Tracy Harmoush : What They Don't Tell Us Podcast
Tracy Harmoush : What They Don't Tell Us Podcast
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The Secret Behind Building a Billion Dollar Empire | Toufic Kreidieh
Description
Joining us today is Toufic Kreidieh, a visionary entrepreneur and co-founder of BFL Group, a billion-dollar retail empire revolutionizing access to luxury brands. Born during Lebanon’s civil war and shaped by a childhood of resilience and ambition, Toufic’s journey from a 12-year-old delivery boy to leading one of the region’s most successful retail ventures is nothing short of extraordinary.
In this episode, Toufic takes us through the pivotal moments that defined his path, from launching his first store with just $10,000 in a Beirut garage to expanding globally with a $1.2 billion valuation. He reflects on the challenges of building consumer trust, navigating cultural diversity, and embracing digital transformation in a rapidly changing market. Toufic also shares his philosophy on leadership, the importance of empowering employees, and how the UAE’s supportive business environment played a critical role in his success.
This conversation offers a rare glimpse into the mindset of a true disruptor and provides invaluable lessons on resilience, innovation, and creating a legacy that inspires future generations.
Timestamps
00:00 Early life during the Lebanese Civil War
01:37 Starting work at 12 and education journey
02:58 First job in Saudi Arabia and move to UAE
04:11 Career growth to general manager and entrepreneurship
05:09 Founding BFL with $10K in Lebanon
06:26 Business model and market disruption
09:34 Overcoming challenges in consumer trust
10:52 Expansion to UAE and GCC growth
11:58 Selling BFL Equity: 35% for $360M and global recognition
12:44 Scaling across GCC and into Southeast Asia
14:13 Organic growth and reinvestment philosophy
15:19 Choosing debt over equity for growth
17:42 Leadership, legacy, and empowering employees
20:26 Overcoming micromanagement as a leader
24:58 Leadership and work-life balance challenges
25:29 Growth strategy for new businesses (Mama Booza case)
28:01 Resilience and belief in entrepreneurial vision
31:05 UAE support and ease of doing business
34:23 Balancing career with personal life
37:11 Tough leadership decisions and team morale
40:41 Regrets and embracing digital transformation
43:08 Using personal and corporate social media for growth
46:17 Promoting intrapreneurship and internal leadership
48:14 Leadership succession and internal talent development
51:14 Southeast Asia expansion: Localization and digital focus
53:03 Managing cultural diversity and unified values
54:30 Defining success: Legacy and societal impact
56:02 Mentoring and giving back to the next generation
57:06 Lessons on success: Perseverance and learning from mistakes
Catch other episodes here:
www.youtube.com/@TracyHarmoush
Follow me here:
X | / tracyharmoush
Instagram | / tracyharmoush
TikTok | / tracyharmoush
LinkedIn | / tracy-harmoush-96445724
Website: www.un-traceable.com
Переглядів: 2 164

Відео

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КОМЕНТАРІ

  • @JuanGomez-ss4lc
    @JuanGomez-ss4lc 2 дні тому

    He's just creepy

  • @rumbamay1054
    @rumbamay1054 8 днів тому

    Nervous smiles...

  • @kelrassi
    @kelrassi 9 днів тому

    $1.2Billion with a B....congrats.

  • @Beriabi
    @Beriabi 9 днів тому

    What a disgusting host- emboldening this narcissist.

  • @Beriabi
    @Beriabi 9 днів тому

    A narcissist never admits his mistakes. He was in love with the Indian woman while married. Period.

  • @Annette941
    @Annette941 10 днів тому

    This is one of the most empowering podcast I ever listened to. Lots of good advice by the guest and she has worked very hard on herself and it shows.

  • @Deadly_world1
    @Deadly_world1 13 днів тому

    ياخي ايش البرووود هذا

  • @Deadly_world1
    @Deadly_world1 13 днів тому

    ياسلام على حب

  • @RndZApprox
    @RndZApprox 14 днів тому

    A host pronounced his last name wrong, and a guest didnt correct her.

  • @sajcooks2828
    @sajcooks2828 15 днів тому

  • @sajcooks2828
    @sajcooks2828 15 днів тому

    Very informative video thank you

  • @peaceforall2761
    @peaceforall2761 15 днів тому

    I let them remove parts of my body and regret it because I didn't know any better.

  • @MohammedFouadHaddad
    @MohammedFouadHaddad 16 днів тому

    a great podcast from you , hearing the struggle and joy at the same time , gives a relief to us trying out our own path in this difficult and easy time .

  • @frankklever5950
    @frankklever5950 16 днів тому

    Im so glad people that really care are still with us!!! Thanks

  • @emileeid6347
    @emileeid6347 17 днів тому

    Great Podcast ❤❤

  • @jedidjab4346
    @jedidjab4346 19 днів тому

    That belly laugh seems forced

  • @nabeelkhawajahthinks
    @nabeelkhawajahthinks 21 день тому

    Host should ask straight questions what people are asking & khalid should have given straight answers coz he have followers who are looking for facts.... but still its his choice to talk or not.

