Відео

Thank you so much for the comment about wearing things we like, even if we’re feeling body conscious. I needed to hear it!

Lovely.

Hey, what size is the jumper?x

Your voice is so calming and not pushy at all thank you ❤

I love this video so much. So many gorgeous outfits that really show how hard a well-chosen garment can work in a well-curated wardrobe.

For a very long time, I was on the hunt for "the perfect" cable knit jumper. I really tried to find it secondhand. I thought I would find a lot to choose from but searched for so long with no success. So when I finally found one that was slightly close to what I imagined, I bought it because I was afraid what if I won't find any better? Shopping secondhand I often feel that fomo... So over the last two years I bought several cream cable knits that are almost there but still neither of them are "perfect". I don't want to get rid of the "almost right" ones so I wear those because I like the cream cable knit look so much! And also I don't want to be wasteful. But still if I found "the perfect" cable knit, I would be afraid that it would wear out quicker if I wore it all the time, so I would still keep one or two of the not perfect ones to wear on rotation. Does it make any sence? 🫣 What would be your suggestion for this situation?

I love buying duplicates. Currently I have very refined style uniform that feels like “me” that I wear everyday apart from special occasions. I do wear different jackets and coats depending on weather conditions and different shoes. Buying duplicates is extremely useful because clothes gets worn out very quickly if you wear it this often. Wish I bought more of my favourite jeans as sadly they are not available anymore even second hand.

I have to disagree. I like to wear certainly styles and colours and don’t want a wardrobe full of different colours and styles that don’t go together. Its a nightmare finding jeans that even fit so when I find a good pair I get 2 or 3. I still only have a very small wardrobe of items and I don’t have to waste time thinking about items

I guess it’s all about knowing what works for you. I’m petite, and I have real trouble finding long sleeved t shirts which fit properly - but they’re part of my basic outfit formula so I do buy several the same when I find them. I don’t want multiples of more occasionally used items, though.

My wardrobe is quite minimal but if I like an item, I ALWAYS buy a dupe of it, but in another colour. Generally one is a dark neutral, while the other is a bright, or a light neutral. This makes mixing and matching really easy - if I know a top in x colour goes with my trousers, I know that the same top in y colour will also work. I do have some accidental duplicates - I found the perfect trouser and bought it in navy, but then found I preferred it in black. I pensioned off the navy ones for rambling/gardening.

I find it hard when I love a certain dress or skirt I buy two sometimes in case I can’t get them again 🤍

This is a challenging subject. On the one hand. If you know what you like and buy multiples, it’s logical because it’s exactly what you wear all the time. On the other hand too many of the same is true that it will seem like it’s the same but that’s uniform dressing. It’s better than buying into trends. That’s more wasteful because it’s usually less likely they’ll be worn. I’m pro duplicates.

Your cream jumpers are so diferent. The pattern. The fit. The purpose.

I do that on purpose. It works for me. If a trousers or jumpers or shirts work on perfection and fit amazing i buy them on diferent colours or duplicates.

I'm okay with having duplicates in different colours if it's something that is a part of my style uniform like relaxed a button down shirt. I have three of the same shirt in different colours and I have worn them between 29 and 72 times and still love wearing them. On the other hand I have three pairs of the same shorts in different colours and I don't wear shorts that often, so that definitely is excessive. If it's something I wear very often, and they give different vibes I'm okay with buying duplicates but if it's something I rarely reach for, it's not worth it to me.

It's so hard to be aware of the habit of buying iterations of the same items. I guess we "like what we like" and are drawn to it. I've tried no spending periods this year to help with this.

What a coincidence as I just bought another sweatshirt I don’t need because it is off-the-shoulder and I don’t have anything off the shoulder. But I’m trying really hard to not buy another, even though there’s this cute Berkley Uni jumper I want.

I'm so glad you've covered this topic. I am a nightmare for buying dupilcates. I have been known to buy 10+ of the same basic top as I've seen it on sale and consider it so versatile and such a staple that I couldn't resist. I do think that this is a mental health issue for me, and I want to stop doing it as I have too many multiple items that are the same (or similar like different colour). My wardrobe is busting, and I inevitability can not wear all of my items. I usually go off them before too long as I change my style regularly, too. Does anyone else have the same problem?

I was noticing recently that a lot of my tops are in the white to cream range. For me it's not an issue because a lot of the pants I wear are rather colorful.And this is the perfect color for them, in my opinion. So for reference, I have a lot of olive green pants and burgundy. Those happen to be some very different colors.But to me, cream is the ideal color for each of them. This makes putting together outfits effortless. I have my entire wardrobe catalogued on a digital wardrobe. The one I use is open wardrobe, and I love it! It makes it so much easier to see what I already have.And what is missing if I am out shopping. Even if i'm shopping online, I don't have to go dig through everything to figure it out. Really to me, it's a matter of preference. Having very similar pieces could be a huge help for somebody that doesn't really crave variety. Other people might get pretty bored. Another thing to consider is how often the person does laundry. This applies to the whole wardrobe.Of course, but it does matter depending on how often you need a specific top. I recently made the bold decision to start doing laundry only every two weeks! 😅 i had to buy more clothes because I wouldn't have been able to make it that long otherwise. It's just a time thing for me, and I would rather just do it all at once occasionally. Of course, if you are a minimalist, that wouldn't be acceptable.

