAB SA Brand Council 2024 Round Table
Переглядів 846 місяців тому
Marketing in a Privacy-First World The digital landscape is shifting, and privacy is at the forefront. Marketers face a crucial question: How can we thrive in this evolving environment while staying true to our brands? The IAB SA Brand Council roundtable discussion on using first-party data for success in a privacy-conscious world teaches us how. Learn from industry leaders: -Tanja de Koorte, M...
Insights Episode 47: First-Party Party Data for Media and Marketing
Переглядів 196 місяців тому
Episode 47 of the IAB South Africa Insights Series is your gateway to understanding the game-changing potential of first-party data. Discover how the new IAB South Africa Industry Measurement Dashboard strengthens the bond between publishers and marketers, driving impactful strategies. Our panel of experts explore the role of first-party data in precision targeting and innovative measurement me...
Actionable Insights Episode 48: Generative AI: The Next Frontier in Digital Marketing Transformation
Переглядів 348 місяців тому
ARE YOU READY TO UNLOCK A NEW FRONTIER IN CREATIVITY AND INNOVATION? In our first Actionable Insights event of the year, leading industry experts dissect the impact of Generative AI (Gen AI) on digital marketing strategies and how marketers can navigate this dynamic new form of technology. In this exciting session, you'll gain insights into the revolutionary world of generative AI, a powerful t...
2024 IAB South Africa Online AdSpend Report, conducted by PwC Workshop
Переглядів 14010 місяців тому
The IAB South African Online AdSpend Report provides the media and marketing industry with accurate and reliable data about the digital investment landscape in the country. On Monday, 18 March, the IAB SA held a national online workshop for those who were willing to participate in this year's AdSpend Report Survey. The national online workshop aimed to educate and further assist those willing t...
IAB SA Bookmark Awards 2024 Masterclass - Categories and Criteria Guidelines
Переглядів 5110 місяців тому
Not sure which #BMA24 category to enter? With 8 categories and 77 subcategories, it can be overwhelming. In this video, Retroviral Managing Director Pippa Misplon walks you through the Categories & Criteria guidelines to help you with your decision. This year’s Bookmarks Masterclass was hosted by Alex Goldberg, Creative Partner at Ogilvy South Africa and 2022’s number two-ranked creative direct...
IAB Bookmarks 2024 - Step by Step Entry Guide
Переглядів 3610 місяців тому
As part of the Bookmarks Masterclass 2024 , Akhona Bonongo, Awards Manager at the Loeries, provides an overview of the Bookmarks entry portal, including where to sign up, register your agency, the categories, payments and more. To enter the Bookmark Awards 2024, click the link in bio and follow Akhona as she guides you through the entire process.
IAB SA Bookmark Awards 2024 Masterclass - Navigating the Entry Portal
Переглядів 3110 місяців тому
Entering Bookmarks for the first time? or perhaps you just need a refresher on how the entry portal works? In this video, Loeries Awards Manager Akhona Bonongo takes you through the Bookmark Awards Entry Portal to ensure you don't miss a thing. This year’s Bookmarks Masterclass was hosted by Alex Goldberg, Creative Partner at Ogilvy South Africa and 2022’s number two-ranked creative director in...
IAB SA Bookmark Awards - Perfecting your Bookmarks Entry Masterclass
Переглядів 31811 місяців тому
2024 Bookmarks Masterclass. Following the success of the 2023 Bookmarks Masterclass, the IAB South Africa Bookmark Awards hosted it's second session of the masterclass. This year’s Bookmarks Masterclass was hosted by Alex Goldberg, Creative Partner at Ogilvy South Africa and 2022’s number two-ranked creative director in Africa and the Middle East. Alex has entered and won countless awards - inc...