  • @cebuanamomlivingincanada9501
    @cebuanamomlivingincanada9501 22 дні тому

    This is a waste for an interview 😅😂

  • @freespiritdamsel
    @freespiritdamsel 22 дні тому

    To be honest, I’ve felt from time to time that there is something disharmonious about Khalid and Salama. They themselves mentioned they had issues before and almost divorced twice. There are moments when I can sense Salama has checked out and Khalid is just more focused on the online aspect of their relationship. I was shocked to find out they’ve divorced but I am not surprised

  • @DevaJoho-z7v
    @DevaJoho-z7v 25 днів тому

    ✨Maha 🎙️™️✨

  • @DevaJoho-z7v
    @DevaJoho-z7v 26 днів тому

    🎼Nicely done subtle jawa🙏✨

  • @ashtaws
    @ashtaws 26 днів тому

    This man is a disgusting lying cheating narcissist

  • @DevaJoho-z7v
    @DevaJoho-z7v 26 днів тому

    👰⭐🎙️💕👰

  • @happylife5654
    @happylife5654 27 днів тому

    The first sum up minutes are non sense. People who have obesity indeed don't exercise. Stop insulting people who do exercise and changed their lifestyle because yourself refused to do it.

  • @essaypalmer5325
    @essaypalmer5325 28 днів тому

    Why did you get divorced? None of them have said anything despite the numerous interviews

  • @ffdiary4623
    @ffdiary4623 Місяць тому

    He got some drake accents too ❤

  • @sophosbeasan1
    @sophosbeasan1 Місяць тому

    The most absurd comment. The truth is boring. Are you being honest and truthful?

  • @azeza777
    @azeza777 Місяць тому

    love salama ❤

  • @mozaalali6131
    @mozaalali6131 Місяць тому

    😢😂

  • @shannettecase2467
    @shannettecase2467 Місяць тому

    I am sorry to hear this i always love them both. We all have to understand that people and times change.i wish both a great life and the kids.❤❤❤

  • @Rabiajungtherealtor
    @Rabiajungtherealtor Місяць тому

    Highly recommended this podcast it will change the way you see the world thanks beautiful for all the best content we can get from the mentors around the globe beat of luck and best wishes for you and team from Pakistan 🇵🇰

  • @EduardoBURGOSRODRIGUEZ-r7f
    @EduardoBURGOSRODRIGUEZ-r7f Місяць тому

    Lying of course😮 Hope Boys never see this BS!

  • @kirstengoljar_
    @kirstengoljar_ Місяць тому

    beautifully spoken x

  • @glamorousbeautybar354
    @glamorousbeautybar354 Місяць тому

    6 mins into this I found it boring switched off

  • @lashgalore1643
    @lashgalore1643 Місяць тому

    I have never skipped an interview so much before! The interviewer didn't ask good questions and he was just going around in circles and said nothing to solid

  • @lashgalore1643
    @lashgalore1643 Місяць тому

    I have never skipped an interview so much before! The interviewer didn't ask good questions and he was just going around in circles and said nothing to solid

  • @lashgalore1643
    @lashgalore1643 Місяць тому

    That laughter was so cringe

  • @Momo9500-i4b
    @Momo9500-i4b Місяць тому

    Pathetic interview- both are awful

  • @Momo9500-i4b
    @Momo9500-i4b Місяць тому

    So…. Basically this interview was a big waste of time because he said … nothing. Yawn

  • @bxxmb80
    @bxxmb80 Місяць тому

    He's being fake.. Him grimmnning and laughing are disgusting, I feel sorry for his boys watching this

  • @bxxmb80
    @bxxmb80 Місяць тому

    Why is he laughing as if it's so hilarious..

  • @yolycastro2633
    @yolycastro2633 Місяць тому

    I will click on that.....the truth is not boring for me.

  • @Rolo_Bambino
    @Rolo_Bambino Місяць тому

    Im in my late 20s thanks for the game Tracy mama ☺️🙏💯🙈

  • @chrisdaldy-rowe4978
    @chrisdaldy-rowe4978 Місяць тому

    If Paul was more like RIDDIC, he would have choked the cat out & befriended it so they were a team!!!!!

  • @sarahthomas2922
    @sarahthomas2922 Місяць тому

    Its quite simple really, low level men fall in love with women who dress and act like pr*stitutes aka sl*ts. Lust won. He saw the way she flaunts her, body she said a few sweet words and he gave in. What a simple-minded creature.

  • @abcdefghi330
    @abcdefghi330 Місяць тому

    I always respected and loved him until I watched this interview 😢💔

  • @abcdefghi330
    @abcdefghi330 Місяць тому

    Honestly, there won't ever be a divorce mutual or peaceful. One of the partners who invested relatively more emotion and love into the relationship were left destroyed, while the other moves on easily 😢💔May Allah heal such broken hearts in divorces🙇‍♀️😢

  • @abcdefghi330
    @abcdefghi330 Місяць тому

    It feels heartbreaking 💔to realise that, Salama watched this interview on UA-cam just like one of us now 😢

  • @ayachaouche3524
    @ayachaouche3524 Місяць тому

    Confidence equal to mindset

  • @shyletlupa5453
    @shyletlupa5453 Місяць тому

    If he can leave his Wife who helped him to success and gave him 2 beautiful kids how can he not do it to this new one. He's better off single than married cause he's just not ready fame got to him now he doesn't know how to separate fame and daily time