Hi uhm... anytime you say "Hitogata" I keep thinking you're gonna say "Hitogawari", which is a song by Kikuo and anytime I think of it I get traumatized from the video that accompanies it. 😀😀😀😀😀
That "Brusied doll" PSA reminds me of a PSA I saw from Britain (I think) where a guy is abusing a cartoon kid Throwing him at the wall, hitting him, and so on at the end it changes him to a real kid who pees himself out of fear.
I immediately thought of another one with puppet(whom's orgin is also the UK?) that's being sexually abused by a male family member and denies the abuse to other adults just like the Japanese Doll. Dunno the name of it, though.
@@Anna-hy4sb Its this PSA ua-cam.com/video/lnJdoNVYp58/v-deo.html Only part I might have "misremembered" was that it wasn't specifically about CSA. My bad on that.
The Whale PSA reminded me of a story in which a kid kept drawing scary monsters, and he was being brought into therapy and doctors were concerned about him being abused, but it turned out he was just drawing Five Nights at Freddy's characters
This also reminds me of a specific drawing that captioned something like “a 4 year old drawing their imaginary friends” and then it’s just a 3 drawings of Slenderman in different forms
I actually have a story relating to unknown media. I was browsing UA-cam, looking specifically for videos with less than 1000 views, I came across one video by a Japanese woman that rubbed me the wrong way. It was a short and edited like it was from the 2000s (bright colors, gifs, hard to read font), the lady was talking about how she had to move to the countryside to take care of her ailing parents. What was weird was that she sounded very much like she didn't want to do it. That was the first upload to her channel, and I couldn't find it afterwards. I wonder how many life stories get put on UA-cam just to never be noticed...
That weirdly sounds familiar. I don't know if it's the same video I've seen but it feels like something I've stumbled upon when looking for more obscure videos a few years back
@@randomtinypotatocried I stumbled across this one not more than 6 months ago. It had no voice over and was static words, music and visuals. I also found it in the UA-cam shorts section while looking up "japanese countryside". Does this jog your memory?
Just a small correction, the "Star of the Forest" PSA should be better translated as "The Planet that has Forests" (星 can be used both for star as well as any celestial body including planets), and the text at the beginning of it reads "A planet whose forest Ninguru have vanished", Ninguru being elves that guard forests in Ainu legend, and what the doll is representing.
OOOOOHHHHHHHHH that's why it sounded kinda weird to me. Sorry about that, my Kanji proficiency definitely needs work and I sometimes forget the other meanings and spellings of certain characters ^^; I'm also not too familiar with Ainu culture aside from their tattoo customs and how their numbers are diminishing in recent years, so thank you for elaborating that!
There is a similar psa to the "no one is coming home" in Portugal. But it's about drunk driving. Basically, it's a family having dinner on Christmas and then everyone but the child disappears as a car crash sound can be heard. I've always found it very creepy but I guess it's normal. Maybe it's because psas aren't very common in Portugal
So to explain the Super Mario PSA thing, it’s shown in Japanese schools in the form of film. This film is indeed known to be kept safe and sound in libraries of Japan. The reason why the Traffic Safety PSA is lost is due to said libraries refusing to give these films in fear of age and also in fear that they will be uploaded on the internet. GTV Japan and Thomas Game Docs made documentary videos regarding this topic.
27:50 - Here in Brazil we also had PSAs about dropping oil on the kitchen sink, and we still have some to this day, cause when you have such a coastline and biodiversity in the seas its really important to preserve it. May sound stupid like "what kind of problem is that" but soy oil is really important on our cousine for example so it ends up stacking a lot when you add that for lunch and dinner, on every household, for a whole country, disposing it during the rainy season, screwing with harvests, fishing, soil and marine life. Also, due to the type of pipes used here, oil tends to clog our pipelines and intensify floods during summer, so the correct disposal of oil can save human and marine life. And since both countries have a whole industry and cousine based on seafood, preserving the sea ends up being really important financially aswell. Thats why on some rural areas here in brazil we even have trucks just to dipose of kitchen oil to avoid any risks of soil contamination.
I've seen the black whale one before and I always felt like it was some kind of commentary about how adults have a fear of being direct. No one just asks the kid about his drawings they all talk to one another and make these assumptions about his well being.
Wait...Is "Kid draws a map that then has to be pieced together" a common story trope? Reminded me SO much of stranger things haha, regardless very well written ad omg
I'm not all that surprised. Mario does feel like the kinda series to do PSA's. My question is why didn't the US get something similar with Disney or something?
The "No One Is Coming Home" PSA is extra scary because we don't know what it's message is. Like what am I supposed to take away from this? Edit: On the topic of 'Greasy Mermaid' it actually is a big deal to dump cooking oil down drains, not just in Japan but all over the world. This is something I learned in culinary school but you should never dump any kinds of fat or oil down a sink drain, as not only can it end up in the ocean like the PSA says, but it can also cause blockages as oil and water obviously don't mix. You can actually just keep the oil in a container and reuse it when frying food, just strain out the bits of fried food nuggets first.
yeah it's probably an ad to promote safety on the road. also funny story i watched the mermaid ad on youtube when i was like 13 and starting to learn cooking and i never forgot not to dump the oil down the drain because of it, so I'd say it's effective!
About the oil thing: I've encountered products from Japan and other Asian countries that are either papers to soak up the oil or a sort of powder to solidify it so it can be thrown away with the other garbage. Those things aren't really a common thing in the US, but it makes sense. Incidentally, the way my mom always dealt with excess grease from cooking was to pour it into a jar or can, wait for it to cool, then put it into the freezer to let it solidify. When the container filled up, she would throw it into the trash.
Hello! Commenter here, the user who said they found the us version of the ad did find one of the ads the ad council and ac japan made together. it wasn't the 70% water psa like another user said but rather it was one of the other two psas they made. The other two have their japanese versions available but not the us versions I don't think. It was shorter than the japanese version (as us psas usually are) but it was still the us version of one of the collaboration psas so I guess the commenter was somewhat right on that front. It just wasn't the specific psa that's most well known from this partnership.
