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Diptyque Luxury Candle Unboxing and Packaging Review. (Don’t make this mistake!)
Considering selling a luxury gift set? You might want to hold off until you watch this.
(The Packaging List Episode 04: Diptyque Gift Set)
Our latest video review covers the packaging design of the Diptyque luxury 5 candle gift set, and we have to say, it could have been SOO much better.
Despite the price tag, we feel like the packaging falls short in terms of design, materials, and story.
But don't worry, we offer some suggestions for how Diptyque could have improved its packaging strategy and design in order to create a more cohesive and impactful customer experience.
If you’re looking to make luxury packaging, or want to elevate the packaging for your candle company, this video will be full of info you’ll want to save and remember.
Video Summary:
This video is a review of the packaging for a candle set, discussing the design, materials, and cost.
The packaging includes a sleeve, ribbon, rigid box, printed insert, and tray with foam.
The cost per unit is estimated to be $1.85 per unit… But since the general feeling is that this gift set retailed for $50-$60 (instead of $99) we’d say they scored low in the “Bang for Your Buck” category.
We go through suggestions for improvements, such as incorporating a reusable display tray, better messaging, and more eco-friendly materials.
The video also includes discussions on the strategy behind the packaging, effectiveness, and defendability. We note that the packaging does not do a good job of communicating the brand's values or unique features and that it lacks a clear identity.
We also note that the packaging could benefit from incorporating unique materials or reusable elements, such as a wooden tray or a window for viewing the product.
Overall, this video provides a detailed analysis of the candle set packaging and offers valuable insights for improving packaging design and strategy for YOUR product or packaging - especially if you are in the luxury home goods or candles space.
Timestamps:
00:48 Background &First Impressions
01:47 Unboxing
03:47 Estimated Unit Pricing
4:33 Score
5:00 Strategy
8:32 Making something more significant and memorable
10:44 Better use of materials
12:10 Takeaways
✅ Don’t forget to subscribe to our channel - it really helps us out!
🏛 About Process Agency:
We help brands stabilize and solve problems with their current manufacturing partners or establish new manufacturing relationships based on a forward-looking criteria set. In doing so, our clients can stabilize and scale current products and expand their product line plans.
☎️ Need help with your product or packaging? Book a free strategy call with us here: go.processag.com/book-a-call/start
🤔 What other packaging should we review? Let us know in the comments!
Переглядів: 1 700