I’d love to hear your thoughts on this topic. Do you buy duplicate items, and if so, why? ✨

Adding a scarf or collar out of the crewneck would make it go even further.

Where is the black skirt from ? :D

The brown cardi looks a little tight on you, maybe next size up so there's no gap between the buttons

Love the long skinny scarves you wore in this video. Didn't like the long patterned cardigans or the oily-looking green trench. Loved the trainers with slouchy trousers look. Thank you Gemma

Heyy. Loved the video, since im also trying to do a no buy year. I was wondering if you could do a video about what you mentioned: it is still me, if i have new clothes or not. I think that I personally constantly chase the fantasy self by buying new clothes and changing "personal" style every year. Could you do a video about how to really know and love yourself without any external components? It would be so helpful ❤❤

nice outfits! i think the olive and black pants don’t work. black makes the brighter colors look off - a pant in the color of your blazer might work better - black is harder to style than people think. I also think having a purse that matches your hair color would be stunning. Black is not the only way ❤

I like it!! With most capsule wardrobes I see the outfits looking too similar that it would seem like you're wearing the same thing everyday. But the clever way you use colour really makes each of these outfits look very different that you don't realize it's a capsule wardrobe.

🔝🔝🔝🔝🔝

Where is your long brown short from? ❤

Shopping on one day per week (i.e. every weekend) would give you 85%...

How do you get food without shopping?

Love your videos! Could you please let me know who makes the leopard blazer. Thanks

I tried no buy this year but realised how the idea of NO actually made it more tempting, limiting and caused more guilt. So next year I’m doing a ONLY BUY year and the few things there are items that will constantly need replacing, underwear, skincare. I also store all my clothes for all year together. Especially since in the U.K. it’s mostly Spring all year (mild, wet)

Good tips, thank you😊

I sort my wardrobe two seasons at once because of the weather. I also shop for what ' I need not what I want'. I make a list & find I cross things off it. You've done well ❤😊

❤❤❤❤❤❤ lovelyy red lispstick🔝🔝🔝🔝🔝

Hi, as this is not a 100% no buy video, can you show what you did buy? Also did you get free items from brands you were promoting ?

Nice video. You should always aim for Fall collors, cuz you're noticably a Fall colortype!

Welcome back (or welcome) to another video, I hope some of todays tips can be useful to help elevate your outfits without having to go shopping ❤ However, if you are looking to shop from Italo jewelry don’t forget to use my discount code 20GEMMA 💍 bit.ly/3NfQWoD

Perfect with the view: I’m at 90% and if I was a student, that’s a pretty good grade. Great way to look at it 😊

Thank you for this great video. I was wondering whether your collaborations affected your no-buy year and if yes, how? I mean if you get some clothes gifted or especially if you get to choose the items beforehand, if might feel like shopping to you and because of that it's easier not to shop your regular way. I would be very interested to hear about your thoughts on that. Thanks!

How itchy is it?

The average height for a woman globally is 5”3. 5”5 is not on the shorter side of average…it’s actually on the higher side of average, if not above average height. Just because most women in fashion are 5”8+ doesn’t mean that’s a representation of the actual general population 😂 sorry that’s so technical but 5”5 being called petite is simply not accurate

Congratulations!! Can't wait to see how the future unfolds! :)

I’m coming to the end of month 2 of a no-buy year. I love listening to your thoughts and reflections and I often write them down for myself and come back to them when I need motivation and perspective. Thanks so much!

Well done, Gemma! I love this idea of seasonal no buys. It's sort of how I approach my wardrobe. I try to sew or refashion a garment each month so that takes care of a lot of my needs. I'm even working on a slouchy suede bag. But I will say that I think about fashion A LOT. It's so enjoyable! It sure makes it hard to resist the urge to buy. I'm thankful for you & the many other lovely slow fashion UA-camrs. I've learned lots of helpful strategies to evaluate what to bring in and when to take a pass.

I’m starting my No Buy challenge this month. It’s a sort of warm-up, if you will, to having a full year of No Buy for 2025. I have a red light vs. green light list of what I’m allowed to purchase, with the green light being essentials or items to replace, and the red light being no jewelry, clothes, or makeup, for example. Thank you for sharing your journey with us and I’m feeling excited to join the challenge and see what I learn from this experience!

Convince yourself to buy though?

🖤

I just wrapped up my first month of my no-buy. I’m having more fun than ever putting outfits together. I also realize just how much clothing, shoes and handbags I have. Pretty sure I could go for the next several years without needing to buy anything. For now the goal is to make it to the end of this year. I’m determined to prove to myself that I can do it.