Marketing Management | Concept, Features and Philosophies | Part 1 | Business Studies | Class 12
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- Опубліковано 5 вер 2024
- In this video we will cover :
1. Concept of Marketing Management
2. Features of Marketing
3. Marketing Management Philosophies
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Class 12 Macroeconomics One shots (23-24)⬇
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Class 12 Business Studies One shots (23-24)⬇
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Indian Economic Development One shot Class 12 ⬇
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English ⬇
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Notes are available on my telegram channel ⬇
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Productions concept - large scale of production to reduce the cost
Product concept - good quality of product
Selling concept - to sell whatever is produce by hook or crook
Marketing concepts - attract consumer satisfaction
Socital concept - consumer satisfaction with in eco logical and ethical boundaries of society
Philosophy of marketing
1.production concept-large scale production which leads to inexpensive and readily available product
2.product concept- high quality product with some extra and distinct features in it.
3.selling concept-sell whatever is produced by hook or crook
4.markering concept-satisfy the consumer needs
5. Societal concept-satisfy the needs of consumers within the ethical boundaries of society,dont sell those products which harm the customer or environment
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What about case study.,
@@user-ru3ko9nr9m ye trick try kro tumhe puri book yaad ho jaayegi book kholne ki jarurat bhi nhi padegi. Phir Case study slove kya tum case study khud bna loge. Baaki phir bhi satisfied nhi ho pao to ch k end m case studies di hongi vo kr lena 80/80 jarur aayenge 😊 All The Best👍😄
@@CUET-mb2kr bro how to learn headings and bro how to revise?pls help
@@user-ru3ko9nr9m use mnemonic (sorry for spelling) technique for heading and if u have poonam gandhi then there is keyterm for every topic for feature imp etc it will help alot 💯
Ma'am you actually gives the real knowledge of each chapter which students really wants❤
Features of Marketing :-
1. Need & Wants
2. Creating a Market Offering
3. Customer Value
4. Exchange Mechanism
Thank You So Much Mam ❤✨
1. need and want
2. Creating the marketing offering
Consumer valuable
Exchange mechanism
Concept
1. Production concept - focus on large scale production , reduces the cost of production
2. Product concept - good quality, add on feature
3. Selling concept -to sell whatever the firm produce
4. Marketing concept - customer satisfaction
5. Societal concept - consumer satisfaction with in the ethical boundary of our society
Need and want
Create a customer
Customer value
Exchange mechanism
2 ) production concept
Product concept
Selling concept
Marketing concept
Social marketing concept
Features of marketing
1. Need nd want
2. Creating a market offering
3. Customer value
4. Exchange mechanism
Thanks mam ❤❤❤
features of marketing
1. need and wants
2.creating a market offering
3. customer value
4. price mechanism
philosophies and main concern
1. production concept - focus to do production on large scale for low level of production cost per unit. customer will buy goods and service's when they are easily available and at cheap rate
2. product concept- focus on production of goods and service's with premium quality's
3. selling concept- to sell customer whatever we have by undertaking aggressive marketing striges
4. marketing concept - to produce good and service's with the motive of satisfy customers want. what customers need and as per their wants
5.societal concept- not to blindly follow customer satisfaction, that must lie with ethnical and ecological boundaries of society
Keep learning 👍
1 Need and want
2. Creating a marketing value
3. Customer value
4. Exchange mechanism
Features of marketing
1. Need and want
2.Creating a marketing offering
3.exchange mechanism
4.Customer value
Philosophies of marketing
1. Production concept - large scale production and inexpensive
2.product concept-good quality product should be produced whether they are expensive
3.selling concept - to sell by whether using intensive production techniques
4.Marketing Concept - Product should be produced acc. To the need of customer in short customer satisfaction
5.Societal Concept - customer satisfaction within ethical and ecological boundaries of our environment
1.production concept (large scale production to decrease the cost)
2.product concept (good quality,added features in product)
3.selling concept (sell whatever u produce in intensive promotional techniques)
4.marketing concept (customer satisfaction)
5.societal concept ( customer satisfaction with in etichal and ecological boundaries of our society)
Philosophy
1.production
2.product
3.selling
4.marketing
5.societal concept
Features of management
1. need and want
2. creating a market offering
3. customer value
4. exchange mechanism
thankuuuu soo much maam 😍😍😍
1..Production concept = large scale of production & reduce cost
2..Product concept= expensive & super quality goods are sell to consumer
3..Seeling concept= sell anything to consumer by influence them through advertising.
4..Marketing concepts= sell goods and services according to the consumer needs & wants .( Coustomer is the king of market).
5..Societal concept
Good!! 👍
Societal concept : Satisfy customer's wants but it should be within ethical boundaries of the society.
