The Coles and Woolworths Campaign
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- Опубліковано 26 чер 2024
- We're inviting Australians to get behind the Thankyou movement. We're launching 18 new products across the Thankyou range, with the introduction of Thankyou Food and Thankyou Body Care. But it doesn't stop there! We're also launching our biggest campaign to date - the Coles and Woolworths campaign.
#colesandwoolworths #thankyou
thankyou.co
/ thankyouwater
www.thankyou.co/coles-and-wool...
Show your support:
/ coles
/ woolworths
Production Studio: Kintaro Studios
Executive Producer: Justine Flynn, Thankyou Group.
Director: Daniel Wieckmann
Camera Operator: Thomas Barnes
Camera Assistant: Austin Haigh
Sound Recordist: Shannon Smith
Best Boy: Nico Lynguris
'Track Your Impact' Prop Master: Doug Wayne
Special thanks to:
Woodnook
Allure Bathrooms
Manysquares
Music Liscensed through The Music Bed
Coles and Woolworths merging, global domination.
It's a fantastic idea! I'm not so interested in buying the water but normal household items would be an easy purchase, like the handwash, etc. It's a much more practical way to help, instead of someone just asking for cash donations. Count me in!
Hell yeah!
You guys need to bring these products to America.
YESS!!! I need these things in America.
Du
+armando munoz they should bring these products everywhere
It is in America its world wide
@@gamerbros0162 no it's not
A big vision, I'm in.
Great ideas, Only good things to come from this
Absolutely brilliant campaign!
Well I for one think its a brilliant idea!!!
Here years later to say, I am ready CHAPTER ONE. Coles and Woolies stock the range and I fill my house with it. I’m going to keep supporting y’all. You’re an inspiration and will become worldwide. Don’t stop
Too kind, we appreciate that so much Wilson! We’re so grateful to have you on the journey with us 😊
@@thankyouaus Did the result from your latest video go! Last video was seven months ago.
Also, Hillsong church which I attend is really big on thank you. And I’ve noticed that almost all the families and campuses stock thankyou. Have you reached out to the lead pastors or just all campus pastors and asked them to support and raise awareness? If everyone who attends those services start buying those products, that’s a lot more fires and a lot more work mouth from people that are relatively understanding.
You can make it an ongoing thing that Hillsong partners with you and whenever they have a big link on television which they spread across around the world, they could have your brand exclusively on screen on the tables and things
@@heinandwilson Thanks heaps for sharing your ideas with us Wilson! We really appreciate your input here 😊 To answer your question about our recent campaign, this really was No Small Plan and turns out it was no fast plan either! Without saying too much (negotiations are taking place so we can’t share it all publicly yet!), we’re down to a shortlist of partners and we need a little more time to work through the nitty-gritty stuff - which matters! So, for now, we don't have an exact date for the announcement that I can give you. We'll still be announcing the partner in Times Square - same billboard, same announcement, just at a later date. Thanks for your patience, your support of No Small Plan, and for going on the journey with us!
@@thankyouaus Gold! Thanks!
The helicopter hovering over Coles HQ this morning alerted me to the campaign. Love the ideas, but would like to see a little more work on cutting the environmental footprint a bit. Good luck with your work.
I'm so disappointed to see the negative comments below. What are you guys doing to change the world? Let's be less selfish and try and support those who are doing their bit for the rest of the world.
This video brought tears to my eyes. Here in America nobody wants to help others. I am ashamed to live in such a selfish country. But it warms my heart that your group has taken the initiative to help others. God bless you all
Awesome video! I'm on board.
We go to a church that has a contract with Woolies to pick up XS food every night and redistribute. We supply over 100,000 meals and 90,000 food hampers a year for free. My friend on the Gold Coast has a contract with Woolies to do the same thing over there. So go Woolies!
I'm part way through reading #chapterone and had to come in and check the ads. Nice work!
Sameeee
Hahaha same but I think I started reading it a lil late 😅
Just showed my 8ur old and he's was so inspired. It all began because he asked why my bottles of water always say thank you.
