honestly 2 month's severance in this type of industry is a huge relief- i was laid off an animation studio that gave me 1 month's severance, and that was incredibly generous given that no other studio really offers more than 2 weeks (if any, lbr). I hope the others are able to roll off into other jobs as quick as possible!
even tho i only worked for a couple events, offbrand was by far the best company i've ever worked with and i'm so sad it's gone under. i really hope i (and everyone else who was involved in offbrand productions) can work on similar projects in the future
@OfficialRileyPlayz do not click this, it's not only a tracking link but the video isn't Ludwig, it's one of the scumbags that scams people for clicks (fake mr. beast pfp)
Stanz probably is still employed by Mogul Moves? I think? Or maybe he'll have time to stream more and we get more Stanz streams and he finally plays TimeGuessr again...
Sad to see offbrand getting shut down. But honestly nothing to do with ya’ll. I hope everyone is doing great and honestly I really like the transparency
I think the main thing is that unless you have a really inspired creator, there really never is any incentive whatsoever for streamers to do large events. I mean let's just be honest, streamers often put a lot of time into the streams themselves, but they do it with effectively zero prep at all. Most just hit the go live button and play the game they wanted to play, or talk about the thing that they want to talk about. I think Ludwig has too much faith in other streamers being as motivated to make fun, interesting, and bigger events. But sad to see it didn't pan out, cause the events Offbrand put on were cool.
Its also difficult because those motivated, creative streamers who would be in the market for working with Offbrand, would also be the exact motivated, creative streamers who would just create the event themselves yk
@silversalmon9909 the other issue is that most of those creators are probably gonna be smaller streamers, and like Ludwig said even his 30k viewers wasn't enough. Most people in this industry start getting comfortable once they get big, so it makes sense why they wouldn't be as interested in doing big events.
@@jellytwins1018 Yup, and if they did end up growing a lot from an event, then that growth satiates their desire to do more, assuming that that was their main motivation for doing the large event.
The best comparison here to me is Nebula's success. Nebula only works because there's a lot of UA-camrs who want to do more than just that, and push their creative boundaries. The same is simply not true for streamers. The number of notable streamers pushing the envelope of what streamers can do is in the single digits.
Im in the restaurant industry which is brutal so i get it. Good restaurants run by competent people close every day. Sometimes it just wasnt in the works or its the right time. You learn from it and you develop your next project even better.
Frankly, all the events they did just felt like events that were organized by some UA-camrs. Nothing felt especially professional or high quality. I doubt anyone wanted to actually pay significant amounts to have some buddies without any resume or qualification produce a typical UA-cam-quality event
30 is generous. Like the top top streamers are the only ones who can afford. Then do they want to do events. Then the event has to be in LA. And you could do it yourself with a cheaper production team not from LA. Not surprised it shutdown
@@marcwalshuk Seems you don’t work in marketing cuz that’s just not how it works. Like 90% brands don’t produce their marketing materials and ads in-house. Why would they? They hire giant ad agencies like Ogilvy who then approaches even companies like off brand to do events when needed. So for off brand to succeed in the industry and not just do “streamer events” they’d have to court those giant ad agencies and they all have their favourite event companies already. There are like literally only dozens of customers if that unless they’re happy just doing birthday parties and weddings
Its always been weird to me that specifically on twitch, not so much UA-cam, Viewers just don't seem to care for events and the graphic you pulled up proves that, Kai is the only huge streamer who is doing events often
i’ll be real, as a youtube viewer, my favorite videos aren’t highly produced but low quality things with personality and fun. Mogul Money worked because it was a creator not bc of the set
It’s like Kai and Ibai that’s it, outside of them I can really only think of Lud’s first subathon or the Jerma IRL streams like the Sims/Carnival/Archaeology.
I think content creators can sometimes have a disconnect between what the audience wants and expects out of a platform and their own desires. Many times I've heard creators saying "I want to do bigger things, more production more travel more events" and I'm like dude that's not what people showed up for.
Streaming is mostly a replacement for television imo. When people get back from work/school they want a few hours of low investment entertainment to chill out to, that's why having a set schedule is so important and taking breaks can be devastating. It's comparable to 20 years ago when a kid came home from school at 3 o'clock to watch their favorite tv program and finds out it got replaced by something else. Big events can work but I think it's mostly when it's rare and perhaps some sort of big collab with multiple creators.
From the inception until the demise, Ludwig has always spoken about his staff, meaning more than the company itself, I do not doubt that he would have made jobs to have people he cares about around him and letting them go is harder than you can imagine. 1 failed business venture and still fairly paying severance to your staff is a lot more honest and truthful than so many huge "UA-camrs", have done, are doing and will continue to do to their followings. Thanks brother, signed the parasocials 👍
Honestly gutted to hear this. 💔 As someone who works in digital production, it was so incredible to see a company that felt like it had it's structure right, especially with the coop. I've always cheered it on from the side-lines and shared it as something that should been seen as a best practice. I hope at the very least someone sees what you started here and takes it forward in the future.
Really sad to see this news. I actually wanted to work for offbrand after I graduated collage. I have friends who work in live sports production but I've always been more into the esports scene so that was right up my alley. Wish everyone the best, it can get really competitive out there.
Holy shit I’ve been in somewhat of the same boat. I ended up going into live sports production and have been working for almost 10 years now. Sports was the initial hook to get me into production but over the last 5+ years of going to various esports and creator events, my real passions have moved over but as the industry has shown us in that time, it is ROUGH out here. PS. Boback, other TO’s, and stream producers, y’all hiring local production crew for Genesis X2 still? lol
hey, I'm really sorry things didn't work out for offbrand. you were trying to do something really cool and I appreciated all of the events that you have put on. You're legitimately one of my favorite creators and the way you've tried to innovate in the space has been so refreshing to see.
As someone who has been closely following Offbrand as a business due to how inspiring it is, an immediate thought to keep the business running is not limiting its scope to streamers. I would say the streaming doesn't even cover that much of the economy at all. As you said people with that type of purchasing power often stay with what kept them relevant, although investing in such an event could've profoundly impacted their growth no doubt about it. You said Offbrand is capable of making events on a consistent basis, so I believe a natural inclination is to go to bigger businesses for the sole purpose of advertising their own businesses. Therefore changing the model to becoming an agency that makes impactful streamed events for both businesses and streamers (that drives great growth potential). I understand it might've corporatized this business leaving it a bit more "soulless" but it just seems like something that could've scaled drastically had that been the case. I believe the trade-off would've been necessary even if the vision was to specialize to just streamers at one point. I don't believe that the structure of worker co-op was flawed, more just in the selling to who is the thing. TLDR: Streamers aren't as scalable as bigger businesses. Please let me know some of your thoughts!