We had a PSA very similar to the car crash one here in Canada. The PSA started with a side view of a baby crib and a baby can be heard crying non stop. It then cuts to directly above, where you can fully see the baby. The screen then fades to black with white text that says something along the lines of the mother going out for a party. She had a few drinks and decided to drive home. Leaving the baby completely alone without a mother. Other similar ones would probably be any add from M.A.D.D. (Mother’s against drunk driving) there were two variations I ever saw. One being with a little boy and another with a teenage girl. The child would be holding a glass of milk while they walked over to the front door where their mother stood with a policeman on the other side. The only audio that was playing was the sound of a car driving along a road. The kid then drops their glass and it shatters as the audio is replaced with the sound of a car crash. (The entire scene is in slow motion) the child then screams as their scream is replaced with the sound of a car horn stuck honking. Tears stream down the child’s face. Canada did not mess around. Especially M.A.D.D.
I remember the little boy with milk psa. For me it took a couple airings to really understand the message of the psa. It’s a good psa, I just have issues understanding symbolism
I remember there was a PSA from New Zealand about road safety which was uploaded onto UA-cam with Japanese subtitles. The Japanese commenters were very impressed with it saying that Japan would never make ads so confronting and impactful nowadays because they are too scared of complaints. Edit: This is the video ua-cam.com/video/22Bk2HftS3k/v-deo.html
Definitely remember seeing the 70% water PSA on a local TV channel when I was younger. Maybe while I was watching WB Kids or Cartoon Network. I lived in Washington at the time for what its worth.
YES I WAS THINKING ABOUT THOSE VIDS AS WELL Growing up, those are some of my all time favorite random videos I found as a kid lol The lion one with the GaoGaiGar BGM was the coolest looking one imo haha
I have the most vivid memory of an anti-gun PSA from either the late nineties or early two-thousands. Basically, two children, a boy and a girl are jumping on a bed while pretending to be cops. The boy is using his father's gun, making sound effects. Shortly after, the gun goes off and a thud is heard while the camera focuses on the shooter's distressed expression. It ends by fading to a white screen while the boy is begging for the girl to wake up. An important note is that this PSA was live-action, not the one with a child's crude drawing depicted a shooting, while the child says, "I didn't mean to shoot daddy's gun". It's possible, however, that they were created by the same organization, given they're both about gun control and use children accidentally committing a shooting. I've been looking for this PSA since my early teens (I'm turning twenty-eight in November) and, despite the memory being so clear, I'm starting to think my mind possibly blended a bunch of PSAs overtime. But, I'm stubborn and will keep researching until I get a conclusive answer.
@@SakuraStardust - I've considered it a few times, but I don't want to send anyone on a wild goose chase. But, I think I might post it if I don't find it in the next few weeks. I've been skimming through all the PSAs here on UA-cam, but nothing so far. Again, my memory could have just scrambled a bunch of them. The only thing that prevents me from giving up searching is just how strong the memory is. I've managed to uncover a lot of other lost PSAs (and other forms of media), yet this is the one I remember freaking me out. I'll give the forums a try soon. I've been part of a few searches, "Pink Morning Cartoon" and "The Butcher." It's ironic how I can help find other people's lost media, but not my own, lol.
@@DaRealRoachDogg - Yooo, I used to watch the WB all the time as a kid. Since this was before streaming and before DVDs were too mainstream, my mom would record a bunch of the shows I liked while I was at school. I still have my VCR, so I wonder if I could dig those out; even if I don't find anything, at least I'd be able to get a sweet nostalgia hit, lol.
Once I stumbled upon a fake ad for a job working washing dead bodies in a local Japanese hospital. It was creepy and so well done! The creators really tried to recreate the disturbing psa vibe
trivia: if hitogata is written in hiragana, not katana (ひとがた), the Japanese translation is 'people'. this is interesting as silhouettes of two people are seen in this psa!
12:17 the fact that there's no full version of this song just ruined my day LMAO it sounds sooo good 😭 and i don't think anyone knows who is singing it... could be a mystery in itself atp!
The Whale PSA is a good way to call out on Japanese society with the whole conformity thing. A lot of children would sadly associate being creative and imaginative with standing out too much which is something that Japanese society frowns upon because everything should be a group effort. So it’s nice seeing this PSA going against that and basically encouraging individuality via imagination and creativity.
I’ve watched some creepy PSA’s and this is the kind of content I really do like! :D I’ve already watched all your Japan’s DO NOT SEARCH Iceberg videos! Amazing work!
a great start of a series miss! I saw the Imagination / Whale once in another channel and it was really bizzare at first but when it was revealed it was a fascinating and creative PSA. Indeed, imagination is really suppressed for people to be at par with the workforce in today's world. looking forward to its next installments!
Is no one gonna mention that the 'No more movie thieves' PSAs now kinda has it's own fandom - I swear some seconds or minutes ago I've sawn ship art or some fan Yaoi manga of Cameraman and some OC for the PSA(?) -
Past oily teen represent. Funnily enough I used the excuse of my parents dropping cooking oil on me (not hot) as an excuse to kids in school for why I was so greasy. So that ad makes me feel so called out 💀💀💀🤡
19:35 I live in a coastal town and am pretty sure its just a surfer or even just some dude jumping with the waves. The person is far away so they may even just be on a sandbank
LETS GOOOO!!!! MORE JAPAN STUFF!!! But seriously I've been getting very hyped after you upload. Thank you for putting so much time in making these videos!!
I used to watch the No More PSA in my country. It's pretty normal until it become more popular when there is an "exotic' doujinshi about it. The doujinshi is very 'intense'.
@@Kakmanmartinez666 Thanks! Btw new season (not sure tho) is coming up this year around August and another next year. Stay tune! Karamatsu Girls and Boys for life!