@@NYClasses_NehaJangid thnku mam for this best sesion me bst apke alava kisi se phad hi nhi pta liker apkaa btaya hua point to point hadd ho jata hai or meerko ye channel meriii frnd ne recomend Kiya tha uske bad to bas apse hi phadta hu 🥹🤌🏼
@@nischalagarwal9078 case study solve kha se karte ho
Waiting for account's lectures
Yes ma'am
Features of marketing are :
1) Need and want
2) Creating a market offering
3) Customer value
4) Exchange mechanism
Philosophies of marketing management :
1) Production concept
2) Product concept
3) Selling concept
4) Marketing concept
5) Societal concept
Features of marketing
1.need and wants
2.creating a market offering
3.customer value
4.exchange machanism
Features of marketing
Need and wants
Creating market offering
Consumer value
Exchange mechanism
😊😊
Features of marketing
1need and want
2 creating a marketing offering
3 customer value
4 exchange machanism
Feature of maketting
Need and want
Market creating offer
Customer value
Exchange of mechanism
Need and wants
Create market offering
Customer value
Exchange mechanism
production concept - large production to minimise the cost
product concrept - good quality
selling concept - to sell whaterver is produced
marketing concept - customer satisfaction
societal concept - customer satisfaction witin ethical and ecological boundaries
Need and wants
creating market offering
Customer value
exchange mechanism
Thank you mam thank you soo soo soo much aapse best teacher koi nahi mam ❣️
Thank you so much ❤️
features of marketing -
1. Need and Want
2.Creating a market offering
3.Consumer Value
4.Exchange mechanism
Philosophies-
1.Production concept
2.Product concept
3.selling concept
4.Marketing concept
5.Societal concept
Exchange mechanism
Needs and wants
customer value
creating a market offering
features of marketing
1) needs and wants
2) creating a market offering
3) customer value
3)exchange mechanism
Production concept
Product concept
Selling concept
Marketing concept
Societal concept
18:00 production concept
Needs and wants .
Creating market offering
Customer value
Exchange mechanism
@NYClasses_NehaJangid
Mam, eak video revision or jo pending syllabus hai use sath sath kese kre, Pe bna dete.
Bhut help ho jati...
(eak app schedule de dete ki week mai ean days ean-ean ch's ko kre, Idea lag jata)
❤ Thank you mam..
Feature of Marketing
Need and want
Creating marketing offering
Customer value
Exchange machanism
Philosophy of marketing
Production concept
Product concept
Social Marketing concept
Selling concept
Marketing concept
Features of marketing
Needs and wants
Creative a market offering
Castomer values
Exchange machanism
Customer is always the king according to Bio Psycho Politico Demographical.
features of marketing management
1.Need and want
2.creating a market offering
3.customer value
4. exchange mechanism
Features of marketing management are as follows;
1.keep in mind need and want of the customer.
2.creating products according to the market offer for the customer .
3.customer value (means that the product should be of different features so that the consumer will give its valuable price)
4.exchange mechanism (there should be two parties consumer and producer so that the trade will be possible)
philosophies of marketing management :
1.(PRODUCTION CONCEPT ) main motive ;increase the production so that the cost of production will be low and hence inexpensive in the market
2.(PRODUCT CONCEPT)main motive; good quality and different feature
3.(SELLING CONCEPT)main motive; anyhow sell the product to the customer by advertisement ,banners and promotional efforts
4.(MARKETING CONCEPT)main motive; produce according to the demand of the customer
5.(SOCIETAL CONCEPT)main motive ;produce according to the demand of customer but within the ethical and economical boundary .
Features of marketing
1)need and want
2)creating market offering
3) customer value
4)exchamge mechanism
Feature of marketing
Need and wants
Customer values
Exchange mechanism
Creating a market offer
Needs and wants
Creat marketing offering
Coustomer value
Exchange mechanisms
Features of marketing management
Needs and wants
Exchange mechanism
Creating a market offering
Customer value
Marketing management philosophies
5 concept
Production concept
Main focus large scale production to decrease the cost
Product concept
Main focus quality of product good and add extra features in product
Selling concept
Main focus
Selling whatever produced in the market by using intensive promotional techniques
Marketing concept
Customer satisfaction
Societal concept
Customer satisfaction with in ethical and ecological boundaries of our society.
Need and want
Exchange mechanism
Customer value
Creating a market offering
Features of marketing
1.need and Want
2.creating a market offering
3.customer value
4.exchange mechanism
Need and want
Creating a market offering
Consumer value
Exchange mechanism
Production product selling marketing socittal
We want the teacher like you in our schools
Need and want
Creating a market offering
Customer value
Exchange mechanism
Need and wants
Creating a market offring
Countomer value
Exchange mechanism
Ma'am i could not find the notes for this chapter on telegram
features of marketing :-
1-Need and want of customer
2-creating market offering
3-customer value
4-exchange mechanism
Feature
Needs and want
Creating a market offering
Customer view
Exchange mechanism
Philosophy:-
Production
Product
Selling
Marketing
Societal
Mam aap iss chapter ke notes kab provide karoge?
Agar bst or macro ke very important questions nd mcq series aa jaye to maja he aa jaayega😊
Uploaded important questions of India eco and macro + Uploaded MCQs of indian eco. Last 3 chapters MCQs are left. We will complete that too and then we will start macro MCQs. Pls check respective playlists. Link in description.