5:58 french streamers and content creators do so many events! As a french viewer, I feel like there's a big (huge) event almost every month. It's crazy that they do so many events even if they reach a smaller audience (since they only speak french, thus reaching french people only).
very sad, i absolutely loved all the big events & would force my partner to watch the streams with me lol. like dodgeball & the streamer games were so fucking hype, i loved it. i hope to see more of it even if it’s not produced by offbrand. i also hope that everyone on the team is able to find more work, they’re all very talented & any company would be lucky to have them.
It’s a bummer people don’t show out for events like streamer games since that is some of my favorite content on the internet this year. Either way though you gotta follow the trends I suppose in this world. Either way happy for some great entertainment!
Thank you for defending Co-op companys as a way for buisness management, I believe that the worker wants the company to succeed as much as those in charge as long as it doesn’t affect their way of life and their chance to grow which I believe Co-ops are better at this than regular CEO type companies
Nice meeting someone who also work with Stacey, she’s the only one I have complete faith in, she got me proflts of 14,OOO with a small start up of 2,5OO and ever since she has been delivering.
Stacy Brooks has really set the standard for others to follow, we love her here in Ontario Canada as she has been really helpful and changed lots of life's
i went to almost every event that OffBrand produced and they were all so much fun for my friends and I we got to meet so many like-minded people and have created friendships from it as a UA-camr myself it was great for networking and rubbing shoulders i even met Ludwig a couple times these were fantastic and very well put together and I have no doubt the employees of OffBrand will go on to do fantastic things in the creator economy
Yes! I'm celebrating £32K stock portfolio today... Started this journey with £3K.... I've invested no time and also with the right terms, now I have time for my family an…
when someone is straight forward and good at what she does best. People will always speak for them. For me I can would say give Mrs Olivia Duke of finance education a try and you be happy you did
Hearing about both the successes and problems is really interesting and made me think more about how the backend of running such a company is. Even if it’s over now, I feel like this was still a valuable experience not only for those involved but maybe even for future content creators who’d like to do similar things.
Edit 5:14 I mean yeah I didn't know if that was really the reason but sucks to know that it was cuz its aggravating knowing that there are such few streamers these days wanting to step out of their comfort zone & run these kind of events to begin with. This honestly is a shot to a gut... but id be lying if I said I didn't see tbis coming only because of how few and far between the events were. Sucks cuz there wasn't a single event they produced that wasnt upper echelon. Sad day for streaming as a whole tbh but the entire team should be proud of every product they put out
Either way I feel this shouldn't be viewed any other way than a success and ludwig and the entire team should be so proud of the product(s) they made cuz man... every. Single. One. Of them were streaming platform level events & I looked forward to each and every one. Seriously speaks to the type of creator ludwig is that he even attempted to put something like this together and how he always wants to "level up" from just sitting in front of his desk with a camera on and always wanting to do "cool shit" as he says. Will seriously miss hearing "produced by offbrand" at rhe end of event announcements..
In truth I didn’t think other creators were into big events. But I thought with offbrand productions existing more people would try. But I guess the kind of person that’s willing to grind at a desk for 6-14 hours a day every day isn’t usually the same as the person who plans huge events.
Props to Ludwig for realizing that he would lose both companies by march, and still deciding to pay out through February. Sad to see offbrand production go but Im glad to have been around to watch the events they made!
if chat interaction is the money maker would creating events with chat participation be the goal going forward? like a twitch plays situation but with live events? where chat directly influences the event? with multistreaming and twitch offering more collab built in features you could maybe somehow have various chats "fighting" each other somehow? love big events cause they are neat but felt like it was going more towards a tv show thats streamed instead of a creators streaming event (if that makes sense). hope those at offbrand find jobs since their work was really cool (unpaid intern was my fav "series"/"event" they did).
@@σκοτάδι-υ7σ i think sadly them focusing only on streamers was a shortcoming. a streamed event with a max fosh or the hide and seek around the world dudes would be sick. Like imagine they have live stream bags and the hide and seek is stream sniping with a 5 minute delay or something. and chat can buy their power ups and blockers.
Honestly, as someone who doesn't watch livestreams but does watch the edited videos or VODs. I love watching both types of events, big ideas and just chilling with the homie playing league for a week.
At the 10 minute mark you explain that you had more viewers during one of your "normal" streams compared to world's greatest gamer. I think that the reason is that the viewer wants to watch something he is used to: Watching people I have never heard of competing in an event which rules I haven't understood is too committimg from my side. After a long day of work I would prefer to watch something I am more familiar with and I think many feel the same
I feel like off brand only catered to like 30 people in order for that type thing to be successful they would have to had start doing like wedding planning or corporate events in addition to just streamer events but just doing creator events is shooting yourselves in the foot from the start
From my work experience, events are a LOOOT of work, and often times, you don't really see the return on them in a way that feels super satisfying. I used to work for a university and we had events for prospective students to consider applying to our programs and each event took up so much prep time and money (for venues and print materials and we would schedule email blasts and all these things) but the data wouldn't really show any spikes of applications right after events. I'm sure they made some difference but it felt pretty thankless even if I saw the attendees having a good time. There's also so much stress that goes into events. It''s a break from business as usual and it's a now or never kind of situation. Any little tech hiccup ends up haunting me for weeks after for no reason so I can definitely understand that there aren't as many streamers (who have been focusing primarily on streams since they were teenagers) to not feel as motivated to really dive into events. As an audience member, a good event makes a lifelong memory so I really appreciate Lud going for it. I actually think his journalism degree had a role here and that he started streaming when he was a bit older. But yeah, on the production side, I'm glad my career moved away from events lol.
thank you for trying luddy! we appreciate the efforts, here is to hopes that you're able to put something of this caliber together in the future! the community could really use another 'beyond the summit'
Very glad to have had the opportunity to enjoy some of the offbrand events! Thank you for creating an outlet for those talent people to get to work and express themselves! I truly appreciate the fun times I had through that hard work and passion.
6:31 apparently the twitch channel for mogul mail is called shroud and it's doing pretty good for itself, 10th biggest on the platform. More lore for you nerds
With the amount of severance, I think getting the news early November is actually pretty good. It means that people can have a week or two to process the news, and still have time to take a vacation at the end of the month, and still have plenty of time in January to send out resumes when businesses are actually hiring. No one hires in November. It's unfortunate news, but it's not that surprising. Hopefully everyone is able to find new work, and there's still some ability to bring people back as contractors for a more limited set of events.