I've always shopped at Coles. They make their own cheap products. Good service and very friendly staff.
THANK YOU!!!!!! We look at these problems and feel so inadequate.
LOVED the fresh and honest look, script, product, packaging, EVERYTHING.
I'll be inviting all those in Co-op Stop Australia to join in this campaign with me.
A week ago I took your book “chapter one” from Northern Beaches, NSW public library to realise that I have tree of your products at home but I had no idea about your commitments and history. Mind blowing! Thank you for being ThankYou!!!
That's amazing to hear Diana! We're so grateful for your support of our products! Together we've given $17 million to our impact partners who are working to end extreme global poverty. It wouldn't have been possible without your support :)
We need some more positive top comments!
This is flipping fantastic! Such a practical, easy way for us to make a difference! We quickly make judgements about charities, and question how much of the profit is used (maybe we have trust issues?). But so much so, that we don't end helping at all. This is such a simple way to help out those less fortunate, and we get to drink the water and eat a muesli bar at the end of the day! Honestly, what have you got to lose?
Thankyou
Great insight. You should definitely start a 'Coles and Woolworths donate 1% of their profits to people in need' campaign.
This is so great, I hope woolies and coles do stock their products. Id buy their range over the other brands
fax
Just amazing - cant wait to see it in the supermarkets.
Love the campaign and the video! Great work guys. I look forward to buying the products from Coles and Woolworths!
Wow!!! What a fantastic idea. Congratulations on coming up with something that can really make a difference.
What an excellent use of modern media!!
Well done. U certainly hit the right emotion and I believe this will be huge. Well done again!
Well looks like I know what im gonna be looking for on my next store trip congratulations on all you success I wish much more to you all
Brilliant! What a great thing you are doing. Seems like a well thought out plan. Very supportive of this.
I'm so excited to buy this range!! I encourage others who are able to do so also!
I appreciate your reply and yet it reveals you are taking quite a passive position about the issues. This does not reflect the sort of corporate responsibility that accounts for not only the success of the business itself but the health and sustainabiliy of 'externalities' for that business. (ref Corporation 2020 by Pavan Sukhdev) The nature of our society is our choice and responsibility and so is the nature of the consumeables promoted and sold within it. Our environment dictates our limits.
Hey Guys at the Thankyou team Great idea and am envious. How ever i think the time and cost of this promo could have gone to serving a WHOLE village in India with food for a DAY.no doubts abut this.
This being said I would like to talk to one of the founders re my new start up re selling your products.
These guys are doing SOMETHING to change the world...shouldn't that be enough for now? I know how damaging plastic can be, but thats not going to stop ANYONE from using it. You probably have 1 plastic product lying in your house, at the least. People keep complaining that TY is adding to the bottle water industry, but whether they are there or not the Industry is not going to shrink, at least now some portion of the profits from this billion dollar industry will help change the world.
What you guys are doing is seriously inspirational! What I don't understand is how so many people can be so rude and cynical about the whole thing. Do some research before you bash. Not everyone is a Phoney Save Kony company.
p.s Even they think bottled water is ridiculous, doesn't STOP people from buying so then might as well buy water that ends up helping others!
Yesterday while working in my office in Hawthorn East, I saw your great idea to attract the attention of Coles......Great stunt. So I emailed Coles encouraging them to stock your products. I am a bitg fan of you guys and I wish you all the success in your endevours.
Thank you:)
Well it will make Coles and Woolworths look like that have a social conscience without them having to do anything..that is what's in it for Coles and Woolworths. Profit going to Coles and Woolworths via their generic brands, or to this project...I know what I'd prefer. I'm not sure I use much in this range but will be pushing for it to be an option.
As for the bottled water. I saw a cardboard carton water "bottle" recently.
Thanks for trying to find a way to make a difference.
This is just the best! Good job team! The vid made me all teary. Love seeing people of our generation stand up and make a change. THE BEST EVER!!!!!
ong
Actually the thank you work isn't just charitable. It does a lot more to empower those disadvantaged people than just a hand out.
