The Hidden Link Between Success and the Subconscious | Leslie Zane | TEDxChelseaPark

What do Apple, Oprah and winning political candidates have in common? More than you might think. Through 25 years spent working with some of the world’s most iconic brands, Leslie Zane has discovered that all extraordinary successes have one thing in common and it lies deep in people’s subconscious.
Leslie Zane is a brand strategist, speaker and author who has spent her career determining how to change people’s behavior to accelerate brand growth. Her endless curiosity led her to discover the hidden matrix where all instinctive choices are made. Zane and Wharton Professor Michael Platt call this matrix, the Brand Connectome®.
At Triggers® Growth Strategy, the company she founded 25 years ago, Zane has used her expertise in changing brand behavior to raise revenues for global brands and non-profits by more than 3 billion dollars. A speaker and author, her insights have been published by Wharton, MIT, Ad Age, Forbes, CMO.com, and more.
Leslie Zane is a graduate of Yale University and Harvard Business School.
Leslie Zane is one of the world’s top experts in influencing the decisions people make, whether in business, politics, or social campaigns. Her discoveries and unique insights have been published by Wharton, MIT, Ad Age, Forbes, and more. Always challenging the status quo, Zane found early in her career that her ideas about marketing differed from the conventional wisdom and weren't always met with open arms. So she launched her own company, Triggers Growth Strategy, and turned it into a powerhouse, raising revenues for household name brands by more than $2 billion.
Zane has been named a Trendsetter by the Association of National Advertisers’ International division. A widely sought-after speaker, she has spoken at numerous events including ANA Conferences and The Girls Lounge at Advertising Week.
Zane is a graduate of Yale University and Harvard Business School. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@INZANE2DMEMBRANE]

This is so cool! You'd never expect the decisions we make are actually made in the subconscious. Really revolutionary stuff here

[@marlasukoff9944]

As usual, in her charismatic fashion, Leslie Zane offers profound insight into her emotional branding concepts, explaining the psychoemotional concept of "Brand Connectome" and how it influences our subconscious behavior; thus, can be used for marketing success. Love the tree metaphors- "sowing seeds" of ideas, "nurturing" & "branching out" with positive associations, builds a strong connectome, versus a "mere sapling".... Brilliant!

[@nicosmarcou679]

marla sukoff amazing isn’t it?

[@lesliezane5531]

Thanks so much Marla. Very kind.

[@WalterHarvey]

Great talk. The secret is understanding what makes a conscious attempt at change vs. a longer lasting subconscious change that is more ingrained.

[@lesliezane5531]

Thanks very much Walter.

[@billthompson5829]

Wonderful. Actions over words, feelings over thoughts. Thank you Leslie

[@quantum_man]

Powerful Talk. Thank you ❣️

[@susanegan5538]

Leslie's knowledge and experience are inspirational. Plenty to think about here...

[@lesliezane5531]

Thanks very much Susan!

[@michaellouisplatt]

Great insights, Leslie! Love the work you're doing.

[@emptyquester]

Compelling and powerfully presented talk from start to finish. Leslie’s ideas have stayed with me for weeks, changing the way I think about brands and how we are influenced by them

[@NickGidwani]

Very thoughtful!

[@lesliezane5531]

Thanks very much Nick.

[@dylanzane2514]

Very insightful. Love the connectome graphics

[@ToddBigBlueGumball]

Great job, Leslie!

[@lesliezane5531]

Thanks so much Todd.

[@tilliunique]

Fascinating and makes so much sense!

[@lesliezane5531]

Thanks so much Denise.

[@siddarthrathi]

Awesome talk! Helps give some insight into what makes certain brands/organizations take off while others don’t

[@lesliezane5531]

Thank you Sid!

[@1960Malka]

Leslie, I really enjoyed your presentation.Very refreshing and revolutionary and well delivered as well. I always thought that a real victor was someone who was not afraid to go unconventional path. Bravo!

[@christihelsel]

Brilliant stuff - this is head and shoulders over traditional approaches to marketing and is the future path for all brands to keep growing, despite the fragmented, chaotic marketplace we now live in!

[@nicosmarcou679]

amazing - so insightful. makes you think how the candidates will expand their brand connectdome.

[@lesliezane5531]

Thank you Nicos!

[@karenharris7198]

Very practical guide to building a company or one's own brand - powerful. Thank you.

[@lesliezane5531]

Thanks very much Karen.

[@jengoldman-wetzler1937]

Amazing talk, Leslie!

[@lesliezane5531]

Thanks Jen!

[@incontreraconsulting2149]

Amazing talk! How we make our brand decisions is instinctive.

[@videolarry9488]

You were amazing.

[@malkafraenkel1409]

So right on, now let's channel this for the next elecion !

[@mikesherman1957]

great presentation. Insightful, provocative, concise, action oriented. Well done

[@lesliezane5531]

Thanks so much Mike

[@ChristieGriffin]

Loved this talk! I was lucky enough to be there and these insights really stayed with me. I am glad to be able to revisit this whenever I want!

[@lesliezane5531]

Thanks so much Christie!

[@chriskeller4735]

Love the 3D Network representation. Great work.

[@kristenmathis661]

Forget being like Oprah... I want to be like Leslie Zane! So insightful and will make me look deeper into just why I am making the decisions I make as well as giving me some insight into working with my clients and providing them with what they need and why.

[@judymcguire2871]

LOVE this! I wanna be like Oprah!

[@lesliezane5531]

Thanks Judy.