You're just ahead of the times, in the future I bet events will be the norm or the trend. Wish the employees that lost their jobs all the luck in the world.
The appeal of overproduction (not in the MrBeast type of way) is not that it has more character, but it has more legitimisation especially within the MSM. Just look at how Netflix legitimised itself to the MPAA as a producer by overproducing their shows and giving them a cinematic feel, even though it was completely unnecessary.
Kind of explains how on the pod they talk about playing games during work hours a lot. It's not that they're avoiding work, it's that there really wasn't much work to do.
This makes sense… Ludwig wants to make events and has the money to burn on them… his company (Offbrand) isn’t just him and does need to stay afloat… So if Ludwig it’s putting all the money to make the events, then he should take the credit (and risk) of them
I don't know if it is necessarily about taking the credit for them because any of the major events were already pretty much credited to him. I think it is more about the workers need to have a liveable salary and he can't make that work unless they did contract work like he mentioned but then they still wouldn't have gauranteed steady work/income
This isn't about taking credit... i doubt Ludwig or anyone has a problem sharing credit with production because they know how valuable the production side is.... this is about employee cost and the frequency of contracts... Offbrand and Ludwig were hoping they could change the Live Streaming landscape and move more to a professionally produced medium like Traditional Television... sadly sitting in front of your computer screaming at the screen is still preferred by most viewers so there was little incentive for big Creators to move to larger productions
@@themainguy5241 Yeah and when it comes to "Events" they don't really happen everyday and its either monthly or yearly..If lucky there will be like 3+ events in 1 month but after that....nothing....no profit earning, money draining because you know, you still need to pay salary to your employee...throughout the end of the year. So, doing contract salary is better but its not stable income so they need to find another job.
It's sad, but I guess just the reality, that the gaming side of the business is more sustainable than the event side. Offbrand hosted a bunch of cool events, sad to see a company that knew gaming culture shut down.
Awesome events you guys put on, bummer we couldn't keep it going in the way that it was. Hope everyone who was involved in the projects keeps getting work in the industry either continuing with Ludwig and his people in some way or in another creator or company that wants to do cool stuff with the same involvement as a worker co-op.
Sad to see the production shut down as I feel it was a perfect blend of professional and amature/casual feel to the events. My favourite event was Fast50 with the Beerio Kart World Cup coming second and I hope you keep doing them as these things feel a bit more timeless with the production quality that goes into them as I mostly watch VODs.
Producing events is hard. Hope it all works out. Good on you for making it right with the employees. I work in production and it is the first industry to me hit in tough times. Looking forward to the next events.
Couple of thoughts: 1) I have to imagine there would be other kinds of live production event work that Offbrand could have taken on to help sustain the team between streamer events. Even just basic corporate gigs to keep the lights on. Companies are always doing events and town halls and live streams and things like that. 2) The value of a live streamed event isn't just in the live viewer numbers. Gotta think about how many more folks are going to watch the VOD or highlights on UA-cam afterwards. 3) There has to be some kind of a market for producing non-live content that other UA-camrs could have utilized Offbrand's production services for. Surely other creators would have loved to do their own versions of Mogul Money or Unpaid Intern type content? Or is the issue that anybody big enough to want to do stuff like that already owns their own full production company and is doing it all in-house (e.g. Mythical, Smosh, 2nd Try, etc.)?
I mean, if the market was there like you think it is, this situation wouldn't be happening. I will not claim to ever think or say that I know Ludwig and what he would do personally, but he doesn't seem like the type of guy who would make a decision like this flippantly and without effort to make it work. I think that for streamers or other youtubers, they either got comfy doing things with low effort, or have the appetite to do events on their own. And Ludwig is very well aware of the live viewer point you brought up, in the same way he was aware that chessboxing wasn't a money loss in the long run, like he said in the video.
@noahwesterberg8566 I think the market for #1 is definitely there. Just not sure Offbrand was interested and/or willing to pursue that kind of work. Whether or not there was a market for the other, I don't know. But either way, it's a shame they weren't able to find a way to make things work. You never want to see a company fold and people lose their jobs. Hopefully some of them can land back at Mogul w/ Lud and the rest can find work elsewhere.
Hey Lud I think a great way to help the people that were laid off is to give them resources to update and or make new resumes. Tbh thats the worse part of job hunting and it would make their lives a lot easier. Something they can do over the holidays.
sorry to hear this, i absolutely love the major events like streamer games. it has been my favorite event you’ve ever done. hope things work out for everyone involved!
Can you do a deep dive on workers coop and how offbrand worked as one? If the business was not profitable how are the employees paid? How do you hire someone? How do you fire someone? Can you show examples and employee structures? I personally still dont understand what it is, and every time you mention it, it just sounds like a regular company, with bonuses to the employees when the business is doing good, which is pretty common in the field..
@ he made a video announcing he was becoming a worker coop, but the only details he said is that he is not the owner anymore as he sold offbrand to his employees for dollars. The rest of the video is an ad for rivals 2
i kind of knew off brand was unsustainable. a lot of problems with trying a project that’s still untested (being he’s attempting to create create tv on twitch). Off brand was attempting to help creators turn their channels to have some sort of more “standard programming” that’s similar to a live event you would see on broadcast television. This isn’t profitable yet for creators or off brand yet. Not enough creators see the need to outsource of these projects….. yet. Production Companies can do well, but what off brand was doing was so niche that it’s kind of reductive.
the only question I have is if you shut down offbrand production entirely. If so, I think a better solution was keeping skeleton crew and focusing on consultation work and act as a contractor based agency, where depending on scope, you hire as much personal as needed on tasks-to-do basis. That way, heads of production, design or smth smth could focus on helping other production studious to do their events, cause ur events slapped. And if need arises, hire people to do own events, even those who were previously on offbrand production team, but were fired. but I might be missing smth.
Lot of people in the comments seem to be on the side of show up and yap into the camera, but I'm the opposite. Events like Chess boxing was what set Lud apart from any other UA-camr. I'd like more large events, of people doing interesting stuff out there in the world.
I'm just a rando online, but it makes sense. Streaming is not the big events and huge spectacle. Streaming started and is still about that 1 on 1 feeling with the creator, some random dude online that you vibe with and decide to watch. Doing big events feels like you trying to be "baby Hollywood" but I think a lot of people that watch streamers or yotubers want to avoid that type of grandiose style of content.