Відео

Spotify Car Thing Unboxing and Packaging Review (Could have been sooo much better!)
Переглядів 654Рік тому
What happens when a cool company with a GREAT product puts it in BAD packaging? (The Packaging List Episode 03: Spotify Car Thing) We saw a bunch of people talking about how great the Spotify Car thing was for your home or desk… so we were intrigued enough to order it up and see what it was like. The product is pretty cool… But the PACKAGING? It’s bad. 🙈 This is a perfect example of when a comp...
Packaging design tips: Focus on psychographics instead of demographics.
Переглядів 703Рік тому
#shorts Need to get clear on who your customer is? Focus more on how they think and what they believe rather than where they live and what they do for work. @getwelly does this perfectly through their packaging - the metal tins and vintage design speak perfectly to the bigger brand values they are all about. Oh, and have you seen the full video on our UA-cam channel? ✅ Don’t forget to subscribe...
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Переглядів 922Рік тому
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Quip Toothbrush Unboxing and Packaging Review (ALMOST perfect)
Переглядів 1 тис.Рік тому
The Packaging List Episode 01 In this episode we unbox, price-out, and break down the Quip Electric Toothbrush Packaging. You can watch the full conversation with Shane and Bryan here: ua-cam.com/video/7QDHPdLtpqE/v-deo.html Quip Toothbrush did it right and we give this an ALMOST perfect score in a handful of the categories To see a full conversation about our scoring method, watch this video h...
The Packaging List: The Criteria and Full Discussion Behind our Scoring Model
Переглядів 428Рік тому
This is a full conversation between Shane and Bryan that breaks down the FIVE criteria we use to assess and score packaging. ✅ Don’t forget to subscribe to our channel - it really helps us out! 🏛 About Process Agency: We help brands stabilize and solve problems with their current manufacturing partners or establish new manufacturing relationships based on a forward-looking criteria set. In doin...
Quip Toothbrush Packaging Study: Deep Dive Conversation
Переглядів 540Рік тому
This is the full conversation behind the Quip Toothbrush episode of The Packaging List! (Check our channel for that video - The Packaging List videos always drop the Friday after this video.) Shane and Bryan chat through their first impressions of the Quip Toothbrush Packaging, estimate the unit pricing & setup fees, discuss the manufacturing processes and materials used, give it a score, and a...
Product Development: How to Avoid a Price Race to the Bottom
Переглядів 535Рік тому
As competition heats up in the eCommerce space, more and more brands face increased competition from both domestic and international players. Lack of product differentiation, due to the white label movement, has created an environment where Sellers have no choice but to squeeze margins. The goal of this video is to educate Sellers about simple product strategies that can increase the perceived ...
How do you know your manufacturing partner is Good?
Переглядів 1,1 тис.2 роки тому
Learn how to properly evaluate a current manufacturer and create a sourcing and filtering process to find a new manufacturing partner. In this example, we examine a client of Process AG, named Urban Bloom, and go over the challenges they faced with growth. You’ll learn how they followed a professional sourcing procedure that benefited them in ways they never imagined. Including: - Improved Prod...
Part 2: Key Product Manufacturing Terms to Know
Переглядів 8062 роки тому
It's always a good idea to brush up on your vocabulary. That's why we have put together the second part of "Key Manufacturing Terms" you need to know. In this video, Process Head of Product Development Bryan Wilson clarifies some commonly misunderstood terms such as supply chain, prototyping, OEM, value-added reseller, and more.
Key Product Manufacturing Terms to Know
Переглядів 2,1 тис.2 роки тому
Properly managing your product manufacturing and sourcing is critical for any consumer product company to understand. This is particularly true for entrepreneurs selling products on Amazon and other eCommerce platforms. But, how do you even know what product manufacturing questions to ask? A good place to start is to understand key manufacturing terms and why they are important to your business...
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Переглядів 21 тис.3 роки тому
Boxes That Make Your Brand BOOM - High End Jewelry Packaging
Manufacturing Agreements that SCALE your product line quickly
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Manufacturing a High Impact Success Kit & Influencer Box on a Budget
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Manufacturing a High Impact Success Kit & Influencer Box on a Budget
Packaging Strategy & Design for REI (Premium) & Walmart (Cost Effective)
Переглядів 3,5 тис.3 роки тому
Packaging Strategy & Design for REI (Premium) & Walmart (Cost Effective)
5 Key Steps to Manufacturing Quality in China
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5 Key Steps to Manufacturing Quality in China
How To Manufacture an Influencer Kit
Переглядів 4,5 тис.3 роки тому
How To Manufacture an Influencer Kit
Manufacturing a Premium Product Overseas - Case Study (Bluetooth Beacon Speaker)
Переглядів 2 тис.3 роки тому
Manufacturing a Premium Product Overseas - Case Study (Bluetooth Beacon Speaker)
Clear Packaging That Displays Your Product
Переглядів 2,2 тис.3 роки тому
Clear Packaging That Displays Your Product
This is the Holy Grail of Packaging: Glenmorangie Highland Single Malt Scotch Whiskey
Переглядів 17 тис.3 роки тому
This is the Holy Grail of Packaging: Glenmorangie Highland Single Malt Scotch Whiskey
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Переглядів 4,3 тис.3 роки тому
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Переглядів 8983 роки тому
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Переглядів 90 тис.3 роки тому
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This is a Revolutionary Packaging Design: SEED Probiotics Minimalist and Sustainable Approach
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КОМЕНТАРІ

  • @Kevinabreu
    @Kevinabreu 16 днів тому

    Great, informative vid, thank you!

  • @The.Free.Minded
    @The.Free.Minded Місяць тому

    Why don’t yall upload anymore❓

  • @Weaklings911
    @Weaklings911 2 місяці тому

    Can we purchase it? What about price of delivery in India?

