No, you don't know how AI will impact Sync. Neither do I.
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- Опубліковано 16 тра 2024
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Sorry if the reply is a bit long. :) But I think you are mistaken, not because what your saying isn't thoughtful, but I think you look at it on a much too small scale in my opinion. It is not simply about generative music, you need to include the whole AI sphere and tendencies of where it is going. I do agree with you that claiming to know where it will end would be foolish, so there is a high degree of guessing.
First of all the tools for creating AI music at the moment are pretty bad, there is a lot of "luck" and trial and error involved. But looking at GPT4-O, where you interact with the AI in real-time through voice, I wouldn't be surprised if you simply told the AI, "Can you add some sweet drum beat to this section", "Make it more catchy" etc. You might even have sliders to simply increase/decrease instruments, replace them altogether, the voice of the singer, or simply replace the singer with another voice as well. You can go to OpenAI UA-cam and see examples of these things. And even though it is not music-related, it is very clear how "easily" this could be integrated with music production over time. To me, I think the best comparison of how the AI tools are now, is to look at it as if it has the functionality of MS Paint and then compare it to something like Photoshop lurking in the future. The development is going so fast, that all the predictions from the AI people that follow it closely are wrong by years in some of their predictions.
In regards to the legal issues, I don't see how you would safeguard against a company simply using a foreign country's AI model to generate music if a law against it were to be made in the US? Then you suddenly have to make it illegal to use specific AIs, and then we are talking about much larger things than simply generating some music.
I don't think humans will be completely irrelevant, but I think it will change so that it is more important to have a human who has good ears for catchy melodies, getting the mood right for what the company is looking for in their jingle etc. Rather than the person being technically good at making music. A hit song is a hit song because a majority of people think it is good, I don't think it matters whether it is an AI or a human that made it. But knowing what has the potential of being a hit song or not, I think is very much a human thing. The AI just spits out stuff without having any clue whether it is good or not.
So I think one has to look at the whole picture of what is going on with AI in general and where things are heading also if things follow normal rules, things probably head where the companies can save the most money. For the majority of companies, I think there is proof enough, that ethics is only important for them if it hurts their image (profit).
Great additions and even more reason why we should all be cautious about making predictions for how this will turn out.
@mobster5626 great thoughts there.
At some point people will hopefully start thinking about what they value, what makes us human. For now we're dazzled, shocked and excited with all the things ai can do.. maybe this will wear off and give people a chance to consider the big picture.
AI is making me realise that art and money don't play well, if we sit around composing to briefs that basically want a heavy borrow of famous songs we don't stand a chance against ai.
Our best hope is to provide a brand that people can engage with, something that makes them feel safe that the music you offer is right for there project.
@@happyshadow I do think that people value what makes us human. But what we are experiencing now, not only when it comes to music, but in general is basically a technological gold rush out of control and largely without any laws. This whole thing is run by the big companies, despite these AIs having a huge impact across all of society and people's lives. As far as I am aware, we have never seen anything like this in human history before, because we have reached a point where we are basically creating artificial life that will eventually outperform us in every task. There is no human that can compete with an AI that doesn't complain, doesn't need a break, and doesn't require an education or anything, you combine that with robots (a body), which is the next step, how is anyone going to compete with that? What I think is the biggest problem is that societies seem extremely unprepared for this, I still don't get the impression that the majority of people are even aware of what AI is, because it is not very visible to anyone, it's not like a car driving down the street etc.
And pretty much everyone I have spoken or listened to including the person in this video (sorry I can't remember your name), is saying the same thing "No one has any clue how this will end or how it will affect people?", not even those that create the AIs knows. To me, this is borderline insane, because of the potential impact it can have on people's lives, yet I have barely heard the politicians in my country talk about AI or any plans about it. My guess is that this is because they have no clue how to deal with it, because no one can tell them what to expect.
Just think about how huge the music industry is, but there are similar issues in the entertainment industry as a whole but also concerns in the software industry, it is so many areas where there is the same amount of uncertainty as with the music industry and no one has any clue what it will end up with.