I absolutely love what you are doing. Congratulations on taking this initiative. I have shared on fb and am surprised by the lack of interest. The people I am linked to would normally have come on board with this. I'm wondering whether the clip is a bit long and this has discouraged people from watching it. Have you considered doing a shorter version? I think at first glance they may have the idea that it is about Coles and Woolies rather than making a difference through buying these products..
Some people in the comments are speculating that only 1% goes.. actually its a lot more than that, all the information is on the website, after all the costs are covered every single cent goes to fund the projects.
Great idea - two weeks doesn't give the major chains enough time to research your credentials - perhaps rethinking the timing strategy
So awesome guys!
👍
Great work guys!! You're doing an amazing job.
This gave me chills for how amazing this is
I remember watching videos of these guys where they didn't receive a wage from their Thankyou Water actions... I would like to hope that somehow they still care about others. :)
This is a great idea! I'm going to show my class in the morning and show them how just one idea can really make a difference! You guys are amazing!!
Amazing! I hope this video is the next Kony2012
re name it THANKYOU2013
Bloody awesome feel like I can make a difference!
awesome!
ur 100% right.....ur comment shud be posted on coles n woolies facebook page n not the above Thank You ad.
While i'm at it, oldmatgreg is spot on. My local Coles has skeleton staff. Later in the day don't even have self check aisle open, means one less staff member. Staff, always the same faces walking around doing nothing. Except the two checkout people, out of 15 checkouts. Soon the BIG two will know when the mediocre spenders come in the store, actually have paid aisle blockers to funnel these shoppers to the more expensive products. Facial recognition, spend data, they'll use it no question.
Check out their website, they have a whole section on their structure and operations, including financials :)
Awesome! Love it!
Bravo...Excellent...great,,,great..
Thank you Sarah! It does help, and I think that's a fair amount to give. Honestly, I don't buy snack bars or body wash.. but if a simple change in my shop from soap to body wash.. chips to bars.. and can make a difference, its worth it. Thanks again :)
Also, I run another UA-cam channel that is doing quite well and thought I could give you guys maybe some tips around UA-cam.
To insure your UA-cam is doing as well as possible. Make sure that you are optimising it well with natural SEO. Do some research on this. Like every comment and respond to it with a question if you can to continue building activity in the comment section because UA-cam will prioritise videos that are getting the most interaction.
Put Backlinks to this video in heaps of other places on the Internet so that UA-cam knows that it is being recommended by other platforms and therefore must be good.
Add your own comment telling people to follow you on Instagram so that they always kept updated and let them know what’s happening next for you. People want to be your ambassadors but they need and want to know what’s going on 🙌🏼
Well beebs beeb, that was 5 years ago. Woolies have even donated a large van to be able to pick up the goods every night. So times change, companies change.
Love it!!
Bring it to england!
Good luck, I hope it works
If you've been to the Thankyou Water website, the FAQ's state that between $0.08 and $1.20 is used on water for overseas countries - depending on how the water is delivered from factory to your hands (eg. freight etc). I would imagine this sum would remain the same, if not greater for the new stock. Give the website a look yourself.
You'll also see on their website that the products they sell support Australia and local business - yet another good reason to buy their products.
That is a really good project 👍 . Here in india we r looking forward for an organisation like u all to come and help us make it a better place and also hygienic 😊👍
Good work guys keep it up 😊👍
Hells freakin' yeahhh! :D
I'm up for it!! :D
Great job! So many cynical comments below so wanted to add my support. To all the cynics: 1) do your research and show it before you slander; 2) you're going to consume stuff anyway, so buy something that gives back... AND still donate directly to causes; 3) put your money where your mouth is - consume less and donate more; 4) people in charity deserve to be paid a reasonable wage - or is their work worth less than yours? Pay ppl well (within reason) and we get better charities.
you guys are doing an AWESOME job and my school loves what you're doing and would love to help out, thanks for having a big heart for those in need
god bless ;)
To bad its not in Florida. If it was I would definitely buy it! Keep up the good work. You guys are saving life's.
This help? Found on their website.