4:27 The AC PSA was also played in a continuous loop following the Fukushima tsunami and subsequent TEPCO Daiichi nuclear power plant disaster. My wife (then girlfriend) was living in Japan (Toyota, Aichi prefecture near Nagoya) at the time and remembers this PSA commercial constantly playing on Japanese television because there was a news media blackout as the national government scrambled to contain the nuclear meltdown. They sought to downplay if not squash any further negative publicity from the disaster (no country wants to be known for having the next Chernobyl, after all). The jig was up when the cooling units housing the nuclear rods blew and scattered radioactive smoke into the air for kilometers around the plant. It was a scary time as no one really knew what was going on, as people far away as Tokyo area were freaking out. I was in the middle of a military exercise while stationed at a command post in Korea at the time and the exercise was called off mid-way through for real world emergency as the USAF was activated to respond with rescue vehicles, supplies, and personnel. We live in Tokyo area now (have been for the past seven years) and it's freaky to think that the disaster could've been so much worse than it already was. This cutesy PSA still gives my wife PTSD from that moment on March, 2011, it was that jarring and traumatic for her. Great videos, keep up the great work!
Wow unexpected but extremely cool to see that my community is introduced in English. Actually I witnessed at this year's January that legendary lost commercials were continously found including Joururi and Tokuyama, which might be one of the most surprising (and a bit terrifying) moments in the history of seeking for lost media in Japan. And surprised that you follow that! Wow. And this video made me nostalgic. Greetings are magic is the commercial which I, or we Japanese were forced to watch after that devastating earthquake, while any tv program except urgent news wasn't aired. And commercial too, except this childish one. Its song repeated and repeated like broken radio, which tired me deeply. Hearing it or watching it, its traumatic memory attacks me even now haha. Good job Sakura Stardust. Greetings from Tokyo👍👍👍
Was not expecting to see so much interesting backstories, urban legends and lost media for the first entries. (I did expect hitogata lol) Can’t wait for part 2 of this series!!! 🔥🔥🔥
less about the video content itself, but a lil bit of critique. if you do the soft/far away sounding voice for comedic effect, try to keep the volume the same! i have pretty bad audio processing issues so its hard to keep up with the video when it happens so often, and i have to skip back every couple of minutes :( love the new intro tho!!
Im sorry about that ^^; I have a very soft voice naturall (typically have to amplify my audio) so lowering the gain on those parts where how I fluctuated it. I'll keep that in mind next time though!
19:53 I once saw fanart of this camera head dude with Rewind and Chromedome from Transformers and thought he was cool and thought he was from a show or a comic or something. Did not expect to find out what that dude was from a PSA iceberg video. Crossovers of randoms things know no bounds
Oh noooooo, greetings are magic! After the 2011 quake, I think we heard that for months. The only thing on tv was info about the quake, the nuclear plant, and about 4-5 different AC ads. (Lived here since 2005)
Ever since I watched this vid I saw some Japanese PSAs made by the JP Ad Council and other companies. The one I always saw from other compilations are rail-related particularly when cars and trucks ignores the rail gate thing. One of them is made back in the 90s about a particular incident that involved a train and a dump truck in Chiba. Others are about good manners, traffic safety and sometimes about drug prevention. I also watched the mask one and the song from Minako Honda kinda fits the ad and the icing on the cake (it's also creative tho). Can't wait for the part 2 of the list!
When I was little, I came across with an environmental PSA, here in Turkey. It was made to advocate the thought of how cutting trees are bad. As I recollect, there was a man cutting a branch of a tree and later on he became a tree but he was in his human form, just with some roots. And his arms were being cut off with a freaking chainsaw on the next scene, to make him taste some of his own medicine I guess idk. I remember I was so terrified, and I saw the PSA just once (rightfully so, I guess they realized how the ad was so scarring for the kids). And I don’t know if I’m the only one but I always came across these kind of creepy stuff when I was visiting somebody or a neighbour or something. I’ve never seen this stuff at comfort of my own home. Is it just me? 🤣
I seem to recall an amusing fan-made version of the Aisatsu no Mahou PSA where all of the animals suddenly went into elaborate mecha transformations, each with a crystal that sang "A~C~" in a wispy, haunting voice. EDIT: Found it. ua-cam.com/video/KNyw-Tts1yU/v-deo.html
Thank you so much for your videos like this! I'm super interested in PSAs in general and ones from Japan are definitely interested and sometimes haunting.
Super interesting video, but I recommend adding a seizure/flashing imagery warning for The Unknown World section. I'm not epileptic but gwt awful migraines from flashing images and, oh boy, the clip of the ad was not great, and I can't imagine how it'd affect people with far more severe/dangerous conditions
Thee Bruised Doll ad is similar to the 'Sally' UK PSA where a man is controling a ventriloquist puppet that is later insinuated to be his daughter that he is abusing. The reason she is a puppet is because he more or less has all control over her and she can not speak on her own, just what he wants her to say. The Japanese one has a similar creepy tone but still is less creepy simply because the pareents aren't seen so blatently, on top that one can easily guess that Sally isn't just being physically abused by her father in the UK version with how withdrawn and terrified of speaking she acts.
There was a tv bumper made by Fuji TV titled “jungle” it aired from 1992-1993. It had 2 segments: one features a heart that flashes pink as accompanied by a drum to act as its own heartbeat. It then is covered with hair/mold and it grows overtime each mini segment. The second segment features a doll covered in moss as there are flashing lights and chanting in the background, the camera pans out to more dolls lying on the ground. I don’t know if I have enough information about it but the heart segments seems to represent AIDS while the doll segment represents anti nuclear war. Here’s the vid: ua-cam.com/video/cwBlXWTzBbg/v-deo.html
My mom actually told me about the TB problem in Japan. Which is odd because she's American and not from Japan. But she also works with a lot of hospitals from around the world due to being a CCO (aka HIPAA) so that might be how she found out. I was like 11 and I mentioned how I saw a lot of people from Japan wearing masks. And my mom said "That's because their tuberculosis death rate is so high they all wear masks to keep from spreading it." I get she was trying to be educational and all but damn was that a bit of a downer moment.
