How a New Jersey Family Grows and Sells Yuzu to Michelin-Starred Restaurants - Vendors
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- Опубліковано 15 чер 2024
- After falling in love with the flavor of yuzu, Vivek and Seema decided to grow their own in New Jersey. Now, with help from their daughter Simran, the family has a full-on yuzu and citrus farm. While many of their rare fruits are available year-round, yuzu is only available August through November. Today, their business, Bhumi Growers, is one of the preferred yuzu and rare citrus vendors for top NYC restaurants like Masa and Gabriel Kreuther, and Elements in New Jersey.
Credits:
Producers: McGraw Wolfman, Connor Reid, Daniel Geneen
Director/ Camera: Connor Reid, Daniel Geneen
Editor: Daniel Geneen
Executive Producer: Stephen Pelletteri
Development Producer: McGraw Wolfman
Coordinating Producer: Stefania Orrù
Audience Engagement: Daniel Geneen, Terri Ciccone
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For more episodes of 'Vendors,' click here: trib.al/ZhdcM0z
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For more info on the farm, follow the team instagram.com/yuzu_lemons/
What a beautiful story🥀🕊
These videos are great. I'll be binge watching "So Expensive," Eater, and Vox for the next four days. PRAISE THE CONTENT
Nice vid and people obviously that girl going to Ag University. I guess it goes for $20/lb wholesale. Thats a lot of work for small 3 person wonder how many lbs they produce
Do they sell whole trees? I would love to purchase one for personal use
hello, as a grafter i can say your daughter make an excellent work and yuzu quality is very good : congratulations and good luck
I'm more impressed with the daughter shes young but still has intrest at the same level or more then parents .....she clearly has a gift . Her farther was wise not to interfere
Amazing parenting!!
than*
No doubt.
It's beautiful and awesome to see young people interested in non typical activities
@@adelnoppert370 you saw then but not "farther" 😵✌😁
This is the most adorable couple I have ever seen.
Their so chill but dedicated at the same time it's insane.
They are educated, focused and professional. The daughter can't lose because of the way mom and dad are. They learned from their parents. You can be focused and still laugh and love.
They’re amazing, I wish I had parents like them.
Mad chemistry
I could not agree more - I'm glad that I observed the family's attitude towards each other, as well (I was wondering if others felt the same way about this family, but I was validated)
They seem to have so much respect for each other (some, men seem to think of the wife as just a sex object and servant/ narcissist supply to the male, and family)
If a family does not work together, it is a gift that's thrown away! 😥
05:52 That low key smile of pride when dad says that she’s so good!
Adorable.
Always amazed by they passion, being an Indian, living in the America and learn to grow Japanese product, so multicultural
🔥
🔥🔥, I could not agree more brother
Lmao, right??? I love it!
they should try calamansi (if they havent already)
Here in India their passion is overshadowed with corruption.
Their energy, passion is on another level. You can tell from their delivery. Wow.
And this nonsense went on for 12 years. 3:07. Why would u use that word when u love what u do?
@@TheSoundbar it was a joke
@@dannydo6681 I don't care how much I love something, if its taking 12 years for it show "fruit" (the literal meaning of 'fruits of our labors') then I will probably be pissed. Especially if I really want it, but its not happening.
@@TheSoundbar all the more reason to acknowledge their energy and passion. ‘Nonsense’ was just a joke, if your committed to something for 12 years !! then they must really love what they do because if they didn’t they would’ve quit.
@@shue2526 i think ur right :)
Indians growing Japanese citrus in the US..
That's America baby!
dont forget the chef and the type of food he was cooking and the daughters interest in grafting
*Mr Worldwide*
Indians in the US growing a Chinese citrus that came through Japan.
Legal immigration. It's catching on..
What a great patience from them! Yuzu is known to glow so slowly.
There is a Japanese old saying: "peaches and chestnuts take 3 years, persimmons take 8, and stupid Yuzu takes 18"
The most important sentence of this video: "You don't have the time that you think you do!"
Pretty pointless sentence. The way society is structured to take away your time. The farming of your time is the issue.
@@1014p You choose what you do with that time, not society
@@mayflower2314 it is society, if you dont use it the way it wants your gonna end up on the street that is unless you have abided by it enough to rebel against it
The daughter is so inspiring. Passion is so infectious.
Well that escalated quickly. Turned into a Master Class.
@@dhiren_dev lmao...many Indian conservative girls I know have some moustache 😂
@@dhiren_dev Lol stop bullying the kid
The daughter definitely steals the show here. How awesome is she...
I'm really impressed by the daughter's excitement for grafting. It is an art and important knowledge that needs to be passed on to younger generation. I started planting citrus from seed, but also started grafting to speed up plant production. Everyone should learn to grow food for themselves. This year really showed me that.
