Human Behind The Marketer ft Piyush Pandey S01 E06

Did you know that a young Piyush was given Fevicol's account because no one believed an adhesive brand would be open to creative work?
"Unhone mujhe lottery ki ticket de di," the adman told us reminiscing those days.
In the season finale of Human Behind The Marketer, let's meet the man, the legend - Piyush Pandey - as he shares stories that have never been told before.
Including an ad for Dove that the brand pulled out but Pandey believes could have been path -breaking.
00.00 - Introduction
00:30 - Moving from tea tasting to advertising
03:20 Getting his first job at Ogilvy
06:20 - Piyush Pandey's starting salary in advertising
08:22 - What is tea tasting
11:28 - Learning for the audience
13:18 - Story of Fevicol 'Dum Lagake Haisha' Campaign
15:17 - Piyush's tryst with Ranji Trophy
20:40 - Message for aspiring advertisers
26:51 - Story behind the iconic Cadbury dancing girl ad
31:30 - Piyush's take on current state of advertising & marketing
35:40 - Story behind Asian Paints' 'Har Ghar Kuch Kehta Hai' campaign
39:30 - The role of technology in advertising
40:40 - The Dove ad that got canned - 'Sada Saloni Raho'
42:40 - Remembering shooting a world campaign with Tiger Pataudi
45:00 - The world cup ad for India that was leveraged to congratulate Sri Lanka
46:30 - How Piyush landed Fevicol's account...
48:00 - Piyush's take on work-life balance
49:57 - How did Piyush's parents react when he decided to enter advertising
55:23 - Rapid fire
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[@suvanshkesar7681]

Thanks for sharing this. Very insightful 😊

[@PunctuateInc]

Glad you liked it 😊

[@user-fe5tp5jr5d]

Listening to the eponymous voice of India's Ad Land is an absolute pleasure. An unassuming genius of Indian Advertising.