As you said,Japan has differents priorities and issues dealing with and giving attention, but many of these are present in differents countries and there's attention to these too, like the Latin American countries also do PSA's about ocean oil pollution and pirating, on the rest of Pacific countries they also give attention to adds about Ambiental questions and criminal business.
personally i find it weirdly heartwarming how seriously japan seems to take tuberculosis, even if the numbers have been dropping for a long time in america, we've lost more americans to covid in the last few years than we did from hiv/aids between 1980 to 2018* and we don't take things /half/ as seriously. even if "only 2,000" people die, its nice to know they know that's still too much *about 900,000 americans by covid, just under 700,000 americans from hiv/aids
I hope for another part! I love PSAs! I'm actually glad people have made PSA icebergs. Has anyone else seen those little fire safety DBZ videos? I think there was a fire safety one and a traffic one. It's so cool!
キターーーー! PSAs are such a fun rabbit hole, i especially love seeing the ones from other cultures like this! you're one of my favorite channels, keep up the good work! 💕 loving that new intro too!
To me the Imagination/Whale PSA could also be symbolic of people whose imaginations work differently than most, i.e. autistic people. The way autistic children play (usually by organizing toys into categories, setting up scenes to look at instead of acting them out, etc.) is often stigmatized and viewed as bad/not "real" play, just like how the boy's drawing of "voids" is viewed as scary.
I'm from Tokyo, but I've never seen a Joruri PSA before. Just the other day, through the efforts of the community, Joruri was fortunately discovered, and I'm surprised that rumors of Joruri have spread all over the world by then.
When I was little I was on my parents computer I would look at so many things, one time I saw a video and clicked on it due to being dumb and not knowing that it would scar me. It was some footage of a cartoon boy running around, I can't remember what it looked like but I do remember some text saying something like " happiness can bee great!" The bee pun woudl play in when the kid got stung by a bee, It was oddly realistic and made me cry a bit by how realistic the wound and the bee were. Dunno what it was but I guess 5 yr old me was just feeling silly goofy
I look so forward to when you release a new video a lot post the same stuff and I get that there is only so much that can be used in creating icebergs but like ninety percent you show I've never ever seen and you show info in a engaging way. Tyvm for the awesomeness
This was very interesting, plenty of stuff I had never heard of, and your narration was as pleasant to listen to as always. I hope you're feeling better now.
8:56 i actually remember watching the 70% water psa with english narration on tv in the united states. i think i remember seeing it between the mid to late 2000s (2005 to 2009)
Thomas Game Docs has a video concerning Super Mario Traffic and why it's considered "lost" to the general public. It also shows the Fire one which has been snuck out into the wild.
That camerahead ad is pretty much still running. I have been to the cinema a couple of times here and it always shows before the movie. It is a bit weird but in a good way.
I remember seeing the camera PSAs in the theaters in Japan! It was pretty hot when my family went so a couple days we just went into an air conditioned theater
Here in the UK we have cooking oil PSAs on the radio, but it's more about not blocking the sewage systems? It's pretty odd how different the priorities are between these two PSAs with the same theme
![The Japanese PSA Iceberg [PART 2]](http://i.ytimg.com/vi/Km2O4o1sE0M/mqdefault.jpg)
![The Japanese PSA Iceberg [PART 2]](/img/tr.png)
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19:37 Gintama did this in the beginning of the movie. You could have added that too, it is a funny take on it
Hi uhm... anytime you say "Hitogata" I keep thinking you're gonna say "Hitogawari", which is a song by Kikuo and anytime I think of it I get traumatized from the video that accompanies it. 😀😀😀😀😀
The mario traffic safety one is found its in Thomas game docs video
The whale is literally the plot of Stranger Things Season 2
That "Brusied doll" PSA reminds me of a PSA I saw from Britain (I think) where a guy is abusing a cartoon kid Throwing him at the wall, hitting him, and so on at the end it changes him to a real kid who pees himself out of fear.
I’m a brit and I know what you’re talking about, the PSA is called something like “Real Children Don’t Bounce Back”
@@luwjeans You're correct. It's this one from 2002: ua-cam.com/video/c3RTUlsqx2w/v-deo.html
I immediately thought of another one with puppet(whom's orgin is also the UK?) that's being sexually abused by a male family member and denies the abuse to other adults just like the Japanese Doll. Dunno the name of it, though.
@Saturn Hmm,Don't Remember,Maybe You Misremembered Some Parts. I Have Some Ideas Thought! -Adultchild Lucy PSA -Lucy And The Boy PSA -Talk To Me PSA
@@Anna-hy4sb Its this PSA ua-cam.com/video/lnJdoNVYp58/v-deo.html
Only part I might have "misremembered" was that it wasn't specifically about CSA. My bad on that.
The Whale PSA reminded me of a story in which a kid kept drawing scary monsters, and he was being brought into therapy and doctors were concerned about him being abused, but it turned out he was just drawing Five Nights at Freddy's characters
This also reminds me of a specific drawing that captioned something like “a 4 year old drawing their imaginary friends” and then it’s just a 3 drawings of Slenderman in different forms
BAHAHAHAHAHAAHAAA-
Imagine the doctors and the parent’s reactions when they found FNAF
I actually have a story relating to unknown media. I was browsing UA-cam, looking specifically for videos with less than 1000 views, I came across one video by a Japanese woman that rubbed me the wrong way. It was a short and edited like it was from the 2000s (bright colors, gifs, hard to read font), the lady was talking about how she had to move to the countryside to take care of her ailing parents. What was weird was that she sounded very much like she didn't want to do it. That was the first upload to her channel, and I couldn't find it afterwards. I wonder how many life stories get put on UA-cam just to never be noticed...
theyre pretty obscured, thats why youll just came across on one of those videos probably once in your lifetime.
That weirdly sounds familiar. I don't know if it's the same video I've seen but it feels like something I've stumbled upon when looking for more obscure videos a few years back
@@randomtinypotatocried I stumbled across this one not more than 6 months ago. It had no voice over and was static words, music and visuals. I also found it in the UA-cam shorts section while looking up "japanese countryside". Does this jog your memory?
@@un_id5775 you might want to check your view history to find it
@@un_id5775 do you happen to know what the thumbnail looked like?
The most memorable and effective PSAs should be renamed PSS: People Scared Shitless
Just a small correction, the "Star of the Forest" PSA should be better translated as "The Planet that has Forests" (星 can be used both for star as well as any celestial body including planets), and the text at the beginning of it reads "A planet whose forest Ninguru have vanished", Ninguru being elves that guard forests in Ainu legend, and what the doll is representing.
