Ironworkers for Jimmy Fund

The best advertisement I've ever created. When working at Cronin&Co., me and my partner Bob visited the hospital to be inspired so we could come up with a concept that would motivate people to donate money to children's' cancer. Someone at the hospital told us this true story, and there came the concept. We did not invent it, we simply re-told a story of tough men with a gentle and giving heart in moving pictures. Creating this spot is one of my proudest achievements. It is in the MoMA's permanent collection. Thanks to the children, the ironworkers the production company and its director for helping us Madison Avenue advertisers do something great. Don Draper would be proud.

[@Geh4h]

This is why i want to be an ironworker because you guys care and are great role models to kids from all walks of life. kids and the youth look up to you guys like you're their hero. This video made me cry because it means something to me, i have a niece who is in the kids age group and has cerebral paulsey. Just seeing kids names written on those beams and you guys communicating with them really touched me. thank you for all you do and keep building America.

[@waynelenard3940]

Building a spot. In Heaven..Well done, Iron Workers...

[@ablubrd]

Wonderfully done...touches the heart!💜

[@WindedVoyage]

Thank you Kay. This was the most gratifying film/ad I've worked on. The real men and children in this film were extraordinary folks and yet purely humble. Plus it gather much $ for the cause. My best work.

[@davejackowski2112]

God bless the workers and kids. You guys mad the kids happy

[@maikahk1872]

“A little in abundance is a lot”

[@Blackphillipsupporter]

Love my hometown.

[@alexandreguidetti]

A great town