I’m sure you did what you could do with all parties in mind and heart. I’m also sure those employees were happy to have had the opportunity to work with you. You are right, tis life and we’ll keep moving. Still proud of you and your friends/team :)
It's truly sad news. 😢 Ludwig did all he could to try and save that branch of the company, but in the end, they just couldn't make enough return on investment. 😭 Such a pity. I guess they needed another Jerma, someone full of chaotic creativity and mayhem motivation. 🥺
Not sure if it needs to be said, but the work that the Offbrand team brought to the many events throughout the year was amazing! And even before that the Chessboxing event was really hype, so thanks for everything, and I hope we can see some of the same in the future even without Offbrand producing it
BeyondTheSummit keeps trying to pivot. From owning a production company, to partnering with the face of youtube. Feel bad for the boys. Nothing in gaming is profitable unless you sign with cryptoscams and casinos. Seems like thats the only route.
It's a shame that Offbrand production is no longer. The level of production and passion from the team really made the large events awesome to watch. It feels like Offbrand simply came into the market ahead of their time. Hopefully in the future a company like that can be maintained.
You’re an exceptionally inspirational creator, and whilst this sucks ass, I’m excited what rises out of this situation and see what you do next. Keep your head up
It's too bad because I remember OTK hiring random production companies for events and everything was super scuffed, it seemed like there was an actual need for streamer event production teams that know what they're doing, but I guess the money just wasn't there. Best of luck to everyone involved.
Really sucks that it's gone under. I love doing production, although my experience is all on the live theater side, and since it started, I've thought that offbrand was a great idea, and it honestly inspired me to think about doing production for streams or videos rather than a live audience, with a sort of pipe dream of working there myself. Really sad to see this happen, because if any team deserved to succeed, I think it was this one.
Man, that sucks. I was so rooting for this specifically because it was/is a coop. I do remember you seeing in the beginning it was not stable yet since there was a reliance on the UA-cam money. Now also thinking back of having to cancel stuff when the Mr Beast stuff dropped, which probably accelerated this. I'm wishing the restructured off-brand a lot of success, cause I really want it to succeed. Respect to Ludwig!
I think you handled this as well as it could be handled Ludwig. While it's sad that jobs are lost, you made the right call to end it when you saw what was coming. And the months and years people did have jobs are not nothing either. I think it's good that you tried to make big events a more common thing and easier for creators to organize, sad that the numbers didn't support it. Let's hope your employees find good jobs soon!
Appreciate you trying new things and giving real people their up in the process. Won't always work out, like you hitting plat in league, but I can still appreciate you for the effort. All the best to those finding new jobs, I hope it's easy to find something and they are nearly as cool as Offbrand is.
Ludwig: I'm gonna scale down my events because that's what the viewers want. Also Ludwig: I refuse to multi-stream even though that's what the viewers want.
honestly 2 month's severance in this type of industry is a huge relief- i was laid off an animation studio that gave me 1 month's severance, and that was incredibly generous given that no other studio really offers more than 2 weeks (if any, lbr). I hope the others are able to roll off into other jobs as quick as possible!
fr severance pay does not exist in the production industry, you're lucky if you even have a salary paying job/any small amount of job security
Part 2: ua-cam.com/video/x727Oq9w_Ic/v-deo.htmlsi=IWtu2PtOzA2fb0Ai
Cope. Ludwig is a goon
In Australia the typical severance is 1 month for every year of service, plus some other benefits
Our competitor bought us, and they are laying off the entire 900 staff. Noone is getting a severance :/
What 100 hours of league of legends does to a man’s company
Part 2: ua-cam.com/video/x727Oq9w_Ic/v-deo.htmlsi=JUBwhyWIFCIq_bfv
Socialism doesn’t work is what he should have said to save time
@OfficialRileyPlayz get a job
@@gamilith it's a bot
@@nizzel_then it needs to get a life
even tho i only worked for a couple events, offbrand was by far the best company i've ever worked with and i'm so sad it's gone under. i really hope i (and everyone else who was involved in offbrand productions) can work on similar projects in the future
Part 2: ua-cam.com/video/x727Oq9w_Ic/v-deo.htmlsi=JUBwhyWIFCIq_bfv
And they just threw you to the side like the capitalist pigs they are.
❤
the d riding is insane. Sure you did, sure it was the best 😂😂😂. If it was the best why did Ludwig just fire all of his employees?
I cant believe Stanz is actually unpaid now
Part 2: ua-cam.com/video/x727Oq9w_Ic/v-deo.htmlsi=JUBwhyWIFCIq_bfv
@OfficialRileyPlayz im scared to click that
@OfficialRileyPlayz do not click this, it's not only a tracking link but the video isn't Ludwig, it's one of the scumbags that scams people for clicks (fake mr. beast pfp)
Stanz probably is still employed by Mogul Moves? I think? Or maybe he'll have time to stream more and we get more Stanz streams and he finally plays TimeGuessr again...
@@LoFiAxolotl the guy was clearly joking... play on words of Unpaid Intern
Jerma now has to remove the CEOatOffbrand tag from his stream :(
But for real, sad to hear this news, seriously wishing the best for y'all
Part 2: ua-cam.com/video/x727Oq9w_Ic/v-deo.htmlsi=IWtu2PtOzA2fb0Ai
Do you really want to be a CEO at this moment in time? 😳
@@drex5160people only hate scummy CEOS. No one hates Arizona or Costco
beats being a poor NEET @@drex5160
Ludwig is nothing without Jerma 😔
Sad to see offbrand getting shut down. But honestly nothing to do with ya’ll. I hope everyone is doing great and honestly I really like the transparency
Part 2: ua-cam.com/video/x727Oq9w_Ic/v-deo.htmlsi=JUBwhyWIFCIq_bfv
@OfficialRileyPlayz Bot, the link goes to a random video usually asmr for some reason just dont click it y'all it gets him views.
@MoldyMan.I click it and it was a bowser in a car not bad actually haha
I think the main thing is that unless you have a really inspired creator, there really never is any incentive whatsoever for streamers to do large events. I mean let's just be honest, streamers often put a lot of time into the streams themselves, but they do it with effectively zero prep at all. Most just hit the go live button and play the game they wanted to play, or talk about the thing that they want to talk about. I think Ludwig has too much faith in other streamers being as motivated to make fun, interesting, and bigger events. But sad to see it didn't pan out, cause the events Offbrand put on were cool.