OOOOOHHHHHHHHH that's why it sounded kinda weird to me. Sorry about that, my Kanji proficiency definitely needs work and I sometimes forget the other meanings and spellings of certain characters ^^; I'm also not too familiar with Ainu culture aside from their tattoo customs and how their numbers are diminishing in recent years, so thank you for elaborating that!
There is a similar psa to the "no one is coming home" in Portugal. But it's about drunk driving. Basically, it's a family having dinner on Christmas and then everyone but the child disappears as a car crash sound can be heard. I've always found it very creepy but I guess it's normal. Maybe it's because psas aren't very common in Portugal
That one was really great, especially touching when aired on xmas eve
So to explain the Super Mario PSA thing, it’s shown in Japanese schools in the form of film. This film is indeed known to be kept safe and sound in libraries of Japan.
The reason why the Traffic Safety PSA is lost is due to said libraries refusing to give these films in fear of age and also in fear that they will be uploaded on the internet.
GTV Japan and Thomas Game Docs made documentary videos regarding this topic.
27:50 - Here in Brazil we also had PSAs about dropping oil on the kitchen sink, and we still have some to this day, cause when you have such a coastline and biodiversity in the seas its really important to preserve it.
May sound stupid like "what kind of problem is that" but soy oil is really important on our cousine for example so it ends up stacking a lot when you add that for lunch and dinner, on every household, for a whole country, disposing it during the rainy season, screwing with harvests, fishing, soil and marine life.
Also, due to the type of pipes used here, oil tends to clog our pipelines and intensify floods during summer, so the correct disposal of oil can save human and marine life.
And since both countries have a whole industry and cousine based on seafood, preserving the sea ends up being really important financially aswell.
Thats why on some rural areas here in brazil we even have trucks just to dipose of kitchen oil to avoid any risks of soil contamination.
Tem prefeituras que possuem serviço de coleta de óleo.
Nossa não sabia desses detalhes, bom saber
That's very interesting!! Thank you so much for sharing this!
I knew about the pipe situation since it's the same here, but didn't realize it could mess with the soil.
I love Brazil
I've seen the black whale one before and I always felt like it was some kind of commentary about how adults have a fear of being direct. No one just asks the kid about his drawings they all talk to one another and make these assumptions about his well being.
That’s a really interesting take on it, I never looked at it that way.
Japan is very good at making haunting pieces of media. Even just the names "No One Is Coming Home" and "Bruised Doll" are chilling
Seriously! Excellent horror short story prompts right there.
Wait...Is "Kid draws a map that then has to be pieced together" a common story trope? Reminded me SO much of stranger things haha, regardless very well written ad omg
Kinda like The Goonies too now that you bring that up
Yeah it's a trope. Not a super common one, but it's been used a few times.
The words "The Super Mario fire and traffic public service announcements" were not something I ever expected to hear on the same sentence
I'm not all that surprised. Mario does feel like the kinda series to do PSA's. My question is why didn't the US get something similar with Disney or something?
The "No One Is Coming Home" PSA is extra scary because we don't know what it's message is. Like what am I supposed to take away from this?
Edit: On the topic of 'Greasy Mermaid' it actually is a big deal to dump cooking oil down drains, not just in Japan but all over the world. This is something I learned in culinary school but you should never dump any kinds of fat or oil down a sink drain, as not only can it end up in the ocean like the PSA says, but it can also cause blockages as oil and water obviously don't mix. You can actually just keep the oil in a container and reuse it when frying food, just strain out the bits of fried food nuggets first.
Probably an anti speeding PSA.
yeah it's probably an ad to promote safety on the road.
also funny story i watched the mermaid ad on youtube when i was like 13 and starting to learn cooking and i never forgot not to dump the oil down the drain because of it, so I'd say it's effective!
Speeding, most likely.
I appreciate the guy falling, only to do crunches. I could never. 🖤🤟
Sigma Male Grindset
About the oil thing: I've encountered products from Japan and other Asian countries that are either papers to soak up the oil or a sort of powder to solidify it so it can be thrown away with the other garbage. Those things aren't really a common thing in the US, but it makes sense.
Incidentally, the way my mom always dealt with excess grease from cooking was to pour it into a jar or can, wait for it to cool, then put it into the freezer to let it solidify. When the container filled up, she would throw it into the trash.
I actually saw a few guys dressed as the “no more” dudes at a convention. I had no idea what they were until now.
Hello! Commenter here, the user who said they found the us version of the ad did find one of the ads the ad council and ac japan made together. it wasn't the 70% water psa like another user said but rather it was one of the other two psas they made. The other two have their japanese versions available but not the us versions I don't think. It was shorter than the japanese version (as us psas usually are) but it was still the us version of one of the collaboration psas so I guess the commenter was somewhat right on that front. It just wasn't the specific psa that's most well known from this partnership.
OHHHH okay. That thread kinda confused me ngl XD
We had a PSA very similar to the car crash one here in Canada.
The PSA started with a side view of a baby crib and a baby can be heard crying non stop. It then cuts to directly above, where you can fully see the baby. The screen then fades to black with white text that says something along the lines of the mother going out for a party. She had a few drinks and decided to drive home. Leaving the baby completely alone without a mother.
Other similar ones would probably be any add from M.A.D.D. (Mother’s against drunk driving) there were two variations I ever saw. One being with a little boy and another with a teenage girl. The child would be holding a glass of milk while they walked over to the front door where their mother stood with a policeman on the other side. The only audio that was playing was the sound of a car driving along a road. The kid then drops their glass and it shatters as the audio is replaced with the sound of a car crash. (The entire scene is in slow motion) the child then screams as their scream is replaced with the sound of a car horn stuck honking. Tears stream down the child’s face.
Canada did not mess around. Especially M.A.D.D.
I remember the little boy with milk psa. For me it took a couple airings to really understand the message of the psa. It’s a good psa, I just have issues understanding symbolism
I remember there was a PSA from New Zealand about road safety which was uploaded onto UA-cam with Japanese subtitles. The Japanese commenters were very impressed with it saying that Japan would never make ads so confronting and impactful nowadays because they are too scared of complaints.