"There is one difference that makes our business a social enterprise. It is 100% owned by the Thankyou Charitable Trust. Every quarter, we pay a dividend (profit generated) to the Trust. The Thankyou Charitable Trust has no administration fees or overheads other than minor compliance costs (that are covered by Thankyou Group Pty Ltd), which means that 100% of the funds received by the Trust from Thankyou Group goes directly to our projects."
You guys are amazing...And hey Justeen! :)
Heart warming, truly. Out of the kindness of their hearts, do Coles WW elect NOT to impose their exorbitant trading terms and demands for fully funded promotional activity in cit of the good cause??
because coles and woolworth represent 75% of Australian's everyday purchase... And targeting a campaign directly towards two competitors is a great incentive for those two to make the move as their image could be threatened if they do not accept to store thankyou products.
Targeting a campaign towards "every supermarket" is the best way to be ignored and laughed..
You can find great books at the library on marketing strategy if you want to know a little more about that..
i work at an IGA and we dont stock it, but i've been trying to make sure we do! :)
I think all the information you need is on their website... maybe you should go check it out ;)
when are you guys branching out to other countries...? BRILLIANT IDEA!
Well Callum certainly has the Columbaris hand gesture on board. Now Callum give us some A's where we need an E. An alligant plate...or a Salling point. Any way isn't it what MastaGates does, philanthropy? Money still goes into his pocket, yet he has so much money he needs to find something to do with it. Also with so much money he requires legal avenues to avoid tax, personal tax. Pessimistic, yes why not. It won't literally change the world, WOW what a unique thought that is, changing the world
we finna act like he didn't just hear him say "callum won masterchef all stars"
Social business, I love it. Great video too. Did you get it all in one take or are there some subtle cuts?
I love the concept and will certainly get aboard. My only question is, I understand you are a business that needs to pay people - but do you have an estimated % out of every dollar that goes to the cause?
It states quite clearly in the 'Bodycare' section of their website that they've avoided using nasty chemicals and it's an all natural base.
And why place the focus on the quantity of profit instead of the quality of their impact? Helping over 50,000 people in five years sounds pretty amazing to me, especially when that profit would probably have just gone to a for-profit water bottle company anyway. Watch Dan Pallotta's TED talk :)
Love the Thankyou brand, but can we try avoid plastic water bottles?
Hey JoshTheGamer, thanks for your love and support! In 2020 we made the call to cease production of and walk away from the single-use bottled water category. To read more about why we made this decision, feel free to check out our blog here: thankyou.co/blog/2020/08/were-announcing-the-end-of-thankyou-water 😊
Let's do something people!!! I've started, you?
Just a quick enquiry. With what you stock how much per item would you be wanting to sell at said supermarkets? Because even though it's a great cause (I'm very behind it) people still want to make sure they're getting their value for money.
Did you just finally realize that people are motivated by material gain?
Does the skincare range contain palm oil or any synthetic preservatives and fragrances?
What an absolutely terrific thing you are doing!! Glad to see that it is GM free. Did the campaign work? I would really like to work with thank you water as I am very passionate about water. I sent you a link to some great water info on your facebook page.
Wen will you be in usa
I've emailed Coles and woolworths
Funny you ask this - just watched an insightful TED video about charity and how it all goes towards the cause. If you are genuinely interested and want an answer to your question, look up Dan Pallotta's video 'The way we think about charity is dead wrong' on ted.com. :)
Sounds good but you have to wonder how many weeks of food would have gone to the right people if you hadn't spent it on high end Apple gear.
i think the point of this is that you would spend that money regardless of whether it was for a charity or not. Since they claim equivalent quality and price to competitors, what's the problem?
money being spent on marketing, big salaries, administration, travel expenses AND charity > money spent on just marketing, big salaries, administration and travel expenses
Hi are your products gluten free?
was gonna say the same thing
wes you stud
dam i wanted to know how well it cleans my dog
Koni 2012
Can you get IGA on board?
These "hipsters" happened to be two of my closest friends, and if you know them like I do, which you DON'T you wouldn't be so quick to judge.
I'm Aussie