Gucci Fall Winter 2016 campaign | Director's Cut

Presenting a video from the Gucci Fall Winter 2016 campaign. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo. The psychedelic scenography is echoed in the energy and decoration in Alessandro Michele’s collection.
Director: Glen Luchford
Creative director: Alessandro Michele
Art director: Chris Simmonds
Music:
“Pretender” Written by Chris Stewart. Performed by Black Marble. Courtesy of Hardly Art.

[@Sooperhans3636]

Thanks for choosing Black Marble.

[@imhelmuth]

The Gucci video campaign is better than most today's music videos

[@HONORTONUMERIC123]

Yeah.....most?.....thats right..... Well said.... Copy that.... Agreed....

[@sebastianrivera6976]

I want to live in the Gucci world!

[@carlosregis604]

same

[@euruifelipe]

ME TOO

[@simonecapone1874]

Gucci's campaigns are incredibly beautiful

[@NEINFUTURER]

個人的にデコトラもパチンコも美しいと思っている自分には素晴らしい映像。
日本であんまりフューチャーされてない文化を描いてくれてるんだろうね
これは多分東京に対する夢みたいなもんだから土足とか関係無いんだよ。

[@diealysse]

the song is perfect

[@praneshpatil3444]

Which song is this ?

[@zerozeroisland]

@@praneshpatil3444 it’s “Pretender” by Black Marble,.

[@vronishiohara9029]

I know the truck owner, Mr. Sekine!!! Soooo coool! Utamarokai forever ♥

[@thecitizenjoan]

Cheers Mate to Whoever chose the Black Marble Soundtrack! Hardly Art Must be Proud

[@titonsama]

デコトラが大好きなんですけど
世界的に有名な グッチの CM で
このような かっこいいデコトラが
でかでかと長時間にわたり
写っていることに感激です！！

[@garysimcox345]

Sooo beautiful. Masterpiece. Just bought some FW16 and SS17 pieces today that I found online. Timeless ❤️💚

[@chewysmith6448]

Es verdad!!! Yo sigo comprando cosas de esas temporadas y se ven tan actuales, Gucci nunca debió dejar ir a AM. Espero que Sabato haga cosas que quieran desear comprarse.

[@fernfernisfernie]

Stunning work. I really enjoy the addition of the subtitles.

[@PHlophe]

Ti piace ?

[@evawillow4002]

Im so in love with Gucci my heart cant take it.

[@DarrenEarl0386]

Hail the dorks and the nerds with eclectic and psychedelic sartorial sensibility. They're young, exuberant and eccentric. This is a big leap from Ford's sex and rock and roll legacy; at the opposite pole of Frida's understated elegance; this is the now, the current, and the new. Tokyo, pachinco, and Gucci, what's not there to love?

[@cherryfunky2]

This is actually so good

[@lydiamond12]

I didn't know I was so fashionable back in the 70's as a child. It goes around and around and around. x

[@stevens5392]

Quiero vivir en este comercial ♥️♥️♥️♥️

[@user-jf5cx5ud7n]

I love Gucci films so much

[@Carlangas872]

My favourite gucci campaign. Makes me want to enjoy life

[@xPorsum]

idk if I should find the subtitles adding to the video or bringing it down to student art film level

[@ac5707]

I got chills

[@TheEduardopoke]

Iconic

[@peppermint5728]

Awesome promo as always from Gucci. I love that style.

[@nlbhaduri]

Love the music!

[@andreaibanez7188]

me encanta!!!!!!

[@sunieldverma]

Loving it❤

[@jeronimoclausell8155]

Amazing Gucci!

[@Slayersremix]

Black Marble 4 evaaaaaaaaaaaaa!!!!!!!!

[@ESFLOISD]

love it

[@wonderfulfable]

Gucci, Pachinko & Tokyo!

[@cristianlicious]

Omg Gucci needs to create a movie

[@rosangelaap9229]

Can I use this video to academic purposes? Thank you!!!

[@securetech9798]

YEAH!!!!!!!!!!!!!!!!