@@NYClasses_NehaJangidMam, eak video revision or jo pending syllabus hai use sath sath kese kre, Pe bna dete.
Bhut help ho jati...
(eak app schedule de dete ki week mai ean days ean-ean ch's ko kre, Idea lag jata)
❤ Thank you mam..
Seriously mam this lecture is full of comedy and jokes but aside of its your great
Thank you ❤️
Ma'am plzzz notes provide kar dijiye es chapter k bhi plzz mam kal paper hai ji aapko bhi pta hai mam kar dijiye plz notes send...
Consumer protection ke bhi kardo mam ji plzz...
Need and want
Exchange mechanism
Customer value
Creting market offering
5 concepts
a) production concept
b) product concept
c) selling concept
d)societal concept
e) marketing concept
Features of marking management
1. Need and want
2. Creating a market offering
3. Customer value
4. Exchange mechanism
Philosophy of marketing management
1. Production concept
2. Product concept
3. Selling concept
4. Marketing concept
5. Societal concept
Mam iska pura vedeo 2 din me aa jayenge kya aur mam last wala pls aap one shot bana dijiyega plssss ❤❤❤❤❤❤❤
This chapter in parts. Last chapter one shot.
@@NYClasses_NehaJangid thank mam🥰🥰🥰 aap bahut aachi hai sab ka reply karte ho 🌹🌹🌹
Mam plzz provide notes of this chapter, consumer protection ke bhi notes provide kar dijiye mam plzz kal exam hai mam plzz jaldi kardo ji....
Uploaded on App. Link in comments. Free content mai available h
@@NYClasses_NehaJangid okh mam ji
Mam this is to inform you that your notes are being uploaded by other telegram channels...I don't know whether they are uploading the pdf of your notes with or without your permission...please do check 😊
I don't have any idea. Pls share link.
@@NYClasses_NehaJangid mam I pasted the link twice but don't know how its getting deleted again and again
Plz do let me know if the link is visible to you or not
Not available. You can email or send on insta. Link in description
Acha concept he mam
Best teacher ❤
Philosophies of marketing
Production concert
Product concept
Selling concept
Marketing concept
Social concept
Production concept
Marketing concept
Selling concept
Societal concept
Product concept 😊
Mam you're looking beautiful ❤
Thanks a lot ❤️
26k.....❤️🔥🎉
Congratulations.....🎉
very good chapter
Superb mam ❤
Need and want
Creating a market offering
Customer value
Exchange machanism
Features of marketing management like choosing a target market are in our syllabus 2023-24
Mam plz make bst revision series
Mam background green kaise ha
Thanks mam 😊😊❤❤
Most welcome ❤️
Mam marketing management h syllabus m topic and marketing and selling
Features of Marketing Management
need and want
create a market offering
customer value
exchange mechanism
marketing philosophies
production concept
large scale production to decrease the cost, acc to production concept company believe that inexpensive and easily available product or services can easily sold
product concept
premium quality product, extra feature in comparison with competitor company
selling concept
selling what u have with promotional techniques
marketing concept
design, produce and sell that product which satisfy consumer need
customer satisfaction is prime motive
societal concept
customer satisfaction within the ethical boundaries of society
We are waiting for 1st book all fledged questions detailed explanation
Gjbbb
Need and want
Per main toh parle-g ki deewani hu 😢20:07
Mam please case study 😭
There is a separate Playlist for case studies. Pls check.
Please ma'am account ke oneshots bnaiye .....usme booht problem ho rhi h 😢
28:14 lipa poti😂😂😂😂
PDF bhi de diya kijiye na please
Mam ham log jaldi se 1m subscribe kar wa day gay 🙏🏼🚩
Much love ❤️
1needs and wants
2.Marketing offerings
3.customer value
4.ezchamge maechanism
Part 2
Uploaded.
Hlo
Mam aap kho pata ha kya rajat Arora sir ne bhut aacha series pata ha gupshup and grade series ha aap bhi kuch naya layo
PPssm
Cosmetics means :- lipa poti😂
28:12
Ma'am accounts ke video kub aayenge ch 2
Ha na... Abhi tk yhi sb chl rha h... I don't think mam accounts krwa paenge
On channel I teach only eco and business. But this year I thought of starting accounts too to help you guys and uploaded detailed and best lectures of chapter 1. But didn't get good response. Students demanded to complete eco and bst first. So, I discontinued. If you guys will support,would love to continue after completing bst.
@@NYClasses_NehaJangid mam ik that... U told me last month too... U have our full support... I badly need the lectures... U said after 15th oct.. But it's almost November now... And now I'm loosing hope... I don't think u will continue even after completing bst... I don't wanna put any burden on u... But pls... I need some realistic response now... Not this copy paste pls mam
28:13 😂
Leepa poti 🤣
😂😅
Features of marketing
1. Need and wants
2. Creating a market offering
3. Customer value
4. Exchange mechanism