A Key Ingredient to Speaking with Authenticity

www.allisonshap... Allison Shapira is a leading communication expert and public speaker who makes her mission to teach people the power of being authentic when talking with others and why it’s crucial to do it in a way that is powerful and effective. She challenges her audience to ask themselves one important question - Why You? What do you care about and what moment in life made you care? Using personal stories to illustrate her point, she helps participants realize that you just can’t fake passion. People are interested in the story you are telling and not just focusing on you. When leaders and even ordinary people realize that speaking from their heart and acting as a searchlight that shines on others, the more successful they will become at effectively communicating their messages.