I have extensive experience in sales and using tools like Sales Loft, Apollo, Outreach, Net-Results, etc. I enjoy your videos, Matt; keep up the excellent work!
bro those open rates are abysmal. i started a campaign a few weeks ago, we've sent 1800 emails and have 4 postive responses and 3 booked meetings. spray and pray definitely worked better in 2020 and 2021, but today's buyers are more savy. great video nonetheless
when you said "its super cheap" i felt a typa way about the product. id hate to use something super cheap and would certainly hate it if someone called my product super cheap
Thanks for the feedback. Not the best use of words. Compared to a Salesloft or outreach that are thousands of dollars a month, this is a cost effective alternative that will get the job done
@@MattMacnamara we've seen with true spray and pray campaigns around 1-2% replies on email 1 and anywhere from 5-30% being positive for us spray and pray can be grab every ceo/founder/owner from 10-200 employees and fire away
With Gmass, before my work account email got flagged cancelled, I sent a mass initial email to like 50, and had an automated email be sent upon them opening. The 2nd email would be a Vidyard of me inviting them to view the platform / Saas that I sell. I booked about 7 appointments that’s way out of 50 emails. I no longer do this due to my account getting flagged
This is a terrible way to perpetuate the narrative that "high volume cold email" is dead. I understand the point you're trying to make and I agree relevance is important. However, not a fan of the logic here. You're comparing your outreach to average cold email metrics without taking into account the inputs (i.e # of cold emails sent). Comparing on percentages alone is really dumb because you might be comparing apples and oranges here. If you have a 1.9% reply rate on 15k emails (285 replies) and we assume that the average cold email metrics (i.e the 8.5% reply rate mentioned) takes into account an input of 1,000 emails, then surely the 1.9% on 15k emails actually outperforms 8.5% on 1,000 emails (285 replies vs 85 replies) This doesn't even take into account variables such as the offer you're pitching, technical infrastructure (deliverability, etc), as well as mobile preview optimizations, etc
I have extensive experience in sales and using tools like Sales Loft, Apollo, Outreach, Net-Results, etc. I enjoy your videos, Matt; keep up the excellent work!
thanks JH!!
Yes 100% agree, big fast personalization is key
Yep, 1:1 is better use of time than mass message
That’s strange, I ran about 1k cold
Emails and had 50-60% open rate and had 21 replies. 5-7 of them were good.
You are doing much better than me
Depends on the product
bro those open rates are abysmal. i started a campaign a few weeks ago, we've sent 1800 emails and have 4 postive responses and 3 booked meetings. spray and pray definitely worked better in 2020 and 2021, but today's buyers are more savy. great video nonetheless
Abysmal is right. My open rates were horrendous
n what product are u selling?
when you said "its super cheap" i felt a typa way about the product. id hate to use something super cheap and would certainly hate it if someone called my product super cheap
Thanks for the feedback. Not the best use of words. Compared to a Salesloft or outreach that are thousands of dollars a month, this is a cost effective alternative that will get the job done
there's no way you were hitting inbox, plus open rates generally put you in spam
yeah, I didn't get to any inboxes and close to zero replies
@@MattMacnamara we've seen with true spray and pray campaigns around 1-2% replies on email 1 and anywhere from 5-30% being positive
for us spray and pray can be grab every ceo/founder/owner from 10-200 employees and fire away
Yeah, also kills your domain reputation and sender reputation.
Exactly! I’ve been learning about this the past few weeks
With Gmass, before my work account email got flagged cancelled, I sent a mass initial email to like 50, and had an automated email be sent upon them opening. The 2nd email would be a Vidyard of me inviting them to view the platform / Saas that I sell. I booked about 7 appointments that’s way out of 50 emails. I no longer do this due to my account getting flagged
Not if you do it the right way ;)
I assuming your mails going to Spam, also your email copy was not good.
thanks for the feedback
This is a terrible way to perpetuate the narrative that "high volume cold email" is dead. I understand the point you're trying to make and I agree relevance is important. However, not a fan of the logic here.
You're comparing your outreach to average cold email metrics without taking into account the inputs (i.e # of cold emails sent). Comparing on percentages alone is really dumb because you might be comparing apples and oranges here. If you have a 1.9% reply rate on 15k emails (285 replies) and we assume that the average cold email metrics (i.e the 8.5% reply rate mentioned) takes into account an input of 1,000 emails, then surely the 1.9% on 15k emails actually outperforms 8.5% on 1,000 emails (285 replies vs 85 replies)
This doesn't even take into account variables such as the offer you're pitching, technical infrastructure (deliverability, etc), as well as mobile preview optimizations, etc
Thanks for providing your perspective