But I honestly think that creative people, like artists and musicians even if they feel things are looking bad for them at the moment are going to be the ones that get out of this the best. It is extremely difficult to replace creativity, whereas someone who writes code or does generic paperwork is probably pretty screwed, to be honest.
But an artist regardless of AI, can still make great music, write a good book, paint a beautiful painting etc. And I think that is probably what artists in general can find comfort in. If you are not a creative person, then I would be very concerned about the next 5-15 years. If they achieve AGI (which they most likely do) then I think it is game over for the majority of people with generic jobs.
@@mobster5626 There is zero question if artists can continue to create. Ofc they can and will. In fact if we see mass layoffs and UBI many art hobbyists will likely pour themselves into art full time. The issue is will anyone be able to make a sustainable living off of art when it becomes so devalued. When companies say “well Ai we can make it with Ai for a few dollars, how much can you do it for?”. I own a lab making Dental Crowns. My industry has been decimated by technology. Most labs CAD design then mill crowns with less than half the staff they had 10+ years ago. In fact Drs can do it themselves in office. Now with AI a lot of those CAD designers will be out of work too. Not me. I focused on making hand made crowns with super high detail/quality and personal customer service. Almost Everything I do is hand made. My customers are willing to pay 3x or sometimes 5x more than a milled crown for my work and I have a waiting list for onboarding new customers. My story can apply to any creative industry threatened by tech. Yes hand making porcelain teeth is an art and hence creative. Niche yourself down, focus on the highest quality, master your skills, provide exceptional customer service and where possible innovate new techniques/styles. This is the only way to separate yourself from the herd
It will be a big factor. Exactly what will depend on too many things.
Thanks Jesse for keeping the conversation going, must be hard reading and responding to lots of emotional people.
Lol it’s exciting and challenging for sure! Glad I got to experience this little mini viral moment 😎
Very humble and clever thoughts. Thank you.
You have turn me into a fan now ! Thanks for changing my mind ! Sorry I might had been Biased myself and love getting my mind to level perspective!
That's cool! Curious, which way were you learning in your prediction for the future before this video?
Yep
🫧Thank U Jesse; your approach here of raising awareness of the many angles & potentialities is a) refreshing (lots of voices of doom and gloom, including my own inner one & b) Hope giving ⚖️⚖️⚖️⚖️⚖️⚖️⚖️⚖️⚖️⚖️⚖️
It’s cool 😎
All good points, it's all everybody panic, but nobody knows where we are going? Probably in the end, it's going to be a mix of the scenarios. Plus throw in different copyright laws in different countries. This is going to be a circus. In other news, saw that Beyonce's and Adele's publishers have taken a stand against AI. Things are about to get heated.
Reality's usually somewhere close to the middle between the worst case and the best case scenario.
Problem is we have countries like Japan that totally favor AI and threw out any copyright argument. Even if the US regulates, the internet is global
@@ItWasntAPhase True, but what does that mean for the industry? Would all tv channels and production companies start using Japan and likeminded countries as a hub for AI music? How would a move like that translate internationally w copyright law?
I’m a time traveler from 2688 and I can tell you we build a perfect society based on the music of Wyld Stallyns. Protect Bill and Ted from Ai at all costs
I personally think (not predict) That a need for organic home made (by human) still hold a strong place in the market. I'm sure AI will grab some low laying fruit, but music that interacts with film, ads even where there is an emotional connection will still depend on us. Sorta like food. There's home made fresh cooked. And there's artificial fast food. One is quick, the other well you have to put some love into it. But it's well worth it when you sit at the table. My 2 cents.
AI is going to demolish people who try to make music without it. Musicians better realize that times have changed and there's no going back
I think it’s just going to be about music preferences and deadlines. Some businesses care more about the music they license than others. They will go with whatever they think works regardless of how it was made. Some have very short deadlines and just want to do a wuck search amd license the first single that works. Library subscriptions and generator subscriptions are about the same and I doubt the copyright situation will remain as is. AI generators like Udio are becoming very interactive and it’s going to be difficult to say the human just wrote a single prompt once you can change melodies, chord progressions, lyrics, solos and instruments using inpainting. At that point, both will be legally protected, knocking that issue out of the equation. I think this is just a glitch and some musicians might be standing in their own way trying to fight something that could end up being good for them.
