#WhatMakesAMan

Joining our community of Modern Voices, Football Coach José Mourinho shares introspective stories and experiences that define his legacy for the future. As he takes his place as Head Coach of A.S. Roma, José highlights the dedication and passion required to win the hearts and minds of football players and fans. “You have to conquer the players by your talent, by your personality, by your qualities. And not by your status and not by the fact that there is a hierarchy.”