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Why is Costco’s chicken so cheap? The short answer is because the company is losing money on it. And the company sells millions of these chickens every year, to the extent that the loss could at some point reach 30 to 40 million dollars, according to its CFO.
Costco chicken is a great example of the loss leader pricing strategy; and in this video, we’re going to find out how this loss leader actually serves the company in 2 different ways, and how it fits into Costco's strategy.
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