I still say the one thing that is a guarantee about AI is that corporations will try to pivot around any ruling to squeeze money out of people. For any other uncertain outcome, this should always be considered.
Yes that should be expected!
Not worried about AI
AI's not worried about you.
@@justinphoenix21 LoL
Hi, I'm a composer & touring session musician, as a side hustle i've been writing for sync for the last few years as well. I think the writings on the wall unfortunately for this type of music.writing. These AI programs are just going to get better and better and the big companies will employ prompters to create their music. I think that the organic more interesting composers may just thrive in this new world of AI. Just a thought.. Thanks for the video Jessie 😀
Basically these companies will still need at least one person with a great ear for music. The promoter will need to understand music and what captivates people. Sure they can sit there and make 100s of songs per day but someone skilled will have to decide the right fit
at some point, you will just create tracks, by typing in bassline, guitar chord progression, sfx, drums, synth parts..just by typical chatGpt conversation. Easy for you, if you know what you want, not everybody will know what to ask :)
yes, and I think many people don't understand how the training of AI-generated music is processed. Basically, thousands of tracks are collected. A software divides them into 100 .wav pieces per track, generating millions of .wav pieces from all the tracks. These are then fed into a tensor modeler, which relates and fuses patterns assimilated by the text-audio characteristics. For example, when we put the word "rock" in the "prompt," the AI generator accesses the "rock" labeled database and starts the text-prompt pattern relationship.
So basically, everything we create with AI is music made by real people, just mixed into patterns by a computational system.
Therefore, the concept of AI music doesn't exist; it's really just music "generated with AI."
How do we know you’re not Al lol
You don't...do you?
🤣
LoL
I just heard an interview with Suno's founder (Mikey Shulman) who is also a musician. He feels that it can be used to create new and interesting music. It is great to see people having fun creating music in a different way, and even to generate ideas. I am fine with SUNO charging a fee, and I look forward to Non Musicians or amateur musicians having the ability to create musical ideas that may be beyond their musical ability.
However, If I did any of this I would want to know where SUNO was getting its training data from. It is disrespectful and possibly even RESENTFUL of Mikey Shulman of SUNO to not acknowledge this.
ua-cam.com/video/GqOWjwoSBc4/v-deo.htmlsi=UjmDKIb-IH1ebGqn
Thanks for the share! Skimmed through the interview and no mention of data training.
Jesse, maybe your corse could include a musical promptcraft segment. "How to stay relevant in a changing music industry, how how to use your existing skills alongside AI to have an edge,
XD
Got that already in Sync Academy. 👍
What about the real probability of AI generated music to infringe on copyright because of the huge amount of tracks generated? What was it? 0.08% of probability? Remember you did an episode on that? I'm pretty sure that will make the music supervisors and the networks really reluctant to use it...
That's what I'm going to cover on Monday. That argument isn't as air tight as I first thought.
AI-generated music doesn't always have to be adopted one-to-one. I already know people who produce AI-generated jingles for their customers. Once one has been selected, the jingle is broken down into its tracks and the DAW generates the MIDI notes. This only takes a few minutes. A few notes and sounds are then changed and you have a copyright-protected piece of music. Ok, it still needs people, but no more musicians.
Yeah, I’ve done the MIDI conversion thing. The MIDI isn’t always accurate since pulling stems from mixed tracks isn’t perfect. You generally do habe to manually play dome stuff but it does speed up recreating a track and adding/changing parts. Also makes it copyright eligible if even just slightly changed. If you’re not a good singer and can’t stay on pitch, you can either use Melodyne or similar to fix pitches or you can use Synthesizer V Studio (or similar) to sing the vocal from MIDI then replace that with whatever cloned voice you want from Lalals or something like that. Does not take long once you get used to it.