Its also difficult because those motivated, creative streamers who would be in the market for working with Offbrand, would also be the exact motivated, creative streamers who would just create the event themselves yk
@@silversalmon9909 Yup, totally agree, you see that with creators like Ibai
@silversalmon9909 the other issue is that most of those creators are probably gonna be smaller streamers, and like Ludwig said even his 30k viewers wasn't enough.
Most people in this industry start getting comfortable once they get big, so it makes sense why they wouldn't be as interested in doing big events.
@@jellytwins1018 Yup, and if they did end up growing a lot from an event, then that growth satiates their desire to do more, assuming that that was their main motivation for doing the large event.
The best comparison here to me is Nebula's success. Nebula only works because there's a lot of UA-camrs who want to do more than just that, and push their creative boundaries. The same is simply not true for streamers. The number of notable streamers pushing the envelope of what streamers can do is in the single digits.
Im in the restaurant industry which is brutal so i get it. Good restaurants run by competent people close every day. Sometimes it just wasnt in the works or its the right time. You learn from it and you develop your next project even better.
well said mate
At the end of the day, the product was good, but it had maybe 30ish potential customers :(
@@akaRicoSanchez I disagree - creators weren’t the only ‘customers’, there are a tonne of brands looking for partnerships as well.
@@marcwalshuk maybe sales and marketing was the problem then, but regardless, they clearly didn't have the customers.
Frankly, all the events they did just felt like events that were organized by some UA-camrs. Nothing felt especially professional or high quality. I doubt anyone wanted to actually pay significant amounts to have some buddies without any resume or qualification produce a typical UA-cam-quality event
30 is generous. Like the top top streamers are the only ones who can afford. Then do they want to do events. Then the event has to be in LA. And you could do it yourself with a cheaper production team not from LA. Not surprised it shutdown
@@marcwalshuk Seems you don’t work in marketing cuz that’s just not how it works. Like 90% brands don’t produce their marketing materials and ads in-house. Why would they? They hire giant ad agencies like Ogilvy who then approaches even companies like off brand to do events when needed. So for off brand to succeed in the industry and not just do “streamer events” they’d have to court those giant ad agencies and they all have their favourite event companies already. There are like literally only dozens of customers if that unless they’re happy just doing birthday parties and weddings
Its always been weird to me that specifically on twitch, not so much UA-cam, Viewers just don't seem to care for events and the graphic you pulled up proves that, Kai is the only huge streamer who is doing events often
i’ll be real, as a youtube viewer, my favorite videos aren’t highly produced but low quality things with personality and fun. Mogul Money worked because it was a creator not bc of the set
It’s like Kai and Ibai that’s it, outside of them I can really only think of Lud’s first subathon or the Jerma IRL streams like the Sims/Carnival/Archaeology.
I think content creators can sometimes have a disconnect between what the audience wants and expects out of a platform and their own desires. Many times I've heard creators saying "I want to do bigger things, more production more travel more events" and I'm like dude that's not what people showed up for.
People would just watch regular tv/produced shows if they wanted big polished things. There is comfort in the authentic
Streaming is mostly a replacement for television imo. When people get back from work/school they want a few hours of low investment entertainment to chill out to, that's why having a set schedule is so important and taking breaks can be devastating.
It's comparable to 20 years ago when a kid came home from school at 3 o'clock to watch their favorite tv program and finds out it got replaced by something else.
Big events can work but I think it's mostly when it's rare and perhaps some sort of big collab with multiple creators.
rip unfort was always an idea that seemed unprofitable but a cool way for him to give back to the community he came from.
Part 2: ua-cam.com/video/x727Oq9w_Ic/v-deo.htmlsi=JUBwhyWIFCIq_bfv
698-700
From the inception until the demise, Ludwig has always spoken about his staff, meaning more than the company itself, I do not doubt that he would have made jobs to have people he cares about around him and letting them go is harder than you can imagine. 1 failed business venture and still fairly paying severance to your staff is a lot more honest and truthful than so many huge "UA-camrs", have done, are doing and will continue to do to their followings. Thanks brother, signed the parasocials 👍
Honestly gutted to hear this. 💔 As someone who works in digital production, it was so incredible to see a company that felt like it had it's structure right, especially with the coop. I've always cheered it on from the side-lines and shared it as something that should been seen as a best practice. I hope at the very least someone sees what you started here and takes it forward in the future.
fs in the chat for socialism
Really sad to see this news. I actually wanted to work for offbrand after I graduated collage. I have friends who work in live sports production but I've always been more into the esports scene so that was right up my alley. Wish everyone the best, it can get really competitive out there.
Lol, I actually had the same thoughts. Though I'm probably headed towards sports production myself after I graduate.
Holy shit I’ve been in somewhat of the same boat. I ended up going into live sports production and have been working for almost 10 years now. Sports was the initial hook to get me into production but over the last 5+ years of going to various esports and creator events, my real passions have moved over but as the industry has shown us in that time, it is ROUGH out here.
PS. Boback, other TO’s, and stream producers, y’all hiring local production crew for Genesis X2 still? lol
I really hoped Offbrand would work
Offbrand got like 3 customers. Connor,Ludwig and QT.
99% of streamers don't give a heck about doing events that demands leaving their rooms
hey, I'm really sorry things didn't work out for offbrand. you were trying to do something really cool and I appreciated all of the events that you have put on. You're legitimately one of my favorite creators and the way you've tried to innovate in the space has been so refreshing to see.
As someone who has been closely following Offbrand as a business due to how inspiring it is, an immediate thought to keep the business running is not limiting its scope to streamers. I would say the streaming doesn't even cover that much of the economy at all. As you said people with that type of purchasing power often stay with what kept them relevant, although investing in such an event could've profoundly impacted their growth no doubt about it. You said Offbrand is capable of making events on a consistent basis, so I believe a natural inclination is to go to bigger businesses for the sole purpose of advertising their own businesses. Therefore changing the model to becoming an agency that makes impactful streamed events for both businesses and streamers (that drives great growth potential). I understand it might've corporatized this business leaving it a bit more "soulless" but it just seems like something that could've scaled drastically had that been the case. I believe the trade-off would've been necessary even if the vision was to specialize to just streamers at one point. I don't believe that the structure of worker co-op was flawed, more just in the selling to who is the thing.
TLDR: Streamers aren't as scalable as bigger businesses.
Please let me know some of your thoughts!
2 months severance is very generous. Ludwig, slime and anyone else behind the scenes are good people.
5:58 french streamers and content creators do so many events! As a french viewer, I feel like there's a big (huge) event almost every month. It's crazy that they do so many events even if they reach a smaller audience (since they only speak french, thus reaching french people only).