Edit: This is the video ua-cam.com/video/22Bk2HftS3k/v-deo.html
Definitely remember seeing the 70% water PSA on a local TV channel when I was younger. Maybe while I was watching WB Kids or Cartoon Network. I lived in Washington at the time for what its worth.
Omg I love ur new intro! Also I'm the girl who's working on ur fan art:P
I love the AC Japan power of greetings because it spawned a subculture where people animated the animals to be transforming Mechas.
lmfaoo I think I saw the lion one when looking into it
@@SakuraStardust The manbou one was insane, some guy made a working 3D rig of that thing.
YES I WAS THINKING ABOUT THOSE VIDS AS WELL
Growing up, those are some of my all time favorite random videos I found as a kid lol
The lion one with the GaoGaiGar BGM was the coolest looking one imo haha
Your new intro is adorable ! I was so excited for this video ! You explain so well and eloquently which makes your video essays stand out ! （＾ω＾）
Ikr she speaks like such a classy lady
I have the most vivid memory of an anti-gun PSA from either the late nineties or early two-thousands. Basically, two children, a boy and a girl are jumping on a bed while pretending to be cops. The boy is using his father's gun, making sound effects. Shortly after, the gun goes off and a thud is heard while the camera focuses on the shooter's distressed expression. It ends by fading to a white screen while the boy is begging for the girl to wake up.
An important note is that this PSA was live-action, not the one with a child's crude drawing depicted a shooting, while the child says, "I didn't mean to shoot daddy's gun". It's possible, however, that they were created by the same organization, given they're both about gun control and use children accidentally committing a shooting.
I've been looking for this PSA since my early teens (I'm turning twenty-eight in November) and, despite the memory being so clear, I'm starting to think my mind possibly blended a bunch of PSAs overtime. But, I'm stubborn and will keep researching until I get a conclusive answer.
Have you tried posting this to the Lost Media subreddit? Or possibly the LMW forums? They're great platforms for getting word out on stuff like this
@@SakuraStardust - I've considered it a few times, but I don't want to send anyone on a wild goose chase. But, I think I might post it if I don't find it in the next few weeks. I've been skimming through all the PSAs here on UA-cam, but nothing so far. Again, my memory could have just scrambled a bunch of them. The only thing that prevents me from giving up searching is just how strong the memory is. I've managed to uncover a lot of other lost PSAs (and other forms of media), yet this is the one I remember freaking me out. I'll give the forums a try soon. I've been part of a few searches, "Pink Morning Cartoon" and "The Butcher." It's ironic how I can help find other people's lost media, but not my own, lol.
Ohhh snap! I think I remember that commercial. Kids WB would air PSAs during commercial breaks. I definitely remember the child's drawing one.
Fox aired some too during their Saturday morning lineup.
@@DaRealRoachDogg - Yooo, I used to watch the WB all the time as a kid. Since this was before streaming and before DVDs were too mainstream, my mom would record a bunch of the shows I liked while I was at school. I still have my VCR, so I wonder if I could dig those out; even if I don't find anything, at least I'd be able to get a sweet nostalgia hit, lol.
Once I stumbled upon a fake ad for a job working washing dead bodies in a local Japanese hospital. It was creepy and so well done! The creators really tried to recreate the disturbing psa vibe
dude that sounds sick :o
@@SakuraStardust the video is called 【都市伝説】死体洗いのバイトの求人CMがあった件【入梨放送】The ad starts at 1:15 or so. It was so well made!
trivia: if hitogata is written in hiragana, not katana (ひとがた), the Japanese translation is 'people'. this is interesting as silhouettes of two people are seen in this psa!
The grip the doll's parents had on her arms really unsettled me.
ahhh finally a channel focused on a more niche topic catered specifically to me....definitely gonna join patreon soon!
12:17 the fact that there's no full version of this song just ruined my day LMAO it sounds sooo good 😭 and i don't think anyone knows who is singing it... could be a mystery in itself atp!
The Whale PSA is a good way to call out on Japanese society with the whole conformity thing. A lot of children would sadly associate being creative and imaginative with standing out too much which is something that Japanese society frowns upon because everything should be a group effort. So it’s nice seeing this PSA going against that and basically encouraging individuality via imagination and creativity.
9:08 Holy shit it's the "I believe I made myself clear" model meme
Omg lmaoo
LMAO so true Xx
I’ve watched some creepy PSA’s and this is the kind of content I really do like! :D I’ve already watched all your Japan’s DO NOT SEARCH Iceberg videos! Amazing work!
I LOVE the way you speak and word things. So elegant and classy 💜
lmao thank you :)
I remember seeing the 70% water PSA in a biology class about 8 years ago, still with the japanese text but with brazillian portuguese subtitles
a great start of a series miss! I saw the Imagination / Whale once in another channel and it was really bizzare at first but when it was revealed it was a fascinating and creative PSA. Indeed, imagination is really suppressed for people to be at par with the workforce in today's world.
looking forward to its next installments!
Is no one gonna mention that the 'No more movie thieves' PSAs now kinda has it's own fandom -
I swear some seconds or minutes ago I've sawn ship art or some fan Yaoi manga of Cameraman and some OC for the PSA(?) -
9:44 he be throwing it backkkk
Past oily teen represent.
Funnily enough I used the excuse of my parents dropping cooking oil on me (not hot) as an excuse to kids in school for why I was so greasy.
So that ad makes me feel so called out 💀💀💀🤡
19:35 I live in a coastal town and am pretty sure its just a surfer or even just some dude jumping with the waves. The person is far away so they may even just be on a sandbank
I'm Canadian, and some of the PSAs we have in Canada are really uncanny. Not in looks, but in its personality.
LETS GOOOO!!!! MORE JAPAN STUFF!!! But seriously I've been getting very hyped after you upload. Thank you for putting so much time in making these videos!!
Youre so welcome! Thank you for supporting my work!
Imagination Whale kid: You know...you could just ask me what I'm drawing. But hey, thanks for getting me out of school!
The Greetings Are Magic PSA also became a very popular source for Nico Nico Douga medleys in the 2010s. The big one that comes to mind is 2525/2011.