Insight Series Episode 46: AI in the Future of Media and Marketing Highlights
Переглядів 29Рік тому
Discover the Future of Media and Marketing with AI Are you ready to unlock the limitless potential of Artificial Intelligence in the world of media and marketing? Join us for an eye-opening exploration in episode 46 of the IAB SA Insights Series - "AI in the Future of Media and Marketing" Speakers include: - Mpume Ngcobo, Agency Business Manager at Google - Bianca Pieterse, AI Creative Lead at ...
Insights Series Episode 42, OTT, CTV and Video in Media and Marketing: Highlights
Переглядів 26Рік тому
The influencer marketing industry is booming, and we're diving in deep! For episode 45 of the IAB SA Insights Series - Content Creators in the Future of Influencer Marketing. Speakers: - Farhaanah Van Heerden, Head of Social & Influencer at EssenceMediacom, - Casey Mantle, Head of Department: Chatterbox (Influencers & Communities) at 8909 Digital, - Ricky Hendricks, UA-cam Creator Lead for SSA ...
Insights Series Episode 43 - H-Commerce and RMN in Media and Marketing: Highlights
Переглядів 34Рік тому
IAB SA first and only in-person Insights Series Episode 43: H-Commerce and RMN in Media and Marketing. Our speakers will discuss how brands and retailers are heavily investing in technology to facilitate seamless H-commerce shopping experiences. Explore how technology is reshaping shopping and how brands can seize this exciting evolution with Managing Director of Rainmaker Media Tanja De Korte,...
Insights Series Episode 42, OTT, CTV and Video in Media and Marketing: Highlights
Переглядів 32Рік тому
Insights Series Episode 42, OTT, CTV and Video in Media and Marketing: Highlights
2023 Bookmark Awards Finalists' Showcase (PANEL DISCUSSIONS)
Переглядів 167Рік тому
2023 Bookmark Awards Finalists' Showcase (PANEL DISCUSSIONS)
2023 Bookmark Awards Finalists' Showcase
Переглядів 65Рік тому
2023 Bookmark Awards Finalists' Showcase
IAB SA Youth Action Council Townhall: Highlights
Переглядів 31Рік тому
IAB SA Youth Action Council Townhall: Highlights
IAB SA Youth Action Council Townhall: Mental health and the challenges faced by black youth.
Переглядів 37Рік тому
IAB SA Youth Action Council Townhall: Mental health and the challenges faced by black youth.
IAB SA Bookmark Awards - 'How To Perfect Your Entry' Masterclass
Переглядів 258Рік тому
IAB SA Bookmark Awards - 'How To Perfect Your Entry' Masterclass
IAB Bookmarks 2023 - Step by Step Entry Guide
Переглядів 48Рік тому
IAB Bookmarks 2023 - Step by Step Entry Guide
IAB Insights Episode 39: pDOOH, Omni-Channel Marketing
Переглядів 1122 роки тому
IAB Insights Episode 39: pDOOH, Omni-Channel Marketing
IAB Insights Episode 38: Data and Personalisation
Переглядів 1852 роки тому
IAB Insights Episode 38: Data and Personalisation
IAB Insights Episode 36: Voice Search for Media, Marketing and Advertising
Переглядів 672 роки тому
IAB Insights Episode 36: Voice Search for Media, Marketing and Advertising
IAB Insights EPISODE 35: E-Commerce for Media, Marketing, Advertising
Переглядів 412 роки тому
IAB Insights EPISODE 35: E-Commerce for Media, Marketing, Advertising
Very informative, this will help a lot of creatives in creating a portfolio.
Super informative!
Hi, I am trying to access the report, but I'm unable to even visit your site. Please could you help.
Thank you so much for uploading the session, I was so sad when I could not log in because of Telkom. Thank you so much for the insightful information ,really motivating.
Very insightful, thank you!!
Thank you so much for this video
interesting
Beautiful ladies, beautiful legs, great,!!!
beautiful schoes and heels
Thats my mom!!!!!!!!!!!!!!!!!!!!
very inspirational
Elizabeth De Stadler's talks are always impressive
Great presentation!
Yassssssss Black Queen