  • @amadine770
    @amadine770 2 місяці тому

    It may come as a surprise to many but the beverage alcohol and tobacco industries especially cigar packaging have had the best and most beautiful labels and packaging to behold.

  • @QingdaoSantePackingCo.Ltd.
    @QingdaoSantePackingCo.Ltd. 2 місяці тому

    Hello, everyone. I am Lynn Zou from China. I'm Qingdao Sante Packaging Manufacture, providing high quality products with competitive price. We can customize exquisite packaging bags or boxes with your own logo. Any questions, pls feel free to contact me. Thank you~

  • @lilmayo1647
    @lilmayo1647 2 місяці тому

    Very nice points about presenting to stand out from competitors! Thanks

  • @i-kill-red-dots3736
    @i-kill-red-dots3736 2 місяці тому

    Budget 😂😂😂😂😂😂

  • @eplanti
    @eplanti 3 місяці тому

    lmao... imagine having a box that costs as much as the materials for your product

  • @gustavokikemachado
    @gustavokikemachado 3 місяці тому

    Bla bla bla

  • @wyattl.1370
    @wyattl.1370 4 місяці тому

    They are selling big boxes of refills in cardboard packaging to avoid stacking too many tins too.

  • @jorgeolazo5427
    @jorgeolazo5427 5 місяців тому

    Aera created, 2 packagings structures , 1 was for retail and the 2nd one for e-tail. The one for retails has nicer features because it will be competing in the shelf with other products, the packaging for the e- tail version doesn’t compete with other product the main purpose is complete the distribution. Other opportunity to reduce the cost of collaterals or user guides is to add a QR code that links the user to product website so they can see the product operation instructions or videos

  • @한울상사-대한민국대
    @한울상사-대한민국대 5 місяців тому

    Good design! Possible to purchase diecut layout?

  • @cameronthorby5799
    @cameronthorby5799 5 місяців тому

    Isn't that foam recyclable?

  • @cameronthorby5799
    @cameronthorby5799 5 місяців тому

    Do companies typically ship these in bland, unmarked cardboard boxes?

  • @4rjohny5
    @4rjohny5 6 місяців тому

    Love this Paul! But is there a follow up video where you show how to make the iPhone-like packaging and which factories you recommend that do this kind of thing?

  • @randomstuffz365
    @randomstuffz365 7 місяців тому

    What are Apple's Packaging sorces and parter ?

  • @TxGirl_ty
    @TxGirl_ty 7 місяців тому

    That packaging is amazing

  • @georgesakkas8894
    @georgesakkas8894 7 місяців тому

    Where can we find a company to make boxes like this ?

  • @Ma-pz5kl
    @Ma-pz5kl 8 місяців тому

    80 cts. i don t think so. it is over ingeneered....we dont even talk about the environement......looks nice but..that is it.

  • @MrSparkums
    @MrSparkums 9 місяців тому

    Are these style of boxes typically manufactured overseas, or is something say, 25% as fancy available from a US supplier in a similar $ range? I am developing a brand product line and researching packaging for 1 particular product. Maybe I'll email when I am further along.. Any feedback would be appreciated, thanks..

  • @CNC-Screen-Printing-Machine
    @CNC-Screen-Printing-Machine 9 місяців тому

    nice bottle

  • @AtilaOzdemir
    @AtilaOzdemir 10 місяців тому

    You talked tooooo much but say a fewwwww things!

  • @sudan47
    @sudan47 10 місяців тому

    Great packaging and branding is so vital to attract customers.

  • @VinylPanda-NaturallyClean
    @VinylPanda-NaturallyClean 11 місяців тому

    You pronounce it badly. Ee-kay-ah

  • @melikekulaksz4772
    @melikekulaksz4772 11 місяців тому

    Make this colgate it s been 3 years

  • @jackpurdoneverydayzero
    @jackpurdoneverydayzero Рік тому

    Great channel man. Awesome stuff

  • @jfbaro2
    @jfbaro2 Рік тому

    I wish I could afford hiring you!

  • @TheCurlPapi
    @TheCurlPapi Рік тому

    Would love to send my product for a review of the packaging 😅

  • @RichSilverX
    @RichSilverX Рік тому

    You might have mention this, but I suspect they changed to more environmentally friendly packaging to please their customers. Another assumption I would have is that a high percentage of people who use air diffusers also "care about the environment" and prefer easy to recycle packaging that didn't create a lot of waste in the production process.

