From Clicks to Customers: Strategies to Boost Conversion Rates | BigSummit 2024

This panel of industry experts explored pivotal strategies to increase site conversion rates and enhance overall site performance.
Moderated by Ali Afzalirad, SVP and GM, Americas at BigCommerce, the panel featured Daniel Burrow, VP of Growth at Uplift Desk; Ema Ode, Director of Global Ecommerce at Homedics; Kabeer Chopra, CTO at Burrow; and Mike Sutter, SVP and Head of Checkout at PayPal.
They shared insights on overcoming common conversion hurdles and optimizing the checkout process. The session offered actionable advice on how leading brands build trust, drive higher conversion rates, and foster long-term customer loyalty, helping businesses boost revenue and improve overall site performance.
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