Yea and there literally is French Offbrand (ZQSD Production) that runs most of these events. Just a different streaming culture I guess.
I'm gonna miss unpaid intern it was actually my favorite ludwig content ever.
very sad, i absolutely loved all the big events & would force my partner to watch the streams with me lol. like dodgeball & the streamer games were so fucking hype, i loved it. i hope to see more of it even if it’s not produced by offbrand.
i also hope that everyone on the team is able to find more work, they’re all very talented & any company would be lucky to have them.
It’s a bummer people don’t show out for events like streamer games since that is some of my favorite content on the internet this year. Either way though you gotta follow the trends I suppose in this world. Either way happy for some great entertainment!
Thank you for defending Co-op companys as a way for buisness management, I believe that the worker wants the company to succeed as much as those in charge as long as it doesn’t affect their way of life and their chance to grow which I believe Co-ops are better at this than regular CEO type companies
*Freed from the stress of a 9-5 job,I now have a 230k safety net and no more mortgage to worry about-*
*thanks to, Stacey Neal Brooks*
I keep seeing different commendations about this Stacey, she must be really good for people to speak so highly of her.
Nice meeting someone who also work with Stacey, she’s the only one I have complete faith in, she got me proflts of 14,OOO with a small start up of 2,5OO and ever since she has been delivering.
Stacy Brooks has really set the standard for others to follow, we love her here in Ontario Canada as she has been really helpful and changed lots of life's
She is recognized for her authenticity, Unlike other experts who set unrealistic expectations, she consistently delivers on her promises.
Can someone Share her info please 🙏
I’m interested
i went to almost every event that OffBrand produced and they were all so much fun for my friends and I
we got to meet so many like-minded people and have created friendships from it
as a UA-camr myself it was great for networking and rubbing shoulders
i even met Ludwig a couple times
these were fantastic and very well put together and I have no doubt the employees of OffBrand will go on to do fantastic things in the creator economy
networking? YUCK
get a life man.
I'm favoured, $27K every week! I can now give back to the locals in my community and also support God's work and the church. God bless America.
As a beginner what do I need to do? How can I invest,on which platform? If you know any please share.
Yes! I'm celebrating £32K stock portfolio today...
Started this journey with £3K.... I've invested no time and also with the right terms, now I have time for my family an…
when someone is straight forward and good at what she does best. People will always speak for them. For me I can would say give Mrs Olivia Duke of finance education a try and you be happy you did
Started with 5,000$ and Withdrew profits
89,000$
I'm glad to write her tay I do hope she will help handle my paycheck properly☺️☺️☺️
Hearing about both the successes and problems is really interesting and made me think more about how the backend of running such a company is. Even if it’s over now, I feel like this was still a valuable experience not only for those involved but maybe even for future content creators who’d like to do similar things.
Edit 5:14 I mean yeah I didn't know if that was really the reason but sucks to know that it was cuz its aggravating knowing that there are such few streamers these days wanting to step out of their comfort zone & run these kind of events to begin with.
This honestly is a shot to a gut... but id be lying if I said I didn't see tbis coming only because of how few and far between the events were. Sucks cuz there wasn't a single event they produced that wasnt upper echelon.
Sad day for streaming as a whole tbh but the entire team should be proud of every product they put out
Either way I feel this shouldn't be viewed any other way than a success and ludwig and the entire team should be so proud of the product(s) they made cuz man... every. Single. One. Of them were streaming platform level events & I looked forward to each and every one. Seriously speaks to the type of creator ludwig is that he even attempted to put something like this together and how he always wants to "level up" from just sitting in front of his desk with a camera on and always wanting to do "cool shit" as he says. Will seriously miss hearing "produced by offbrand" at rhe end of event announcements..
@@SageO6PathzGON How is this a success they literally went bankrupt and are shutting down
In truth I didn’t think other creators were into big events. But I thought with offbrand productions existing more people would try.
But I guess the kind of person that’s willing to grind at a desk for 6-14 hours a day every day isn’t usually the same as the person who plans huge events.
Props to Ludwig for realizing that he would lose both companies by march, and still deciding to pay out through February. Sad to see offbrand production go but Im glad to have been around to watch the events they made!
It's great to see a big creator like mogul mail talking about small creators ludwig and his small business off brand
exactly this is what im saying
This guy, 👆 he gets it
7:10 so ppl actually prefer more... parasocial content!
People who watch twitch streams prefer…twitch streams. Who would have guessed?
Dang, I absolutely loved Unpaid Intern
I appreciate how candid you are on this channel, and about your business in general.
props for the transparency as always
if chat interaction is the money maker would creating events with chat participation be the goal going forward? like a twitch plays situation but with live events? where chat directly influences the event? with multistreaming and twitch offering more collab built in features you could maybe somehow have various chats "fighting" each other somehow?
love big events cause they are neat but felt like it was going more towards a tv show thats streamed instead of a creators streaming event (if that makes sense).
hope those at offbrand find jobs since their work was really cool (unpaid intern was my fav "series"/"event" they did).
This would be sick and I think chat would like it better. Like that sims thing they did with jerma.
@@σκοτάδι-υ7σ i think sadly them focusing only on streamers was a shortcoming. a streamed event with a max fosh or the hide and seek around the world dudes would be sick.
Like imagine they have live stream bags and the hide and seek is stream sniping with a 5 minute delay or something. and chat can buy their power ups and blockers.
Honestly, as someone who doesn't watch livestreams but does watch the edited videos or VODs. I love watching both types of events, big ideas and just chilling with the homie playing league for a week.
this breaks my heart so much a shame that the business model wasn’t the best and maybe too niche but i hope for the best for all parties involved.
At the 10 minute mark you explain that you had more viewers during one of your "normal" streams compared to world's greatest gamer. I think that the reason is that the viewer wants to watch something he is used to: Watching people I have never heard of competing in an event which rules I haven't understood is too committimg from my side. After a long day of work I would prefer to watch something I am more familiar with and I think many feel the same
Mogul Mail guy will never leave us, unlike former youtuber known as Ludwig.
I feel like off brand only catered to like 30 people in order for that type thing to be successful they would have to had start doing like wedding planning or corporate events in addition to just streamer events but just doing creator events is shooting yourselves in the foot from the start
What i got from this is that streamers dont touch enough grass to do events
From my work experience, events are a LOOOT of work, and often times, you don't really see the return on them in a way that feels super satisfying. I used to work for a university and we had events for prospective students to consider applying to our programs and each event took up so much prep time and money (for venues and print materials and we would schedule email blasts and all these things) but the data wouldn't really show any spikes of applications right after events. I'm sure they made some difference but it felt pretty thankless even if I saw the attendees having a good time.