[@sunieldverma]

Tremendous

[@hannakamui2114]

普段私たちが見るパチンコ屋と違う少し高級感のある感じに見える。

[@mamathaph794]

Good one

[@Judiealwayslaughs]

yay :)

[@carlosregis604]

takme there please

[@TheThomwhat]

항상예쁘네

[@rihannanavy4057]

Whom sings this

[@ESFLOISD]

black marble

[@6eo91]

0:09 Petra Collins ?

[@user-qg3oh2fx7v]

普段はアメリカっぽく着飾っていきがる癖にこんな場所になるといちいち日本がなんだのかんだの適当に目くじら立てる子供コメントしてる奴が多すぎてキモイ

[@konstantinalexeev4346]

че за музло ?

[@whatistau]

this song was so good that Gucci chose it and it doesnt really fit the video yer weirdly merges well anyway

[@dioneypintor3998]

favorite gucci campaign forever, now it’s just meh, ordinary and the same every time

[@zilean644]

If i had more money, i wouldn't buy this clothes :)

[@syoni6044]

デコトラ、ゲーセンにシャボン玉。日本てこんなイメージなんやな。

[@mino-js5fz]

GUCCIのイメージに合う日本を抽出しただけでしょうよ。

[@sheelaraju1038]

What is the song name?

[@sos1slayeriron]

Sheela Raju pretender - Black Marble

[@SPRIGGANJapan]

文化をリードしてゆく会社が、他国の文化を正に足蹴にしてどうするんだろうな。CM作った人もそんなことも想像付かず、これをCMとして流す会社も同罪、役員も社長も頭おかしいのとちゃうか？

[@ttann91]

Tokyo???

[@user-ki6be6ju3y]

Lê Hữu Tấn yes!

[@HONORTONUMERIC123]

Yeah.....

[@nataliajimenezdeona]

can somebody tell me the name of this song?

[@tapiocaluvvv]

black marble ! 1st album

[@nataliajimenezdeona]

ashley leahy thank you!

[@Xime52]

It is called Pretender by Black Marble :)

[@gabipanciu7683]

Ma bucur pentru tine...Junko Sophie Okimoto

[@KimVitaliy37]

да ... Наши - близко ...

[@chickenneet666]

日本人からすると違和感ある広告だな
何も知らない人間には受けるだろうが

[@michellesherman2171]

The campaigns are great, except I wish to see regular people in these clothes, rather than teenagers.

[@cottoneye2012]

This is actually a Pakistani truck. That is how our trucks are

[@bancyo_s828]

no it's not
This is a car made in Japan

[@brianslade9117]

Sixlets Candy in the machine 🐞🐞🐞

[@user-cl7nk8zc5o]

日本は開放的ではないと思ってる人もいるが
日本ってなかなか贅沢や

[@HONORTONUMERIC123]

Yeah.... It's very old place which has developed long before after those explosions in South East Asia......

[@user-qt4it7cu3v]

こうやって見るとデコトラがフラワームーブメントなものに感じる。ネオンにデコトラなんてこのディレクターはラリってるねｗどうせならトラック野郎の曲使ってよｗ

[@V8380hino]

寿や美咲穣さんですね😊

[@user-qg4ve3cs5h]

自分いいっすか？

[@syuukinnryokou2000]

グッチ、落ち着けと言いたい

[@HONORTONUMERIC123]

Yeah.... Why not?.....

[@Toyotomi667]

デコトラやん

[@kurikattsu47]

畳の上で靴はだめだね。やりなおし。

[@HONORTONUMERIC123]

What happens.... Does the mat get spoiled or if the shoes are worn then the mat need to be cleaned...... Which is right?.....

[@user-lx8cc9vs3l]

Hmm, typical orientalism.

[@garbomsc]

eu amo tanto esse video

[@Ladyven]

name of song??

[@konstantina-dimitrapr5126]

Pretender - Black Marble

[@Ladyven]

Thank you

[@konstantina-dimitrapr5126]

You 're welcome