Also a lot of parody videos too, INCLUDING A PRECURE PARODY ONE!!
I used to watch the No More PSA in my country. It's pretty normal until it become more popular when there is an "exotic' doujinshi about it. The doujinshi is very 'intense'.
Ok but. I love your pfp 😭 I just finished the last season and now I have nothing LMAO
@@Kakmanmartinez666 Thanks! Btw new season (not sure tho) is coming up this year around August and another next year. Stay tune! Karamatsu Girls and Boys for life!
@@slyemern6299 I think it's another movie, but I'm still excited! And yessssss! 💙
bro w h a t ?
@@SakuraStardust It’s true, the doujinshi still out there in the internet, and I just remember that the PSA also featured in Gintama too.
4:27 The AC PSA was also played in a continuous loop following the Fukushima tsunami and subsequent TEPCO Daiichi nuclear power plant disaster.
My wife (then girlfriend) was living in Japan (Toyota, Aichi prefecture near Nagoya) at the time and remembers this PSA commercial constantly playing on Japanese television because there was a news media blackout as the national government scrambled to contain the nuclear meltdown. They sought to downplay if not squash any further negative publicity from the disaster (no country wants to be known for having the next Chernobyl, after all).
The jig was up when the cooling units housing the nuclear rods blew and scattered radioactive smoke into the air for kilometers around the plant. It was a scary time as no one really knew what was going on, as people far away as Tokyo area were freaking out.
I was in the middle of a military exercise while stationed at a command post in Korea at the time and the exercise was called off mid-way through for real world emergency as the USAF was activated to respond with rescue vehicles, supplies, and personnel.
We live in Tokyo area now (have been for the past seven years) and it's freaky to think that the disaster could've been so much worse than it already was. This cutesy PSA still gives my wife PTSD from that moment on March, 2011, it was that jarring and traumatic for her.
Great videos, keep up the great work!
19:28
If you look at the left half of the screen, there's another "black blob" bobbing up and down as well.
Wow unexpected but extremely cool to see that my community is introduced in English. Actually I witnessed at this year's January that legendary lost commercials were continously found including Joururi and Tokuyama, which might be one of the most surprising (and a bit terrifying) moments in the history of seeking for lost media in Japan. And surprised that you follow that! Wow.
And this video made me nostalgic. Greetings are magic is the commercial which I, or we Japanese were forced to watch after that devastating earthquake, while any tv program except urgent news wasn't aired. And commercial too, except this childish one. Its song repeated and repeated like broken radio, which tired me deeply. Hearing it or watching it, its traumatic memory attacks me even now haha.
Good job Sakura Stardust. Greetings from Tokyo👍👍👍
Was not expecting to see so much interesting backstories, urban legends and lost media for the first entries.
(I did expect hitogata lol)
Can’t wait for part 2 of this series!!! 🔥🔥🔥
less about the video content itself, but a lil bit of critique. if you do the soft/far away sounding voice for comedic effect, try to keep the volume the same! i have pretty bad audio processing issues so its hard to keep up with the video when it happens so often, and i have to skip back every couple of minutes :(
love the new intro tho!!
Im sorry about that ^^; I have a very soft voice naturall (typically have to amplify my audio) so lowering the gain on those parts where how I fluctuated it. I'll keep that in mind next time though!
19:53 I once saw fanart of this camera head dude with Rewind and Chromedome from Transformers and thought he was cool and thought he was from a show or a comic or something. Did not expect to find out what that dude was from a PSA iceberg video. Crossovers of randoms things know no bounds
Object head characters are just cool, I guess
Oh noooooo, greetings are magic! After the 2011 quake, I think we heard that for months. The only thing on tv was info about the quake, the nuclear plant, and about 4-5 different AC ads. (Lived here since 2005)
Ever since I watched this vid I saw some Japanese PSAs made by the JP Ad Council and other companies.
The one I always saw from other compilations are rail-related particularly when cars and trucks ignores the rail gate thing. One of them is made back in the 90s about a particular incident that involved a train and a dump truck in Chiba. Others are about good manners, traffic safety and sometimes about drug prevention.
I also watched the mask one and the song from Minako Honda kinda fits the ad and the icing on the cake (it's also creative tho).
Can't wait for the part 2 of the list!
When I was little, I came across with an environmental PSA, here in Turkey. It was made to advocate the thought of how cutting trees are bad. As I recollect, there was a man cutting a branch of a tree and later on he became a tree but he was in his human form, just with some roots. And his arms were being cut off with a freaking chainsaw on the next scene, to make him taste some of his own medicine I guess idk. I remember I was so terrified, and I saw the PSA just once (rightfully so, I guess they realized how the ad was so scarring for the kids).
And I don’t know if I’m the only one but I always came across these kind of creepy stuff when I was visiting somebody or a neighbour or something. I’ve never seen this stuff at comfort of my own home. Is it just me? 🤣
I seem to recall an amusing fan-made version of the Aisatsu no Mahou PSA where all of the animals suddenly went into elaborate mecha transformations, each with a crystal that sang "A~C~" in a wispy, haunting voice.
EDIT: Found it. ua-cam.com/video/KNyw-Tts1yU/v-deo.html
I always liked the weirdness of that anti-piracy PSA. Apparently there is a few other versions for that campaign.
0:17 Wait, is that the Cake Boss from OOOs? And the commander of XIG?
Thank you so much for your videos like this! I'm super interested in PSAs in general and ones from Japan are definitely interested and sometimes haunting.
Super interesting video, but I recommend adding a seizure/flashing imagery warning for The Unknown World section. I'm not epileptic but gwt awful migraines from flashing images and, oh boy, the clip of the ad was not great, and I can't imagine how it'd affect people with far more severe/dangerous conditions
Thee Bruised Doll ad is similar to the 'Sally' UK PSA where a man is controling a ventriloquist puppet that is later insinuated to be his daughter that he is abusing. The reason she is a puppet is because he more or less has all control over her and she can not speak on her own, just what he wants her to say. The Japanese one has a similar creepy tone but still is less creepy simply because the pareents aren't seen so blatently, on top that one can easily guess that Sally isn't just being physically abused by her father in the UK version with how withdrawn and terrified of speaking she acts.
