Totally disagree about startups growing at the beginning on word of mouth. Complete nonsense. You must first get the product out there through PR or other marketing channels for People to first know about it before word of mouth can propagate. You don't just build it and they come flooding in spreading the word. You must first put the product in front of the idea customers, and then, if they like it start to share it with their friends. And if they don't think it is that good just keep their mouth shut and just use it themselves. The product must be very good that it warrant such behaviour. But the notion that you grow at the beginning without any sort of marketing or PR and WOOm! People know your product and they begin to share it is just complete jokes and a bad advice to any startup. I always hear about a Ycombinator startup somewhere on tech crunch or one if those Media outlets. I dont just know about them and start sharing it. Tell the truth and really help founders take advantage of PR and not let them have this idea that if they build a good enough product that magically people know about it and ZOOOM! Word of mouth .
Great points! Thanks Kat. :)
En español, estamos en México
I like to hear this….
Do you do the same for Indian food startup
Totally disagree about startups growing at the beginning on word of mouth. Complete nonsense. You must first get the product out there through PR or other marketing channels for People to first know about it before word of mouth can propagate.
You don't just build it and they come flooding in spreading the word. You must first put the product in front of the idea customers, and then, if they like it start to share it with their friends. And if they don't think it is that good just keep their mouth shut and just use it themselves. The product must be very good that it warrant such behaviour.
But the notion that you grow at the beginning without any sort of marketing or PR and WOOm! People know your product and they begin to share it is just complete jokes and a bad advice to any startup.
I always hear about a Ycombinator startup somewhere on tech crunch or one if those Media outlets. I dont just know about them and start sharing it.
Tell the truth and really help founders take advantage of PR and not let them have this idea that if they build a good enough product that magically people know about it and ZOOOM! Word of mouth .