Monna Lisa Returns to Italy

The most famous painting in the world has left its home and it’s travelling around Italy! 🇮🇹
It’s not an art event, it’s VisitItaly’s latest social media campaign! Monna Lisa takes life in this wonderful initiative to make the world discover the beauty’s of Italian landscape. 🌄
In today’s Pausa Caffè Capsule we analyse how this campaign took an already existing concept and made it its own!
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