  • @3iu0wmxxpxyn8
    @3iu0wmxxpxyn8 Рік тому

    I hate this case opening so i must all the way down dive to get how in Earth you know its there like no way to open with no cut opening also u got sub, its 13 iphone my

  • @acustombox
    @acustombox Рік тому

    A Custom Boxes Custom Packaging Company provides all Custom Boxes In a Low Budget as Your Demand

  • @sheltonbelasco6719
    @sheltonbelasco6719 Рік тому

    WOW! WOW! this is channel is great with knowledge and wisdom. Looking to start small packaging business from home, question do you print on tissue like paper for gift wrapping items inside and also the method?

  • @ChristeddyParapat1
    @ChristeddyParapat1 Рік тому

    Awesome. Thank you.

  • @ak42-0
    @ak42-0 Рік тому

    Great video, thanks! I agree on most of your points. Would love to see more of these videos!

  • @pascalbruyere7108
    @pascalbruyere7108 Рік тому

    I think that it does look like it is plastic and not recyclable and not sustainable. Last time i bought an iPhone I put the box in the trash, not paper recycling. I don’t think it is a good choice from Apple. They need something that looks more recyclable, cheaper and environmentally friendly, certainly not white but brown, ie no chemical treatments.

  • @ambermaddox19
    @ambermaddox19 Рік тому

    I love the thing where he said if Apple can make a toothbrush. Maybe he should look up Apple toothbrush because Colgate and Apple a couple years ago merged in together and made a toothbrush unfortunately, they no longer make that toothbrush.

  • @edu-ow6bh
    @edu-ow6bh Рік тому

    Dude you deserve 200K subs for this kind of quality. It's absolutely criminal.

  • @RemoteHealingTherapies
    @RemoteHealingTherapies Рік тому

    As a start up, cost matters but maybe that’s where the the packaging evolves as the business grows ? Thoughts? Great video. Thanks!

  • @jonathanfratti6029
    @jonathanfratti6029 Рік тому

    Designed this packaging a few years back glad the intent resonated! Awesome breakdown and appreciate the kind words, a lot of interesting tech went into making those parts. Major kudos on the price estimate you're absolutely in the ballpark.

  • @ericbice777
    @ericbice777 Рік тому

    I need help sourcing and designing this type of box for my products. How can I get your help?

  • @Marylandterpenes831
    @Marylandterpenes831 Рік тому

    Wonder if Hashbar ever got they’re pieces back!?

  • @areseses1773
    @areseses1773 Рік тому

    Wow so wonderful , and inovattive idea , those are very informative videos which I needed . I would love to know where can we order those boxes for that cost! THANK YOU❤

  • @j_freed
    @j_freed Рік тому

    What I'm getting is this is really hard to source!

  • @topfeelpackco.ltd.6353
    @topfeelpackco.ltd.6353 Рік тому

    Gorgeous!

  • @grassytramtracks
    @grassytramtracks Рік тому

    And amongst the worst are those nets for fruits like oranges. The mesh could hurt animals, it can't be recycled and it doesn't even achieve anything. It's a total waste

  • @rises889
    @rises889 Рік тому

    hehe, yet the classical one is much cooler cause of that gold strip that makes all the design pop up :P

  • @mynaturalperfume828
    @mynaturalperfume828 Рік тому

    Great advice! Psychgraphics, believes and values 💕❤️

  • @bluetifuldesign
    @bluetifuldesign Рік тому

    Great breakdown of the packaging. What qty are we talking about with the pricing given? Thank you.

    • @user-has-left
      @user-has-left 8 місяців тому

      Good question, at that price the MOQ would have to be in the thousands.

  • @sydneybencriscutto5086
    @sydneybencriscutto5086 Рік тому

    Love your content man!! I started selling products last year and have grown obsessed with the packaging side of things.

  • @jag5798
    @jag5798 Рік тому

    I like the tin, as where boxes for bandaids falls apart when stocked at home. I can reuse the tin and its decorative.