Discover The World of Non-Alcoholic Spirits I TheMediocreConsultant Ep#1

Is it possible to party or have fun with your friends without drinking? Thanks to Gen Z’s changing mindset, it’s becoming more and more possible.
In this episode, we’re joined by Vinny Pahuja, founder of Sober, India’s first non-alcoholic spirits brand. We dive into the landscape of non-alcoholic spirits in India and explore how this trend is reshaping social gatherings. Plus, stay tuned as we take a closer look at the growing trend of speakeasy bars towards the end of the episode, where the experience goes beyond just drinking.
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Time Stamps -
00:00 - Introduction
02:38 - About Sober
04:10 - Alcohol Landscape In India
06:00 - Alcohol Consumption in South India
08:00 - Key Sales Channels
11:30 - Customer Cohort
15:15 - Target Audience
18:13 - Cocktail Culture Trend
18:45 - Future Of Non Alcoholic Spirits in India
25:15 - Global Play Within Non-Alcoholic Spirits
30:00 - What customers have to say
40:30 - Speakeasy bar landscape in India
51:45 - Outro
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