Business Model Generation | Alex Osterwalder | Talks at Google

Alex Osterwalder spoke to Googlers in Mountain View on February 22, 2011 about his book Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
About the author:
"Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models is used by leading organizations around the world, like 3M, Ericsson, PwC, and many more. Alexander is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley and HEC. He holds a PhD from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aiming to make HIV/AIDS and Malaria history."