There's also so much stress that goes into events. It''s a break from business as usual and it's a now or never kind of situation. Any little tech hiccup ends up haunting me for weeks after for no reason so I can definitely understand that there aren't as many streamers (who have been focusing primarily on streams since they were teenagers) to not feel as motivated to really dive into events. As an audience member, a good event makes a lifelong memory so I really appreciate Lud going for it. I actually think his journalism degree had a role here and that he started streaming when he was a bit older. But yeah, on the production side, I'm glad my career moved away from events lol.
thank you for trying luddy!
we appreciate the efforts, here is to hopes that you're able to put something of this caliber together in the future!
the community could really use another 'beyond the summit'
Part 2: ua-cam.com/video/x727Oq9w_Ic/v-deo.htmlsi=JUBwhyWIFCIq_bfv
People are moving towards the younger streamers like faze and amp.
Now he can go back to living under Hasan's streaming desk full time
Very glad to have had the opportunity to enjoy some of the offbrand events! Thank you for creating an outlet for those talent people to get to work and express themselves! I truly appreciate the fun times I had through that hard work and passion.
Lud and QT, the king and queen of events.
6:31 apparently the twitch channel for mogul mail is called shroud and it's doing pretty good for itself, 10th biggest on the platform. More lore for you nerds
With the amount of severance, I think getting the news early November is actually pretty good. It means that people can have a week or two to process the news, and still have time to take a vacation at the end of the month, and still have plenty of time in January to send out resumes when businesses are actually hiring. No one hires in November.
It's unfortunate news, but it's not that surprising. Hopefully everyone is able to find new work, and there's still some ability to bring people back as contractors for a more limited set of events.
You're just ahead of the times, in the future I bet events will be the norm or the trend. Wish the employees that lost their jobs all the luck in the world.
I think that the appeal of UA-cam and streaming over TV is that they AREN'T overproduced. It has more character when it is less structured.
The appeal of overproduction (not in the MrBeast type of way) is not that it has more character, but it has more legitimisation especially within the MSM.
Just look at how Netflix legitimised itself to the MPAA as a producer by overproducing their shows and giving them a cinematic feel, even though it was completely unnecessary.
Kind of explains how on the pod they talk about playing games during work hours a lot. It's not that they're avoiding work, it's that there really wasn't much work to do.
This makes sense… Ludwig wants to make events and has the money to burn on them… his company (Offbrand) isn’t just him and does need to stay afloat…
So if Ludwig it’s putting all the money to make the events, then he should take the credit (and risk) of them
I don't know if it is necessarily about taking the credit for them because any of the major events were already pretty much credited to him. I think it is more about the workers need to have a liveable salary and he can't make that work unless they did contract work like he mentioned but then they still wouldn't have gauranteed steady work/income
This isn't about taking credit... i doubt Ludwig or anyone has a problem sharing credit with production because they know how valuable the production side is.... this is about employee cost and the frequency of contracts... Offbrand and Ludwig were hoping they could change the Live Streaming landscape and move more to a professionally produced medium like Traditional Television... sadly sitting in front of your computer screaming at the screen is still preferred by most viewers so there was little incentive for big Creators to move to larger productions
@@themainguy5241 Yeah and when it comes to "Events" they don't really happen everyday and its either monthly or yearly..If lucky there will be like 3+ events in 1 month but after that....nothing....no profit earning, money draining because you know, you still need to pay salary to your employee...throughout the end of the year.
So, doing contract salary is better but its not stable income so they need to find another job.
It's sad, but I guess just the reality, that the gaming side of the business is more sustainable than the event side. Offbrand hosted a bunch of cool events, sad to see a company that knew gaming culture shut down.
Awesome events you guys put on, bummer we couldn't keep it going in the way that it was. Hope everyone who was involved in the projects keeps getting work in the industry either continuing with Ludwig and his people in some way or in another creator or company that wants to do cool stuff with the same involvement as a worker co-op.
Sad to see the production shut down as I feel it was a perfect blend of professional and amature/casual feel to the events. My favourite event was Fast50 with the Beerio Kart World Cup coming second and I hope you keep doing them as these things feel a bit more timeless with the production quality that goes into them as I mostly watch VODs.
Producing events is hard. Hope it all works out. Good on you for making it right with the employees. I work in production and it is the first industry to me hit in tough times. Looking forward to the next events.
“I want to make a company that can pay my friends when I quit”
Lmaooooooooooooo 😂😂😂😂😂
Couple of thoughts:
1) I have to imagine there would be other kinds of live production event work that Offbrand could have taken on to help sustain the team between streamer events. Even just basic corporate gigs to keep the lights on. Companies are always doing events and town halls and live streams and things like that.
2) The value of a live streamed event isn't just in the live viewer numbers. Gotta think about how many more folks are going to watch the VOD or highlights on UA-cam afterwards.
3) There has to be some kind of a market for producing non-live content that other UA-camrs could have utilized Offbrand's production services for. Surely other creators would have loved to do their own versions of Mogul Money or Unpaid Intern type content? Or is the issue that anybody big enough to want to do stuff like that already owns their own full production company and is doing it all in-house (e.g. Mythical, Smosh, 2nd Try, etc.)?
I mean, if the market was there like you think it is, this situation wouldn't be happening. I will not claim to ever think or say that I know Ludwig and what he would do personally, but he doesn't seem like the type of guy who would make a decision like this flippantly and without effort to make it work. I think that for streamers or other youtubers, they either got comfy doing things with low effort, or have the appetite to do events on their own. And Ludwig is very well aware of the live viewer point you brought up, in the same way he was aware that chessboxing wasn't a money loss in the long run, like he said in the video.
@noahwesterberg8566 I think the market for #1 is definitely there. Just not sure Offbrand was interested and/or willing to pursue that kind of work.
Whether or not there was a market for the other, I don't know. But either way, it's a shame they weren't able to find a way to make things work. You never want to see a company fold and people lose their jobs. Hopefully some of them can land back at Mogul w/ Lud and the rest can find work elsewhere.
Hey Lud I think a great way to help the people that were laid off is to give them resources to update and or make new resumes. Tbh thats the worse part of job hunting and it would make their lives a lot easier. Something they can do over the holidays.