I love how Eater showed us how all the buyers used the citrus and their faces showed how much they love it.
"Survival of the fittest, that's how it works in citrus" This man really is the *YUZU* *DON*
Whoa his daughter is like a scientist with these hybrid trees, amazing!
Lol you look like Greta hahaha HOW DARE YOU!!!!!!
When he said his daughter was the grafting expert, I wasn't expecting her to be so young! Her knowledge and expertise is INCREDIBLE
I couldn't imagine being an empowered kid like her.
I was used to sit down, shut up and only speak up after you have a degree.
What would have happened to you if you flunked out of college. They cut out your tongue?
@@thereissomecoolstuff i was too poor to think about college.
But my parents earned too much for me to get any aid because California.
@@SamP0rterBridges I thought your comment was unique. I'm a little hung up on classism at the moment. I like and celebrate everybody regardless of income or education. I share a similar experience. Prop 13 got me in the community colleges for free and helped me find my career.
@@thereissomecoolstuff actually you sound patronizing af.
@@namedrop721 how is that Jordan? I don't agree. What made me comment was the OP stating he wasn't allowed a voice until he got a degree. There are people just like you out there that think they are superior because of a piece of paper or money, wokeness or some other BS. Patronizing? FU! Celebrate everyone, especially those very different from you. Glad you can read my mind and intent. AH.
what a beautiful family-huge respect to the father for the confidence and trust he puts in his daughter in the grafting process, you can see how good it makes her feel to hear him brag about her, dads everywhere take note👏🏻
I love this family. They have this energy to them.
That amount of passion for a fruit will obviously bring them success
My wife, who's Japanese, makes wonderful New Year's food every year. Apparently, there's a super short window of time when yuzu is available in our area in San Francisco. She literally bolts for the door when she gets a notification from a Japanese supermarket.
How much are they a pound there if you don’t mind me asking ?
@@mr.unknowncali-life9350 Oh, wow, sorry, I just noticed that I hadn't answered your question. I'll ask my wife this evening.
@@mattlyons3959 You're right Matt, I should give it a try. I live near the very top of one of SF's hills notorious for cold fog at night, so I'm not sure if it will work. Although, I do know some people down the hill a little bit who are pretty successful growing Myers lemons.
@@sparkeyjones6261 I can get yuzu and Meyer lemons , from the Central Valley California
@@mr.unknowncali-life9350 Sure, that's probably where they're all grown, regardless of where they're sold here in CA.
The passion and dedication of this family is astonishing.
That girl is going to be Dr. Yuzu
This couples perspective and approach feels so real and relatable. Hard work, family, passion, ingenuity, patience and success. Would love to see more of small scale unique food business
This couple is everything they're so adorable and you can tell they have nothing but passion for the food they grow. Amazing!
Eater is officially one of my top favorite channels. The content is just mind blowing to me
Same, I just discovered it. Kind of like all those chefs table and street food shows on Netflix but a little less sappy and more about the food itself, I’m learning so much
Been following eater for a couple of years now and their content just gets better and better, absolutely love all of these series that highlight chefs and vendors many may not know about.
People always complain high end restaurants charge obscene prices but they don't know what goes into each ingredient and where they come from. Food at this level is like art to be appreciated not for consumption when ur hungry.
Agree. It drives me crazy when people say "I can't believe they charge $100 for that"
That's utter nonsense. You can make that argument for any number of ingredients, even mass produced ones.
@@smellypatel5272 yeah. But things that are mass produced bring down the price. If they were at a commercial scale like most other citrus it would cost less. Its simple economics.
@@smellypatel5272my point is they are using ingredients which cannot be mass produced and maintain the same quality. That's why they are charged higher. And on the flipside the same reason why McDonald's can sell burgers for $1.
Perfect representation of an immigrant in America, finding their passion. Love this on so many levels.
Legal immigrant. I agree with your statement.
I hope you guys will continue to be successful
Love from Japan
These guys are so cute! It's a crazy idea and yet their making it happen so professionally. And the daughter is like a bud that sprouted from their crazy idea and is taking the business to next level. We need more food producers like this.
So impressed with their daughter. She's so young and already grafting like a pro. My grandpa tried to teach me how to graft when I was younger but I dont have the "green touch"
This is great. I have yuzu trees on my land in Japan. I am surprised they have trees die in winter. Where I am we get lots of cold and snow and the trees have no problem. My neighbors don't harvest their trees so I collect lots for nothing. They just don't grow in Kochi, of course. Jam is great. Hot water, some honey and a bit of squeezed yuzu is a great and healthy winter drink!
