Mark Ritson on the effectiveness of Gillette's marketing stratgy
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- Опубліковано 1 жов 2024
- Mark Ritson details the inside story on how Gillette used a combination of mass marketing and targeted campaigns to build the Gillette brand and drive sales.
Gillette? That brand is dead to me, my family and my pet dog.
Such a long video and you forgot to mention the biggest mistake of employing a feminist to make an advert that drastically reduced gillette sales in a last few months.
That's right and the 8% decline in sales that followed.
Reports are coming out Gillette a d P&G lost Billions because of it
This is about a different campaign. Ritson more than adequately covered that howler here www.marketingweek.com/mark-ritson-gillette-ad-toxic-masculinity/ and predicted the negative impact long before it happened.
Misandry and racism are not qualities I appreciate in a company's marketing. I have moved from Gillette to Bic.
As a marketing channel, u never mentioned Gillette Woke Marketing failure? I really doubt ur credibility.
Then you need to get out more. This is a review of a specific campaign. Ritson has written extensively about the madness of later campaign - and predicted the inevitable consequences. www.marketingweek.com/mark-ritson-gillette-ad-toxic-masculinity/
How about you share some research and then let's see how credible you are, imbecile
@@hiddenmusicgems-copyrightf439 Really? This event has happened over a year. Gillete's woke campaign is so well known, view by millions of people, slammed by countless reports and cost Gillette 8 Billion Dollars loss. It's one of the biggest news in the industry last year. You don't even know about this and still asking me for research? Do your own bloody research... Google it.
@@alexchia0121 Ritson covered that other campaign extensively. This video isn't about that. Go away.
Except when something like Dollar Shave Club comes along and makes Gillette's product irrelevant (IMO). I switched to DSC years ago.
18-34
Low to middle income
Mach 3 user
Walmart Shopping
Professional Sports
Video games
Those are our customers, let's attack them all at once see what happens.
How did that 8 billion dollar loss go? Marketing genius!
Boycott not only Gillette but all of P&G for life, kids too. I have - they are dead.
Do one on Gilette's cluster F #GetWokeGoBroke campaign. $8bn of value destruction in less than a year; incredible - with many people intending to boycott not just Gillette but P&G for life - across families.
Has there been a bigger intentional value destruction in the history of marketing? People should go to prison for this incompetence.
You mean like this www.marketingweek.com/mark-ritson-gillette-ad-toxic-masculinity/
Companies come and go. It's time for them to go and competition will allow someone else to move up.
This was correct before 2019, you should of just started a dumpster fire because that's what they did this year with that absolutely disgusting toxic masculinity advert. Burn Gillette Burn
Great marketing Gillette...until you stepped in it, then picked it up and threw it in the faces of your loyal base. Almost like Gillette was marketing for Dollar Shave Club.
This whole thing was a ploy to drop the stock value,then buy up a devalued stock and take over the company.Coca Cola did the same thing in the 90's with the New Coke.
Brilliantttttt
Thanks from Iran❤
How about "Boys will be Boys"? A brilliant targeting campaign for Harry's and Dollar Shave Club.
All their marketing campaign went in the toilet after Gillette went woke.
I should have read the comments first.... then I wouldn't have wasted my time.... Go Woke-----Go broke.
I have done my proper shave with gillette 2 blade razor in less than 30 seconds on my dry face without using water, gel,cream, or foam, If you want to confirm check it out by typing in youtube search "shave in just 30 seconds" there you can let me know how was that??
I moved from the fusion to the philips one blade and then to safety razors due to their low cost (100 blades for £8 which last for over a year, plus a £1.50 soap stick that lasts 3-5 months) and the fact they cause little to no irritation which is why I scrapped the fusion in the first place!
Thanks a lot 🙏
Much support from 🇿🇦 ZAR- Durban
Rich Future by DSK Clothing ❤
Fantastic news that they lost so much value recently , that toxic masculinity advert directed and written by toxic feminists was an absolute disgrace.
All genders have the potential to be toxic or decent and to target the majority of an entire demographic because of a mindless few was one of the most disgraceful things I have ever seen.
Loving father, devoted husband, war veteran and former Gillette customer.
I’ve bought zero Gillette products since this horrific advert and I never will again.
I'm using a Chinese safety razor and German blades and it's working out great. Better shave and more loving of the environment
than 5 blade aloe strip disposable garbage.
Is this a ADVERTISEMENT
bathroom
Moral to this ? Don't trust anything
Mark Ritson or Marketing Week says .