I love that ad (Sally). It’s my personal favorite as it is straight to the point in a creative yet sad way.
Another iceberg! Love to see it!
There was a tv bumper made by Fuji TV titled “jungle” it aired from 1992-1993. It had 2 segments: one features a heart that flashes pink as accompanied by a drum to act as its own heartbeat. It then is covered with hair/mold and it grows overtime each mini segment. The second segment features a doll covered in moss as there are flashing lights and chanting in the background, the camera pans out to more dolls lying on the ground. I don’t know if I have enough information about it but the heart segments seems to represent AIDS while the doll segment represents anti nuclear war.
Here’s the vid: ua-cam.com/video/cwBlXWTzBbg/v-deo.html
Amazing stuff. Thanks for posting and hope you’re feeling better!
My mom actually told me about the TB problem in Japan. Which is odd because she's American and not from Japan. But she also works with a lot of hospitals from around the world due to being a CCO (aka HIPAA) so that might be how she found out. I was like 11 and I mentioned how I saw a lot of people from Japan wearing masks. And my mom said "That's because their tuberculosis death rate is so high they all wear masks to keep from spreading it." I get she was trying to be educational and all but damn was that a bit of a downer moment.
As you said,Japan has differents priorities and issues dealing with and giving attention, but many of these are present in differents countries and there's attention to these too, like the Latin American countries also do PSA's about ocean oil pollution and pirating, on the rest of Pacific countries they also give attention to adds about Ambiental questions and criminal business.
personally i find it weirdly heartwarming how seriously japan seems to take tuberculosis, even if the numbers have been dropping for a long time
in america, we've lost more americans to covid in the last few years than we did from hiv/aids between 1980 to 2018* and we don't take things /half/ as seriously. even if "only 2,000" people die, its nice to know they know that's still too much
*about 900,000 americans by covid, just under 700,000 americans from hiv/aids
the empathy towards others health is one thing i love about japan. taiwan is like that too with diseases.
That's insane! What an interesting statistic! I had no idea of this
Yeah, it's really adorable to see that they at least care for the health of people.
YES!! Needed another one of these videos
That intro pretty saucy sakura
The shoes one has been done for quite some time -- to depict disappearances, by artists from elsewhere in Asia.
Thank you for your great personal sacrifice. I can't imagine how many hours those all added up to lmao
I hope for another part! I love PSAs! I'm actually glad people have made PSA icebergs. Has anyone else seen those little fire safety DBZ videos? I think there was a fire safety one and a traffic one. It's so cool!
I love these videos!
LETSSSS GO!!!!!!! so excited for this
キターーーー! PSAs are such a fun rabbit hole, i especially love seeing the ones from other cultures like this!
you're one of my favorite channels, keep up the good work! 💕 loving that new intro too!
Thank you so much!!
I love this series SO much
To me the Imagination/Whale PSA could also be symbolic of people whose imaginations work differently than most, i.e. autistic people. The way autistic children play (usually by organizing toys into categories, setting up scenes to look at instead of acting them out, etc.) is often stigmatized and viewed as bad/not "real" play, just like how the boy's drawing of "voids" is viewed as scary.
Yeah yeah, autistic people are sooo different and special, we get it
I'm from Tokyo, but I've never seen a Joruri PSA before.
Just the other day, through the efforts of the community, Joruri was fortunately discovered, and I'm surprised that rumors of Joruri have spread all over the world by then.
When I was little I was on my parents computer I would look at so many things, one time I saw a video and clicked on it due to being dumb and not knowing that it would scar me. It was some footage of a cartoon boy running around, I can't remember what it looked like but I do remember some text saying something like " happiness can bee great!" The bee pun woudl play in when the kid got stung by a bee, It was oddly realistic and made me cry a bit by how realistic the wound and the bee were. Dunno what it was but I guess 5 yr old me was just feeling silly goofy
yaaay an intro! i really like the colour choices!
aaaa so excited to see a new iceberg vid from you! your channel is so underrated
You remind me of nexpo, your voice is good to listen to, subbed, i'll definitely continue watching more
about the black thing from the sand statue video, I think that was a fish jumping out of the water
I look so forward to when you release a new video a lot post the same stuff and I get that there is only so much that can be used in creating icebergs but like ninety percent you show I've never ever seen and you show info in a engaging way. Tyvm for the awesomeness
19:37 speaking of this psa series I recall seeing this campaign with sgt frog characters on it
Hell yeah let's go! On my last hour on my double shift! 🥳
Hope your long boi shift went by smoothly!
Based on the description alone, Hitogata sounds more like an old British PSA than a Japanese one to me
Oooooh! Cute new into!
I like your sense of humor and that sick intro!
The new intro is so cool and the Video is an another Banger🤘
This was very interesting, plenty of stuff I had never heard of, and your narration was as pleasant to listen to as always. I hope you're feeling better now.
8:56 i actually remember watching the 70% water psa with english narration on tv in the united states. i think i remember seeing it between the mid to late 2000s (2005 to 2009)
Thomas Game Docs has a video concerning Super Mario Traffic and why it's considered "lost" to the general public. It also shows the Fire one which has been snuck out into the wild.
That camerahead ad is pretty much still running. I have been to the cinema a couple of times here and it always shows before the movie. It is a bit weird but in a good way.
I think the real lesson from the Mario fire safety PSA is "smoking can kill ya".
“and if you do drugs, you go to hell before you die”
I remember seeing the camera PSAs in the theaters in Japan! It was pretty hot when my family went so a couple days we just went into an air conditioned theater
That’s the no more psas, I actually know them.
7:57 Will Byers Japan edition
That kid drawing ahuge whale from cardboards is like stranger things type stuff
Here in the UK we have cooking oil PSAs on the radio, but it's more about not blocking the sewage systems? It's pretty odd how different the priorities are between these two PSAs with the same theme
14:32 Help by Minako Honda is **chef's kiss**
I also Remember Ad Council ads in malls Specifically Westfield malls. Also remember the ads on tv in the southern California area.