"Lack of knowledge kept us going" - Best part of the video!
i once tried to grow a lemon tree here in cloudy pa, as soon as it flowered we got six inches of snow. makes you think how amazing their work is
This is how you get to succes. Not by following the money, but pushing for your passion(s) to come to fruition.
Wow, can’t believe how amazing these people are and I’m glad these chefs are experimenting more with fruits of other regions instead of the typical European/western ingredients
So much love between these two, and a shared passion for this project. I can feel it from here.
The couple seems like they struck a gold mine.
Hey Eater! Produce more video like this, it's great!
I love this couple. They exude joyfulness!
and inspiration..
Beautiful couple. Beautiful daughter. Love their passion and knowledge of the Yuzu. Its amazing to witness the father involve his daughter and then respect her interest and gift of grafting. Nurturing the next generation with love and honor.
I found it intriguing that their original plants and his wife shared similar fate with struggle and death. She shared on the 12th year, after they decided it would be the last year, the Yuzu finally produced blossoms and fruit. They seemed to get the message, "do or die."
Then later when she found out she had cancer and life is short, it gave her the motivation to seek out buyers of their Yuzu.
Truly amazing family!
I was impressed by the bud grafting.
I loved the way they talk, "without the knowledge that keeps us moving" funny but true
Palpable Passion. Wishing them the very best. One of the best eater videos for me. Great job at identifying and showcasing path breakers.
I love how passionate they are just to talk about it.
she’s SMART! i love how professional she is.
“This nonsense went on for 12 years” “The lack of knowledge kept us going... that was the key” LOLOL love this couple.
I have no intention of being able to own my own Yuzu fruit but as someone who wants more indoor plants but doesn’t want to spend money I am so angry at myself for the numerous times I have discarded various citrus seeds.... I don’t need the plants to bear fruit, I just want more green inside my house. Sigh, never too late I guess...
Oh and being Japanese this makes me so happy lol. Yuzu grows so easily and a naturally here in Tokyo - I see them in people’s yards and if I am lucky, I can pick some up that have fallen on the street away from the house. I personally actually prefer lemons (ack betraying my heritage lol) but I really like Yuzu too.
their daughter looks so younggggg imagine being a teenager but already smart as hell at their job
This is exactly what America is about, to accept anyones stupid idea, because damn, look at the smiles it brings. This is what makes America great.
Such a passionate and skilled family! They're really doing what they love, and the fact that their daughter feels the same is incredible. I wish them all the best and I hope to get the great priviledge to try a yuzu from their farm one day.
This was such a pleasant experience to see and watch. Thank you guys for this work
Gotta love the dedication ! Nice to see Chef Joe again too.
3:18 The lack of knowledge actually kept us going, that's what the key.
That's gonna be the quote of my life now.
I'm now struggle with keep things going so much T T
God bless you guys. Thank you for sharing such precious insights🙏
I just lost my job because of the pandemic, so I started a UA-cam cooking channel. Wish me luck!!!
Good luck !
it looks good so far 💗🙏
Good luck!
Subscribed! I wish you good luck and success with your endeavours 🙌🏽🌟
keep growing
Yuzu is such a prized possession. Love their passion for harvesting. I’d love to visit their farm👍🏻
I can see your daughter will carry in the family business. We all can see the passion in this family
I love this couple. They’re so adorable and funny.
This was beautiful. The family, the daughter, the passion, the growth. I really enjoyed this. The daughter is brilliant! She will do wonderful things
When he said tri-state area, my head immediately went to Phineas and Ferb
Is there always something in everyone’s life that appears out of nowhere causing them to strive for there dream?
*their
@@brianspilner6594 there*
@@user-ll4zh5dh7l it’s actually their dream, not there dream.
@@ALT-vz3jn it was a joke but I appreciate the concern
@@user-ll4zh5dh7l no, it wasn't a joke, you were just too stupid to know the difference. Be a man and own up to it.
Beautiful story. Love the couple even more. If yuzu had fans, this couple would be at the top of the list.
The dessert shown at the 2:00 minute mark looks sooo good👍
This is amazing! I wish the best for their family and business.
10:59 "Yuzu is the king of the citrus..."
Buddha's hand: "ok buddy, hold my lemon zest beer"
I visited a neighborhood exotic fruit nursery and came home with two 1 year old trees. It’s been two years. I take care of them hoping someday they will flower- it will be magical moment. There is so much to learn about your favorite fruit tree.
This daughter is so cool
What an amazing fruit, hats off to everybody in your family... a lot of dedication and hard work I’m sure.
I can just imaging the fragrance in that room, when their in bloom and bearing fruit.... ahhh bliss. 👍👍👍
I've been trying to find fresh yuzu in NYC and it's been nearly impossible. Hopefully this means I can finally get some!