Gee who could’ve seen this coming 😭 ☠️
sorry to hear this, i absolutely love the major events like streamer games. it has been my favorite event you’ve ever done. hope things work out for everyone involved!
you made the flat earth society angry with that outro
Can you do a deep dive on workers coop and how offbrand worked as one? If the business was not profitable how are the employees paid? How do you hire someone? How do you fire someone? Can you show examples and employee structures?
I personally still dont understand what it is, and every time you mention it, it just sounds like a regular company, with bonuses to the employees when the business is doing good, which is pretty common in the field..
I vaguely remember there was a video on this channel where he explained it
@ he made a video announcing he was becoming a worker coop, but the only details he said is that he is not the owner anymore as he sold offbrand to his employees for dollars. The rest of the video is an ad for rivals 2
Everything content related bleeds $$$$$
Except ads.
khaby lame
Online space is trash for money unless its individuals
i kind of knew off brand was unsustainable. a lot of problems with trying a project that’s still untested (being he’s attempting to create create tv on twitch). Off brand was attempting to help creators turn their channels to have some sort of more “standard programming” that’s similar to a live event you would see on broadcast television. This isn’t profitable yet for creators or off brand yet. Not enough creators see the need to outsource of these projects….. yet. Production Companies can do well, but what off brand was doing was so niche that it’s kind of reductive.
the only question I have is if you shut down offbrand production entirely. If so, I think a better solution was keeping skeleton crew and focusing on consultation work and act as a contractor based agency, where depending on scope, you hire as much personal as needed on tasks-to-do basis.
That way, heads of production, design or smth smth could focus on helping other production studious to do their events, cause ur events slapped. And if need arises, hire people to do own events, even those who were previously on offbrand production team, but were fired.
but I might be missing smth.
literally rewatched the colin and samir video yesterday where they went through mogul moves and offbrand, so really sad to hear about this today.
That stinks man. Me and my wife love watching unpaid intern together even if the production company is gone I hope you still continue the series.
Gotta fail to succeed. Huge shoutout to Lud for acknowledging everything.
Every successful businessman has 10 failed busineess behind them.
Lot of people in the comments seem to be on the side of show up and yap into the camera, but I'm the opposite. Events like Chess boxing was what set Lud apart from any other UA-camr. I'd like more large events, of people doing interesting stuff out there in the world.
I'm just a rando online, but it makes sense. Streaming is not the big events and huge spectacle. Streaming started and is still about that 1 on 1 feeling with the creator, some random dude online that you vibe with and decide to watch. Doing big events feels like you trying to be "baby Hollywood" but I think a lot of people that watch streamers or yotubers want to avoid that type of grandiose style of content.
I’m sure you did what you could do with all parties in mind and heart. I’m also sure those employees were happy to have had the opportunity to work with you. You are right, tis life and we’ll keep moving. Still proud of you and your friends/team :)
its crazy that a production company that needs investors to survive cant work as a co-op
It's truly sad news. 😢
Ludwig did all he could to try and save that branch of the company, but in the end, they just couldn't make enough return on investment. 😭
Such a pity. I guess they needed another Jerma, someone full of chaotic creativity and mayhem motivation. 🥺
Not sure if it needs to be said, but the work that the Offbrand team brought to the many events throughout the year was amazing! And even before that the Chessboxing event was really hype, so thanks for everything, and I hope we can see some of the same in the future even without Offbrand producing it
Unfortunate thing people sometimes forget, businesses have to be profitable or they inevitably shut down
honestly im very much gonna miss the big ludwig events 😭
okay nvm i actually finished the vid and he still plans to do some
BeyondTheSummit keeps trying to pivot. From owning a production company, to partnering with the face of youtube. Feel bad for the boys. Nothing in gaming is profitable unless you sign with cryptoscams and casinos. Seems like thats the only route.
I was here for world's greatest cause I love watching the competition especially Tenz's pov during it
It's a shame that Offbrand production is no longer. The level of production and passion from the team really made the large events awesome to watch. It feels like Offbrand simply came into the market ahead of their time. Hopefully in the future a company like that can be maintained.
You’re an exceptionally inspirational creator, and whilst this sucks ass, I’m excited what rises out of this situation and see what you do next. Keep your head up
It's too bad because I remember OTK hiring random production companies for events and everything was super scuffed, it seemed like there was an actual need for streamer event production teams that know what they're doing, but I guess the money just wasn't there. Best of luck to everyone involved.
Really sucks that it's gone under. I love doing production, although my experience is all on the live theater side, and since it started, I've thought that offbrand was a great idea, and it honestly inspired me to think about doing production for streams or videos rather than a live audience, with a sort of pipe dream of working there myself. Really sad to see this happen, because if any team deserved to succeed, I think it was this one.
Sucks that it didn't work out the way you wanted but at least you tried
Glad to see mogul mail is back!
Edit: Nevermind
Man, that sucks. I was so rooting for this specifically because it was/is a coop. I do remember you seeing in the beginning it was not stable yet since there was a reliance on the UA-cam money. Now also thinking back of having to cancel stuff when the Mr Beast stuff dropped, which probably accelerated this. I'm wishing the restructured off-brand a lot of success, cause I really want it to succeed. Respect to Ludwig!
Bro the courage it takes to take risks… thanks for all the fun now and in the future
merry christmas youre fired
I've been let go by three fortune 500 companies. One gave me two weeks severance. Two gave me nothing. Kudos for giving two months.
the lighting for this video was perfect... also I'm sad if this will affect the Beeriokart tournament, probably my favorite event
Man I was rooting for you guys to keep it above water… hard space to occupy right now. Respect
Will you do events through Mogul Moves now? Im actually not sure what Mogul Moves does other than merch. :/
We get it failed business tax write off. Stop making excuses. Makes sense to do it now.
thanks for being transparent about it lud, sad day for jerma
I think you handled this as well as it could be handled Ludwig. While it's sad that jobs are lost, you made the right call to end it when you saw what was coming. And the months and years people did have jobs are not nothing either. I think it's good that you tried to make big events a more common thing and easier for creators to organize, sad that the numbers didn't support it. Let's hope your employees find good jobs soon!
Appreciate you trying new things and giving real people their up in the process. Won't always work out, like you hitting plat in league, but I can still appreciate you for the effort. All the best to those finding new jobs, I hope it's easy to find something and they are nearly as cool as Offbrand is.
That's sad I hope all the workers can find work soon
All the love to the team and thank you for everything they did
Ludwig: I'm gonna scale down my events because that's what the viewers want.
Also Ludwig: I refuse to multi-stream even though that's what the viewers want.