You can actually order them - grown in the USA - at many grocery stores. Google:
Where to buy Asian Yuzu citrus near me "space ? Space" and click search. We can get them at a WalMart SuperCenter near Seattle or Uwajamia.
Many options out there.
Most any Pan-Asian produce market have them.
Mom grew up in Japan.
This fruit did not originate in Japan, but central China.
Google it, spend a few minutes on your research? You will be pleasantly surprised about how available they truly are, the history, origination, etc.
@@majoroldladyakamom6948 yeah but do they sell them fresh locally or just in certain locations?
Go to a area where it's mainly populated with Bangladeshi people like Jackson high area. You will find it in the Bangladeshi fruit and vegetable store.
We have some in Tulare county I can ship but no leafs.
We can sell by the pound has to be a order of 10-20 pound ship fedex thanks
"It is the lack of knowledge kept us going" loved this!
Sometimes, the less you know the better.
It really warms my heart to see such a knowledgeable and proficient young horticulturist!
Grafting and rooting have always fascinated me, since I was very young (around age 9?). She is definitely a major asset to the business!
Really enjoy the Vendors series 👍
Beautiful episode, just beautiful. Appreciation of an ingredient and how much work it goes into it and I got to go see a couple kitchen and a brewery. Just beautiful...
Loved this... especially as a native New Jerseyan.
I’ve always loved the vendor series, it shows how passionate they are and gave us an insight
Enterprise! On so many levels. Love your family.
That’s crazy. I have three LARGE Yuzu plants my late father planted 10 years ago. I never knew what they were until a chef came over and said I am sitting on a gold mine.
That's so awesome!
Bruh is very common in east Asian country... is like rare to see in the western country
Holy moly, all this for a Yuzu tree. I'm lucky, I live in Los Angeles, and our tree is doing fine. I now have a tree full of green Yuzu.
my family is from kochi and we always consumed a lot of yuzu in our life. so honored to learn yuzu is grown by these amazing people and loved by many
Beautiful film, love the way these people talk about their produce and see how proud they are. Also their daughter turned into a grafting expert.
Darn just realized theres a Yuzu tree in my backyard. Those weird lemons, so many seeds!!!
OMG!!!!!! ZA DUAGHTER IS SO IMPRESSIVE, I WISH MY SON WAS LIKE THIS OMG INSPIRING, WILL BE SHOWING TO MY CHILDREN!!!!!😄🥰😱😱😱😱
This has been by far, one of the best presentations of 2021. This family is just awesome 👏🏾 keep up the awesome job!
Loved watching the process from growing to plating!
The whole family are so inspiring. I love this now to try and find Yuzu in Australia lol
Wow your tenacity and resilience is very inspiring.
This spirit is what made and continues to make America 🇺🇸👏
I have one yuzu tree in the yard and it smells so great when it blooms. Can’t imagine how awesome it would smell in that greenhouse when all the buds bloom.
Wow! Their passion is admirable. Much success & long life. Now, I have to try Yuzu. :)
Wow, you can hear and feel the passion from them. They are amazing talkers for sure! Very inspirational.
This was soooooooo fascinating! I hope they continue to have a prosperous business. They are sooo passionate about yuzu & it’s so refreshing.
I LOOOOVE Yuzu! So this is such a gem to me!
This was so good to watch. Learnt a lot too
That, ladies and gentlemen, is a man that is truly happy with his life and utterly content. It's a real joy to behold.
What a heartwarming story. Thank you so much for sharing!
What a perfect image of the American Dream.
one of my favorite ways to use yuzu in japan is to slice it very thin and put it in honey. You can then use it for anything.
Aww this couple is really cute how they play off each other
I Love seeing these kind of stories! Full of passion and wisdom. Their family is really smart too just wow
Crazy as it sounds for me to say, but that was a very interesting video. The passion and dedication of the growers is inspiring.
What's crazy about that. Urban farming is on the rise. If you like farming and you want to learn try this kind of crazy...
ua-cam.com/video/a3hLYFc_9ik/v-deo.html
@@thereissomecoolstuff I was so surprised by my reaction of how much I enjoyed the video.
@@johnf2539 eater does a good job. I enjoy a lot of their videos. Check out the video I sent you. Great farming family turned videographers.
What a great story about these entrepreneurs! Growing citrus in Jersey, who would think🤔 I also love how this Indian couple assimilated into the American culture, good people👍
Most of the Indian immigrants will assimilate very well with local culture & you can see it everywhere. Be it UK, Australia/NZ, South Africa, US etc.. India's multicultural, multi-reiligion diversity makes it possible.
Love love love yuzu. It's ridiculously popular here in Singapore.